Sony Pixel Power calrec Sony

Supporting the world's largest live video infrastructure

16/04/2020

Tata Communications Dhaval Ponda discusses the companys 100G media backbone

By Dan Meier

Published: April 16, 2020

Tata Communications' Dhaval Ponda discusses the company's 100G media backbone

target=_blank title=Share on LinkedIn class=share-linkedin> Tata Communications' Dhaval Ponda discusses the company's 100G media backbone

https://www.tvbeurope.com/features/supporting-the-worlds-largest-live-video-infrastructure title=Share via Email class=share-email>

Earlier this year, Tata Communications announced the development of a 100G media backbone to help broadcasters and sports organisations offer worldwide content via remote production. Since UHD 4K video requires four times more bandwidth (12Gbps) than HD, the new backbone is designed to support even the most intensive, immersive viewing experiences.

At a backbone level, what we saw is there is a specific and a very firm trend going towards more remote production, more individual and unilateral feeds, for a lot of sports globally, says Dhaval Ponda, global head of media entertainment services, Tata Communications. For example, going forward a lot of these global sports will have a unique feed for South America, for North America, for China, South Korea, India, parts of the Middle East and Africa as well. All of this requires more broadcast-ready infrastructure, to support this expansion.

This move to actually upgrade our backbone to 100G is a firm investment from Tata Communications towards enabling more customised feeds, more remote production to take place, and at the same time, not sacrificing anything either on the latency side of things or even making sure that level of redundancy is available for broadcasters to do this with ease and a little bit of comfort in their mind that this will be supported on a global infrastructure at this scale.

Tata Communications' engineering teams are currently in the process of deploying this backbone and working towards a convoyed solution. When I say a convoyed solution, that's how to reliably support data, broadcast video, generic video which is used for either gamification or other such applications, as well as unified collaboration on one single network, Ponda explains. The 100G deployment will largely support probably the world's largest live video infrastructure at this scale. This solution has been tested in the most extreme situations, and it will roll out to an increasing number of locations and broadcasters over the course of this year.

So why specifically 100G? Ponda says the capacity has much to do with the specifications of engineering level devices. A lot of cards and devices go from one gig to 10G to multiples of 10G, he says. Yes, we could have gone for an interim step of upgrading it to 50G, but we see enough demand in the marketplace, both current and in the coming years, to take a firm step and invest for a full 100G upgrade at this stage, because it gives enormous opportunities for a lot of our sports broadcasters as well as federations, to plan for radical changes to their programming format.

Ponda uses the example of simultaneously delivering multiple sporting events, transporting tens of 4K feeds back to a remote production hub for global distribution. On any given weekend, we are doing a lot of American soccer (MLS, USL, National Women's Soccer League), a lot of European motorsports, and at the same time a lot of sports in Asia as well, he explains. In a situation like this, where a lot of American soccer is being watched by, let's say, 70 to 80 million in the US, at the same time European motorsport is being consumed all over the world. And you also have Chinese soccer or an Indian cricket match. These simultaneous events are happening probably within the same 24-hour period. Even in these scenarios, we are now saying that if all of you would want to go in for multiple 4K feeds or you want to deploy a simultaneous sport production solution, capacity and infrastructure is no longer a problem or even a point of discussion anymore.

Meanwhile, the rise of social media has only made the issue of latency more important, given the risks of being alerted to incidents before seeing them on screen. Latency has been a very significant factor in the way we've deployed this solution globally, notes Ponda. We have worked extensively with a lot of our technology partners in the broadcast industry to come with a solution that runs on our own network, because that is the element of advantage here, that we don't have to go to five different partners and convince them to deploy our technology. All of this network is owned and managed by Tata Communications and our teams globally, so it becomes simpler to deploy a latency-sensitive solution on this global network.

