The Zulu brothers partner with Castle Milk Stout for campaign

The Zulu brothers partner with Castle Milk Stout for campaignThe Zulu brothers from The Wife' will showcase their streetwear pieces with which Castle Milk Stout created with Butan.

by Thandeka Mthethwa

03-12-2022 19:37

in Entertainment

The Wife Zulu Brothers are working with Castle Milk Stout on a campaign. Images supplied

The Castle Milk Stout Brand Don't Fear Black, Savour It campaign is a celebration of richness, boldness, smoothness, taste, and culture without limits and this campaign is in collaboration with Butan.

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According to a released statement, Castle Milk Stout decided to partner with Butan due to it aligning with all the characteristics of Castle Milk Stout, every garment tells a unique story, is of high quality, different, and certainly makes a bold statement.

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CASTLE MILK STOUT AND THE ZULU BROTHERS Castle Milk Stout partnered with lead actors from the Showmax series The Wife.

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Wiseman Mncube, Kwenzokuhle Ngcobo, Thulane Shange, Sipho Ndlovu and Mondli Makhoba will showcase the streetwear pieces which Castle Milk Stout created with Butan.

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Having worked with all five personalities on various campaigns, they have gotten to know the brand and have immersed themselves in the brands journey. As modern traditionalists, with rich stories to tell, they were the perfect individuals to personify the Don't Fear Black, Savour it Campaign, each with compelling stories which justified their interest in the campaign and justified the partnership, read the statement.

Leading the charges in Season 3, Kwenzo describes speaks on how the Castle Milk Stout brand resonates with him as he, like many young modern traditionalist is connected to his roots, which I hold dear and never want to lose .

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WHAT THIS CAMPAIGN MEANS FOR THE BROTHERS The new Mqhele Zulu on The Wife Wiseman Mncube has worked with Castle Milk Stout since 2018 but speaking about this campaign, he said, For me, don't fear black' means don't fear who you are and what you're made of. As Black people, we tend to fear ourselves and our potential.

We judge and define ourselves by our skin colour, how we speak, our background and past, and end up looking down on ourselves. This campaign encourages us to instead be proud and embrace who we are, he said.

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While Sipho added that More needs to be done to liberate the Black child. I feel privileged to be part of a campaign bringing stability and relevant conversations in Black communities .

The brothers have also formed a genuine brotherhood. Expressing his gratitude for the brotherhood, Kwenzo said, I am so lucky to get to work with people who I consider as my family. Having the support of my brothers has enabled us to learn a lot from each other.

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LINK:	https://www.thesouthafrican.com/culture/entertainment/the-wife-zulu-br...
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