Sony Pixel Power calrec Sony

Inside the Production of ITV's Rugby World Cup 2023 Coverage

06/11/2023

Inside the production of ITV's Rugby World Cup 2023 coverage By George Bevir

Wednesday, November 1, 2023 - 16:16

Print This Story

For ITV, the Rugby World Cup 2023 was a tournament of two halves. With the action taking place in nine cities across France from 8 September to 28 October, and with ITV committing to airing all 48 games live on ITV1, ITV4 and online service ITV X, the decision was made to use ITV's interactive, mixed reality studio in the UK as the hub of its coverage of the group stages.

Paul McNamara, senior director and executive producer for major events at ITV, spoke with SVG Europe during the tournament. He explains: With the games coming so thick and fast, the logistics of trying to move people around France for the group stages was really difficult, so it seemed like the obvious choice to have a base in the UK, which would also give us the choice of all our pundits and all presenters and help with sustainable production credibility.

And then once we got to the quarter finals and beyond, because those games are only taking place in Marseille and Paris, it has been much easier to be fully on site in France.

ITV introduced its new virtual studio set earlier this year, just in time for the Six Nations rugby tournament. McNamara explains how ITV approached the design of the virtual environment for the Rugby World Cup.

He says: We had the traditional area that we'd used during the Six Nations reskinned for the World Cup, but I also wanted to give a bit of a view of Paris, so we went for the bold option of a balcony effect overlooking the city which I think has worked really well.

The use of lecterns by presenters and pundits also had the twin effect of providing a physical grounding within the virtual environment for the on-screen talent and, because the presenters and pundits are stood at the lecterns, the camera angle allows for a better view of the Paris background.

During the Rugby World Cup we've reached the nirvana of VR. If you look at the wide shots, you will see shadows created by VR engines it's subtle, but it looks much more real to the naked eye.

ITV, together with MOOV, created backgrounds for different times of day and created different presentation spaces within the virtual studio. One such example is the demonstration area.

McNamara explains: Rugby can be quite technical, and while we will always attract the mega rugby fans, there will also be millions who only come to this event because they are watching their particular country. While we don't want to talk down to people who understand the intricacies of a scrum, we also don't want to alienate people.

Creative possibilities

After England fly-half George Ford kicked England to an unlikely victory against Argentina in the group stages, ITV was able to turn to pundit Jonny Wilkinson, one of the most successful rugby union kickers of all time, to explain the pressures and technique required to successfully kick drop goals.

Having that ability within the studio, to be able to effectively flick a switch and move into a demonstration area, and then back to a dusky balcony environment provides the ultimate flexibility to be as creative as possible, says McNamara.

ITV technical director Tony Cahalane explains how that flexibility has been extended to the use of galleries and green rooms in order to make maximum use of the green screen studio.

He says: We have two galleries running so that when the match is on, one presentation team can leave the studio, and the next team can them come in and record sections for their upcoming game. We have effectively created two green room areas downstairs, both with facilities to talk to VT, to clip up things on EVS, communicate directly to the programme editors and to the both galleries.

That means we can swap the talent teams during the live transmission, with a different team in the studio able to record bits for the next show. If there are any issues, then it literally takes 15-seconds to change the studio. We legislate for lost feed by having multiple routes into the building, but if we did lose any feeds then we can actually start voicing over a wide shot of a stadium for example while we physically move presenters back into position in the studio. So we've covered all avenues and got the maximum value out of the VR setup.

Built in Unreal Engine, controlled using Brainstorm, and operated by MOOV, the five-camera studio set up is housed at Timeline TV's Ealing Broadcast Centre in West London. AR graphics elements - from team line-ups to manager avatars - can be added too, also created by MOOV, with tracking via Mo-Sys Star Tracker.

England v South Africa: Pre-match discussion among presenter Mark Pougatch, plus pundits Jonny Wilkinson, Brian Habana and Clive Woodward

During the Rugby World Cup we've reached the nirvana of VR, says Cahalane. If you look at the wide shots, you will see shadows created by VR engines. And that's something which you won't see anywhere else. It's subtle, but it does make it look much more real to the naked eye.

When we developed the VR Hub, we took the decision to heavily resource the vision mixer, with all sources delayed to match the VR engines and an ME bank of un-delayed sources.

So, when we feed things into screens, there's no bouncing around and having to double check things; it's a really simple way of operating. It means for this event, we've got 72 inputs on the vision mixer, which is enormous. But that's also to do with the fact that we bring back as much as we possibly can from site the world feed, clean world feed, isolated camera feeds, and so on.

