Amazon Introduces New Kindle Paperwhite: the Most Popular Kindle, Now Even Better-Still Only $9

Amazon Introduces New Kindle Paperwhite: The Most Popular Kindle, Now Even Better-Still Only $119

New 300 ppi display-unsurpassed resolution with twice the pixels for laser-quality text and images

All-new typography and layout features help you read faster with less eyestrain-new Bookerly font is crafted from the ground up for digital reading

SEATTLE--(BUSINESS WIRE)--Jun. 17, 2015-- (NASDAQ: AMZN)-Amazon today introduced the all-new Kindle Paperwhite, updating its most popular and best-selling Kindle with the highest resolution Paperwhite display, the exclusive Kindle font Bookerly, and a new typesetting engine for more beautiful pages. Meet the new Kindle Paperwhite at www.amazon.com/paperwhite.

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The all-new Kindle Paperwhite (Photo: Business Wire)

We love inventing for readers, said Jeff Bezos, Amazon.com Founder and CEO. The new Kindle Paperwhite obsesses over the details that matter most to readers-we've added our highest-resolution display so the words are crisp and clear on the page, a new font that is crafted exclusively for reading Kindle books, and a new typesetting engine that makes pages beautiful. Together, these details help you read faster and with less eyestrain, so you can lose yourself in the author's world.

New, Highest Resolution Paperwhite Display-300 Pixels per Inch for Laser-Quality Text

The new Kindle Paperwhite adds our highest resolution Paperwhite display, delivering the same 300 pixels per inch that readers love about the top-of-the-line Kindle Voyage. With unsurpassed resolution and 2x the pixels as the previous generation Kindle Paperwhite, the display delivers laser-quality text, making it easy to read comfortably at any font size, including at smaller fonts so you can fit more words on each page. Even with the new higher resolution display, Kindle Paperwhite delivers battery life that is measured in weeks rather than hours.

New Bookerly Font and Typography Features-Read Faster With Less Eyestrain

Kindle Paperwhite now offers Bookerly, an exclusive font designed from the ground up for reading on digital screens. Warm and contemporary, Bookerly is inspired by the artistry of the best fonts in modern print books, but is hand-crafted for great readability at any size. It introduces a lighter, more graceful look and outperforms other digital reading fonts to help customers read faster with less eyestrain. See Bookerly: www.amazon.com/bookerly.

The new Kindle Paperwhite also offers an all-new typesetting engine that lays out words just as the author intended:

Hyphenation and improved spacing-Kindle Paperwhite adds hyphenation to break words at the right place, creates paragraphs with consistent lines, and adjusts the space between words. This results in more natural word spacing and more words on each page, which allows for faster reading with less eyestrain. See an example: www.amazon.com/hyphenation.

Improved character placement-New kerning and ligatures automatically adjust character spacing to make it easier and faster to recognize words at any font size. Similar to a typesetter formatting a print book, Kindle Paperwhite will look at neighboring pairs of letters in context and adjust the character spacing to suit the word, removing distracting whitespace between letters and making the shape of the word more beautiful to help with word recognition speed. For example, in the word quietly , the tail of the y loops under the l to make the letters of the word fit better together. In the word first , the f and i are drawn together to make a ligature. See an example: www.amazon.com/characterspacing.

Beautiful page layout-Print books often use drop caps to add emphasis and beauty to the first page of a chapter. In eBooks, this is challenging to replicate given the ability to adjust font size and line spacing. The new typesetting engine presents drop caps, text, and images on Kindle just as the author intended, and dynamically adjusts the layout as the reader changes the text size. See an example: www.amazon.com/dropcaps.

Large fonts, without compromises-One of the benefits of reading on Kindle is that you can customize the font size based on personal preference-over half of Kindle customers take advantage of this feature and use a font size larger than the default. As you increase the size of a font, fewer words appear on each page, often creating distractions like large white space or broken sentences. Now, Kindle Paperwhite automatically adapts when a reader chooses the largest font sizes, customizing the margins, columns, indents, nested lists, borders, and drop caps to keep the page easy to read. See an example: www.amazon.com/largefonts.

The new typography and layout improvements are available on over half a million books, including many best sellers, with thousands more being added every week. The features will be delivered as part of a free, over-the-air software update in the coming weeks.

Lose Yourself in a Book

Unlike tablets and phones, dedicated e-readers don't distract you with social media, emails, and text messages. They don't beep at you or tire your eyes when you read for hours at a time. By design, e-readers are purpose-built for reading and create a sanctuary so you can lose yourself in a book.

All the Features Readers Love about Kindle

The new Kindle Paperwhite includes all of the features that have made the Kindle family the best-selling e-readers in the world for seven years running:

Weeks of battery life-Battery life is measured in weeks, not hours.

No set up required-Kindle arrives pre-registered so you can start reading immediately.

Whispersync-Saves and synchronizes your last page read, bookmarks, and annotations across all of your devices a

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