Sony Pixel Power calrec Sony

NoTraffic Reduces Road Delays, Carbon Emissions With NVIDIA AI and Accelerated Computing

21/01/2025

More than 90 million new vehicles are introduced to roads across the globe every year, leading to an annual 12% increase in traffic congestion - according to NoTraffic, a member of the NVIDIA Inception program for cutting-edge startups and the NVIDIA Metropolis vision AI ecosystem.

Still, 99% of the world's traffic signals run on fixed timing plans, leading to unnecessary congestion and delays.

To reduce such inefficiencies, mitigate car accidents and reduce carbon emissions from vehicles, NoTraffic's AI Mobility platform predicts road scenarios, helps ensure continuous traffic flow, minimizes stops and optimizes safety at intersections across the U.S., Canada and elsewhere.

The platform - which enables road infrastructure management at both local-intersection and city-grid scale - integrates NVIDIA-powered software and hardware at the edge, under a cloud-based operating system.

It's built using the NVIDIA Jetson edge AI platform, NVIDIA accelerated computing and the NVIDIA Metropolis vision AI developer stack.

With NVIDIA accelerated computing, we achieved a 3x speedup in AI training and doubled AI Mobility's energy efficiency, said Uriel Katz, cofounder and chief technology officer of NoTraffic. These optimizations in time, money and energy efficiency are all bolstered by NVIDIA Jetson, which sped our image preprocessing tasks by 40x compared with a CPU-only workflow. Plus, GPU-accelerated NVIDIA CUDA libraries increased our model throughput by 30x.

These libraries include the NVIDIA TensorRT ecosystem of application programming interfaces for high-performance deep learning inference and the NVIDIA cuDNN library of primitives for deep neural networks.

Taming Traffic in Tuscon, Vancouver and Beyond In Tuscon, Arizona, more than 80 intersections are tapping into the NoTraffic AI Mobility platform, which has enabled up to a 46% reduction in road delays during rush hours - and a half-mile reduction in peak queue length.

The work is an expansion of NoTraffic's initial deployment on Tuscon's West Ajo Way. That effort led to an average delay reduction of 23% for drivers.

Since installation, NoTraffic technology has helped free Tucson drivers from over 1.25 million hours stuck in traffic, the company estimates, representing an economic benefit of over $24.3 million. The company has also tracked a nearly 80% reduction in red-light runners since its platform was deployed, helping improve safety at Tucson intersections.

By reducing travel times, drivers have also saved over $1.6 million in gas, cutting emissions and improving air quality to make the equivalent impact of planting 650,000 trees.

In Vancouver, Canada, the University of British Columbia (UBC) is using the NoTraffic platform and Rogers Communications' 5G-connected, AI-enabled smart-traffic platform to reduce both pedestrian delays and greenhouse gas emissions.

Rogers Communications' 5G networks provide robust and stable connectivity to the sensors embedded on the traffic poles.

This advanced network infrastructure enhances the NoTraffic platform's efficacy and scalability, as the improved speed and reduced latency of 5G networks means traffic data can be processed in real time. This is critical for predicting numerous potential traffic scenarios, adjusting signal timings and prioritizing road users accordingly.

With AI Mobility deployed at seven intersections across the campus, the university experienced an up to 40% reduction in pedestrian delays and significant decreases in vehicle wait time.

In addition, UBC reduces 74 tons of carbon dioxide emissions each year thanks to the NoTraffic and Rogers solution, which is powered by NVIDIA edge AI and accelerated computing.

The platform is also in action on the roads of Phoenix, Arizona; Baltimore, Maryland; and in 35 states through 200+ agencies across the U.S. and Canada.

Honk If You Love Reducing Congestion, Carbon Emissions The NoTraffic AI Mobility platform offers local AI-based predictions that, based on sensor inputs at multiple intersections, analyze numerous traffic scenarios up to two minutes in advance.

It can adapt to real-time changes in traffic patterns and volumes, send messages between intersections and run optimization algorithms that control traffic signals to improve overall transportation efficiency and safety through cloud connectivity.

Speedups in the AI Mobility platform mean quicker optimizations of traffic signals - and reduced congestion on the roads means reduced carbon emissions from vehicles.

NoTraffic estimates that for every city optimized with this platform, eight hours of traffic time could be saved per driver. Plus, with over 300,000 signalized intersections in the U.S., the company says this could result in a total of $14 billion in economic savings per year.

