
More than 90 million new vehicles are introduced to roads across the globe every year, leading to an annual 12% increase in traffic congestion - according to NoTraffic, a member of the NVIDIA Inception program for cutting-edge startups and the NVIDIA Metropolis vision AI ecosystem.
Still, 99% of the world's traffic signals run on fixed timing plans, leading to unnecessary congestion and delays.
To reduce such inefficiencies, mitigate car accidents and reduce carbon emissions from vehicles, NoTraffic's AI Mobility platform predicts road scenarios, helps ensure continuous traffic flow, minimizes stops and optimizes safety at intersections across the U.S., Canada and elsewhere.
The platform - which enables road infrastructure management at both local-intersection and city-grid scale - integrates NVIDIA-powered software and hardware at the edge, under a cloud-based operating system.
It's built using the NVIDIA Jetson edge AI platform, NVIDIA accelerated computing and the NVIDIA Metropolis vision AI developer stack.
With NVIDIA accelerated computing, we achieved a 3x speedup in AI training and doubled AI Mobility's energy efficiency, said Uriel Katz, cofounder and chief technology officer of NoTraffic. These optimizations in time, money and energy efficiency are all bolstered by NVIDIA Jetson, which sped our image preprocessing tasks by 40x compared with a CPU-only workflow. Plus, GPU-accelerated NVIDIA CUDA libraries increased our model throughput by 30x.
These libraries include the NVIDIA TensorRT ecosystem of application programming interfaces for high-performance deep learning inference and the NVIDIA cuDNN library of primitives for deep neural networks.
Taming Traffic in Tuscon, Vancouver and Beyond In Tuscon, Arizona, more than 80 intersections are tapping into the NoTraffic AI Mobility platform, which has enabled up to a 46% reduction in road delays during rush hours - and a half-mile reduction in peak queue length.
The work is an expansion of NoTraffic's initial deployment on Tuscon's West Ajo Way. That effort led to an average delay reduction of 23% for drivers.
Since installation, NoTraffic technology has helped free Tucson drivers from over 1.25 million hours stuck in traffic, the company estimates, representing an economic benefit of over $24.3 million. The company has also tracked a nearly 80% reduction in red-light runners since its platform was deployed, helping improve safety at Tucson intersections.
By reducing travel times, drivers have also saved over $1.6 million in gas, cutting emissions and improving air quality to make the equivalent impact of planting 650,000 trees.
In Vancouver, Canada, the University of British Columbia (UBC) is using the NoTraffic platform and Rogers Communications' 5G-connected, AI-enabled smart-traffic platform to reduce both pedestrian delays and greenhouse gas emissions.
Rogers Communications' 5G networks provide robust and stable connectivity to the sensors embedded on the traffic poles.
This advanced network infrastructure enhances the NoTraffic platform's efficacy and scalability, as the improved speed and reduced latency of 5G networks means traffic data can be processed in real time. This is critical for predicting numerous potential traffic scenarios, adjusting signal timings and prioritizing road users accordingly.
With AI Mobility deployed at seven intersections across the campus, the university experienced an up to 40% reduction in pedestrian delays and significant decreases in vehicle wait time.
In addition, UBC reduces 74 tons of carbon dioxide emissions each year thanks to the NoTraffic and Rogers solution, which is powered by NVIDIA edge AI and accelerated computing.
The platform is also in action on the roads of Phoenix, Arizona; Baltimore, Maryland; and in 35 states through 200+ agencies across the U.S. and Canada.
Honk If You Love Reducing Congestion, Carbon Emissions The NoTraffic AI Mobility platform offers local AI-based predictions that, based on sensor inputs at multiple intersections, analyze numerous traffic scenarios up to two minutes in advance.
It can adapt to real-time changes in traffic patterns and volumes, send messages between intersections and run optimization algorithms that control traffic signals to improve overall transportation efficiency and safety through cloud connectivity.
