Sony Pixel Power calrec Sony

Daktronics Aims To Put a Sound Peg Into a Square Screen

27/10/2021

Daktronics Aims To Put a Sound Peg Into a Square Screen Goal is the ultimate, large-scale integration of sound and picture By Dan Daley, Audio Editor

Wednesday, October 27, 2021 - 7:00 am

Print This Story | Subscribe

Story Highlights

As demand increases for ever larger video screens and ever louder sound systems, competing real-estate needs occasionally create a multimedia traffic jam in sports venues. For much of the past two decades, Daktronics, which holds a nearly 60% market share in main video displays and integrated super systems in the pro-sports venues, has been working toward mitigating that conflict by integrating sound systems into progressively larger videoboards. Putting big sound into a big picture creates a unique onsite fan experience, but it also has to deal with a few challenges.

Daktronics' John Olsen sees untapped potential for integrated audio systems in NBA- and NHL-arena videoboards.

Basically, says John Olsen, sales manager, audio systems, Daktronics, what we're doing is putting line arrays inside a huge display so that the effect is that of a point-source sound system. The goal of a point-source sound system is to create a coherent sound wave that reaches most of the seats in a stadium with minimal seat-to-seat variation. The effect feels like sound and picture are all coming from a single location.

With screens as large as Daktronics's nearly 900-sq.-ft. display at Auburn University's Jordan-Hare Stadium and integrated PA systems reaching sound-pressure levels of 120 dB and higher, one main challenge has been achieving plausible synchronization between picture and sound. The light of the video image travels at 186 million miles per second while its associated audio plugs along at a mere 700+ mph.

The solution, says Olsen, is to delay the video by about 500 ms in the video processor. In football stadiums, which have on average the largest videoboards, that's achieved by aiming at the 50-yard line as the target for the best sync for display/sound systems located at one end of the stadium.

That minimizes the effect of the delay to the point where most people won't notice it anywhere in the stadium, although it can't eliminate it completely, he says. It's a challenge with any large-venue sound system, along with loudspeakers installed for shadowed areas like concourses, concessions, suites, and other indoor or outdoor areas.

Bigger and Bigger Typical of the company's hybrid AV installations is one installed this year at Northern State University's new Dacotah Bank Stadium in Aberdeen, SD. It's 23 ft. high by 59 ft. wide within an even larger scoreboard structure measuring 42 ft. high by 76 ft. wide. A Daktronics Sportsound 2000HD audio system is integrated with the video and scoring system.

Auburn University's Jordan-Hare Stadium features a 900-ft. videoboard with integrated PA system.

Larger videoboards can accommodate the bigger sound systems needed for point-source, endfire PAs. That's good because, in an era when ever greater low-frequency energy (LFE) has become a staple of the pop and urban music genres regularly heard in large sports venues, that means room for more subwoofers - generally the largest type of speaker enclosure.

All that LFE could potentially distort the picture by rattling the superstructure, although Olsen says that any such distortions can't readily be picked up by the eye. For extremely large installations, such as the T-Mobile Arena in Las Vegas, where any number of internal or external vibration sources could create a potential image distortion, Daktronics has developed stick products: long, slender epoxy LED rods assembled with space between them but, from a distance, forming a coherent image.

Another solution is GKD MediaMesh, which Daktronics markets and installs in a partnership with GKD Metal Fabrics, with Daktronics supplying the LED portion of the product. MediaMesh is a textile-like weave of stainless steel and electronics that can be fitted over a solid fa ade or in front of windows - or a sound system - and provides image and sound while also letting the underlying architecture remain visible.

But, at such large scale, every solution also has its considerations. For instance, spacing between sticks in a display assembly has to consider not only image coherency at certain distances but also how that spacing affects the frequency response of the sound system behind it.

Depending on the size of the sound system and its orientation to the listener, the LED fa ade may attenuate certain higher frequencies, explains Olsen, who came to Daktronics with its acquisition in 2005 of Dodge Electronics, which specialized in PA systems for the collegiate and professional markets. As you move to higher frequencies, the waves become smaller, and it takes less obstruction to block or attenuate them. With our LED Audio Facade product, we have created a happy medium for sound transmission. Really, the only issue is getting as much vertical resolution as possible and then letting our eyes put it all together. It's a matter of finding the right balance between picture and sound.

Daktronics' LED solutions prevent image distortion due to LFE in the huge integrated video/audio scoreboard at Las Vegas's T-Mobile Arena.

In fact, that's part of the strategy for the future, with sports venues in all markets turning to AV to help welcome fans back to the stands: using large-scale audio and video to engage fans in ways that can't be done at home.

To further that, Daktronics in July hired Diane Gonzalez-Ferranti as executive producer in its Creative Services division, which is tasked with helping the company grow its business in the digital-content-creation space across all markets, including sports. At the same time, Olsen says, integrated audio a
LINK: https://www.sportsvideo.org/2021/10/27/daktronics-aims-to-put-a-sound-...
See more stories from svg

North America Stories

18/12/2025

CES: NBCU Unveils New Cross-Platform Ad Tech Solutions, Capabilities

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

2026 NAB Show Opens Registration, Unveils Major Program Enhancements

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

YouTube Wins Global Rights to Stream the Oscars

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

Deck the Vaults: Fallout: New Vegas' Joins the Cloud This Holiday Season

Step out of the vault and into the future of gaming with Fallout: New Vegas streaming on GeForce NOW, just in time to celebrate the newest season of the hit Ama...

