Sony Pixel Power calrec Sony

NoTraffic Reduces Road Delays, Carbon Emissions With NVIDIA AI and Accelerated Computing

21/01/2025

More than 90 million new vehicles are introduced to roads across the globe every year, leading to an annual 12% increase in traffic congestion - according to NoTraffic, a member of the NVIDIA Inception program for cutting-edge startups and the NVIDIA Metropolis vision AI ecosystem.

Still, 99% of the world's traffic signals run on fixed timing plans, leading to unnecessary congestion and delays.

To reduce such inefficiencies, mitigate car accidents and reduce carbon emissions from vehicles, NoTraffic's AI Mobility platform predicts road scenarios, helps ensure continuous traffic flow, minimizes stops and optimizes safety at intersections across the U.S., Canada and elsewhere.

The platform - which enables road infrastructure management at both local-intersection and city-grid scale - integrates NVIDIA-powered software and hardware at the edge, under a cloud-based operating system.

It's built using the NVIDIA Jetson edge AI platform, NVIDIA accelerated computing and the NVIDIA Metropolis vision AI developer stack.

With NVIDIA accelerated computing, we achieved a 3x speedup in AI training and doubled AI Mobility's energy efficiency, said Uriel Katz, cofounder and chief technology officer of NoTraffic. These optimizations in time, money and energy efficiency are all bolstered by NVIDIA Jetson, which sped our image preprocessing tasks by 40x compared with a CPU-only workflow. Plus, GPU-accelerated NVIDIA CUDA libraries increased our model throughput by 30x.

These libraries include the NVIDIA TensorRT ecosystem of application programming interfaces for high-performance deep learning inference and the NVIDIA cuDNN library of primitives for deep neural networks.

Taming Traffic in Tuscon, Vancouver and Beyond In Tuscon, Arizona, more than 80 intersections are tapping into the NoTraffic AI Mobility platform, which has enabled up to a 46% reduction in road delays during rush hours - and a half-mile reduction in peak queue length.

The work is an expansion of NoTraffic's initial deployment on Tuscon's West Ajo Way. That effort led to an average delay reduction of 23% for drivers.

Since installation, NoTraffic technology has helped free Tucson drivers from over 1.25 million hours stuck in traffic, the company estimates, representing an economic benefit of over $24.3 million. The company has also tracked a nearly 80% reduction in red-light runners since its platform was deployed, helping improve safety at Tucson intersections.

By reducing travel times, drivers have also saved over $1.6 million in gas, cutting emissions and improving air quality to make the equivalent impact of planting 650,000 trees.

In Vancouver, Canada, the University of British Columbia (UBC) is using the NoTraffic platform and Rogers Communications' 5G-connected, AI-enabled smart-traffic platform to reduce both pedestrian delays and greenhouse gas emissions.

Rogers Communications' 5G networks provide robust and stable connectivity to the sensors embedded on the traffic poles.

This advanced network infrastructure enhances the NoTraffic platform's efficacy and scalability, as the improved speed and reduced latency of 5G networks means traffic data can be processed in real time. This is critical for predicting numerous potential traffic scenarios, adjusting signal timings and prioritizing road users accordingly.

With AI Mobility deployed at seven intersections across the campus, the university experienced an up to 40% reduction in pedestrian delays and significant decreases in vehicle wait time.

In addition, UBC reduces 74 tons of carbon dioxide emissions each year thanks to the NoTraffic and Rogers solution, which is powered by NVIDIA edge AI and accelerated computing.

The platform is also in action on the roads of Phoenix, Arizona; Baltimore, Maryland; and in 35 states through 200+ agencies across the U.S. and Canada.

Honk If You Love Reducing Congestion, Carbon Emissions The NoTraffic AI Mobility platform offers local AI-based predictions that, based on sensor inputs at multiple intersections, analyze numerous traffic scenarios up to two minutes in advance.

It can adapt to real-time changes in traffic patterns and volumes, send messages between intersections and run optimization algorithms that control traffic signals to improve overall transportation efficiency and safety through cloud connectivity.

Speedups in the AI Mobility platform mean quicker optimizations of traffic signals - and reduced congestion on the roads means reduced carbon emissions from vehicles.

