Century City, Calif. and Bilbao, Spain (July 8, 2024) - Ateliere Creative Technologies, a leading GenAI media software solutions company, and Agile Content, a leading TV platform operations and technology company, jointly announce Ateliere's acquisition of Agile Live, the innovative cloud live TV production platform. Agile Live revolutionizes live TV and video content production for broadcasters, sports producers, and global newsrooms by utilizing next-generation software architecture and cloud technology. This acquisition marks a significant shift from traditional reliance on proprietary and costly custom hardware solutions to more cost-effective, scalable, and flexible IP-based systems.
Agile Live strategically enhances a broadcaster's capacity and streamlines the production of live content, substantially enriching the array of real-time entertainment accessible to consumers, said Dan Goman, CEO and founder of Ateliere Creative Technologies. With this acquisition, we are revolutionizing the live production content industry to deliver enhanced real-time content directly to consumers. It underscores Ateliere's unwavering commitment to innovation, a hallmark of our reputation in the industry.
The Agile Live software is utilized by top broadcasters like Sveriges Television (SVT) in Sweden. SVT has employed this technology for major sports events, reducing the amount of on-site equipment needed, streamlining workflows, and lowering overall production costs.
SVT is at the forefront of broadcast technology innovation. We are building the software defined infrastructure that will support our business for many years, and the Agile Live system plays a key role in helping us deliver that vision, said Dennis Buhr, Head of Production Development at SVT. Our goal is to lower the technical and operational cost per produced hour to half or less of current levels, and we are excited about collaborating with Ateliere to further enhance the reach and capabilities of the system.
Koldo Unanue, Agile Content CEO, said, With Ateliere's established portfolio, organizational strength, and market presence, the conditions are ideal for the technology and team to expand rapidly and achieve global success. We are eager to explore how our complementary portfolios and capabilities can advance our partnership, leading to the creation of new innovative solutions.
This acquisition includes a highly experienced team of live production software engineers based in Stockholm, Sweden, who will join Ateliere.
Wolfson Partners LLC served as Ateliere's financial advisor.
To learn more about Ateliere's media supply chain solutions, visit www.ateliere.com.
class=attachment-thumbnail size-thumbnail wp-image-31311 alt= data-lazy-srcset=https://agiletv.com/wp-content/uploads/2024/07/ateliere_creative_technologies_agile-150x150.jpeg 150w, https://agiletv.com/wp-content/uploads/2024/07/ateliere_creative_technologies_agile-75x75.jpeg 75w, https://agiletv.com/wp-content/uploads/2024/07/ateliere_creative_technologies_agile.jpeg 200w data-lazy-sizes=(max-width: 150px) 100vw, 150px data-lazy-src=https://agiletv.com/wp-content/uploads/2024/07/ateliere_creative_technologies_agile-150x150.jpeg />
About Ateliere Creative Technologies
Ateliere Creative Technologies is a leading GenAI cloud-native media supply chain company that empowers media companies and content creators to more effectively reach consumers on a global scale. Ateliere is part of the AWS Partner Network and AWS Independent Software Vendor (ISV) Accelerate program. The Ateliere suite of SaaS solutions incorporates cutting-edge workflows and formats to make the vision for a studio in the cloud a reality. The nucleus of the Ateliere platform, Ateliere Connect , delivers core competencies in IMF, parallel scaling, and geographically distributed workflows. Ateliere is built by a team of experts with decades of combined experience at companies such as Amazon, Netflix, and Microsoft. Find out more at www.ateliere.com, and follow us on Twitter, Instagram, LinkedIn, and Facebook.
class=attachment-thumbnail size-thumbnail wp-image-1575 alt= data-lazy-src=https://agiletv.com/wp-content/uploads/2021/04/iso.png />
About Agile Content
Agile Content is an international technology company that offers end-to-end solutions for the provision of pay TV services over the Internet. Its customers include telecommunications service providers, content generators, broadcasters and multimedia content management companies. Agile Contents portfolio ranges from fully managed TV services to SaaS applications and infrastructure platforms, providing a competitive and comprehensive portfolio of innovative, cost-effective and scalable products for its customers and partners TV business. Agile Content has a team of 290 professionals distributed in 15 countries, has more than two decades of experience serving more than 120 global clients covering the entire content value chain with a holistic approach, and already reaches more than 50 million households around the world that watch television through one of its technologies. With headquarters in Bilbao and R&D centers in Brazil, Spain and Sweden, it centralizes and coordinates R&D&I activities, collaborating with a diverse ecosystem of international companies to develop and drive innovations that will revolutionize the television experience in the coming decades. Founded in 2007, Agile Content has been listed on the BME Growth market since 2015.
class=attachment-medium size-medium wp-image-31312 alt= data-lazy-srcset=https://agiletv.com/wp-content/uploads/2024/07/svt-agile-300x166.png 300w, https://agiletv.com/wp-content/uploads/2024/07/svt-agile.png 302w data-lazy-sizes=(max-width: 300px) 100vw, 300px data-lazy-src=https://agiletv.com/wp-content/uploads/2024/07/svt-agile-300x166.png />
About SVT
Sveriges Telev
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
Century City, Calif. and Bilbao, Spain (July 8, 2024) - Ateliere Creative Technologies, a leading GenAI media software solutions company, and Agile Content, a leading TV platform operations and technology company, jointly announce Ateliere's acquisition of Agile Live, the innovative cloud live TV production platform. Agile Live revolutionizes live TV and video content production for broadcasters, sports producers, and global newsrooms by utilizing next-generation software architecture and cloud technology. This acquisition marks a significant shift from traditional reliance on proprietary and costly custom hardware solutions to more cost-effective, scalable, and flexible IP-based systems.