ITV has four edit suites to support its output, plus what Cahalane describes as an enormous EVS operation for a show of this nature, with four 12-channel EVS XT Vias, plus anoth
LINK: https://www.svgeurope.org/blog/headlines/inside-the-production-of-itvs...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

23/10/2026

SMPTE to Hold Tech Summit in Conjunction With NAB Show NY Starting in 2027

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

DirecTV to Showcase Unique Sport Equinox on Oct. 26

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

Territory Group Launches Lux Meridian, New AI-Native Film and Television Production Studio

Territory Group Launches Lux Meridian, New AI-Native Film and Television Product...

23/10/2026

SipRadius provides rapid response to PHP concerns

SipRadius, widely recognized for making content processing and connectivity secure and seamless, has responded promptly to the global issue of PHP vulnerabiliti...

23/10/2026

Comcast Plans Restructure, Layoffs

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

Locality Appoints Saul Stetson as SVP, Head of Product

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

University of North Florida Athletics, Cox Media Sign Multiyear Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

CBC/Radio Canada Taps Dalet to Modernize News Operations

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

SWIT Introduces Compact, Gold Mount Batteries

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

Hearst Television VP, Finance Stanley Herriott Sets Retirement

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

Ayrton Launches Falconer

A Brand New, Ultra-high-performance Remote Followspot Control System Ayrton has released Falconer, a brand-new, ultra-high-performance remote followspot system...

23/10/2026

Scripps Research Nobel laureates Ardem Patapoutian and K. Barry Sharpless among first honored by new Wertheim Laureate Prize

LA JOLLA, CA-The newly launched Wertheim Laureate Prize invites Nobel laureates ...

23/10/2026

Vegas Pro Delivers Professional Color Management and Faster Renders

Vegas Pro Delivers Professional Color Management and Faster Renders Jessie Electa Petrov October 22, 2026 0 Comments The 2027 release from Boris FX st...

23/10/2026

Blackmagic Design Announces Price Increases Due to Rising Memory Costs

Blackmagic Design Announces Price Increases Due to Rising Memory Costs Brie Clayton October 22, 2026 0 Comments New prices across a range of products ...

23/10/2026

Berklee Welcomes Marcus Gilmore for Signature Series Performance

Berklee Welcomes Marcus Gilmore for Signature Series Performance The two-time Grammy Award-winning drummer, composer, producer, and bandleader will also lead ...

23/10/2026

Season 30 of The Voice Features a Record Number of Berklee Alumni

Season 30 of The Voice Features a Record Number of Berklee Alumni Learn more about Dakota Cohen, Brandon Diaz, Nina Howland, and Zalissa Stewart, plus how the...

23/10/2026

iPhone Duo arrives at Apple Store locations worldwide - PHOTOS - Posted on 23 October 2026

On Friday, October 23, the highly anticipated iPhone Duo made its debut at Apple...

22/10/2026

Router Control Strategy: UCP Panels, WebPanel, and NBOSS

Router Control Strategy: UCP Panels, WebPanel, and NBOSS Selecting a broadcast router control system is far more than a panel procurement exercise. The control ...

22/10/2026

BeckTV, Beam Dynamics, Providius Connect System Design, Asset Intelligence, and Live Monitoring

BeckTV, Beam Dynamics, and Providius have announced a collaboration linking Beck...

22/10/2026

NETGEAR Enterprise Extends Professional Services to NDI AV-over-IP Workflows

NETGEAR Enterprise has extended its Professional Services program beyond the network layer to cover AV-over-IP workflows, with NDI as the first ecosystem partne...

22/10/2026

USSI Global Promotes Ted Korte to Chief Technology Officer

USSI Global has promoted Ted Korte to Chief Technology Officer (CTO). The promotion follows the recent appointment of Ed McGivern as Chief Revenue Officer as th...

22/10/2026

Calrec Appoints Video Progetti as Italian Distribution Partner

Calrec has appointed Video Progetti, a Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Video Proget...

22/10/2026

NHL Tonight to Celebrate 5,000th Episode on Oct. 27

NHL Network's NHL Tonight will mark its 5,000th episode on Tuesday, Oct. 27, at 7 p.m. ET. The milestone covers episodes since the show began broadcasting f...

22/10/2026

CURE Insurance Arena Installs New Daktronics Displays

CURE Insurance Arena in Trenton, New Jersey, has partnered with Daktronics to install a five-display centerhung system and three entrance displays. Installed th...

22/10/2026

Arkona Adds Native Integration With Bitfocus Buttons

Arkona technologies has announced native integration between its BLADE//runner AT300 platform and Bitfocus Buttons, the control system from Bitfocus. The arkona...

