19 August, 2019 - 06:02
Toyota SA has launched the fifth-generation Supra to South African high-end sports car enthusiasts with a 360deg campaign from FCB Joburg that taps into the nostalgia of the video games it featured in during the 1980s, 1990s and 2000s.
The iconic Supra was discontinued in 2002, some 19 years after it was launched in 1978. Its status as a legendary sports car can, in part, be attributed to its phenomenal run of appearances in numerous video games, movies - it was the anchor star car of the hugely successfully Fast&Furious franchise - as well as music videos, and TV shows.
Some of the Supras most notable appearances include the Initial D Arcade Stage, Initial D, Gran Turismo, Forza Motorsport, Sega GT, Tokyo Xtreme Racer, Need for Speed, Midnight Club, Wangan Midnight, Asphalt, Forza Horizon, and Assoluto Racing video games.
In fact, it was its presence on so many gaming consoles that inspired the creative team at FCB Joburg - Creative Director Tian van den Heever, Designers Thabang Lehobye and Janine Kleinschmidt, Art Director Kabelo Mabaso and Copywriter Matthew Shafto.
The new generation Supra has been described as a stunning interpretation of Japanese two-door performance car art1, and its a personal privilege for me, a child of the 80s who grew up driving Supras through a gaming console, to be involved in its launch in South Africa, said van den Heever, especially as previous generations were never available for purchase in the country.
The big idea behind the campaign is Press Start, a phrase that takes gaming and sports car enthusiasts back to their gaming days in the 1980s and 1990s. Press Start was what you did to get the games underway, and now we are using it to introduce you to the ultimate gaming car in real life.
The campaign launched on July 15 and comprises a television commercial, and print and digital elements. The TVC and visuals were shot over three days at Zwartkops Raceway in Centurion.
View the TVC here:https://youtu.be/W-rnSVfwKO0
The Supra TVC is a real trip down memory lane for those who grew up loving the Supra, and a true education for those who only know the legendary supercar through Fast&Furious movies. Im really excited to see how our target market - affluent sports car enthusiasts of all ages react to it, said Toyota SA Senior Advertising Manager: Tasneem Lorgat.
From the driving and the game-inspired synth track with a catchy 1985 beat; to the classic 8-bit car racing games splash page showing off an awesome, vector-rendered, neon Gen 1 Supra and big pixelated type that commands Press Start; to the smoother rendering of the Gen 2 Supra; to the Gen 3 Supra, a huge step up in graphics and physical accuracy; to the Gen 4 Supra in all its high-definition glory - its awesome!
Too soon, the player is all grown up, out of the couch and behind the wheel of the Gen 5. Its all smoke and fury and gleaming metal. Its blisteringly fast and eye-wateringly beautiful. I dare any car aficionado to watch it and not want to drive it, she said.
Credits:
Client: Toyota South Africa
Brand: Supra
Senior Marketing Manager: Tasneem Lorgat
Creative agency: FCB Joburg
Account director: Sibusiso Zondo
Executive business director: Reagen Kok
Executive creative director: Brett Morris
Brand manager: Zhandre Brandt
Senior manager of advertising: Tasneem Lorgat
Creative Director: Tian van den Heever
Copywriter: Matthew Shafto
Art director: Kabelo Mabaso
Creative Concept: Mark Tomlinson Fuel Content
Design: Janine Kleinschmidt and Thabang Lehobye
Strategic planner: Stuart Simms and Langelihle Sithole
Project Manager: Narissa Davids
TV Producer: Nakita Bolus
Production house: FCB Joburg and Fuel Content
Director: Tian van den Heever
Post-production: Fuel Content
Notes:
1. Wheels24
https://www.wheels24.co.za/NewModels/what-toyotas-new-supra-means-for-so...
Embedded video for Press Start! Toyota SA launches iconic Supra with FCB Joburg
Commercials
Africa South Africa
Petra 0833031778
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
19 August, 2019 - 06:02 
