Sony Pixel Power calrec Sony

NoTraffic Reduces Road Delays, Carbon Emissions With NVIDIA AI and Accelerated Computing

21/01/2025

More than 90 million new vehicles are introduced to roads across the globe every year, leading to an annual 12% increase in traffic congestion - according to NoTraffic, a member of the NVIDIA Inception program for cutting-edge startups and the NVIDIA Metropolis vision AI ecosystem.

Still, 99% of the world's traffic signals run on fixed timing plans, leading to unnecessary congestion and delays.

To reduce such inefficiencies, mitigate car accidents and reduce carbon emissions from vehicles, NoTraffic's AI Mobility platform predicts road scenarios, helps ensure continuous traffic flow, minimizes stops and optimizes safety at intersections across the U.S., Canada and elsewhere.

The platform - which enables road infrastructure management at both local-intersection and city-grid scale - integrates NVIDIA-powered software and hardware at the edge, under a cloud-based operating system.

It's built using the NVIDIA Jetson edge AI platform, NVIDIA accelerated computing and the NVIDIA Metropolis vision AI developer stack.

With NVIDIA accelerated computing, we achieved a 3x speedup in AI training and doubled AI Mobility's energy efficiency, said Uriel Katz, cofounder and chief technology officer of NoTraffic. These optimizations in time, money and energy efficiency are all bolstered by NVIDIA Jetson, which sped our image preprocessing tasks by 40x compared with a CPU-only workflow. Plus, GPU-accelerated NVIDIA CUDA libraries increased our model throughput by 30x.

These libraries include the NVIDIA TensorRT ecosystem of application programming interfaces for high-performance deep learning inference and the NVIDIA cuDNN library of primitives for deep neural networks.

Taming Traffic in Tuscon, Vancouver and Beyond In Tuscon, Arizona, more than 80 intersections are tapping into the NoTraffic AI Mobility platform, which has enabled up to a 46% reduction in road delays during rush hours - and a half-mile reduction in peak queue length.

The work is an expansion of NoTraffic's initial deployment on Tuscon's West Ajo Way. That effort led to an average delay reduction of 23% for drivers.

Since installation, NoTraffic technology has helped free Tucson drivers from over 1.25 million hours stuck in traffic, the company estimates, representing an economic benefit of over $24.3 million. The company has also tracked a nearly 80% reduction in red-light runners since its platform was deployed, helping improve safety at Tucson intersections.

By reducing travel times, drivers have also saved over $1.6 million in gas, cutting emissions and improving air quality to make the equivalent impact of planting 650,000 trees.

In Vancouver, Canada, the University of British Columbia (UBC) is using the NoTraffic platform and Rogers Communications' 5G-connected, AI-enabled smart-traffic platform to reduce both pedestrian delays and greenhouse gas emissions.

Rogers Communications' 5G networks provide robust and stable connectivity to the sensors embedded on the traffic poles.

This advanced network infrastructure enhances the NoTraffic platform's efficacy and scalability, as the improved speed and reduced latency of 5G networks means traffic data can be processed in real time. This is critical for predicting numerous potential traffic scenarios, adjusting signal timings and prioritizing road users accordingly.

With AI Mobility deployed at seven intersections across the campus, the university experienced an up to 40% reduction in pedestrian delays and significant decreases in vehicle wait time.

In addition, UBC reduces 74 tons of carbon dioxide emissions each year thanks to the NoTraffic and Rogers solution, which is powered by NVIDIA edge AI and accelerated computing.

The platform is also in action on the roads of Phoenix, Arizona; Baltimore, Maryland; and in 35 states through 200+ agencies across the U.S. and Canada.

Honk If You Love Reducing Congestion, Carbon Emissions The NoTraffic AI Mobility platform offers local AI-based predictions that, based on sensor inputs at multiple intersections, analyze numerous traffic scenarios up to two minutes in advance.

It can adapt to real-time changes in traffic patterns and volumes, send messages between intersections and run optimization algorithms that control traffic signals to improve overall transportation efficiency and safety through cloud connectivity.

Speedups in the AI Mobility platform mean quicker optimizations of traffic signals - and reduced congestion on the roads means reduced carbon emissions from vehicles.

NoTraffic estimates that for every city optimized with this platform, eight hours of traffic time could be saved per driver. Plus, with over 300,000 signalized intersections in the U.S., the company says this could result in a total of $14 billion in economic savings per year.

Learn more about the NVIDIA Metropolis platform and how it's used in smart cities and spaces.
LINK: https://blogs.nvidia.com/blog/notraffic-reduces-road-delays-carbon-emi...
See more stories from nvidia

North America Stories

13/10/2026

Carr Defers to SecDef on Broadcasting Execution

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Zixi, TAG Extend Partnership to Secure Live Ad Insertion

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Globecast To Advance Media Orchestration at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Report: Viewers Increasingly Expect HDR

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Zixi and TAG Video Systems Extend Integration to Help Bro...

