Meet the director of marketing

Danna Mann, director of marketing for TAG Video Systems, tells TVBEurope how innovation makes the media a thrilling career

By Matthew Corrigan

Published: July 22, 2024 Updated: July 23, 2024

Danna Mann, director of marketing for TAG Video Systems, tells TVBEurope how innovation makes the media a thrilling career

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Talk us through an average day in your role. A typical day involves a dynamic blend of collaboration and results assessment. I work closely with our incredible marketing team to craft compelling narratives that resonate with our audience. This means brainstorming campaigns, refining messaging, and ensuring our communications educate and inspire. Internally, I interact with our sales team to understand their challenges and provide them with the tools they need to succeed. Additionally, I'm in constant communication with our product team, learning about new developments and strategising how to best introduce them to the market.

Danna Mann, director of marketing at TAG Video Systems My favourite part of the day is definitely analysis. I love digging into our data, evaluating results from different angles and drawing actionable conclusions. It's incredibly rewarding to see how our efforts translate into tangible outcomes.

How did you get started in the media industry? TAG represents my first foray into the media industry. Before joining, my background was in retail and event production, which may seem unrelated, but the fast-paced environments and focus on customer experience have proven to be invaluable assets. I initially joined TAG as an event manager, and as the company grows and evolves, I've had the opportunity to grow alongside it, eventually transitioning into my current role as Director of Marketing.

What training did you have before entering the industry? My path to the media industry wasn't a straight line, but rather a winding journey that ultimately equipped me with a diverse skill set. My academic background is a mix of fine arts and business administration. The creative vision and aesthetic sensibilities I cultivated through my arts education have proven surprisingly valuable in crafting compelling marketing campaigns and visuals. Meanwhile, my business studies provided a solid foundation in strategic planning.

Beyond my formal education, my experience in event production and sales management within the retail sector has been instrumental in shaping my approach to marketing. The fast-paced environment of events and retail taught me to think on my feet, adapt quickly to changing circumstances, and prioritise the customer experience above all else.

Why do you enjoy working in the industry? The media industry is thrilling because it's constantly changing. The pace of innovation and technological advancement is exhilarating, and there's always something new to learn and explore. I'm also inspired by the people in this industry - the innovators, trailblazers, and forward-thinkers who are shaping the future of media.

What piece of advice would you offer someone looking to explore a role similar to yours? Go for it! Be open to change, embrace learning, and don't be afraid to experiment. This industry is looking for people who aren't just following trends but are setting them. More than relevant experience, it's the ability to adapt and evolve that will truly set you apart in this time of transformation.

LINK:	https://www.tvbeurope.com/business/people/meet-the-director-of-marketi...
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