NoTraffic estimates that for every city optimized with this platform, eight hours of traffic time could be saved per driver. Plus, with over 300,000 signalized intersections in the U.S., the company says this could result in a total of $14 billion in economic savings per year.

Learn more about the NVIDIA Metropolis platform and how it's used in smart cities and spaces.
LINK: https://blogs.nvidia.com/blog/notraffic-reduces-road-delays-carbon-emi...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

26/03/2026

Allen Media Group To Deploy Anoki ContextIQ

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

LG Announces New Premium FAST Channels

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

IABM to Host Breakfast Event at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

Nexstar Defends Tegna Deal in Calif. Court Filing

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast control capability

Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...

26/03/2026

2026 Oscar Nominated Films Powered by Blackmagic Design

2026 Oscar Nominated Films Powered by Blackmagic Design Brie Clayton March 25, 2026 0 Comments DaVinci Resolve Studio used on 27 of this year's no...

26/03/2026

Leader to present full suite of advanced Test & Measurement solutions at NAB Show 2026

Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...

26/03/2026

Boston Conservatory to Present New England and Collegiate Premiere of Groundbreaking Opera Time to Act

Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...

26/03/2026

Phantom C-Series High-Speed Cameras Set a New Standard for Automotive Crash and Safety Imaging

Wayne, N.J., March 26, 2026 Phantom High-Speed announces the latest product li...

25/03/2026

In The Hot Seat: The Art of Directing a Premier League Match

Live match directors Sarah Cheadle (Sky Sports), Rob Levi (TNT Sports), and Andrew Swift (BBC Sport) sit down with the Premier League's Rachel Nightingale t...

25/03/2026

SVG Students To Watch: Kyle Maier, St. Bonaventure University

The senior from Upstate New York is manning the mic while also interning for the athletic department's sports-information team In the live-sports-video ind...

25/03/2026

NAB 2026: Synamedia Launches Edge Watermarking Solution, Marks 10 Years of ContentArmor

Synamedia has announced ContentArmor Edge Watermarking, a server-side solution t...

25/03/2026

SES Taps K2 Space to Build meoSphere MEO Satellite Network

SES has announced meoSphere, a medium Earth orbit (MEO) satellite network targeted for operation by 2030. The first phase will pair SES-developed software-defin...

25/03/2026

Reuters and TVU Networks Begin Satellite-to-IP Migration for Live News Distribution

TVU Networks is working with Reuters on a phased migration from satellite to a c...

25/03/2026

Nielsen Names Three Senior Hires in Sports, Advertising, and Publishing Roles

Nielsen has announced three senior appointments. Seth Ladetsky has been named Head of Global Sports. Trevor Fellows will lead Nielsen's advertiser and agenc...

25/03/2026

Anoki and Amagi Bring Scene-Level Intelligence to In-Content CTV Ads

Anoki and Amagi have launched In-Scene Ads powered by Anoki ContextIQ across Amagi's portfolio of in-content ad formats for Free Ad-supported Streaming TV (...

25/03/2026

NAB 2026: Arkona to Unveil BLADE//planner and Platform Updates

Arkona Technologies will announce a series of enhancements to its BLADE//runner platform at NAB 2026 (Booth C.1808). The updates focus on usability and workflow...

25/03/2026

San Diego Padres Partners With Daktronics to Enhance Petco Park

Daktronics has installed two tower displays and a video wall in the Lexus Club at Petco Park in San Diego ahead of the 2026 season. Continuing to improve the ...

25/03/2026

NAB 2026: MultiDyne Marks 50th Anniversary

MultiDyne Video & Fiber Optic Systems is celebrating its 50th anniversary as NAB Show 2026 approaches. The company was founded in 1976 by Vincent Jachetta, an N...

25/03/2026

NAB 2026: IPC to Debut with One Connect Intercom Platform and New One Link Keypanels

IPC, a provider of integrated communication solutions, will make its NAB 2026 de...

25/03/2026

ESPN Tops 2026 Sports Emmy Nominations With 63 Nods

Live production categories were led by NBC, FOX, and ESPN's NFL coverage...

25/03/2026

Atlanta Braves and Spectrum Reach Multiyear Distribution Agreement for BravesVision

The Atlanta Braves and Spectrum have announced a multiyear distribution agreemen...