Zixi has integrated the TAG SDK so the Zixi Platform can use TAG'sContent Matching solution and fingerprints to restore SCTE markers lost in processing and ...

13/10/2026

Rise AV launches North America Regional Council ahead of...

Rise AV, the global not-for-profit organisation dedicated to attracting, supporting and retaining more women in the audiovisual industry, has announced the laun...

13/10/2026

Sonnet Announces Single-Slot Thunderbolt 5 to PCIe Card Expansion System

Sonnet Announces Single-Slot Thunderbolt 5 to PCIe Card Expansion System Brie Clayton October 12, 2026 0 Comments Compact Desktop System Features PCIe...

13/10/2026

Blackmagic Design Used on CCV Chevrolet Dealership Commercial

Blackmagic Design Used on CCV Chevrolet Dealership Commercial Brie Clayton October 12, 2026 0 Comments Pocket Cinema Cameras capture decades of car mo...

13/10/2026

All Systems Go: Global PC App Ecosystem Ready for NVIDIA RTX Spark

NVIDIA RTX Spark is a new beginning for the PC - a reinvention combining the capabilities of a gaming PC, a creative studio and a personal AI supercomputer into...

12/10/2026

ESPN Adds Field Pass With The Pat McAfee Show, Playbook With Next Gen Stats Altcasts to Super Bowl LXI, MNF Games

The ESPNU and NFL Network altcasts join the previously announced Super Bowl LXI...

12/10/2026

Veramatrix Streamkeeper Puts Those Fighting Piracy in a Proactive Position for Battle

The approach is based on prevention and making production of illegal streams inc...

12/10/2026

Clear-Com Powers Communications at Rock in Rio 2026

Clear-Com provided production communications infrastructure for Rock in Rio 2026, deployed by Brazilian partner Savana Comunica o. The system connected product...

12/10/2026

FIA Extreme H World Cup and DAZN Renew Global Broadcast Partnership to Power Growth of Hydrogen Racing

Extreme H has extended its global broadcast partnership with DAZN, bringing the ...

12/10/2026

beIN Asia Pacific Secures Wimbledon Rights Across Southeast Asia and Hong Kong Through 2031

beIN Asia Pacific has announced a new agreement with The All England Lawn Tennis...

12/10/2026

ARRI Releases Film Lab 1.5 with Expanded Format Options and Performance Improvements

ARRI has released Film Lab 1.5, a major update to its OpenFX plugin for applying...

12/10/2026

DAZN Acquires Basketball Streaming Service BASKET.TV

DAZN has announced the acquisition of BASKET.TV, a basketball streaming service operating across Latin America. Founded in 2020, BASKET.TV has a presence in Arg...

12/10/2026

Beyond the Hype: Exploring Real-World Applications of AI in Cloud-Based Live Sports Production with the NBA, AWS, Spiideo, and TwelveLabs

Industry leaders discuss the growing role of AI in automating production, enhanc...

12/10/2026

NBA Showtime to Broadcast Live from Rockefeller Center and Madison Square Garden for NBA Tip-Off Tripleheader

NBC Sports' NBA Showtime will broadcast live from Rockefeller Plaza and Madi...

12/10/2026

I'm Achieving Something Worthwhile for the Revolution. : Highlighting Merata Mita and the Merata Mita Fellowship

By Katie Arthurs Merata Mita (1942-2010), the legendary M ori filmmaker, godmot...

12/10/2026

Broadcasters and Pay Channels show dominance in South Korea's TV viewing while Streaming continues to grow, Nielsen's The Gauge shows

Nielsen data reveals traditional television continues to account for 70% of view...

12/10/2026

Interra Systems to Focus on Media Quality Visibility and...

At Asia's Broadcasting & Infotainment Show (A.B.I.S.) 2026, Interra Systems will showcase its latest innovations in automated QC, media monitoring, captioni...

12/10/2026

Digital Alert Systems Releases Version 6 1 Software for D...

Update Strengthens Access Controls, Refines EAS-Net , and Adds SSL-Based CAP Canada Support Digital Alert Systems, a global leader in emergency communications ...

12/10/2026

From Earth to Orbit, France's Ecosystem Delivers Agentic Computing at Scale With NVIDIA

Companies in France are deploying agentic computing across industries spanning s...

12/10/2026

OCP Global Summit: Amid Ecosystem Adoption, NVIDIA Opens Vera Rubin Architecture to Help Scale AI Factories Worldwide

As AI factories grow from megawatts to gigawatts, building them takes more than ...

11/10/2026

Banana Ball TV Caps Record Season With Supersized Banana Bowl Production in DC

The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...

10/10/2026

Banana Ball TV Caps Record Season With Supersized Banana Bowl Production in D.C.

The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...

