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CABSAT 2015 set to promote regional content and entertainment industry growth --
Wed, 07 Jan 2015 11:27
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Running from 10 to 12 March 2015 at the Dubai World Trade Centre (DWTC), CABSAT 2015 a platform for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (MEASA) will examine how global media and entertainment organisations are driving innovation into their businesses and content offerings amid the convergence of international broadcast, film, production, internet, telecom and consumer electronics sectors.
This year, the show includes specialist conferences and training sessions, satellite talks, the all-new Content Market Place featuring MBC Group and Stargate Studios, and an enlarged Content Delivery Hub a key attraction for exhibitors specialising in anywhere and everywhere connected content platforms.
Trixie LohMirmand, senior vice president, exhibitions and events management, DWTC comments, With the total advertising spend in entertainment and media across the Middle East and Africa due to increase from USD$43.5 billion in 2014 to USD$65.9 billion in 2018, CABSAT 2015 provides a dedicated industry platform for regional media companies to absorb innovation-driven, best-practice business strategies to enhance their products for the benefit of viewers and consumers.
Research shows that emerging markets are due to surpass established markets in digital universe percentage share by 2020. CABSAT is the number one regional platform to connect live content opportunities and enhance collaboration between regional and international content owners, operators and distributors.
With CABSAT 2015 expecting more than 900 exhibitors from 60 countries, the show will boast an expanded conference format featuring the second annual CABSAT & NAB Show Collaborative Conference and the inaugural Middle East Post-Production Conference.
The CABSAT & NAB Show Collaborative Conference will be opened with a keynote address from Corey Bridges. Bridges is one of the original directors who launched Netflix in the USA, the founder of Multiverse, the CEO of Lifemap Solutions, and a member of the Producers Guild of America. He is also a former vice president of marketing and CMO of Hollywood visionary James Cameron s firm CAMERON | PACE Group (CPG) and an advisor on the board of South by South West a series of Texas-based film, interactive and music festivals and conferences.
With a primary theme of Connecting Live Content Opportunities , key conference highlights this year include presentations by international heavyweights from entities such as ESPN, NBA (National Basketball Association), ITV UK, Huffington Post, Creative Grid and Ericsson Media Room amongst others.
The Middle East Post-Production Conference will encompass two full days of training presented in partnership with Future Media Concepts, Dubai Studio City and the Dubai Film & TV Commission. Delivered by certified instructors for Apple, Adobe and Avid amongst others.
Elsewhere, the CABSAT Content Market Place a new dedicated zone for creators, distributors and broadcasters of filmed entertainment content to showcase Pay-TV and Free-to-Air content offerings will showcase multiscreen and second screen capabilities and associated monetisation opportunities.
Additionally, CABSAT 2015 will also present enhanced offerings of previous show features including the GVF Satellite HUB where senior level debates on technical trends and major satellite issues and challenges across the Satellite industry will take place.
CABSAT Connect will return this year with more than 500 senior executives meeting industry peers and recognising top industry players at the dedicated evening network event, while the CABSAT Global Meetings Programme will offer an enhanced one-to-one networking platform for all senior-level executives on the show floor.
The launch of a new mobile app will allow executives more capacity to search and schedule meetings with the most relevant global and regional companies before the show.
With global Over-the-Top (OTT) streaming video on demand growing at a rapid rate, the Content Delivery Hub will be expanded to a full hall in 2015 with more than 60 exhibitors taking part in three days of live discussions relating to IPTV, OTT and online digital platforms, solutions and services with a supporting live connected demo theatre.
The Content Studio Hub and CABSAT TV are also back to provide live feeds, social media updates, on-site interviews and daily event highlights with more than 40 global and regional speakers and over 900 exhibitors, with dedicated live interviews and news feeds being broadcast directly from the show floor across a network of more than 12 screens and through the official CABSAT website.
Visit the CABSAT website for more information.
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