25/03/2026

The AI Doc Asks the Question No One Wants to Answer

(L-R) Charlie Tyrell and Daniel Roher attend The AI Doc: Or How I Became An Apocaloptimist Premiere during the 2026 Sundance Film Festival at The Ray Theatre ...

25/03/2026

Kelsey Lu and Savanah Leaf Lean Into the Emotional Core of Running To Pain' in Episode Three of Directed By'

Directed By, Spotify's documentary-style series that pulls back the curtain ...

25/03/2026

BTS and Spotify Bring ARIRANG' to Top Fans in New York City

BTS is so back., This week, the global pop superstars took the stage at New York City's Pier 17 for their first U.S. performance in four years. Part of Spo...

25/03/2026

Step Into Sound at Our New Spotify Listening Lounge in London

How you listen can shape what you hear. That's the idea behind the new Spotify Listening Lounge, an acoustic space at our London headquarters purpose-built ...

25/03/2026

Iconic Instruments launch Transport Vintage Tape

Tape effects taken to the extreme The latest release from New York-based developer Iconic Instruments is said to accurately recreate the saturation and comp...

25/03/2026

Sonuscore introduce Fantasy Vocal Phrases

Launched alongside new Vocal Phrases bundle Sonuscore's latest release has been designed specifically for composers working on fantasy TV, film and game...

25/03/2026

Steinberg unveil Nuendo 15

Latest update now live The latest version of Steinberg's post-production-focused DAW has just arrived, and comes packed with new dialogue editing, sound...

25/03/2026

Rohde & Schwarz joins FormFactor's MeasureOne partner program

Rohde & Schwarz joins FormFactor's MeasureOne partner program FormFactor and Rohde & Schwarz advance their partnership for on-wafer RF component character...

25/03/2026

L3Harris, RFTEQ Sign Agreement to Advance Sovereign Electronic Warfare Capability in Australia

L3Harris Technologies and RFTEQ Pty Ltd signed a memorandum of understanding to ...

25/03/2026

L3Harris to Provide Autonomous Underwater Capability for US Navy Submarines

L3Harris delivers combat-ready Torpedo Tube Launch and Recovery system, which deploys and retrieves Iver4 900 autonomous underwater vehicles through submarine t...

25/03/2026

Nielsen Names New Senior Leaders Supporting Sports, Advertising and Publishing Clients

The company expands leadership team under Chief Revenue Officer Amilcar Perez S...

25/03/2026

Stable TV Viewership in Poland in February as Warner Bros. Discovery Retains Top Spot

Winter Olympic Games Opening Ceremony features in top 10 programmes of the month...

25/03/2026

Mediaproxy to Show Upgrades to LogServer at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

Hitomi transforms production synchronisation with the lau...

Providing wide view timing visibility across the entire production chain...

25/03/2026

Bitfocus showcases complete control at NAB Show 2026

Continuing development drives advances in security, availability, access and connectivity...

25/03/2026

Caudalie Paris HQ elevates brand experience with INFiLED...

Caudalie, the renowned French cosmetics brand, has unveiled a state-of-the-art 200-seat auditorium at its new headquarters in the historic Marais district of ce...

25/03/2026

Telestream Unlocks Adobe-Centric Media Pipeline and Strea...

Telestream, a global leader in media workflow technologies, today announced expanded integration with Adobe Premiere, Adobe Media Encoder (AME), and Frame.io, d...

25/03/2026

Marshall Electronics Showcases New Feature Rich CV320 and...

Marshall Electronics is expanding its lineup of high-performance POV cameras designed for broadcast, live production and professional AV applications with the d...

25/03/2026

OOONA Achieves TPN Gold Star Shield - the Highest Level o...

OOONA, a global provider of professional management and production tools for the media localization industry, announced today that it has been awarded the TPN G...

25/03/2026

Gray Media to Simulcast 2026 Atlanta Braves Home Opener

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

2026 NAB Show Exhibitor Insight: Appear

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

Deepfakes Vulnerable to AI Fingerprint Hacks, Study Finds

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

SipMX launches at NAB Show 2026 to democratize media orch...

SipRadius, specialists in secure, low-latency media transport, will drive innovation and interoperability still further with the launch of the SipMX Alliance at...