
Daktronics Aims To Put a Sound Peg Into a Square Screen Goal is the ultimate, large-scale integration of sound and picture By Dan Daley, Audio Editor
Wednesday, October 27, 2021 - 7:00 am
Print This Story | Subscribe
Story Highlights
As demand increases for ever larger video screens and ever louder sound systems, competing real-estate needs occasionally create a multimedia traffic jam in sports venues. For much of the past two decades, Daktronics, which holds a nearly 60% market share in main video displays and integrated super systems in the pro-sports venues, has been working toward mitigating that conflict by integrating sound systems into progressively larger videoboards. Putting big sound into a big picture creates a unique onsite fan experience, but it also has to deal with a few challenges.
Daktronics' John Olsen sees untapped potential for integrated audio systems in NBA- and NHL-arena videoboards.
Basically, says John Olsen, sales manager, audio systems, Daktronics, what we're doing is putting line arrays inside a huge display so that the effect is that of a point-source sound system. The goal of a point-source sound system is to create a coherent sound wave that reaches most of the seats in a stadium with minimal seat-to-seat variation. The effect feels like sound and picture are all coming from a single location.
With screens as large as Daktronics's nearly 900-sq.-ft. display at Auburn University's Jordan-Hare Stadium and integrated PA systems reaching sound-pressure levels of 120 dB and higher, one main challenge has been achieving plausible synchronization between picture and sound. The light of the video image travels at 186 million miles per second while its associated audio plugs along at a mere 700+ mph.
The solution, says Olsen, is to delay the video by about 500 ms in the video processor. In football stadiums, which have on average the largest videoboards, that's achieved by aiming at the 50-yard line as the target for the best sync for display/sound systems located at one end of the stadium.
That minimizes the effect of the delay to the point where most people won't notice it anywhere in the stadium, although it can't eliminate it completely, he says. It's a challenge with any large-venue sound system, along with loudspeakers installed for shadowed areas like concourses, concessions, suites, and other indoor or outdoor areas.
Bigger and Bigger Typical of the company's hybrid AV installations is one installed this year at Northern State University's new Dacotah Bank Stadium in Aberdeen, SD. It's 23 ft. high by 59 ft. wide within an even larger scoreboard structure measuring 42 ft. high by 76 ft. wide. A Daktronics Sportsound 2000HD audio system is integrated with the video and scoring system.
Auburn University's Jordan-Hare Stadium features a 900-ft. videoboard with integrated PA system.
Larger videoboards can accommodate the bigger sound systems needed for point-source, endfire PAs. That's good because, in an era when ever greater low-frequency energy (LFE) has become a staple of the pop and urban music genres regularly heard in large sports venues, that means room for more subwoofers - generally the largest type of speaker enclosure.
All that LFE could potentially distort the picture by rattling the superstructure, although Olsen says that any such distortions can't readily be picked up by the eye. For extremely large installations, such as the T-Mobile Arena in Las Vegas, where any number of internal or external vibration sources could create a potential image distortion, Daktronics has developed stick products: long, slender epoxy LED rods assembled with space between them but, from a distance, forming a coherent image.
Another solution is GKD MediaMesh, which Daktronics markets and installs in a partnership with GKD Metal Fabrics, with Daktronics supplying the LED portion of the product. MediaMesh is a textile-like weave of stainless steel and electronics that can be fitted over a solid fa ade or in front of windows - or a sound system - and provides image and sound while also letting the underlying architecture remain visible.
But, at such large scale, every solution also has its considerations. For instance, spacing between sticks in a display assembly has to consider not only image coherency at certain distances but also how that spacing affects the frequency response of the sound system behind it.
Depending on the size of the sound system and its orientation to the listener, the LED fa ade may attenuate certain higher frequencies, explains Olsen, who came to Daktronics with its acquisition in 2005 of Dodge Electronics, which specialized in PA systems for the collegiate and professional markets. As you move to higher frequencies, the waves become smaller, and it takes less obstruction to block or attenuate them. With our LED Audio Facade product, we have created a happy medium for sound transmission. Really, the only issue is getting as much vertical resolution as possible and then letting our eyes put it all together. It's a matter of finding the right balance between picture and sound.
Daktronics' LED solutions prevent image distortion due to LFE in the huge integrated video/audio scoreboard at Las Vegas's T-Mobile Arena.
In fact, that's part of the strategy for the future, with sports venues in all markets turning to AV to help welcome fans back to the stands: using large-scale audio and video to engage fans in ways that can't be done at home.
To further that, Daktronics in July hired Diane Gonzalez-Ferranti as executive producer in its Creative Services division, which is tasked with helping the company grow its business in the digital-content-creation space across all markets, including sports. At the same time, Olsen says, integrated audio a
North America Stories
05/11/2025
WASHINGTON Despite the ongoing government shutdown, Federal Communications Commission Chairman Brendan Carr has announced a tentative agenda for the agency'...
05/11/2025
The College Football Playoff (CFP), ESPN and TNT Sports have announced kick times and broadcast information for the 2025 CFP First Round, which will launch the ...
05/11/2025
NEW YORK IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry ...
05/11/2025
SINGAPORE Appear, an Oslo-based provider of live production technology, is opening a new facility in Singapore as part of the company's expansion into the A...