Speedups in the AI Mobility platform mean quicker optimizations of traffic signals - and reduced congestion on the roads means reduced carbon emissions from vehicles.
NoTraffic estimates that for every city optimized with this platform, eight hours of traffic time could be saved per driver. Plus, with over 300,000 signalized intersections in the U.S., the company says this could result in a total of $14 billion in economic savings per year.
Learn more about the NVIDIA Metropolis platform and how it's used in smart cities and spaces.
North America Stories
02/10/2025
MONTR AL - October 2, 2025 - The Institute of Technical Education (ITE) last mon...
02/10/2025
Ryval Studios Turns Hustle into High-Profile Sports ContentFrom cold emails to NHL media days, the nine-time Emmy-winning shop has built a reputation for conte...
02/10/2025
NBA Nets Cloud and AI Deal With AWS; Will Launch New NBA Inside the Game' I...
02/10/2025
Defeating snafus: ISB on bringing The World Games 2025 global streaming platform...
02/10/2025
Cool club: ISB brings 900 live hours of The World Games 2025 to global viewers By Heather McLean
Wednesday, September 24, 2025 - 09:54
Print This Story
Pa...
02/10/2025
WTF: With More Mics Everywhere in Sports Production, More Profanity Sneaks on Ai...
02/10/2025
Tonatiuh and Diego Luna star in Bill Condon's musical feature Kiss of the S...
02/10/2025
Jennifer Lopez with Photographers (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
02/10/2025
NEW YORK Nielsen has launched newly redesigned weekly TV ranking reports powered by Big Data Plus Panel metrics and has launched two new ranking reports, includ...
02/10/2025
SAN JOSE, Calif. Viewers are increasing their consumption of local TV content according to TiVos latest report on video trends....
02/10/2025
WASHINGTON Public TV stations are beginning to shut down operations and reduce services, particularly in rural areas after federal funding was cut earlier this ...
02/10/2025
NEW YORK NBA fans should have better insight than ever into the subtleties of pro hoops beginning with the 2025-26 season, thanks to a new multiyear partnership...
02/10/2025
YouTube TV has found itself in multiple carriage disputes over the past week from NBC and Univision. Last night, Google, which owns YouTube TV, announced a shor...
02/10/2025
Boston Conservatory at Berklee Adds Two New Degree Programs in Collaborative Pia...
02/10/2025
October 2nd, 2025 TRIBECA FESTIVAL LISBOA ANNOUNCES PROGRAMMING LINEUP FOR SECO...
02/10/2025
Back to All News
Netflix Unveils Official Trailer for Amsterdam Empire Starring...
02/10/2025
Back to All News
Queue' Becomes Tudum Magazine'
Krista Smith
Head of Netflix Publishing
Entertainment
02 October 2025
Global
Link copied to cli...
02/10/2025
Tyngsboro, MA & Monza, Italy - October 2, 2025 - Broadcast Pix, a U.S.-based lea...
02/10/2025
October is creeping in with plenty of gaming treats. From thrilling adventures to spine tingling scares, the cloud gaming lineup is packed with 17 new games, in...
01/10/2025
Program Productions Acquires Payroll Services Company Barney MonkBy Ken Kerschbaumer, Editorial Director
Wednesday, October 1, 2025 - 9:13 am
Print This Sto...
01/10/2025
The U.S. Space Force has declared operational acceptance of the Advanced Trackin...
01/10/2025
Leading the way in naval undersea systems, L3Harris has achieved a series of historic firsts that are ready to scale for the fleet....
01/10/2025
MELBOURNE, Fla., Oct. 1, 2025 - L3Harris Technologies (NYSE: LHX) will release its third quarter 2025 financial results before the market opens on Thursday, Oct...
01/10/2025
AMSTERDAM 29 September 2025 - Cobalt Digital's success at IBC 2025 was amplified by winning two more Best of Show awards from TV Tech and TVB Europe. The...
01/10/2025
Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, Nike, Mattel, and Disney
NEW YORK - Septemb...