10/10/2026

Give Me the Backstory: Get to Know David Greaves, the Co-Director of Once Upon A Time in Harlem

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

10/10/2026

Scripps Research associate professor Keren Lasker receives DARPA Young Faculty Award to develop toxin traps

LA JOLLA, CA-Associate Professor Keren Lasker, the Ian Wilson Endowed Chair at S...

09/10/2026

DAZN Unveils U.S. Playbook for 19-Team Local-Streaming Launch

Standalone subscriptions, free games, and team hubs anchor the streamer's local-rights push...

09/10/2026

Chris Ober, FOX Sports Teammate to Remember, Loses Long Cancer Battle at 46

Christoffer Aaron Chris Ober, a longtime and beloved member of FOX Sports' remote production crews who worked on many of the network's biggest events,...

09/10/2026

SVG GameDay, Ep. 34: U.S. Soccers Theresa Matthews - Building Excitement for the Stars & Stripes

In-venue and creative video staffers at the professional and collegiate level ha...

09/10/2026

USSI Global Appoints Ed McGivern as Chief Revenue Officer

USSI Global has appointed Ed McGivern as Chief Revenue Officer, reporting to President and CEO Anthony Morelli. McGivern brings more than 25 years of executive...

09/10/2026

DTM, TV Skyline, and Riedel Deploy Private 5G for Onboard Camera Transmission

Riedel Communications has announced the deployment of its Easy5G private 5G platform as the primary transmission system for onboard camera signals in the DTM ra...

09/10/2026

National Duals Invitational Championship to Air on ESPN December 13

The National Duals Invitational championship match will air on ESPN on Sunday, December 13 at 7:30 p.m. CT from the BOK Center in Tulsa, Oklahoma. The 27 prelim...

09/10/2026

VVC Adoption Advances as Mobile Hardware Support Expands

Versatile Video Coding is moving closer to mainstream deployment as smartphone manufacturers, semiconductor suppliers, and streaming providers address the hardw...

09/10/2026

Min Woo Lee Launches Official YouTube Channel with Omaha Productions

PGA Tour golfer Min Woo Lee and Omaha Productions have announced the launch of Lee's official YouTube channel. The first video, filmed at TPC Summerlin, lau...

09/10/2026

ATSC Approves B2X System Discovery and Signaling Candidate Standard

ATSC has announced the approval of a Candidate Standard for its Broadcast-to-Everything (B2X) initiative. S44-2-002r6, B2X System Discovery and Signaling, has...

09/10/2026

BKB Bare Knuckle Boxing Partners With TV Azteca for Mexico and Latin America Distribution

BKB Bare Knuckle Boxing has announced a partnership with TV Azteca to bring BKB ...

09/10/2026

SPORTEL Awards 2026 Shortlist Announced

The SPORTEL Awards 2026 official selection has been announced, with 26 works across seven categories selected from more than 150 entries. Winners will be announ...

09/10/2026

RTVE Selects Ateme TITAN Edge for Satellite Contribution on New Production Units

Ateme has announced that RTVE, Spain's public broadcaster, has selected its TITAN Edge platform for satellite contribution on three new transportable produc...

09/10/2026

CRD Audiovisuel Deploys LiveU LU900Q for Tour de France Coverage

LiveU has announced that CRD Audiovisuel used the LU900Q intelligent production unit with built-in LiveU IQ (LIQ) connectivity to deliver live content from the ...

09/10/2026

PBS Strikes Deal to Make France 24 Available to Stations' Digital Platforms

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

COW Jobs: Visual Storyteller - Emeryville, CA

COW Jobs: Visual Storyteller - Emeryville, CA Brie Clayton October 9, 2026 0 Comments Visual Storyteller October 7, 2026 COW Jobs: Cinematographer...

09/10/2026

Master 3-Point Lighting in After Effects With an Orbiting Light Rig

Master 3-Point Lighting in After Effects With an Orbiting Light Rig Graham Quince October 9, 2026 0 Comments Ever wondered why your 3D renders in Afte...

09/10/2026

nxtedition makes A B I S debut in Mumbai

nxtedition will exhibit for the first time at Asias Broadcasting & Infotainment Show (A.B.I.S) in Mumbai, bringing its integrated production platform and latest...

09/10/2026

Today's AI Isn't the Answer

Today's AI Isn't the Answer Andy Marken October 8, 2026 0 Comments Let's say you're telling the truth, and this is all a dream. - Do...

09/10/2026

Ikegami to Introduce New UHK-X700VN Camera at NAB New York, Offering Advanced Creative Features

Ikegami to Introduce New UHK-X700VN Camera at NAB New York, Offering Advanced Cr...

09/10/2026

ATSC Members Approve B2X Candidate Standard

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

Davicom Has a New Owner

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

Clear-Com Scales Up Communications for Rock in Rio

Share Copy link Facebook X Linkedin Bluesky Email...