05/11/2025
DALLAS Parks Associates has released new data showing just how far the dramatic shift to streaming services has gone in recent years. Currently, more than nine ...
04/11/2025
SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is I...
04/11/2025
SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN a...
04/11/2025
From concept to kick-off: How TAMS could transform sports workflows By Paul Markham
Tuesday, October 28, 2025 - 09:43
Print This Story
Techex tx darwin pr...
04/11/2025
College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women&...
04/11/2025
College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Me...
04/11/2025
College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its P...
04/11/2025
College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, an...
04/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,40...
04/11/2025
Never-before-seen footage of Selena Quintanilla and her family's band offers...
04/11/2025
Joel Edgerton at Train Dreams Park City premiere (photo by Soul Brother / Shutterstock for Sundance Film Festival)...
04/11/2025
Tomorrow's fight will demand networks that deliver both capacity and survivability, the speed to move mission applications at scale, and the resilience to e...
04/11/2025
New York, NY - November 3, 2025 - Neptune BidCo US Inc. (the Issuer or the Co...
04/11/2025
WASHINGTON The National Association of Broadcasters took aim at YouTube TV and its owner Google in a blog post for its heavy hand in deciding what viewers can ...
04/11/2025
HACKENSACK, N.J. The European Broadcasting Union (EBU) has awarded LiveU a five-year contract to deliver 24/7 live news content through its Eurovision News Exch...
04/11/2025
Bob Dylan Awarded Honorary Doctorate from Berklee College of Music The songwriter, performer, and cultural icon is recognized for a six-decade career that redef...
04/11/2025
SAN JOSE, Calif. Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives develope...
04/11/2025
Harmonic (NASDAQ: HLIT) today announced an expanded partnership with Spectrum to extend the company's industry-leading cOS vCMTS and advanced network and o...
04/11/2025
The inauguration of Empresa de Meios Audiovisuais' (EMAV's) first virtual studio in Lisbon marks a major technological milestone for the Portuguese audi...
04/11/2025
ZTransform, a leader in transformational system design, integration, and launch services for broadcasters, sports venues, educational facilities, and corporate ...
04/11/2025
Fred Baumgartner's op-ed (ATSC 3.0: I Cant Imagine Anyone Defending Our Current Adoption Strategy) on the broadcast industry's transition to ATSC 3.0 dr...
04/11/2025
Q&A with Music Alum Andrew van der Paardt The oboist and English horn player reports back from the pit of the New York City Ballet Orchestra, and tells how he...
04/11/2025
Back to All News
Netflix and Embratur launch audiovisual tourism guide at the W...
04/11/2025
Back to All News
Frankenstein' Sightings Grip Hollywood With Halloween Wee...
04/11/2025
In Berlin on Tuesday, Deutsche Telekom and NVIDIA unveiled the world's first...
04/11/2025
When inspiration strikes, nothing kills momentum faster than a slow tool or a frozen timeline. Creative apps should feel fast and fluid - an extension of imagin...
04/11/2025
Douglas W. Phillips and Steven M. Paul join Scripps Research Board of Directors Finance and biomedical leaders bring decades of experience in investment strateg...
03/11/2025
SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew D...
03/11/2025
Challenging the norm: How TNT Sports is evolving coverage of the men's and w...
03/11/2025
Inspired storytelling: TNT Sports' Pete Thomas on creating opportunities out...
03/11/2025
NBA 2K League Returns With New Format Featuring NBA Players, Creators, and FansSeason will include online tournaments, in-person events, and open-ladder fan com...
03/11/2025
Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of T...
03/11/2025
Strategic partnership to expand specialized testing equipment, advance national security and support regional economic growth...
03/11/2025
In less than two weeks during late September and early October, the Federal Communications Commission acted on two proposed rulemakings that could have an enorm...
03/11/2025
Josh Miely is returning to a more hands-on radio and TV role with the National Association of Broadcasters....
03/11/2025
Broadcasters have spent years trying to integrate different vendor technologies in their facilities. As the industry has moved closer to software, that struggle...
03/11/2025
As the malevolent siege against broadcasters' interests intensifies from the far reaches of artificial intelligence misuse to relentless innovation in the m...
03/11/2025
Wheatstone founder and owner Gary Snow will retire from the company by the end of next year....
03/11/2025
In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen's paper diaries were sufficient for t...
03/11/2025
Two out of every three people are likely to be living in cities or other urban c...
03/11/2025
Back to All News
Famke Janssen Stars as Betty Jonkers in "Forever Pour Toujours" Music Video
Entertainment
03 November 2025
GlobalNetherlandsBelgium
Link c...
01/11/2025
Thunderbolt 3 Now Standard on Symphony MkII - Starting November 11 Beginning November 11, all new Apogee Symphony I/O MkII units will ship with Thunderbolt 3 as...
01/11/2025
How to Expand the Apogee Symphony Desktop with Cranborne 500ADAT Want to expand your Symphony Desktop beyond two inputs? Whether you're tracking a full drum...
01/11/2025
tvONE is proud to announce a strategic partnership with Matrox Video, combining CALICO PRO's high-performance video processing with the Matrox ConvertIP Ser...
01/11/2025
CJP Broadcast has joined the Grass Valley partner programme as both a Systems Integration Partner and AMPP Partner. The collaboration enhances CJP's ability...
01/11/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has earned a higher-rated DPP Comm...