
More than 90 million new vehicles are introduced to roads across the globe every year, leading to an annual 12% increase in traffic congestion - according to NoTraffic, a member of the NVIDIA Inception program for cutting-edge startups and the NVIDIA Metropolis vision AI ecosystem.
Still, 99% of the world's traffic signals run on fixed timing plans, leading to unnecessary congestion and delays.
To reduce such inefficiencies, mitigate car accidents and reduce carbon emissions from vehicles, NoTraffic's AI Mobility platform predicts road scenarios, helps ensure continuous traffic flow, minimizes stops and optimizes safety at intersections across the U.S., Canada and elsewhere.
The platform - which enables road infrastructure management at both local-intersection and city-grid scale - integrates NVIDIA-powered software and hardware at the edge, under a cloud-based operating system.
It's built using the NVIDIA Jetson edge AI platform, NVIDIA accelerated computing and the NVIDIA Metropolis vision AI developer stack.
With NVIDIA accelerated computing, we achieved a 3x speedup in AI training and doubled AI Mobility's energy efficiency, said Uriel Katz, cofounder and chief technology officer of NoTraffic. These optimizations in time, money and energy efficiency are all bolstered by NVIDIA Jetson, which sped our image preprocessing tasks by 40x compared with a CPU-only workflow. Plus, GPU-accelerated NVIDIA CUDA libraries increased our model throughput by 30x.
These libraries include the NVIDIA TensorRT ecosystem of application programming interfaces for high-performance deep learning inference and the NVIDIA cuDNN library of primitives for deep neural networks.
Taming Traffic in Tuscon, Vancouver and Beyond In Tuscon, Arizona, more than 80 intersections are tapping into the NoTraffic AI Mobility platform, which has enabled up to a 46% reduction in road delays during rush hours - and a half-mile reduction in peak queue length.
The work is an expansion of NoTraffic's initial deployment on Tuscon's West Ajo Way. That effort led to an average delay reduction of 23% for drivers.
Since installation, NoTraffic technology has helped free Tucson drivers from over 1.25 million hours stuck in traffic, the company estimates, representing an economic benefit of over $24.3 million. The company has also tracked a nearly 80% reduction in red-light runners since its platform was deployed, helping improve safety at Tucson intersections.
By reducing travel times, drivers have also saved over $1.6 million in gas, cutting emissions and improving air quality to make the equivalent impact of planting 650,000 trees.
In Vancouver, Canada, the University of British Columbia (UBC) is using the NoTraffic platform and Rogers Communications' 5G-connected, AI-enabled smart-traffic platform to reduce both pedestrian delays and greenhouse gas emissions.
Rogers Communications' 5G networks provide robust and stable connectivity to the sensors embedded on the traffic poles.
This advanced network infrastructure enhances the NoTraffic platform's efficacy and scalability, as the improved speed and reduced latency of 5G networks means traffic data can be processed in real time. This is critical for predicting numerous potential traffic scenarios, adjusting signal timings and prioritizing road users accordingly.
With AI Mobility deployed at seven intersections across the campus, the university experienced an up to 40% reduction in pedestrian delays and significant decreases in vehicle wait time.
In addition, UBC reduces 74 tons of carbon dioxide emissions each year thanks to the NoTraffic and Rogers solution, which is powered by NVIDIA edge AI and accelerated computing.
The platform is also in action on the roads of Phoenix, Arizona; Baltimore, Maryland; and in 35 states through 200+ agencies across the U.S. and Canada.
Honk If You Love Reducing Congestion, Carbon Emissions The NoTraffic AI Mobility platform offers local AI-based predictions that, based on sensor inputs at multiple intersections, analyze numerous traffic scenarios up to two minutes in advance.
It can adapt to real-time changes in traffic patterns and volumes, send messages between intersections and run optimization algorithms that control traffic signals to improve overall transportation efficiency and safety through cloud connectivity.
Speedups in the AI Mobility platform mean quicker optimizations of traffic signals - and reduced congestion on the roads means reduced carbon emissions from vehicles.
NoTraffic estimates that for every city optimized with this platform, eight hours of traffic time could be saved per driver. Plus, with over 300,000 signalized intersections in the U.S., the company says this could result in a total of $14 billion in economic savings per year.
Learn more about the NVIDIA Metropolis platform and how it's used in smart cities and spaces.
More from Nvidia
23/09/2026
When Sakeena Fiza describes her work as a validation engineer at NVIDIA, she does so in terms more befitting a detective story than a world-class engineering la...
22/09/2026
NVIDIA AI Day Singapore, which takes place Sept. 22-23 at the Raffles City Conve...
22/09/2026
To build and deploy sophisticated robotics applications that can perceive, reason and act in dynamic environments, developers need new physical AI models and to...
21/09/2026
Physical AI is moving rapidly from research to large-scale deployment. By 2035, ABI Research projects an installed base of 49 million level 3-5 autonomous vehic...
21/09/2026
Today, Egypt's AI builders gathered in the Grand Egyptian Museum for a reception that highlighted the nation's rapidly growing AI ecosystem - spanning A...
21/09/2026
Every AI factory needs power and cooling that fit its computing architecture. As AI infrastructure expands, power, cooling, water, site and grid constraints are...
21/09/2026
AI security is an engineering problem. That means defined security requirements,...
21/09/2026
Clean energy isn't hard to come by, but the pace of large-scale adoption has historically been slow due to bottlenecks - including out-of-date infrastructur...