17/12/2025

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable Night

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...

17/12/2025

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCast

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...

17/12/2025

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on Golf Channel and USA Network

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...

17/12/2025

Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen's The Gauge

Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day NFL Games ...

17/12/2025

EdgeBeam Wireless Makes Initial Sale, Expands Executive Team

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Warner Bros. Discovery Tells Shareholders to Reject Paramount Bid

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

NDI, Zoom Collaborate on Seamless Connectivity

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Broadcasters Mark Momentous Year of Challenges Amid Viewing Fragmentation

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Tennessee Public Broadcaster to Trial AI Metadata

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Chyron Unveils New AXIS Maps

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Broadcast Solutions Group Acquires PMT Professional Motion Technology

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Study: U.S. Pay TV, Video Revenue to Total $190.7B in 2030

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Texas Attorney General Takes Aim at 5 TV Manufacturers

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

DirecTV Wins Appeal in Retransmission Price-Fixing Suit

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

E.W. Scripps Rejects Sinclair Takeover Bid

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration

KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...

17/12/2025

Inside The Unseen World Of Indian Customs: Netflix Reveals The Brave Heroics Of The Customs Officers In Taskaree

Back to All News Inside The Unseen World Of Indian Customs: Netflix Reveals The...

17/12/2025

Netflix announces PAPARAZZI KING: the docu series coming to Netflix on January 9th

Back to All News Netflix announces PAPARAZZI KING: the docu series coming to Ne...

17/12/2025

Netflix Unveils First Look at 'Jo Nesbo's Detective Hole' Premiering on March 26, 2026

Back to All News Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...

17/12/2025

Netflix Welcomes Warner Bros. Discovery Board Recommendation

Back to All News Netflix Welcomes Warner Bros. Discovery Board Recommendation Business 17 December 2025 Global Link copied to clipboard After Careful Revi...

17/12/2025

UC San Diego Lab Advances Generative AI Research With NVIDIA DGX B200 System

The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...

17/12/2025

Into the Omniverse: OpenUSD and NVIDIA Halos Accelerate Safety for Robotaxis, Physical AI Systems

Editor's note: This post is part of Into the Omniverse, a series focused on ...

16/12/2025

L3Harris Delivers Most Powerful Thrusters for NASA's Lunar Gateway

Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...

16/12/2025

Palantir and L3Harris: Reindustrializing Defense Through AI-Powered Production

The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...

16/12/2025

NFL Boosts Broadcast, Streaming Viewing Share in November

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

16/12/2025

Spanish Broadcaster Updates Playout With Pebble Solutions

SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...

16/12/2025

Telescript International Buys Prompter Software Company

NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...

16/12/2025

Ookla: T-Mobile Is Fastest Fixed Wireless Access Provider

As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...

16/12/2025

Apple TV App for Android Now Supports Google Cast

Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...

16/12/2025

Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro Star in Swedish Thriller Series Bytet'

Back to All News Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...

16/12/2025

Docu-reality 'My Korean Boyfriend' Gets a Trailer and Premiere Date: January 1st. Is Real Life Really like a K-drama?

Back to All News Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...

15/12/2025

Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From The Famous Group

Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...

15/12/2025

2026 Sundance Film Festival Reveals 54 Titles Selected for Short Film Program Presented by Ketel One Vodka

Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...

15/12/2025

L3Harris to Provide Assured Communications for US Air Force's Survivable Airborne Operations Center Program

L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...

15/12/2025

Arkansas TV Ends PBS Affiliation Amid Funding Cuts

CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...

15/12/2025

PMVG Acquires WBPA-LD for WQED Pittsburgh

BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...

15/12/2025

How Rivian s Design Puts Drivers First-And Why That Matters

How Rivian s Design Puts Drivers First-And Why That Matters Published on Dec 15, 2025 Categories: Business Solutions LinkedIn Corporate Communications Sha...

15/12/2025

NVIDIA Acquires Open-Source Workload Management Provider SchedMD

NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...

15/12/2025

How to Fine-Tune an LLM on NVIDIA GPUs With Unsloth

Modern workflows showcase the endless possibilities of generative and agentic AI on PCs. Of many, some examples include tuning a chatbot to handle product-supp...

13/12/2025

YouTube TV to Launch Genre Packages

In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...

13/12/2025

Magna Systems Finishes UHD, IP-based OB Truck For Singapore Network

SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...

12/12/2025

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Show in NYC

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...

12/12/2025

Hailey Gates and Alia Shawkat Welcome You to the Village of Atropia

Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...

12/12/2025

Arkansas TV Drops PBS Affiliation Amid Funding Cuts

CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...

12/12/2025

Wisycom and DPA Microphones Appoint Rene Moerch as Group...

Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...