Danna Mann, director of marketing for TAG Video Systems, tells TVBEurope how innovation makes the media a thrilling career
By Matthew Corrigan
Published: July 22, 2024 Updated: July 23, 2024
Danna Mann, director of marketing for TAG Video Systems, tells TVBEurope how innovation makes the media a thrilling career
target=_blank title=Share on LinkedIn class=share-linkedin> Danna Mann, director of marketing for TAG Video Systems, tells TVBEurope how innovation makes the media a thrilling career
https://www.tvbeurope.com/business/people/meet-the-director-of-marketing title=Share via Email class=share-email>
Talk us through an average day in your role. A typical day involves a dynamic blend of collaboration and results assessment. I work closely with our incredible marketing team to craft compelling narratives that resonate with our audience. This means brainstorming campaigns, refining messaging, and ensuring our communications educate and inspire. Internally, I interact with our sales team to understand their challenges and provide them with the tools they need to succeed. Additionally, I'm in constant communication with our product team, learning about new developments and strategising how to best introduce them to the market.
Danna Mann, director of marketing at TAG Video Systems My favourite part of the day is definitely analysis. I love digging into our data, evaluating results from different angles and drawing actionable conclusions. It's incredibly rewarding to see how our efforts translate into tangible outcomes.
How did you get started in the media industry? TAG represents my first foray into the media industry. Before joining, my background was in retail and event production, which may seem unrelated, but the fast-paced environments and focus on customer experience have proven to be invaluable assets. I initially joined TAG as an event manager, and as the company grows and evolves, I've had the opportunity to grow alongside it, eventually transitioning into my current role as Director of Marketing.
What training did you have before entering the industry? My path to the media industry wasn't a straight line, but rather a winding journey that ultimately equipped me with a diverse skill set. My academic background is a mix of fine arts and business administration. The creative vision and aesthetic sensibilities I cultivated through my arts education have proven surprisingly valuable in crafting compelling marketing campaigns and visuals. Meanwhile, my business studies provided a solid foundation in strategic planning.
Beyond my formal education, my experience in event production and sales management within the retail sector has been instrumental in shaping my approach to marketing. The fast-paced environment of events and retail taught me to think on my feet, adapt quickly to changing circumstances, and prioritise the customer experience above all else.
Why do you enjoy working in the industry? The media industry is thrilling because it's constantly changing. The pace of innovation and technological advancement is exhilarating, and there's always something new to learn and explore. I'm also inspired by the people in this industry - the innovators, trailblazers, and forward-thinkers who are shaping the future of media.
What piece of advice would you offer someone looking to explore a role similar to yours? Go for it! Be open to change, embrace learning, and don't be afraid to experiment. This industry is looking for people who aren't just following trends but are setting them. More than relevant experience, it's the ability to adapt and evolve that will truly set you apart in this time of transformation.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
Glensound returns to IBC with a major new addition to its intelligent loudspeaker range, the Greater Divine Supernal studio monitor, alongside recent developmen...
16/07/2026
33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...
16/07/2026
Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
16/07/2026
Onimusha: Way of the Sword is coming to GeForce NOW at launch, with the playable...
16/07/2026
Together the semi-finals had a combined reach of 1.98 million unique individuals...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
Danna Mann, director of marketing for TAG Video Systems, tells TVBEurope how innovation makes the media a thrilling career
