comScore Reports August 2013 U.S. Smartphone Subscriber Market Share Android and iPhone Combine to Account for More than 92 Percent of U.S. Smartphone Market
RESTON, VA, October 4, 2013 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for August 2013. Apple ranked as the top smartphone manufacturer with 40.7 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.6 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.
Smartphone OEM Market Share
145 million people in the U.S. owned smartphones (60.8 percent mobile market penetration) during the three months ending in August, up 3 percent since May. Apple ranked as the top OEM with 40.7 percent of U.S. smartphone subscribers (up 1.5 percentage points from May). Samsung ranked second with 24.3 percent market share (up 1.3 percentage points), followed by HTC with 7.4 percent, Motorola with 6.9 percent and LG with 6.7 percent.
Top Smartphone OEMs
3 Month Avg. Ending Aug. 2013 vs. 3 Month Avg. Ending May 2013
Total U.S. Smartphone Subscribers Age 13
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
May-13 Aug-13 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Apple 39.2% 40.7% 1.5
Samsung 23.0% 24.3% 1.3
HTC 8.7% 7.4% -1.3
Motorola 7.8% 6.9% -0.9
LG 6.7% 6.7% 0.0
Smartphone Platform Market Share
Android ranked as the top smartphone platform in August with 51.6 percent market share, followed by Apple with 40.7 percent (up 1.5 percentage points), BlackBerry with 4 percent, Microsoft with 3.2 percent (up 0.2 percentage points) and Symbian with 0.3 percent.
Top Smartphone Platforms
3 Month Avg. Ending Aug. 2013 vs. 3 Month Avg. Ending May 2013
Total U.S. Smartphone Subscribers Age 13
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
May-13 Aug-13 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.4% 51.6% -0.8
Apple 39.2% 40.7% 1.5
BlackBerry 4.8% 4.0% -0.8
Microsoft 3.0% 3.2% 0.2
Symbian 0.4% 0.3% -0.1
Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 92.2 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.6 percent), Yahoo! Sites (83.2 percent) and Amazon Sites (68.6 percent). Facebook ranked as the top smartphone app, reaching 75.7 percent of the app audience, followed by five Google-owned apps: Google Search (53.9 percent), Google Play (53.2 percent), YouTube (52.8 percent), Google Maps (46.1 percent) and Gmail (44.3 percent).
Top 15 Smartphone Properties & Apps
August 2013
Total U.S. Smartphone Mobile Media Users, Age 18 (iOS and Android Platforms)
Source: comScore Mobile Metrix
Top 15 Properties % Reach Top 15 Apps % Reach
Smartphone Browsing App Audience 100.0% Smartphone App Audience 100.0%
1 Google Sites 92.2% Facebook (Mobile App) 75.7%
2 Facebook 84.6% Google Search (Mobile App) 53.9%
3 Yahoo! Sites 83.2% Google Play (Mobile App) 53.2%
4 Amazon Sites 68.6% YouTube (Mobile App) 52.8%
5 AOL, Inc. 50.7% Google Maps (Mobile App) 46.1%
6 Apple Inc. 50.4% Gmail (Mobile App) 44.3%
7 Microsoft Sites 46.0% Apple App Suite (Mobile App) 44.1%
8 Wikimedia Foundation Sites 45.3% Pandora Radio (Mobile App) 43.3%
9 Pandora.com 43.2% Yahoo! Stocks (Mobile App) 31.5%
10 eBay 37.4% Apple Maps (Mobile App) 27.5%
11 Turner Digital 35.2% Instagram (Mobile App) 27.4%
12 CBS Interactive 34.8% Yahoo! Weather Widget (Mobile App) 23.4%
13 Glam Media 33.0% Twitter (Mobile App) 21.7%
14 Weather Company, The 30.0% The Weather Channel (Mobile App) 20.6%
15 Twitter.com 29.1% Facebook Messenger (Mobile App) 20.2%
*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center
About Mobile Metrix
comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondents primary mobile phone and does not include data related to a respondents secondary device.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
23/10/2025
The new solution is industry's first multi-channel receiver available for L3Harris's resilient tactical high-frequency data waveforms....
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile as its preferred communications provider and said all of its reporters will be equipped with SuperM...
23/10/2025
RASTATT, Germany Broadcast and media workflow technology vendor Lawo has tapped Mike Wright as VP of sales, North America....
23/10/2025
MONTREAL European cultural broadcaster ARTE has selected Grass Valley LDX 135 cameras and Creative Grading solution as part of its move from SDI/1080i to a nati...
23/10/2025
CINCINNATI The E.W. Scripps Company has named Daniel Parsons as its new chief information security officer, effective Oct. 20....
23/10/2025
ALAMEDA, Calif. Northern Michigan broadcaster WWTV recently completed a major IP-based upgrade that connects its new Traverse City studio with its control room ...
23/10/2025
A deadline is looming for a new carriage deal between Verizon's Fios TV and Nexstar, with both Verizon and the pay TV-backed American Television Alliance bl...
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile has as its preferred communications provider and announced that all Fox Weather reporters are being...
23/10/2025
PBS will use generative AI from Amazon Web Services to provide enhanced search results to viewers on the PBS App and PBS LearningMedia platforms, the network an...
23/10/2025
Back to All News
The Resurrected' Marks First Chinese-Language Series to L...
23/10/2025
RT is today publishing a statistical summary from the Register of External Activities for the second quarter of 2025.
The RT Register of External Activities ...
23/10/2025
Series three of the award winning, hit comedy entertainment series The 2 Johnnies Late Night Lock In is back on your screens, celebrating the very best of all t...
23/10/2025
Performances by Michael Flatley, Andy Irvine, Cuckoo's Nest, Foster and Allen and more
Friday 24 October, 8pm on RT One and RT Player
Fleadh Cheoil re...
23/10/2025
The nights grow longer and the shadows get bolder with Vampire The Masquerade: B...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
October 22nd, 2025 TRIBECA ANNOUNCES STAR-STUDDED LINEUP OF MEMBERSHIP EVENTS F...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
comScore Reports August 2013 U.S. Smartphone Subscriber Market Share Android and iPhone Combine to Account for More than 92 Percent of U.S. Smartphone Market 