What about the use of the 100G media backbone outside of sports? This is something that we actively think about a lot, remarks Ponda. Sport broadcasters realised that by centralising their production facilities, they could have significantly better access to tools and services to produce a better quality broadcast product, which meant that the quality of the product actually went up dramatically. And they could add social media feeds, additional graphics, additional options, gamification options, integration with some of the tools on social media which gives viewers a lot of power.

This has also opened the conversation into, wait a second, if I can do this for sporting content and for news, why can't I use the same crew for TV drama?', he continues. So yes, the answer is very firmly this is not just impacting sports and news, the same infrastructure investment that the media organisations have done for remote production will definitely be leveraged for almost every other format and type of content out there.
LINK: https://www.tvbeurope.com/features/supporting-the-worlds-largest-live-...
See more stories from tvb

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

02/05/2024

Former BT Sport COO Jamie Hindhaugh joins EMG / Gravity Media

Charlie Cubbon has also been appointed chief operating officer By Matthew Corrigan Published: May 2, 2024 Charlie Cubbon has also been appointed chief ope...

02/05/2024

Durable Goods Signs Lionel Coleman

Durable Goods Signs Lionel Coleman Brie Clayton May 2, 2024 0 Comments Durable Goods has signed multi-hyphenate director Lionel Coleman for commercial...

02/05/2024

Hitsujibungaku's Music Video GO!!! Shot by Kyotaro Hayashi with Blackmagic Cinema Camera 6K

Hitsujibungaku's Music Video GO!!! Shot by Kyotaro Hayashi with Blackmagic C...

02/05/2024

Diamond Sports RSNs Go Dark On Comcast Systems

Bally Sports Regional Networks were taken off Comcast's systems on April 30 when their existing distribution agreement expired and Diamond Sports Group was ...

02/05/2024

Diamond Sports Group, DirecTV Renew Distribution Deal

SOUTHPORT, Conn. and EL SEGUNDO, Calif. Diamond Sports Group ( Diamond or the Company ) and DirecTV have announced that they have reached a multi-year renewal...

02/05/2024

Three Nexstar Stations to Become CW Affiliates

IRVING, Texas Nexstar Media Group has announced that its owned and operated television stations in Chicago, Illinois (DMA #3), Norfolk, Virginia (DMA #43), and ...

02/05/2024

FCC, FTC Ink Agreement to Cooperate on Net Neutrality Enforcement

WASHINGTON, D.C. The Federal Communications Commission and Federal Trade Commission have signed a Memorandum of Understanding to coordinate consumer protection ...

02/05/2024

Haivision Celebrates 20th Anniversary

MONTREAL Haivision Systems Inc. is marking its 20th anniversary by detailing some of the accomplishments and developments that have helped the company become a ...

02/05/2024

Agora Introduces Adaptive Video Optimization Technology

SANTA CLARA, Calif. Agora today unveiled its Adaptive Video Optimization (AVO) technology that uses machine learning to adjust parameters dynamically at every s...

02/05/2024

Study: Streaming Market Is Saturated But Subscriptions Continue to Grow

NEW YORK Kantar has released a new study showing the U.S. streaming market has hit a saturation point, with the household penetration rate stagnating and at nea...

02/05/2024

Samba TV To Spotlight New Capabilities For Generative AI Ad Solution

NEW YORK Samba TV is debuting new capabilities for Samba AI, the company's suite of generative AI technologies, at the 2024 IAB (Interactive Advertising Bur...

02/05/2024

GSTV Pumps Up Research, Programming at NewFront

GSTV, the network that programs screens at gas stations, will be talking about new research and new programming at its NewFront presentation Wednesday....

02/05/2024

The Women': Author shines light on forgotten women in war

The Women': Author shines light on forgotten women in warThe bestselling author of The Nightingale', Kristin Hannah, has outdone herself with her new h...

02/05/2024

May 01, 2024

New technique improves T cell-based immunotherapies for solid tumors Scripps Research scientists help T cells more effectively kill solid tumors cells in vitro ...

