
Daktronics Aims To Put a Sound Peg Into a Square Screen Goal is the ultimate, large-scale integration of sound and picture By Dan Daley, Audio Editor
Wednesday, October 27, 2021 - 7:00 am
Print This Story | Subscribe
Story Highlights
As demand increases for ever larger video screens and ever louder sound systems, competing real-estate needs occasionally create a multimedia traffic jam in sports venues. For much of the past two decades, Daktronics, which holds a nearly 60% market share in main video displays and integrated super systems in the pro-sports venues, has been working toward mitigating that conflict by integrating sound systems into progressively larger videoboards. Putting big sound into a big picture creates a unique onsite fan experience, but it also has to deal with a few challenges.
Daktronics' John Olsen sees untapped potential for integrated audio systems in NBA- and NHL-arena videoboards.
Basically, says John Olsen, sales manager, audio systems, Daktronics, what we're doing is putting line arrays inside a huge display so that the effect is that of a point-source sound system. The goal of a point-source sound system is to create a coherent sound wave that reaches most of the seats in a stadium with minimal seat-to-seat variation. The effect feels like sound and picture are all coming from a single location.
With screens as large as Daktronics's nearly 900-sq.-ft. display at Auburn University's Jordan-Hare Stadium and integrated PA systems reaching sound-pressure levels of 120 dB and higher, one main challenge has been achieving plausible synchronization between picture and sound. The light of the video image travels at 186 million miles per second while its associated audio plugs along at a mere 700+ mph.
The solution, says Olsen, is to delay the video by about 500 ms in the video processor. In football stadiums, which have on average the largest videoboards, that's achieved by aiming at the 50-yard line as the target for the best sync for display/sound systems located at one end of the stadium.
That minimizes the effect of the delay to the point where most people won't notice it anywhere in the stadium, although it can't eliminate it completely, he says. It's a challenge with any large-venue sound system, along with loudspeakers installed for shadowed areas like concourses, concessions, suites, and other indoor or outdoor areas.
Bigger and Bigger Typical of the company's hybrid AV installations is one installed this year at Northern State University's new Dacotah Bank Stadium in Aberdeen, SD. It's 23 ft. high by 59 ft. wide within an even larger scoreboard structure measuring 42 ft. high by 76 ft. wide. A Daktronics Sportsound 2000HD audio system is integrated with the video and scoring system.
Auburn University's Jordan-Hare Stadium features a 900-ft. videoboard with integrated PA system.
Larger videoboards can accommodate the bigger sound systems needed for point-source, endfire PAs. That's good because, in an era when ever greater low-frequency energy (LFE) has become a staple of the pop and urban music genres regularly heard in large sports venues, that means room for more subwoofers - generally the largest type of speaker enclosure.
All that LFE could potentially distort the picture by rattling the superstructure, although Olsen says that any such distortions can't readily be picked up by the eye. For extremely large installations, such as the T-Mobile Arena in Las Vegas, where any number of internal or external vibration sources could create a potential image distortion, Daktronics has developed stick products: long, slender epoxy LED rods assembled with space between them but, from a distance, forming a coherent image.
Another solution is GKD MediaMesh, which Daktronics markets and installs in a partnership with GKD Metal Fabrics, with Daktronics supplying the LED portion of the product. MediaMesh is a textile-like weave of stainless steel and electronics that can be fitted over a solid fa ade or in front of windows - or a sound system - and provides image and sound while also letting the underlying architecture remain visible.
But, at such large scale, every solution also has its considerations. For instance, spacing between sticks in a display assembly has to consider not only image coherency at certain distances but also how that spacing affects the frequency response of the sound system behind it.
Depending on the size of the sound system and its orientation to the listener, the LED fa ade may attenuate certain higher frequencies, explains Olsen, who came to Daktronics with its acquisition in 2005 of Dodge Electronics, which specialized in PA systems for the collegiate and professional markets. As you move to higher frequencies, the waves become smaller, and it takes less obstruction to block or attenuate them. With our LED Audio Facade product, we have created a happy medium for sound transmission. Really, the only issue is getting as much vertical resolution as possible and then letting our eyes put it all together. It's a matter of finding the right balance between picture and sound.
Daktronics' LED solutions prevent image distortion due to LFE in the huge integrated video/audio scoreboard at Las Vegas's T-Mobile Arena.
In fact, that's part of the strategy for the future, with sports venues in all markets turning to AV to help welcome fans back to the stands: using large-scale audio and video to engage fans in ways that can't be done at home.
To further that, Daktronics in July hired Diane Gonzalez-Ferranti as executive producer in its Creative Services division, which is tasked with helping the company grow its business in the digital-content-creation space across all markets, including sports. At the same time, Olsen says, integrated audio a
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
30/03/2026
Manifold Technologies, a Germany-based provider of cloud infrastructure for live broadcast production, will demonstrate support for 400GbE COTS FPGA accelerator...
30/03/2026
Boland Communications will introduce its QD4K315HDR10, a 31.5-inch QD-OLED monitor, at NAB Show 2026 (Booth C3519, April 18-22). The company is also introducing...
30/03/2026
PTZOptics will demonstrate its Move 4K PTZ cameras and Horizon web-based control platform at NAB Show 2026 (Booth N1902).
Move 4K with Horizon is now available...
30/03/2026
Net Insight will demonstrate the next version of Nimbra Edge, its orchestration and control layer for live media services across multi-domain environments, at N...
