Sony Pixel Power calrec Sony

NoTraffic Reduces Road Delays, Carbon Emissions With NVIDIA AI and Accelerated Computing

21/01/2025

More than 90 million new vehicles are introduced to roads across the globe every year, leading to an annual 12% increase in traffic congestion - according to NoTraffic, a member of the NVIDIA Inception program for cutting-edge startups and the NVIDIA Metropolis vision AI ecosystem.

Still, 99% of the world's traffic signals run on fixed timing plans, leading to unnecessary congestion and delays.

To reduce such inefficiencies, mitigate car accidents and reduce carbon emissions from vehicles, NoTraffic's AI Mobility platform predicts road scenarios, helps ensure continuous traffic flow, minimizes stops and optimizes safety at intersections across the U.S., Canada and elsewhere.

The platform - which enables road infrastructure management at both local-intersection and city-grid scale - integrates NVIDIA-powered software and hardware at the edge, under a cloud-based operating system.

It's built using the NVIDIA Jetson edge AI platform, NVIDIA accelerated computing and the NVIDIA Metropolis vision AI developer stack.

With NVIDIA accelerated computing, we achieved a 3x speedup in AI training and doubled AI Mobility's energy efficiency, said Uriel Katz, cofounder and chief technology officer of NoTraffic. These optimizations in time, money and energy efficiency are all bolstered by NVIDIA Jetson, which sped our image preprocessing tasks by 40x compared with a CPU-only workflow. Plus, GPU-accelerated NVIDIA CUDA libraries increased our model throughput by 30x.

These libraries include the NVIDIA TensorRT ecosystem of application programming interfaces for high-performance deep learning inference and the NVIDIA cuDNN library of primitives for deep neural networks.

Taming Traffic in Tuscon, Vancouver and Beyond In Tuscon, Arizona, more than 80 intersections are tapping into the NoTraffic AI Mobility platform, which has enabled up to a 46% reduction in road delays during rush hours - and a half-mile reduction in peak queue length.

The work is an expansion of NoTraffic's initial deployment on Tuscon's West Ajo Way. That effort led to an average delay reduction of 23% for drivers.

Since installation, NoTraffic technology has helped free Tucson drivers from over 1.25 million hours stuck in traffic, the company estimates, representing an economic benefit of over $24.3 million. The company has also tracked a nearly 80% reduction in red-light runners since its platform was deployed, helping improve safety at Tucson intersections.

By reducing travel times, drivers have also saved over $1.6 million in gas, cutting emissions and improving air quality to make the equivalent impact of planting 650,000 trees.

In Vancouver, Canada, the University of British Columbia (UBC) is using the NoTraffic platform and Rogers Communications' 5G-connected, AI-enabled smart-traffic platform to reduce both pedestrian delays and greenhouse gas emissions.

Rogers Communications' 5G networks provide robust and stable connectivity to the sensors embedded on the traffic poles.

This advanced network infrastructure enhances the NoTraffic platform's efficacy and scalability, as the improved speed and reduced latency of 5G networks means traffic data can be processed in real time. This is critical for predicting numerous potential traffic scenarios, adjusting signal timings and prioritizing road users accordingly.

With AI Mobility deployed at seven intersections across the campus, the university experienced an up to 40% reduction in pedestrian delays and significant decreases in vehicle wait time.

In addition, UBC reduces 74 tons of carbon dioxide emissions each year thanks to the NoTraffic and Rogers solution, which is powered by NVIDIA edge AI and accelerated computing.

The platform is also in action on the roads of Phoenix, Arizona; Baltimore, Maryland; and in 35 states through 200+ agencies across the U.S. and Canada.

Honk If You Love Reducing Congestion, Carbon Emissions The NoTraffic AI Mobility platform offers local AI-based predictions that, based on sensor inputs at multiple intersections, analyze numerous traffic scenarios up to two minutes in advance.

It can adapt to real-time changes in traffic patterns and volumes, send messages between intersections and run optimization algorithms that control traffic signals to improve overall transportation efficiency and safety through cloud connectivity.

Speedups in the AI Mobility platform mean quicker optimizations of traffic signals - and reduced congestion on the roads means reduced carbon emissions from vehicles.

NoTraffic estimates that for every city optimized with this platform, eight hours of traffic time could be saved per driver. Plus, with over 300,000 signalized intersections in the U.S., the company says this could result in a total of $14 billion in economic savings per year.

