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Spotify presenta AI DJ en espaol para los fans de la msica en todo el mundo

17/07/2024

Cuando lanzamos AI DJ en ingl s el a o pasado, ofrecimos a los usuarios una nueva forma de conectar y descubrir m sica en Spotify. DJ es una gu a de IA personalizada que te conoce a ti y a tus gustos musicales tan bien que puede elegir qu reproducir para ti. Combina una selecci n curada de canciones con una voz impulsada por IA y complementa la experiencia con datos e informaci n relevantes sobre las canciones y artistas que te recomienda. Todo esto se crea a trav s de la poderosa mezcla entre la tecnolog a de personalizaci n de Spotify, la IA generativa en manos de nuestros editores expertos en m sica y una voz de IA real y cercana.

Y ahora es momento de llevar nuestro AI DJ, en versi n beta, a los usuarios de Spotify Premium de habla hispana en todo el mundo.

Desde el debut de AI DJ, hemos aprendido la importancia de darle contexto a nuestros usuarios sobre lo que est n escuchando. Cuando los oyentes reciben comentarios junto con sus recomendaciones musicales personalizadas, es m s probable que escuchen una canci n que de otro modo se habr an saltado. A los usuarios Premium les encanta DJ. El oyente medio de DJ pasa m s tiempo escuchando DJ que los oyentes de cualquier otro set recomendado.

Ya sea que aprendas algo nuevo sobre tu artista favorito o recuerdes un buen momento mientras escuchas una canci n nost lgica, AI DJ agrega momentos divertidos a tu experiencia auditiva que te har n volver por m s. Los usuarios Premium que escuchan DJ, escuchan m s Spotify. Observamos un aumento de las escuchas la semana siguiente a la primera vez que un usuario escucha DJ en comparaci n con la semana anterior.

Quiz s conozcas a Xavier Jernigan (sus amigos lo llaman X ) como el primer modelo de voz de DJ con IA, en ingl s.

X es el Head of Cultural Partnerships de Spotify y ha sido host de numerosos podcasts en Spotify durante los ltimos a os. Su personalidad y voz resonaron entre nuestros oyentes, por lo que fue la opci n elegida. X no ir a ninguna parte, pero los usuarios que conocen y aman la voz en ingl s ahora tienen la opci n de elegir escuchar DJ en espa ol.

El impacto del espa ol dentro de la cultura musical es innegable: desde la popularidad de los artistas latinos en nuestra plataforma hasta el poder de la m sica para romper las barreras del idioma. Tenemos millones de oyentes de habla hispana en Spotify, muchos de los cuales han utilizado las redes sociales para preguntar sobre AI DJ. De hecho, en los ltimos meses, hemos visto un aumento de m s del 215 % en las conversaciones en social media sobre AI DJ en espa ol. Lanzar AI DJ en espa ol fue el siguiente paso natural en la evoluci n del producto y estamos emocionados de que el mundo conozca a Livi, la voz de AI DJ en espa ol.

Presentamos a DJ Livi Para crear el modelo de voz para AI DJ en espa ol, colaboramos con nuestra propia editora senior, Olivia Livi Quiroz Roa, quien est basada en la Ciudad de M xico y ha dedicado toda su carrera a esta industria.

En su d a a d a, Livi se encarga de la curadur a de playlists populares en la plataforma y ha desempe ado un papel fundamental en el lanzamiento de nuestro programa EQUAL en M xico.

Despu s de un extenso casting internacional, la voz de Livi fue la que m s reson entre los usuarios. Los usuarios que evaluaron realmente sintieron que era una voz cercana y era como escuchar recomendaciones de m sica de una amiga.

C mo empezar a utilizar AI DJ en espa ol La voz en espa ol estar disponible para los oyentes Premium en los pa ses donde AI DJ est disponible actualmente. Adem s, la funci n ahora se est expandiendo a usuarios Premium en Espa a y en pa ses seleccionados de Latinoam rica, incluidos Argentina, Bolivia, Chile, Colombia, Costa Rica, Rep blica Dominicana, Ecuador, El Salvador, Guatemala, Honduras, M xico, Nicaragua, Panam , Paraguay, Per , Uruguay y Venezuela.

Cuando utilices Spotify Premium en un pa s donde AI DJ est disponible, as es como puedes encontrarlo:

Ve a la pesta a Buscar en Spotify.

Busca DJ .

Ponle play y deja que tu DJ personalizado haga el resto.

Para cambiar de idioma, simplemente toca el men de tres puntos dentro de AI DJ y elige entre ingl s o espa ol.

En esencia, AI DJ se trata del descubrimiento y la conexi n. Al darte un contexto relevante sobre tus recomendaciones musicales, estamos creando conexiones a n m s profundas entre los artistas y sus fans. Con Livi como la voz de AI DJ en espa ol, ahora tenemos la oportunidad de llegar a millones de oyentes de habla hispana en nuestra plataforma y ofrecerles una forma completamente nueva de escuchar Spotify.
LINK: https://newsroom.spotify.com/2024-07-17/ai-dj-espanol-livi/...
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