
Ayrton appoints BT.innotec as new exclusive distributor for Germany posted: 16/03/2023
Ayrton is very happy to announce the appointment of BT.innotec as its new, exclusive distributor for Germany with effect from 1st March 2023.
--
A brand new company yet with 44 years of professional industry experience, BT.innotec was established in 2021 by Michael Timmer and Raphael Berndzen to focus on the distribution of carefully selected professional lighting, trussing and control technology for the entertainment lighting market.
The company will be responsible for the distribution and support of the entire range of Ayrton products.
advertisment --
Ayrton is a well-recognized A-brand in our industry and we are honoured to be chosen as a partner in the worldwide Ayrton sales network, says BT.innotec managing director, Michael Timmer. It is a great opportunity and challenge at the same time, and we are convinced that, due to Ayrton's technological leadership and stable product offering, there are exciting times ahead.
Ayrton products are state-of-the-art in their development and engineering. The combination of light output and quality of light, along with the features each product offers, is top level. Especially important is the comprehensive IP65/66 offering which will become more and more relevant for our industry because they cut down service and maintenance time and costs in these times when we are experiencing a shortage of skilled workers.
advertisment --
Passion, knowledge and focus - combined with trustworthiness and continuity - these are the key ingredients that make an ideal distributor for Ayrton, comments Michael Althaus, Ayrton's global sales director. And the moment you talk to everyone at BT.innotec, you can feel that difference. I'm glad we took the time to find the right partner moving forward. It is exciting to see their team growing as more and more well-respected industry fellows join them.
After already adding distributors in Austria, Indonesia and the Philippines earlier this year, as well as establishing a dedicated Global Install team, Ayrton's appointment of BT.innotec is the next, logical step to grow the positioning of the brand. The last remaining countries without distribution will follow soon.
advertisment --
We are convinced by our strategy to work globally through distribution, adds Althaus, since it simply allows us to combine the best of two worlds.
About Ayrton:
AYRTON is specialized in developing intelligent LED light products for Entertainment and Architectural applications.
Based south of Paris, France, the AYRTON Headquarters and Research & Development centre combine and organize the highest competence in engineering, software, electronics and optics, with the aim to create highly innovative fixtures.
AYRTON fixtures are created to answer any demanding installation and criteria, and are distributed through devoted and exclusive worldwide teams. AYRTON uses reliable, flexible and avant-garde technologies linked to innovative design, to provide AYRTON customers with a wide range of pioneer lighting solutions for installation in Stages, TV Studios, Show-venues and Architectural schemes.
advertisment --
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
09/05/2025
LOS GATOS, Calif. Netflix has announced that starting May 19 it will begin rolling out a major upgrade to its user interface and the TV experience it offers str...
09/05/2025
In the Disney earnings call with analysts, Disney CEO Bob Iger released new details about the upcoming fall launch of the direct-to-consumer ESPN app that is of...
09/05/2025
Berklee Online Signs Transfer Articulation with Conservatorio Nacional de M sica The new agreement allows CNM students in the Dominican Republic to transfer i...
09/05/2025
Wooden Camera, a leading innovator in camera accessories, is proud to announce the launch of a new line of products for the Blackmagic URSA Cine Cameras. These ...
09/05/2025
LYNX Technik, provider of modular signal processing solutions is expanding its popular Series 5000 platform with three new 12G-SDI cards. The new cards provide ...
09/05/2025
Pebble, the leading automation, content management and integrated channel specialist, has completed a project to migrate ON TV, the major independent broadcaste...
09/05/2025
NUGEN Audio launches its new speech intelligibility plug-in, DialogCheck. A mono, stereo and multichannel dialog clarity meter, the software provides an objecti...
09/05/2025
Disguise the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and visual displays at the Burj ...
09/05/2025
CVP has announced it will demonstrate its cutting-edge broadcast, live production and studio solutions at MPTS 2025. Taking place at Olympia London from 14th - ...
09/05/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, and White Peaks Solutions, the prominent e...
09/05/2025
SportsEngine Play, the first-of-its-kind streaming service for youth sports, has agreed to a multi-year extension with AI-automated sports content leader, Pixel...
09/05/2025
Friend MTS, a leading global provider of content protection services, today announced that TOD, the premier sports and entertainment OTT subscription service fo...