30/03/2026
Appear ASA will exhibit at NAB Show 2026 (Booth W1531, April 19-22, Las Vegas). The company completed an IPO in November 2025.
Our customer-first approach is ...
30/03/2026
Harmonic has announced new capabilities for its sports streaming platform, covering multiview, programmatic advertising, in-stream advertising, and content wate...
30/03/2026
Ateme (Booth W1723) will demonstrate broadcast, streaming, and AI-driven media workflow solutions at NAB Show 2026.
GenAI and Agentic AI
Ateme will demonstrat...
30/03/2026
Bitmovin has announced new capabilities for Player Web X, its web video player, ...
30/03/2026
The 2026 NAB Show (April 18-22, exhibits April 19-22, Las Vegas Convention Center) will host Brazil's Minister of Communications, Frederico de Siqueira Filh...
30/03/2026
EVS will exhibit at NAB Show 2026 (Booth N1841), highlighting new products and updates across its live production portfolio, including the debut of T-Motion med...
30/03/2026
Solid State Logic will demonstrate its virtualized System T platform at NAB Show 2026 (Booth C6907). Demonstrations will include the VTE1 virtual DSP engine, ne...
30/03/2026
Globecast will exhibit at NAB Show 2026 (Booth W3335), highlighting its hybrid service model spanning satellite, IP, fiber, and cloud.
The company will demonst...
30/03/2026
The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), and the Video Services Forum (VSF) have announced that the IP Showcase w...
30/03/2026
At NAB Show 2026 BBright will present a demonstration of its One Stream for the World concept, showing how a single ST 2110 playout stream can simultaneously ...
30/03/2026
OpenDrives will demonstrate new products at NAB Show 2026, with two locations in the West Hall: a pod (W3443-E) in the Sports Business Hub and a cabana at W1158...
30/03/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
30/03/2026
The economics of live sports streaming have changed. New rights models, cloud production tools, and lower-cost distribution have made it possible for high schoo...
30/03/2026
MPE-capable chamber strings library announced
Alongside their collection of Kontakt instruments, Sonora Cinematic have been steadily introducing a series of...
30/03/2026
Latin-inspired percussion instrument announced
Built on a newly developed engine and interface, UJAM's latest instrument has been designed to create Lat...
30/03/2026
Latest Eduardo Tarilonte collaboration announced
The latest library to join Best Service's ever-growing range includes four solo wind instruments that c...
30/03/2026
We want to hear from you!
Complete our SOS Quick Survey and enter the prize draw for a chance to win one of three $50 Amazon vouchers!
Sound On Sound carri...
30/03/2026
CC-330 Husky. 2024 Eric Desbiens Photography.
Used with permission for the announcement and related communications. No residual rights....
30/03/2026
L3Harris Technologies will provide WESCAM CMX -8 sensor systems for integration on new Uncrewed Aircraft Systems from MDA Space, enhancing the Royal Canadian Na...
30/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/03/2026
Synamedia today announced that Mileto Tecnologia, one of Brazil's largest pay-TV operators, has chosen the Synamedia Go platform to support its rapid OTT ex...
30/03/2026
FOR-A's Software-Defined, AI-Powered Development Advances with Nippon TV and...
30/03/2026
Give Your Astrophotography REAL Depth - After Effects Tutorial
Graham Quince March 30, 2026
0 Comments
In this tutorial, I talk you through the full w...
30/03/2026
Alfalite returns to NAB Show alongside FOR-A, showcasing LED solutions for broad...
30/03/2026
Sky welcomes Karen Blackett CBE to its DAC and thanks Baroness Prashar and Ndidi Okezie as they step down after five yearsMonday 30 March 2026
Sky announces ch...
30/03/2026
Back to All News
Netflix Announces the Reunion for Love is Blind: Sweden Season...
30/03/2026
Back to All News
Netflix unveils new images from the second season of Gangs of Galicia
Entertainment
30 March 2026
GlobalSpain
Link copied to clipboard
Do...
30/03/2026
Back to All News
The Latest on Netflix Anime, Unveiled at AnimeJapan 2026
Entertainment
30 March 2026
GlobalJapan
Link copied to clipboard
From romance an...
30/03/2026
Leading Taiwan Broadband Operator Drives Fiber Deeper with Harmonic SAN JOSE, Calif. - March 30, 2026 - Harmonic (NASDAQ: HLIT) today announced that KBRO, a lea...
30/03/2026
Tyngsboro, Mass., March 30, 2026 - City councils, county commissions, school boa...
29/03/2026
Cloud-based production, real-time engagement, and creator-driven storytelling ai...
28/03/2026
Now features DiGiCo console integration
Harrison's live recording and virtual soundcheck software has just reached its third major version, which among ...
28/03/2026
MPE-capable chamber strings library announced
Alongside their collection of Kontakt instruments, Sonora Cinematic have been steadily introducing a series of...
28/03/2026
Globecast, the leading provider of broadcast, media and entertainment managed services, will showcase its reimagined approach to media operations at the 2026 NA...
28/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
27/03/2026
Comcast Business deployed network infrastructure for the 2026 PLAYERS Championsh...
27/03/2026
Czech production company CS live has equipped its newest outside broadcast van w...
27/03/2026
Edith Cowan University (ECU) in Perth, Western Australia has developed new broad...