Learn more about the NVIDIA Metropolis platform and how it's used in smart cities and spaces.
LINK: https://blogs.nvidia.com/blog/notraffic-reduces-road-delays-carbon-emi...
See more stories from nvidia

North America Stories

08/04/2026

Media Links to Focus on IP Transport Solutions at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Telestream and Mimir Integration Facilitates Real-Time Pr...

Integration eliminates ingest bottlenecks by ensuring content is immediately usable across cloud and hybrid editorial workflows. See it at NAB 2026. Nevada Cit...

08/04/2026

Dalet Announces Commercial Availability of Dalia Bringing...

Dalet, a leading technology and service provider for media-rich organizations, today announced the commercial availability of Dalia, its media-aware, agentic AI...

08/04/2026

Synamedia unveils Senza Ignite to transform deployed devi...

Leading video software provider Synamedia today announced Senza Ignite, a cloud-based platform that transforms existing connected devices through a single firmw...

08/04/2026

Appear works with Corus to transform national news contri...

Modernised architecture increases operational control and agility, while reducing cost and simplifying nationwide media transport across affiliates and news bur...

08/04/2026

LynTec to Showcase High Density Power Control Solutions f...

Company to Feature DMX Dual Relay, High-Density 48-Channel Relay Panels, and New Private Label Power Program LynTec, a leading manufacturer of innovative ele...

08/04/2026

BCE integrates BCNEXXT Vipe to power cloud playout in Med...

Broadcasting Center Europe (BCE), a European media technology and services partner, today announces a technology partnership with BCNEXXT, a Netherlands-based c...

08/04/2026

Encompass Strengthens Global Media Operations with Expans...

Encompass Digital Media today announced the expansion of its Master Control Room (MCR) facility in Riga, Latvia, establishing it as one of the most advanced and...

08/04/2026

Synamedia lights up Las Vegas with innovations that will...

Leading video solutions provider Synamedia is back at The 2026 NAB Show with innovations that connect tomorrows audiences today. On display will be a range of t...

08/04/2026

COW Jobs: Director Needed for WWII Indie Docudrama

COW Jobs: Director Needed for WWII Indie Docudrama Brie Clayton April 8, 2026 0 Comments Director Needed for WWII Indie Docudrama March 17, 2026COW ...

08/04/2026

ESPN Expands Global Reach on Disney+

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Broadcast Industry Initiatives Promise To Speed Adoption of ST 2110

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Remembering Television's Role in the U.S. Bicentennial

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Synamedia Unveils AI by Quortex

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Carrie Healey Joins NAB as Vice President of Communications

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Amagi Launches Newspulse

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Marshall Electronics Unveils CV376 NDI HX3 HDMI POV Camer...

Marshall Electronics introduces its latest POV camera with the new CV376 Compact NDI |HX3 HDMI POV Camera at NAB 2026 (Booth C8339). Designed for versatile 4K c...

08/04/2026

Zixi Showcases Interoperable Live Video Workflows and Sat...

Zixi, a leader in live video delivery and workflow orchestration, enables interoperable live video workflows across multi-vendor environments, helping broadcast...

08/04/2026

April 07, 2026

Scripps Research scientists uncover new mechanism cancer cells use to survive DNA damage Discovery reshapes understanding of how tumor cells repair broken DNA, ...

07/04/2026

NAB 2026: Ikegami USA To Launch Two New Viewfinders, Refine UHD Cameras

Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...

07/04/2026

NAB 2026: NAB Leadership Foundation to Host Technology Students Career Mixer

The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...

07/04/2026

Survey: AVoIP Adoption Accelerating, With Interoperability and Security as Key Drivers

Audinate Group Limited and Futuresource Consulting have published results from a...

07/04/2026

NAB 2026: Eluvio Announces Commercial Availability of Content Fabric Bucharest Release

Eluvio has announced the commercial availability of its Content Fabric Bucharest...

07/04/2026

NAB 2026: Eluvio Introduces Inline AI Video Intelligence and Updated EVIE

Eluvio has unveiled a new architecture for video AI and an updated Eluvio Video Intelligence Editor (EVIE) ahead of NAB Show 2026. Eluvio AI runs analysis and i...

07/04/2026

Professional Fighters League Partners With Sky New Zealand for Exclusive Broadcast Rights

The Professional Fighters League (PFL) has announced a deal with Sky New Zealand...

07/04/2026

NBA, Enjoy Basketball' To Produce Live Game Altcast, Enjoy the NBA Trivia Show as Part of New Multi-Platform Collab

The NBA and Enjoy Basketball, the digital media company co-founded by YouTube cr...