09/05/2025
ZEISS announces that it is in development on a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens loo...
09/05/2025
At the 2025 Media Production & Technology Show (MPTS), Cerberus Tech will showcase the latest major enhancement to its Livelink IP video delivery platform the...
09/05/2025
Capitol Broadcasting Company welcomed Warren Thomas as the new Vice President an...
09/05/2025
CAMBRIDGE, Mass. Studio Technologies said the Harvard University athletics department has integrated Dante-enabled equipment from the vendor into its broadcast ...
09/05/2025
NEW YORK ITN, a provider of a local linear supply side platform, and Magnite, a independent sell-side advertising company, have announced that they working toge...
09/05/2025
LEEDS, U.K. Nugen Audio has launched a new speech intelligibility plug-in, DialogCheck and offered up quotes from technologists working at places like Netflix p...
09/05/2025
AJA I/O Gear: The Heart of Broadcast Solutions' VEGO Mobile Editing Solution
Brie Clayton May 8, 2025
0 Comments
When working remotely on broadcas...
09/05/2025
What do they teach in an Advanced Adobe After Effects Course?
Roland Kahlenberg May 8, 2025
0 Comments
There aren't many advanced After Effects co...
09/05/2025
Larry Jordan Sits with Trevor Morgan of OpenDrives at NAB 2025
Brie Clayton May 8, 2025
0 Comments
Trevor Morgan, COO of OpenDrives, shares how the co...
09/05/2025
Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates For the first time, BPMI will bring Berklee-affiliated artists and students to the ...
09/05/2025
Further to the comments from RT Director-General, Kevin Bakhurst on Wednesday 7th May included below in which he asked the EBU for a discusion on Israel...
09/05/2025
Here is your host, Patrick Kielty!
In the season finale of The Late Late Show, ...
09/05/2025
My Eurovision Party 2025 - join in on the fun with RT Kids!
Eurovision launche...
08/05/2025
A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...
08/05/2025
As expected, continued weak demand from key sales markets and declining economic...
08/05/2025
A new three-part series is coming to BBC iPlayer and BBC One
(Image: The Christie Archive Trust)
The BBC has announced Agatha Christie's Endless Night, a...
08/05/2025
For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...
08/05/2025
The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...
08/05/2025
WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...
08/05/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...
08/05/2025
This year's UK Pavilion in hall 5, once again managed by Tradefair, will provide visitors with the unique opportunity to discuss and be involved in cutting ...
08/05/2025
Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Broadcast technologies, designed to support network operators and content provider...
08/05/2025
IRVING, Texas Nexstar Media Group has tapped Bill Nardi as vice president of station operations, responsible for overseeing the day-to-day broadcast operations ...
08/05/2025
SEATTLE LumaTouch is partnering with CNN Academy to improve mobile storytelling techniques and support training across all of CNN Academy's training simulat...
08/05/2025
WASHINGTON The Society of Broadcast Engineers has filed comments with the Federal Communications Commission that support a proposal by the National Association ...
08/05/2025
Senior adviser to the United States Agency for Global Media Kari Lake has announced that One America News Network (OAN) will provide newsfeed services for fre...
08/05/2025
EdMon Expands as AI-Driven Post Production Workflows Gains Traction in Sweden an...
08/05/2025
Using Luma Mattes in Adobe Premiere Pro
Graham Quince May 7, 2025
0 Comments
This very quick tutorial shows you how to take an RGB clip and apply its ...
08/05/2025
OpenDrives Unveils Free Your Data' Initiative with New Astraeus Cloud-Nativ...
08/05/2025
Student Spotlight: Grigori Balasanyan The Armenian composer, who was named Boston Conservatory at Berklees 2025 student commencement speaker, talks about his ...
08/05/2025
08 May 2025
VEON Shareholders Re-elect Board at 2025 AGM, Founder Augie Fabela ...
08/05/2025
Comedy and entertainment channel U&Dave bring back their #1 ranked programme of ...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Unveils New Premieres Spanning Film and Music
Slick Rick's Victory with Idris Elba a...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces Lineup for Inaugural Storytelling Summit
11-Day Industry Event Launches with Tal...
08/05/2025
SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundarie...
08/05/2025
Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta...
08/05/2025
PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are...