01/10/2025
According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as top objective
NEW YORK - Oct. 1, 20...
01/10/2025
BRISTOL, U.K. The popularity of U.S. content from three major streaming services with foreign viewers has declined over the past five years, while those same vi...
01/10/2025
Berklee Student Attends Elite Conducting Symposium in Japan Dominican musician Alejandro Tavmed was just one of 10 people from around the globe chosen to atte...
01/10/2025
Student Spotlight: Sebastien Hollich The trombonist and film and media scoring major talks about finding mentors, writing for orchestra, and competing in the ...
01/10/2025
With the dust now settled on IBC2025, TV Tech sister brand TVBEurope took the time this week to reflect on the biggest talking points and trends of the show in ...
01/10/2025
FOR-A America has partnered with the Tim Russert Department of Communication at John Carroll University in University Heights, Ohio, providing an HVS-1200 video...
01/10/2025
Clear-Com 's IP Transceivers are rapidly gaining traction in the professional theatre world, becoming the first choice for some of the most ambitious produ...
01/10/2025
Harmonic (NASDAQ: HLIT) and Comcast are joining forces to expand fiber broadband access as the Internet provider continues to expand its network into new market...
01/10/2025
SMPTE , the home of media professionals, technologists, and engineers, has announced plans for this year's Media Technology Summit. SMPTE's annual confe...
01/10/2025
Techex, a leading provider of live broadcast infrastructure solutions, will showcase expansive enhancements to tx darwin and tx edge at NAB Show New York 2025. ...
01/10/2025
Cubbit, the first geo-distributed cloud storage enabler, and Planetek, a distinguished player in Earth Observation (EO), geospatial analytics, and mission softw...
01/10/2025
The Global Media and Entertainment Talent Manifesto today announces new production details, partners and confirmed presenters for On Air, the world's larges...
01/10/2025
At NAB Show New York 2025 (Booth 334), Matrox Video will unveil its latest IP video innovations, built to empower broadcasters, live event producers, and media ...
01/10/2025
EuroLeague, the pan-European premier men basketball competition, is ramping up its social media activities for its new season in collaboration with LiveU, the l...
01/10/2025
Bitfocus, the specialist in media control and monitoring, has boosted its sales resources still further by welcoming Tarald Moe Bj lseth. He will lead the compa...
01/10/2025
Ikegami, a leading developer of broadcast-quality television cameras and production equipment, will demonstrate the latest additions to its range on booth 708 a...
01/10/2025
North Star Media has announced the acquisition of Picture Shop's Manchester-based scripted and unscripted operations from Streamland Media.
The new busine...
01/10/2025
WASHINGTON Federal Communications Commissioner Anna Gomez acknowledged broadcasters will receive greater benefit from ATSC 3.0 if the agency raises or eliminate...
01/10/2025
NEW YORK Live sports streamer Fubo announced today that its shareholders have approved its previously announced transaction with The Walt Disney Company to comb...
01/10/2025
LOS ANGELES Fairground Entertainment, an AI studio and streaming distribution network, and Rogue Matter, a global streaming provider, have announced a global, m...
01/10/2025
WHITE PLAINS, N.Y. SMPTE, the home of media professionals, technologists, and engineers, has announced plans for this year's Media Technology Summit. SMPTE...
01/10/2025
The Mediapro Studio U.S. & Canada and Telemundo Studios have struck a strategic partnership deal to jointly develop and produce original movies tailored to Hisp...
01/10/2025
LONDON Techex will showcase enhancements to its tx darwin and tx edge at NAB Show New York 2025, Oct. 22-23, at the Javits Center in New York City....
01/10/2025
Berklee Student Attends Elite Composing Symposium in Japan Dominican musician Alejandro Tavmed was just one of 10 people from around the globe chosen to atten...
01/10/2025
Back to All News
Turn of the Tide - Netflix Unveils the Trailer of the Second Season
Entertainment
01 October 2025
GlobalPortugalSpain
Link copied to clipb...