Learn more about the NVIDIA Metropolis platform and how it's used in smart cities and spaces.
LINK: https://blogs.nvidia.com/blog/notraffic-reduces-road-delays-carbon-emi...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/02/2026

TV Viewing Hits 12-Month High

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

SinclairLaunches New True Crime Daily Video Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

E! Co-Founder Alan Mruvka Launches Filmology Labs Studios

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

Stephen Colbert, FCC Commissioner Gomez Blast FCC 'Censorship'

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

NBA All-Star Game Averages 8.8 Million Viewers

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

Speed - Innovation - LEDs - Whitaker ASC and Verbinski Di...

Good Luck, Have Fun, Don't Die in theaters February 2026 Photo courtesy of Graham Bartholomew, SMPSP James Whitaker, ASC reunited with visionary director G...

18/02/2026

TAG Video Systems Expands MCS With New Lens Visualization...

TAG Video Systems has expanded its Media Control System (MCS) version 1.7.0 release with Lens, a visual service health analysis interface that organizes monitor...

18/02/2026

Teradek Introduces RF-X Revolutionizing Mission-Critical...

Teradek, a global leader in advanced video transmission technology, today announced the launch of RF-X Auto Switcher, a revolutionary appliance designed to deli...

18/02/2026

DP Adolpho Veloso Captures Train Dreams with ZEISS Super...

Train Dreams. (L-R) Director of Photography Adolpho Veloso and Joel Edgerton as Robert Grainier on the set of Train Dreams. Cr. Daniel Schaefer/BBP Train Dreams...

18/02/2026

Cerberus Tech Expands Livelinks Multi-Cloud Capabilities...

Cerberus Tech, a leader in cloud-native IP video contribution and distribution, today announced the addition of Akamai Cloud as a supported infrastructure optio...

18/02/2026

ORTC deploys Synamedia Quortex Link for IP channel distri...

Leading video software provider, Synamedia, today announced that Office de Radio et T l vision des Comores (ORTC), the national public broadcaster for the Comor...

18/02/2026

February 17, 2026

Calibr-Skaggs and Kainomyx launch collaboration to pioneer novel malaria treatments Partnering to speed up the discovery of new malaria drugs that target parasi...

17/02/2026

Eutelsat, Viewsat Renew Capacity Agreements to Support Development of Broadcast Market in MENA Region

Eutelsat announces the renewal of multiple capacity agreements with Viewsat, rei...

17/02/2026

The Evolution of Communications in Cloud Era of Global Broadcasting

At Milano Cortina 2026, one statistic stood out across industry reporting: 70% of global signal distribution is now happening over public cloud. What began as e...

17/02/2026

CP Communications Supports the Big Game Broadcast for 27 Years

CP Communications provided broadcast support for Super Bowl LX in Santa Clara, Calif. at Levi's Stadium, marking 27 years of working around the Big Game. Th...

17/02/2026

NBC Sports Graphics Team Goes Onsite, Embraces L.A. Motif for NBA All-Star

Street-level images of iconic Los Angeles landmarks are incorporated into the regular-season look With NBC Sports just months into its return to NBA coverage a...

17/02/2026

Jimpa Asks You to Choose Love

Sophie Hyde and John Lithgow backstage during the premiere of Jimpa. (Photo by George Pimentel / Shutterstock for Sundance Film Festival)...

17/02/2026

The 19th Annual South African Film and Television Awards (SAFTAs19) Nominees Announced

Johannesburg, 17 February 2026 - The National Film and Video Foundation (NFVF), ...

17/02/2026

L3Harris Marks Delivery of 3 Million Fuzes to US Army

A Green Beret hangs a 60mm mortar round from a M225A mortar system on a live-fire range. (Photo credit: U.S. Army)...

17/02/2026

The AI Wild West, and Why it Needs a Sheriff

AI Is Scaling Faster Than Governance And That's a Risk AI adoption hasn't rolled out through neat transformation programmes. It has spread organically...

17/02/2026

TV Viewing Hits 12-Month High in Nielsen's January Report of The Gauge

Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts ESPN (+86%) and FOX News Channel (+17%) Combin...

17/02/2026

Gray Signs Deal for Atlanta Braves Spring Training Games

Share Copy link Facebook X Linkedin Bluesky Email...

17/02/2026

January TV Viewing Hits 12-Month High

Share Copy link Facebook X Linkedin Bluesky Email...