22/10/2026

U2 to Headline Halftime Show at NFL Thanksgiving Eve Game on Netflix

U2 will perform at halftime of the NFL Thanksgiving Eve Game on Netflix, celebrating the band's 50th anniversary. The game, the first NFL Thanksgiving footb...

22/10/2026

Nyaal Banyul Geelong Convention and Event Centre Deploys Riedel MediorNet and Artist

Nyaal Banyul Geelong Convention and Event Centre in Victoria, Australia, has dep...

22/10/2026

Arqiva Migrates Event Scheduling Workflow to DataMiner xOps in Under Three Months

Arqiva has migrated its occasional-use event scheduling and resource-management ...

22/10/2026

NBC Sports to Present Every Alpine World Cup and World Championship Race Under New Rights Agreements With U.S. Ski & Snowboard, FIS

NBC Sports will present every alpine World Cup and World Championship race under...

22/10/2026

FOX Sports to Air Gulfstream Park Championship Meet Starting in 2027

FOX Sports and The New York Racing Association (NYRA) have announced a multi-year agreement between NYRA and 1/ST establishing FOX Sports as the television home...

22/10/2026

Alpha Launches Media Modernization Practice and The Lab

Alpha, a technology integration and solutions partner for broadcast and production, has launched a Media Modernization practice and The Lab, a customer-facing e...

22/10/2026

Sweetwater's Dolby Atmos Airstream Studio Makes Two Nashville-Area Stops

Sweetwater's Dolby Atmos mobile recording studio, built inside an Airstream travel trailer, will make two Nashville-area appearances as part of a nationwide...

22/10/2026

SPORTEL Monaco 2026 Draws 1,962 Participants From 73 Countries

SPORTEL Monaco 2026 wrapped up three days at the Grimaldi Forum from Oct. 19-21, welcoming rights holders, broadcasters, investors, federations, agencies, and t...

22/10/2026

Parks Associates: 39% of U.S. Internet Households Watch Live Events or Sports Through On-Demand Streaming Services

Parks Associates research finds that 39% of U.S. internet households watch live ...

22/10/2026

Brooklyn's Barclays Center Invests in Updated Fan Experience with New Tech Upgrades

As the Brooklyn Nets tip-off their 2026-27 NBA regular season, the technology be...

22/10/2026

SVG TranSPORT 2026 Draws 300+ Transmission Pros To Talk C-Band Upheaval, LEO, FIFA World Cup Backbone, and More

Tech types from broadcasters, streamers, leagues, vendors, and service providers...

22/10/2026

Give Me the Backstory: Get to Know Micha Marczak, the Director of Closure

By Ramona Flume One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Wh...

22/10/2026

Roland launch two new Boutique synths

The JUPITER-08 polysynth and n/vision wavetable Roland have announced two new additions to the Roland Boutique range: the JUPITER-08, marking 45 years since...

22/10/2026

Akai Pro release MPK Mini Plus II

New creative tools and colour display Akai Professional have announced the MPK Mini Plus II, a new version of their compact 37-key MIDI controller with an u...

22/10/2026

TV Viewing Cools Off in Nielsen's August Gauge Reports as Sports Take a Breather and School Resumes

YouTube Captures 15.8% of TV, Maintains Lead Among Media Distributors Disney Re...

22/10/2026

aconnic website back online following precautionary security measure

aconnic AG (ISIN: DE000A0LBKW6), Munich, temporarily took its corporate website offline as a precautionary measure in response to a newly discovered critical se...

22/10/2026

Entries Open for IBC2027 Accelerators

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Bridge Building MXL Links With Grass Valley AMPP Integration

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

NDTV Adopts Amagi AdFlow Orchestrator - Unlocking Monetiz...

Amagi, the media industry cloud company, today announced that NDTV, a leading Indian news television and digital journalism company, has adopted the Amagi AdFl...

22/10/2026

CBC Radio-Canada Chooses Dalet for Enterprise News Tran...

Dalet, a leading technology and service provider for media-rich organizations, announced today that the CBC/Radio-Canada has selected Dalet to modernize its new...

22/10/2026

IBC calls for Challenge submissions for 2027 Accelerator...

IBC today announced the official call for Challenge submissions for its 2027 Accelerator Media Innovation Programme, inviting organisations from across the glob...

22/10/2026

Odido selects Synamedia Go to power its next-generation s...

Leading video software provider, Synamedia, today announced that Odido, one of the Netherlands' leading telecommunications providers, has selected its award...

22/10/2026

Broadcasters Foundation of America Expands Aid to Broadcasters in Need

Share Copy link Facebook X Linkedin Bluesky Email...