
Last week, Alkemy X's Creative Director of Awesomeness Bex Schwartz hosted a panel entitled Promoting Promos at the Promax/BDA 2015 Conference in downtown Los Angeles. Schwartz invited her long-time friend, Writer/TV Host Dave Holmes to join her as she presented her recommendations on promoting television promos via social media, followed by a Q&A with Dave about his experiences using social to promote on-air and live shows.
As we move deeper and deeper into an on-demand world, we need to be nimble and to evolve the way we promote on-air content, says Alkemy X's Bex Schwartz. If your viewers aren't going to catch a :30 on-air spot, how do you create content specifically targeted to the platforms where your viewers spend time -- whether that's Facebook, Instagram, Twitter, Vine, tumblr, or anything else? We're in an age of amazing television and as marketers, it is our job to make sure our audiences know how amazing these shows and series are. So we need to expand our horizons when it comes to on-air promos. When we're shooting or in the edit, we need to think about what sort of content will work best on what platform, and we should synchronize our on-air and digital/social campaigns to make sure we're informing our audience everywhere we can reach them.
For the full panel description:
Promoting Promos :
Once upon a time, a strong on-air promo was the most important tool in the lead up to a new show. But with the arrival of Instagram, Facebook, Twitter, Tumblr, Snapchat and Vine, it's increasingly all about promoting the promo. By carefully planning ahead and creating assets specifically targeted to those individual social channels, marketing can be teased out far in advance of the release of the promo, in effect eventizing the premiere of the promo. Hear from top social media experts and creators about how to make the most of promos- with strategic tweets, stills, BTS, gifs, sneak peeks, and more, all designed to stoke the fan feeding-frenzy. www.promaxbda.org
Speakers:
Dave Holmes, Writer/TV Host, Esquire, FX, MTV, Comedy Central Bex Schwartz, Creative Director of Awesomeness, AlkemyX
About Alkemy X:
A lkemy X is a media company, based in New York & Philadelphia, that produces integrated creative content for Commercials and Network Promos, Branded Entertainment/Integrated short-form content, Original Programming, and VFX. The company has created content and commercials for advertisers like BMW, Pepsi, Palmolive and Lexus. That experience with advertisers and their agencies evolved into strategizing, ideating and producing branded entertainment and integrated marketing promos, both within series and in on-air and on-line integrated content and spots showcasing the advertiser's products while keeping the tone of the networks brand.
Alkemy X has also developed and produced the first reality program for Scripps on the Food Network and is currently in its 11th season of its spin-off show, Restaurant: Impossible. The company has a very robust development slate, and is currently working on several network-targeted projects. The award-winning VFX team at Alkemy X is known for doing very high-quality work for feature films, episodic, and commercials. They have worked with major studios like Sony and Warner Bros., Directors like David O. Russell, Peter Berg and David Chase, as well as networks including NBC, TNT, Starz, Cinemax and most notably beginning the second season of The Leftovers for HBO. Alkemy's clients have access to creative talent that spans across all Alkemy's disciplines offering a 360-degree approach to any project. www.alkemy-x.com
Follow Alkemy X on Facebook & Twitter:
https://www.facebook.com/alkemy.x?fref=tss
https://twitter.com/search?q=Alkemy%20X&src=typdd
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
New agreement for uninterrupted UHF connectivity for Australian Defence Force through 2033, With Options Extending to 2041
Luxembourg, January 13, 2026 - Satel...
26/01/2026
Music videos play a huge part in how fans connect with their favorite songs, but...
26/01/2026
NAIDOC launches 2026 theme 50 Years of Deadly , marks major milestone
25 January, 2026
Media releases
The National NAIDOC Committee has today unveiled its...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Advanced Systems Group (ASG) today announced an exclusive partnership with Nu Studio, the company behind the first modular, portable studio designed for immersi...
26/01/2026
OpenDrives, the leader in high-end video data management and workflow solutions, today announced an add-on investment to its previous funding rounds, led by IAG...
26/01/2026
SmallHD today announced a major update to its award-winning PageOS software, introducing Fleet Control, Portrait Mode, expanded Camera Control features, and Dow...