01/05/2024

Release Rundown: What to Watch in May, From I Saw the TV Glow to Power

Owen (Justice Smith) and Maddy (Brigette Lundy-Paine) develop an eerie connection to a supernatural TV show in Jane Schoebrun's I Saw the TV Glow....

01/05/2024

Celebrate May the 4th With Special Star Wars' Playlists, Audiobooks, and More

Spotify's Star Wars celebrations are in full Force starting today, and this ...

01/05/2024

Spotify's New Hardcore Gardening Playlist and Brain Dead Collab Will Rattle Greenhouses Everywhere

All around the world, millions of Spotify fans love listening to hardcore punk m...

01/05/2024

THE CALL FOR THE FIFTH PRESIDENTIAL EMPLOYMENT STIMULUS PROGRAMME (PESP5) FOCUSED ON THE AUDIO-VISUAL INDUSTRY, IS OPEN.

THE CALL FOR THE FIFTH PRESIDENTIAL EMPLOYMENT STIMULUS PROGRAMME (PESP5) FOCUSE...

01/05/2024

QTAKE Pioneers Live 3D Stream to Apple Vision Pro

QTAKE, the leading video assist and on-set collaboration software trusted by professional filmmakers worldwide, launched a new cutting-edge feature at NAB 2024....

01/05/2024

LA County Opens Entertainment Business Interruption Fund Grant Program for Small Business, LAEDC Offers Updates

In HPA's ongoing focus on providing input and insight from city and county g...

01/05/2024

Trailblazing AI Storytelling by Empowering Storytellers: Curious Refuge

HPA Newsline had the opportunity to speak with Caleb and Shelby Ward, founders of Curious Refuge. Caleb and Shelby were participants in the 2024 HPA Tech Retrea...

01/05/2024

Supporting Global Air Traffic Modernization through Managed Services Infrastructure

L3Harris works with air navigation service providers who efficiently manage air ...

01/05/2024

Q&A with Scott Alexander, Aerojet Rocketdyne's new Missile Solutions President

Scott Alexander, Missile Solutions President, Aerojet Rocketdyne...

01/05/2024

Comcast: More Than Half of Viewers Frustrated About Finding Content

NEW YORK Just over half of U.S. viewers are frustrated over their ability to be able to find content to watch on TV according to Comcast....

01/05/2024

Bally RSNs Go Dark On Comcast Systems

Bally Sports Regional Networks were taken off Comcast's systems on April 30 when their existing distribution agreement expired and Diamond Sports Group was ...

01/05/2024

NXTGENbps powers Molinare's Notorious DIT

NXTGENbps battery solutions are designed to replace diesel generators and offer silent, emission-free power for various applications in film, TV, outside broadc...

01/05/2024

Elodie Ichter Joins Light Iron as Senior Colorist

Light Iron, the post-production creative-services division of Panavision, is excited to announce that lodie Ichter has joined the company's artist roster a...

01/05/2024

CJP presents live mo-cap demos at MPTS

CJP Broadcast Service Solutions, systems integration, production and content digitisation specialist, will feature live motion capture demonstrations at the 202...

01/05/2024

Media Links Partners with Sunteq for Representation in S...

Media Links, manufacturer and pioneer in Media over IP transport technology, has partnered with Sunteq spol s.r.o., a leading reseller located in Slovakia to st...

01/05/2024

Dot Group Showcases Enhanced Data Management and Sustaina...

Dot Group, a leader in cutting-edge data management solutions and the premier European reseller of critical Broadcast supporting IBM technologies, will demonstr...

01/05/2024

Glensound shows the latest in IP audio at MPTS

Glensound, industry leader in high quality audio systems, is showcasing the latest additions to its extensive portfolio of networked audio products at MPTS. Aud...

01/05/2024

Hitomi Broadcast to demonstrate ST2110 MatchBox at MPTS

Hitomi Broadcast, a leader in audio/video alignment and latency solutions, will be demonstrating advancements in SMPTE ST2110 workflows ensuring broadcasters ha...