07/04/2026

Beyond Golf: PGA of America, Ko-Mar Productions Offer Clients a Customizable Production Studio

The 4,000-sq.-ft. space in Frisco, TX, has produced live and packaged programmin...

07/04/2026

A New POV: RefCam's Rise in the Bundesliga Signals a Potential New Era for Soccer Broadcasts

What began as a referee training tool is evolving into a powerful production ass...

07/04/2026

NAB 2026: Manifold Technologies to Join NEP Platform as Deployable Application

Manifold Technologies will announce at NAB Show 2026 (Booth C.1808) that its manifold CLOUD platform will be available as a deployable application within NEP Pl...

07/04/2026

Shaquille O'Neal and TNT Sports to Launch DUNKMAN Professional Dunk League in Summer 2026

Shaquille O'Neal, Authentic Brands Group, and TNT Sports, in partnership wit...

07/04/2026

NAB 2026: Telos Alliance Unveils Omnia XII Audio Processor

Telos Alliance will debut the Omnia XII, a new FM/HD/DAB audio processor, at NAB Show 2026 in Las Vegas. Built on a 2RU hardware platform, Omnia XII features a...

07/04/2026

NAB 2026: AWS to Showcase AI and Cloud Media Technologies

Amazon Web Services (AWS) will exhibit at NAB Show 2026 (April 18-22, Las Vegas Convention Center, Booth W1701), with demonstrations, speaking sessions, and int...

07/04/2026

NAB 2026: Synamedia to Demonstrate AI by Quortex

Synamedia will demonstrate AI by Quortex at NAB Show 2026, a framework that applies AI capabilities to video workflows on demand rather than continuously. The s...

07/04/2026

NAB 2026: TVNewsCheck Announces 2026 Women in Technology Award Honorees

TVNewsCheck will present its 15th annual Women in Technology Awards on Tuesday, April 21, at 5 p.m. PT at NAB Show, in the Media and Entertainment Theater (W146...

07/04/2026

NAB 2026: Akta to Showcase AI Video Platform

Akta will demonstrate its AI video platform at NAB Show 2026, highlighting new capabilities in media processing and vertical video formatting alongside its exis...

07/04/2026

ESPN Expands to Disney+ in Europe and Select Asia-Pacific Markets

ESPN and Disney have announced the launch of ESPN on Disney in Europe and select Asia-Pacific markets, bringing the offering to 53 countries and territories a...

07/04/2026

Announcing the 2026 Sundance Institute Native Lab Fellows

LOS ANGELES, CA, April 7, 2026 - The nonprofit Sundance Institute announced today the fellows selected for the 2026 Native Lab, the signature initiative of the ...

07/04/2026

YEP November 2025 Newsletter

The November 2025 YEP Newsletter highlights a recent YEP Coffee Chat, offering members the chance to connect with industry professionals in an informal setting ...

07/04/2026

YEP December 2025 Newsletter

The December 2025 YEP Newsletter includes a Spotlight on Emily Vail, showcasing her career journey and work in the industry, alongside Mentorship Reflections by...

07/04/2026

US Space Force Selects L3Harris to Strengthen America's Defense with Advanced Space Surveillance

Ground-Based Electro-Optical Deep Space Surveillance (GEODSS) telescope operated...

07/04/2026

Haivision Unveils Makito ONE Live Video Contribution Platform

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Neutrik To Unveil TRUE1 Data Connector Series At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Chris Welcker Deployed Full DPA Arsenal to Record Live Mu...

Catgut Sound Owner and Production Sound Mixer Chris Welcker, CAS, has built a career at the intersection of music and film. A former musician and composer, Welc...

07/04/2026

SDVI Launches Next Generation Rally Platform to Give Medi...

SDVI Corporation today announced the next generation of its Rally media supply chain management platform, introducing a redesigned orchestration engine that rep...

07/04/2026

Avid to Debut Avid Content Core on AWS at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Frequency Launches Smarter Ways to Operate Streaming Chan...

Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...

07/04/2026

Ikegami to Introduce Expanded Range of Broadcast Producti...

Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...

07/04/2026

Kiloview Advancing Broadcast IP Workflows with a Smarter...

April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...

07/04/2026

Bitmovin Adds Support for SGAI in its Playback Products t...

Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...

07/04/2026

Synamedia unveils AI by Quortex - a just-in-time AI-plugi...

Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...