Grass Valley's Tim Shoulders Says Business Is Back; Company Rebrands, Focuses on Live Production Remote working, cloud-based applications are increasingly important By Ken Kerschbaumer, Editorial Director
Friday, October 8, 2021 - 10:28 am
Print This Story | Subscribe
Story Highlights
Grass Valley today officially took the wraps off a new look as well as a new focus under the banner We Love Live. The goal, according to Grass Valley CEO/President Tim Shoulders, is to keep the Grass Valley name and build the business on six key pillars: the GV Media Universe and its cloud-based Agile Media Processing Platform (AMPP) tools, technical excellence, trust, flexibility, insight, and drive.
Grass Valley rolled out a new logo and brand identity this week.
Live is important and part of our identity for more than 60 years, he says. Our innovations power premium live content for 90% of the world's major media brands, and our industry experience and deep knowledge of how to deliver premium live content mean we are a trusted and valued partner. We make our customers' jobs easier and enable them to focus on the content that is core to their business today.
Grass Valley just wrapped up a commercially productive third quarter, and Shoulders believes the fourth quarter will be great as well: We're seeing a marked improvement in project activity, putting it more in line with pre-pandemic levels. And we closed two large enterprise deals this quarter with a combined long-term value of $30 million. We're feeling pretty good about where the business is headed.
Grass Valley R&D has focused on the shift to IP, UHD, and HDR and on remote working with more and more cloud-based applications, in particular its expanding AMPP lineup.
Tim Shoulders says Grass Valley business is back to pre-pandemic levels.
Our AMPP solutions provide end-to-end production workflows with a set of cloud-based features and performance that is familiar to broadcast-equipment operators, he says. While we expand beyond traditional constraints associated with on-prem solutions the efficiency of the GV AMPP platform allows us to quickly develop applications in areas where we might not have been a large market-share player.
The AMPP efforts are virtualizing a wide range of production functions that previously required hardware, and there is a special focus on re-creating a studio-control room in the cloud.
We have a substantial amount of that functionality on AMPP today, and a few customers are using AMPP for that purpose [in the cloud], says Shoulders. One of the workflows that has been particularly exciting is a multiviewer product for AMPP that we call flow monitors. And we've had customers use these flow monitors to do everything from providing executives with a window into the production of major events to allow the producer to remotely operate some of the other functions.
Grass Valley has seen customers embrace the cloud either as part of a way to transform their complete operations or to spin up just a portion of their facilities.
He. notes that there's a third approach as well that we haven't explored yet, which is providing prepackaged AMPP solutions that are priced very simply as a pay-per-use or subscription through an e-commerce program.
But, he adds, hardware is still a big part of the Grass Valley offering, such as those introduced in August: the LDX150 camera that records UHD at 3X standard frame rate with global shutter; the GV K-Frame XP production switcher with 192 96 I/Os in IP, SDI or both, and the LiveTouch 2000 replay server.
LiveTouch 2000, Shoulders explains, is a new replay platform that will allow customers to save space and improve resource sharing with an ultra-high-density video server that offers up to 12 UHD or 24 3G or HD channels in a 3RU space.
In the face of the global supply-chain crisis and its impact on Grass Valley, he notes, the company remains aggressive in procuring inventory to protect equipment stocks: We see the business evolving and becoming less dependent on proprietary hardware as our cloud solutions grow, but we will continue to actively manage through the current supply- shortage situation to give our customers the best possible experience. Importantly, we've been actively building the GV media-universe cloud ecosystem so that we can serve customers in new ways using common cloud-service providers that eliminate a lot of the complexity from on-prem solutions.
Shoulders also announced a $25 million, multiyear contract with consultant, systems architect, and media-technology provider Qvest. Under it, the two companies will combine their complementary strengths and market offerings to meet the demands of today's dynamic media industry. The deal brings technological, operational, and financial benefits to Qvest for standardizing on Grass Valley's advanced production solutions.
The agreement marks formation of a global and long-term strategic partnership building on the parties' proven experience, strong customer relationships, and extensive market references as trusted advisers to the media and entertainment industry.
GV and Qvest have a similar view of how the market is migrating to digital solutions, whether IP or in the cloud, according to Shoulders.
We're intent on collaborating to make sure we can help our customers through these major transformations, he says. Their operations allow them to create a lot of economic benefits to adapt their businesses to an environment where every piece of content is going to a narrower and narrower audience.
As demand for niche content grows and audiences become smaller, production costs need to come down. Shoulders says the beauty of the Grass Valley portfolio is that it is wide and also has volume-based economic incentives.
We are positioning Grass Valley
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
05/05/2024
A special evening performance by multiplatinum singer Becky G will provide a memorable conclusion to TeievisaUnivision's Casa Cultura upfront event on May 1...
05/05/2024
Giant media buyer Publicis is telling network sales executives that it does not think Nielsen's new panel-plus-big-data currency is ready for this upfront....
05/05/2024
WASHINGTON Glenn Kirschner, legal analyst at NBC News, blasted the media for referring to the New York trial of former President Donald Trump as a hush-money ...
05/05/2024
Catchy Comedy's weekend marathon sees The Beverly Hillbillies on the weekend of May 4-5. The event kicks off Saturday, May 4 at 11 a.m. ET, and runs through...
05/05/2024
NBC Sports has the 150th Kentucky Derby Saturday, May 4. The coverage begins at 2:30 p.m. ET on NBC and Peacock and the feature race at Churchill Downs in Louis...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
Grass Valley's Tim Shoulders Says Business Is Back; Company Rebrands, Focuses on Live Production Remote working, cloud-based applications are increasingly important By Ken Kerschbaumer, Editorial Director 
