
Ayrton appoints BT.innotec as new exclusive distributor for Germany posted: 16/03/2023
Ayrton is very happy to announce the appointment of BT.innotec as its new, exclusive distributor for Germany with effect from 1st March 2023.
--
A brand new company yet with 44 years of professional industry experience, BT.innotec was established in 2021 by Michael Timmer and Raphael Berndzen to focus on the distribution of carefully selected professional lighting, trussing and control technology for the entertainment lighting market.
The company will be responsible for the distribution and support of the entire range of Ayrton products.
advertisment --
Ayrton is a well-recognized A-brand in our industry and we are honoured to be chosen as a partner in the worldwide Ayrton sales network, says BT.innotec managing director, Michael Timmer. It is a great opportunity and challenge at the same time, and we are convinced that, due to Ayrton's technological leadership and stable product offering, there are exciting times ahead.
Ayrton products are state-of-the-art in their development and engineering. The combination of light output and quality of light, along with the features each product offers, is top level. Especially important is the comprehensive IP65/66 offering which will become more and more relevant for our industry because they cut down service and maintenance time and costs in these times when we are experiencing a shortage of skilled workers.
advertisment --
Passion, knowledge and focus - combined with trustworthiness and continuity - these are the key ingredients that make an ideal distributor for Ayrton, comments Michael Althaus, Ayrton's global sales director. And the moment you talk to everyone at BT.innotec, you can feel that difference. I'm glad we took the time to find the right partner moving forward. It is exciting to see their team growing as more and more well-respected industry fellows join them.
After already adding distributors in Austria, Indonesia and the Philippines earlier this year, as well as establishing a dedicated Global Install team, Ayrton's appointment of BT.innotec is the next, logical step to grow the positioning of the brand. The last remaining countries without distribution will follow soon.
advertisment --
We are convinced by our strategy to work globally through distribution, adds Althaus, since it simply allows us to combine the best of two worlds.
About Ayrton:
AYRTON is specialized in developing intelligent LED light products for Entertainment and Architectural applications.
Based south of Paris, France, the AYRTON Headquarters and Research & Development centre combine and organize the highest competence in engineering, software, electronics and optics, with the aim to create highly innovative fixtures.
AYRTON fixtures are created to answer any demanding installation and criteria, and are distributed through devoted and exclusive worldwide teams. AYRTON uses reliable, flexible and avant-garde technologies linked to innovative design, to provide AYRTON customers with a wide range of pioneer lighting solutions for installation in Stages, TV Studios, Show-venues and Architectural schemes.
advertisment --
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Linda May Han Oh Receives Guggenheim Fellowship The Berklee professor, bassist, and composer will use the fellowship to debut Dreams of Knowing, an interdisci...
18/06/2026
Play favorite titles from popular game libraries, keep progress synced and jump ...
18/06/2026
The digital era gave the advertising and marketing industry speed; the AI era is giving it autonomous operations.
For companies building next-generation techn...
17/06/2026
EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...
17/06/2026
Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...
17/06/2026
VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...
17/06/2026
DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...
17/06/2026
LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...
17/06/2026
The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...
17/06/2026
Akta, the AI-First SaaS video platform for modern broadcast and streaming operations, today announced that its video platform is now generally available on Orac...
17/06/2026
This recent graduate from Houston found inspiration in technical directing and now eyes a future career in sports production...
17/06/2026
Audio-Technica (booth C7959) arrives at InfoComm 2026 in Las Vegas with a slate ...
17/06/2026
SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libra...
17/06/2026
Providius has announced Providius Direct, a workflow for investigating network i...
17/06/2026
NEP Group has announced the commercial availability of NEP Platform, a software ...
17/06/2026
A new white paper examining Secure Reliable Transport (SRT) and Reliable Interne...
17/06/2026
New research from subscription bundling platform Bango finds that younger sports fans are increasingly consuming sport through highlights, clips, and social med...
17/06/2026
SMPTE has announced that its complete Standards catalog is now freely available to the global media technology community, including all published SMPTE Standard...
17/06/2026
Harmonic has completed the sale of its Video Business to MediaKind for $145 mill...
17/06/2026
Omaha Productions will produce the 2026 World Series of Poker (WSOP) in Las Vega...
17/06/2026
New features, changes & bug fixes
SoundBridge have just released another update for their remote collaboration-focused DAW - reviewed here in SOS March 2026...
17/06/2026
Valve-based front end for digital & modelling rigs
The latest addition to Fryette's product range delivers a packed-down, pedalboard-friendly version of...
17/06/2026
GearExpo UK - 27 June 2026
Sound On Sound are proud to announce GearExpo UK, a major new recording and music technology exhibition in London! This is the bi...
17/06/2026
SAM monitoring line-up gains Dante and AES67 support
The latest expansion of Genelec's UNIO monitoring ecosystem introduces a new device that provides D...
17/06/2026
The R&S PR300 portable receiver from Rohde & Schwarz sets new standards in spect...
17/06/2026
Elt Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
The Immersive Supervisor Emerges as Hollywood's Next Production Role
Brie Clayton June 17, 2026
0 Comments
Above image: On set live immersive revi...
17/06/2026
Vertical Musical Playback Shot with Blackmagic PYXIS 6K
Brie Clayton June 17, 2026
0 Comments
Large format sensor and DaVinci Resolve workflow used fo...
17/06/2026
DAZ 3D Launches New Game-Ready Character Assets Built for Modern Engines and Pro...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Montr al, Quebec, June 11, 2026 Kiloview, a leading provider of AV-over-IP and NDI -based video transmission solutions, today announced a distribution partner...
17/06/2026
Changsha, China, June 15, 2026 Kiloview officially announced the launch of U4 IP Video Dock, a compact IP video decoder and output dock designed to bring prof...
17/06/2026
A year ago at NVIDIA GTC Paris at VivaTech, France laid out plans to advance local AI - from new AI factories and national compute capacity to open frontier mod...
17/06/2026
Save 50% on All Ivory II Pianos and Collections
Were halfway through the year, and we're cutting prices in half for the Ivory II Summer Sale!
For a limite...
17/06/2026
Wednesday 17 June 2026
Two in three fans will connect to venue WiFi this World ...
17/06/2026
Visibility builds credibility - the tools you use every day, now visible on your LinkedIn profile Published on Jun 17, 2026 Categories: Company News, Product ...