26/01/2026
Whether rigging a PTZ on a truss, sliding a Blackmagic camera across a mezzanine railing, or capturing the mayhem from inside a drum, Filipic delivers visuals t...
26/01/2026
26 Jan 2026
VEON Unveils the New Beeline Uzbekistan Network Operations Center, ...
26/01/2026
Bookish is created by and stars Mark Gatiss
Images available HERE
Following th...
26/01/2026
Monday 26 January 2026
New Sky Original Series explores Entertainment Juggernaut, The X Factor
Sky today confirmed it has greenlit a premium, definitive docum...
26/01/2026
Monday 26 January 2026
Sky confirms major investment to transform Livingston ca...
26/01/2026
Back to All News
Netflix Unveils Official Trailer for Salvador
Entertainment
26 January 2026
GlobalSpain
Link copied to clipboard
DISCOVER THE TRAILER
DO...
26/01/2026
Back to All News
Netflix Presents Our 2026 Series and Films and Announces New Projects
Entertainment
26 January 2026
GlobalSpain
Link copied to clipboard
...
26/01/2026
Back to All News
Made in Louisiana: People We Meet on Vacation' Lights Up New Orleans
Emily Bader and Tom Blyth film on Royal Street in New Orleans' ...
26/01/2026
LinkedIn Gives Professionals the Edge with Verified Skills and Tools to Navigate the Job Search Show Proficiency of AI Tools such as Descript, Lovable, Relay.ap...
26/01/2026
Alfalite, Brainstorm, Dejero, Domo Broadcast Systems, FOR-A, KitPlus, Ontario So...
26/01/2026
Tyngsboro, Mass. - January 26, 2026 - Broadcast Pix is excited to exhibit at the Alliance for Community Media West Region Conference and Trade Show, taking plac...
26/01/2026
Software for Stable Data Management and Lasting Business Success in Uncertain Ti...
26/01/2026
RT is today publishing a statistical summary of the Register of External Activities for the third quarter of 2025.
The RT Register of External Activities com...
25/01/2026
Back to All News
Sins of Kujo' Premieres April 2: Teaser Trailer, Art and ...
24/01/2026
Masami Kawai Selected as the 2026 Merata Mita Fellow; Isabella Madrigal and Tsanavi Spoonhunter Named 2026 Graton Fellows During Native Forum Celebration in Par...
24/01/2026
The MC-55A Peregrine aircraft will give the Royal Australian Air Force information superiority and serve as strategic assets for future Australian Defence Force...
24/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
24/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
24/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
24/01/2026
RT and Virgin Media Television kick off comprehensive free-to-air coverage of t...
23/01/2026
Staines-upon-Thames, UK, 29 July, 2025 - Yospace, the global leader in Dynamic A...
23/01/2026
WWE's Virtual Production Playbook: How the Professional Wrestling Super Powe...
23/01/2026
Tight set up: Squeezing the PSA's Tournament of Champions into Grand Central...
23/01/2026
Evolving production: The PSA on bringing squash to more viewers at the Tournamen...
23/01/2026
AFC Championship Preview: Behind the Scenes With NFL on CBS' Producer Jim R...
23/01/2026
NFC Championship Preview: FOX Sports Director Rich Russo Talks Technology, Story...
23/01/2026
Spotify's annual Best New Artist celebration honors the rising stars whose talent, creativity, and dedication have propelled them to the music industry'...
23/01/2026
Coalition military forces operating across the vast geography of the Indo-Pacific rely on interoperable, secure data links to share intelligence, surveillance a...
23/01/2026
Artist rendering of L3Harris Technologies' AERIS next generation airborne early warning and control solution....
23/01/2026
The U.S. Air Force AMP Increment II aircraft at L3Harris' facility in Waco, Texas. L3Harris has modernized C-130 avionics since 1985, delivering digital coc...
23/01/2026
Paramount is transforming its operations by unifying the media supply chains of their top brands into a scalable global pipeline.
This transformation enhances ...
23/01/2026
Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...