17/09/2026
A new creature-catching adventure is ready to stream from the cloud this week. Pawprint Studio's Aniimo arrives on GeForce NOW at launch, inviting gamers to...
16/09/2026
System performance, efficient infrastructure scaling and continuous software opt...
16/09/2026
AI factories are the infrastructure of the intelligence era. Scaling them respon...
15/09/2026
Ian Buck, vice president of hyperscale and high-performance computing at NVIDIA,...
15/09/2026
On a sweltering August evening in Silicon Valley, as the sun dropped and air conditioning loads spiked, Silicon Valley Power sent a signal to an AI factory to a...
15/09/2026
Know everything. Do anything.
That was the message NVIDIA founder and CEO Jensen Huang brought to Salesforce Dreamforce Tuesday, joining CEO Marc Benioff onsta...
15/09/2026
Air pollution is a serious public health risk, contributing to an estimated 30,0...
14/09/2026
As local models become more capable, AI agents can handle more work directly on a PC while keeping sensitive information on the device.
Portable Computer is a ...
10/09/2026
The global robotaxi market - physical AI's first commercial breakthrough - i...
10/09/2026
Manufacturing floors, warehouses and production lines rarely stay fixed - tasks change, layouts shift and new products arrive, and most robots can't keep up...
10/09/2026
Gear up: The latest PC games and major updates are ready to play on GeForce NOW ...
10/09/2026
AI inference chipmaker d-Matrix today announced it will use NVLink Fusion to connect its next-generation Raptor XPUs to NVIDIA's AI infrastructure platform ...
09/09/2026
At the IBC conference, running Sept. 11-14 in Amsterdam, the creative, technology and business communities are coming together to turn ideas into action and dis...
03/09/2026
Frontier intelligence is going local. At IFA 2026, NVIDIA, Microsoft and its partners are teaming up to provide faster inference and new tools that make agents ...
03/09/2026
September is here with 28 more games streaming on GeForce NOW this month, led by a slam dunk: NBA 2K27 with the NVIDIA DLSS 5 3D-Guided Neural Rendering feature...
01/09/2026
We're at an inflection point in cybersecurity, Jensen Huang told a sold-out crowd at CrowdStrike's Fal.Con 2026 in Las Vegas Tuesday. Attacks are now a...
27/08/2026
NVIDIA's Gamescom announcements are revealing what's next for GeForce NOW, with new ways to play, more supported devices and platforms, and even more bi...
26/08/2026
The next wave of AI is placing new demands on infrastructure.
As AI agents and trillion-parameter workloads become mainstream, the performance of AI infrastru...
25/08/2026
NVIDIA is bringing the next wave of RTX gaming to the Gamescom conference running this week in Cologne, Germany, with support for new games, anti-cheat technolo...
24/08/2026
According to OpenRouter data, agentic AI workloads consume 15x more tokens than ...
24/08/2026
The next era of AI inference won't be defined by a single breakthrough chip,...
24/08/2026
To generate intelligence at scale, AI factories run continuously, and their economics are defined by delivered output: tokens per second, tokens per watt, cost ...
20/08/2026
It's a new way into the cloud.
GeForce NOW welcomes Firefox support to the cloud, opening up another way to jump into high-performance PC gaming straight ...
14/08/2026
Indonesia is taking charge of its AI future.
This week, the Ministry of Communi...
13/08/2026
GeForce NOW is giving cloud gaming an extra-credit upgrade just in time for back-to-school season.
The native Linux app for GeForce NOW is officially out of be...
12/08/2026
NVIDIA founder and CEO Jensen Huang is ranked No. 1 on Glassdoor's Best CEOs list for 2026.
In the just-released ranking, recognition is earned directly fr...
11/08/2026
We announced partnerships with Apollo, BlackRock, Blackstone, Brookfield, Goldman Sachs and KKR to establish independent financing platforms designed to mobiliz...
11/08/2026
Every new generation of accelerated computing demands more from the infrastructure underneath it - more compute performance, higher rack density and more effici...
11/08/2026
As AI shifts from chatbots to autonomous agents, open models are serving market ...
11/08/2026
The open source ecosystem is making it easier for AI enthusiasts and developers to build, customize and run increasingly capable agents locally.
Throughout Au...
08/08/2026
The global buildout of AI infrastructure reached a new milestone today - Firebird, an emerging AI cloud, launched the CIS region's largest AI factory in Arm...
06/08/2026
Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners and enterprises can transform their workflows u...
06/08/2026
August is here, bringing 26 new games for GeForce NOW members.
Command the seas in World of Warships: Legends and discover what's next in the GeForce NOW ...
04/08/2026
Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory.
But rising needs aren't me...
04/08/2026
For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...
04/08/2026
Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...
30/07/2026
Back to school means balancing assignments, deadlines and downtime. GeForce NOW makes it easy to have it all.
With cloud gaming, everyday laptops used for clas...
28/07/2026
As a discerning AI investor who values style and substance, Sarah Guo knows this...
27/07/2026
Open source software is a critical pillar of the global economy. It underpins cloud computing, financial services, manufacturing, telecommunications, government...
26/07/2026
The complexity of modern chip design continues to grow as engineering teams work to develop increasingly sophisticated CPUs, GPUs and AI systems. To help meet t...
23/07/2026
At this week's AI Summit in San Francisco, South Korean President Jae Myung Lee and some of the country's top business leaders and researchers are meeti...
23/07/2026
Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...