17/02/2026

TAG Video Systems Expands MCS 1.7.0 With New Lens Visualization Tool

Share Copy link Facebook X Linkedin Bluesky Email...

17/02/2026

BCNEXXT Positions Broadcasters to Unlock New Revenue Oppo...

As the FCC explores a potential clawback of Upper C-Band spectrum currently used for broadcast distribution, BCNEXXT is working with broadcasters and operators ...

17/02/2026

NVIDIA and Global Industrial Software Leaders Partner With India's Largest Manufacturers to Drive AI Boom

India is entering a new age of industrialization, as AI transforms how the world...

17/02/2026

India Fuels Its AI Mission With NVIDIA

India is the nexus of AI innovation this week as the host of the AI Impact Summit, which brings together global heads of state and industry to chart the future ...

17/02/2026

VEON and Hala to Explore Partnership in Ride-Hailing Services

17 Feb 2026 VEON and Hala to Explore Partnership in Ride-Hailing Services Dubai, February 17, 2026 - VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON...

17/02/2026

Qube Cinema announces the acquisition of the business of Arts Alliance Media (AAM)

Qube Cinema announces the acquisition of the business of Arts Alliance Media (AA...

17/02/2026

Unveiling What's Next on Netflix for Australia and New Zealand in 2026

Back to All News Unveiling What's Next on Netflix for Australia and New Zealand in 2026 Entertainment 17 February 2026 GlobalAustraliaNew Zealand Link ...

17/02/2026

WBD Files Definitive Proxy Statement and Schedules Special Meeting for March 20, 2026, to Approve the WBD-Netflix Transaction

Back to All News WBD Files Definitive Proxy Statement and Schedules Special Mee...

17/02/2026

Arvato Systems Once Again Named One of Germany's Best IT Service Providers.

Arvato Systems Once Again Named One of Germany's Best IT Service Providers. The best IT service providers in 2026 G tersloh - Arvato Systems is once ag...

17/02/2026

ABC Consumer Media Report: Trusted data for a changing market

Open the report Our 2025 report brings together results from 155 consumer magazine titles across 42 market sectors, published by 59 media owners. Over the year...

17/02/2026

RT Choice Music Prize Announcement Classic Irish Album

Celebrating 21 Years of the RT Choice Music Prize RT Choice Music Prize In association with IMRO and IRMA Classic Irish Album And the winning album is T...

17/02/2026

RT to provide Irish-language commentary on major rugby and soccer fixtures throughout 2026

RT has today announced that as part of its public-service remit, it will expand...

16/02/2026

Live From NBA All-Star 2026: NEP Group Powers Game Capture With TFC Infrastructure, Specialty Cameras

The production infrastructure scaled seamlessly from regular-season games to the...

16/02/2026

Live From NBA All-Star 2026: NBC Sports' Ryan Soucy and Kim Titone on Ops for a New Era of NBA on NBC'

The operations team reimagined traditional workflows were reimagined and built a...

16/02/2026

Live From NBA All-Star 2026: NBA TV's New League-Run Era Debuts With Live Studio Shows

Once again an in-house operation, the league's network is producing shows fr...

16/02/2026

Live From NBA All-Star 2026: For NBA Broadcast Operations, There's a Lot of New'

The league is producing its first All-Star with NBC, Intuit Dome, and, once agai...

16/02/2026

Boland's Groundbreaking 12G 4K Video Wall

When a customer in London needed a 4K video wall that could take 12G input, the media company found no video wall suppliers that could meet their specs and time...

16/02/2026

NATO Upgrades Brussels HQ Broadcast Studio with Grass Valley Cameras

Grass Valley, a media and entertainment technology innovator, has won a competitive NATO-wide tender to provide the new camera system for NATO's main broadc...

16/02/2026

Comcast Business Powers February's Biggest Sports Moments

Comcast Business announces it is again partnering with NBCUniversal to architect and manage critical components of the linear and digital broadcast for three of...

16/02/2026

NBC Olympics on NEP's Critical Role for the 2026 Winter Olympics

Week two of the 2026 Milano Cortina Winter Olympics are underway and crucial to the NBC Sports efforts has been the NEP Group which is providing a full range of...

16/02/2026

Train Dreams, Sorry, Baby, Lurker, and Other Sundance Institute-Supported Wins at the 2026 Spirit Awards

The Film Independent Spirit Awards have officially switched things up. This Sund...