Jordan Media City improves capabilities and slashes costs with Strand LED solutions

Jordan Media City improves capabilities and slashes costs with Strand LED solutions posted: 04/09/2019

Television production facility Jordan Media City (JMC) has upgraded its studios with high performance LED lighting systems from Strand, a Signify (Euronext: LIGHT) entertainment lighting brand. Specified, supplied and installed by Dubai-based Broadcast & Studio Solutions (BSS), the new system has reduced the lighting energy costs for JMC's busy studios by 85%.

Having recently updated JMC's two 600sq.m studios to High Definition technology, BSS was asked to specify a complete new lighting system, to replace JMC's tungsten-source lamps with class-leading, energy efficient LED fixtures. Low-power LED lighting fixtures were an important factor for the client, as electricity prices have increased rapidly in the last few years, says BSS project manager Laith Fraihat.

But energy costs were not JMC's only concern. The lighting had to offer high-TLCI color rendering to ensure consistent high standards of picture quality, in line with the studios' HD upgrade. In addition, adopting LED technology would also reduce maintenance costs, as expensive and time-consuming lamp replacements would become a thing of the past.

Having compared various products based on power consumption, luminance and TLCI performance, Fraihat specified a total of 130 LED fixtures from Strand's broadcast lighting range. The high luminance of the Strand fixtures is superior to competitors' products, said Fraihat, and as expected from Strand, the high TLCI index means that pictures produced in the studio are of superior quality, matching the real image.

The fixtures included Strand's 400F and 200F broadcast-grade LED fresnels, and 300S and 150S LED slimline studio softlight panels - all 5600K color temperature models. In addition to their power consumption and high TLCI qualities, Fraihat also cited other benefits of the Strand range, including the selectable fan cooling modes of the LED fresnels, and the silent operation and real-time intensity display of the LED softlight panels.

The installation, completed in June 2019, has successfully delivered a major reduction in energy usage for JMC, reducing the power consumption of the lighting system to around 15% of the previous system, while meeting all its lighting performance targets.

JMC's CEO, Mr Radi Alkhas said, We have state-of-the-art studios, and we have waited a long time for the development of high quality LED lighting. And we have chosen a high quality company to do the job for us.

About Vari-Lite and Strand

For over a hundred years, we've been blending innovative engineering and a love of performance to create the high-quality solutions that drive some of the world's most extraordinary experiences. With advanced optics, innovative control, and complete end-to-end entertainment lighting system solutions for installation and rental, Vari-Lite and Strand enhance the passion and performance of artists around the globe, whether that's a school play or a world tour. Vari-Lite and Strand are part of the Signify portfolio of brands.

About Signify

Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2018 sales of EUR 6.4 billion, we have approximately 28,000 employees and are present in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been named Industry Leader in the Dow Jones Sustainability Index for two years in a row. News from Signify is located at the Newsroom, Twitter, LinkedIn and Instagram. Information for investors can be found on the Investor Relations page.

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