01/05/2024

Leading UK vendors join in the CABSAT 30th anniversary ce...

Taking a leading role in the 30th anniversary CABSAT exposition (Dubai World Trade Centre, 21 23 May), the GREAT Britain and Northern Ireland pavilion will fe...

01/05/2024

NXTGENbps Powers Notorious DITs Green Energy Initiative w...

NXTGENbps, a pioneer in green energy solutions, proudly announces its partnership with Notorious DIT, a leading provider of digital imaging technology services ...

01/05/2024

Videosys Broadcast Brings Pan and Tilt To Coverage Of The...

As Cambridge celebrated its double win over Oxford in the 2024 Boat Race, behind the scenes celebrations were also taking place at Videosys Broadcast to mark th...

01/05/2024

Live After 5' summer concert series returns to downtown Raleigh

A popular - and free - summer concert series is coming back to downtown Raleigh! WRAL is proudly partnering with Downtown Raleigh Alliance for its Live After ...

01/05/2024

Cadent Launches Performance TV To Boost Omnichannel Ad Results

Cadent said it launched Performance TV, designed to increase the effectiveness of campaign by combining the reach of traditional linear TV with the targeting of...

01/05/2024

Eric Johnson, KOMO Seattle Anchor, Sets Retirement

Eric Johnson, anchor at KOMO Seattle, will retire as of June 6. Johnson anchors the 5 and 6 p.m. weekday newscasts and writes/produces/hosts Eric's Heroes,...

01/05/2024

T-Mobile Dials Deeper Into Ad Business With Retail Network (NewFronts)

T-Mobile said it is expanding its advertising business, creating an in-store retail media network and adding Plex, the video streaming platform for its footprin...

01/05/2024

Samsung Ads Expands AI Tools To Target Streaming Viewers (NewFronts)

Samsung Ads said it was introducing new opportunities for advertisers to use data about its viewers to target viewers across the full marketing funnel at its Ne...

01/05/2024

Samsung TV Plus Swings for the Fences With Streaming Sports Channels (NewFronts)

Samsung's ad-supported streaming platform Samsung TV Plus is putting more sports in its lineup with free channels about baseball, golf, hockey, auto racing ...

01/05/2024

Dan Rather Documentary Offers Open-Book' Look at Newsman

Rather, a documentary about famed newsman Dan Rather, premieres on Netflix May 1. The film looks at his rise to prominence in TV news, including his work coveri...

01/05/2024

Ken Wayne, KRON San Francisco Anchor, Retires Next Month

Ken Wayne, evening anchor at KRON San Francisco, is retiring after 33 years in Bay Area television. He was born in Marin County, started his journalism career a...

01/05/2024

Jeff Blaszak Promoted To Senior VP at ShowSeeker

ShowSeeker, the company behind the Pilot cloud-based order management system, said it promoted Jeff Blaszak to senior VP of business operations and strategy....

01/05/2024

Great American Media Picks VideoAmp As Ad Currency

Great American Media said it reached an agreement with VideoAmp that will enable clients to use VideoAmp's ad buying measurement and data capabilities when ...

01/05/2024

NXTGENbps powers Molinaire's Notorious DIT

NXTGENbps battery solutions are designed to replace diesel generators and offer silent, emission-free power for various applications in film, TV, outside broadc...

01/05/2024

Amazon CEO: AWS has multi-billion dollar revenue run rate in AI already

Sales rose to $25bn during the first three months of 2024, up 17 per cent year-on-year By Matthew Corrigan Published: May 1, 2024 Updated: May 2, 2024 S...

01/05/2024

Roku to Offer NBC Olympics Zone

NEW YORK NBCUniversal and Roku are teaming up to offer the NBC Olympic Zone on Roku, a new destination on the Roku Home Screen Menu. The dedicated channel wil...