PHOENIX - May 5, 2014 - Hundreds of innovative National Geographic pet products are now in PetSmartTM(NASDAQ: PETM) stores in the United States, Canada and Puerto Rico and on Petsmart.com/natgeo. Drawing on National Geographic's extensive experience in the natural world and PetSmart's deep pet expertise, the new habitats, d cor and food inspire a fresh look at the world of specialty pets. The products now available are for the care of freshwater fish, reptiles and small pets. Additional products will be available later in the year.
In keeping with National Geographic's mission to inspire people to care about the planet, products include detailed information on natural habitats, behaviors and diets that help pet parents learn about and care for their specialty pets. National Geographic's net proceeds from the products will support the conservation of animals and their environments.
PetSmart will team with award-winning photographer Joel Sartore, a National Geographic fellow and 20-year contributor to National Geographic magazine, who will share his experiences and wonderment of animals. Sartore specializes in documenting endangered species and landscapes in a way that draws attention to a world worth saving.
I developed a passion for nature and animals as a child, and I've spent hundreds of hours observing, photographing and documenting them in the wild for National Geographic, Sartore said. I'm pleased that the new National Geographic products at PetSmart will introduce more families and their pets to the natural world, because it's important to get people to see the wonders and beauty that exist in nature - and to see that there's beauty and grace and power in all of our species.
Fans are invited to join a Twitter chat with Sartore, hosted by PetSmart (@PetSmart), on June 9 at 5 p.m. EDT, using #NatGeoPets, to discuss his work in the natural world and adventures with National Geographic.
The new National Geographic products spark a curiosity about specialty pets and the places they inhabit in the wild, said Steve Chattin, PetSmart Vice President of Specialty Merchandising. Pet parents can build deeper connections with their pets while learning about the natural world each animal would inhabit and caring for those pets at home.
Aquatics
Smart design and elegance come together in aquariums with low-profile hoods and integrated LED lighting. Pet parents can create a natural environment with 3-D backgrounds and coordinated d cor that's simple to maintain with fish products that include:
National Geographic Aqua Oasis Aquarium: A curved, seamless bow-front allows for uninterrupted views with easy access to make feeding simple. Available in 8.5-, 15.8- and 23-gallon sizes, this starter kit contains touch-sensor screen LED lighting with day and night features, an internal power filter with filtration media and a submersible heater.
National Geographic Water Care: Easily start or maintain a healthy aquarium with fast-dissolving and premeasured tablets. Water care can neutralize chlorine and heavy metals, provide vitamins or clear up cloudy water from overfeeding, particles or gravel.
National Geographic Tropical Fish Flakes: This seafood meets the Marine Stewardship Council's global standard and is made with sustainably harvested whole fish, kelp, spirulina, vitamins and extra fiber. Added carotenoids provide natural color.
Reptiles
This complete line of thoughtfully designed products simplifies maintenance and simulates the reptiles' natural environment with 3-D backgrounds and coordinating d cor. Reptile products include:
National Geographic Reptile Sanctuary: Multiple entry points make feeding and cleaning easier, while cord management keeps everything organized and pets securely inside. Tanks are available in 13-, 18- and 50-gallon sizes appropriate for desert and temperate environments and a 26-gallon size for tropical environments.
National Geographic Reptile Entr es: Convenient, semi-moist pellets are formulated for optimal health and mimic diverse foods found in the wild. The bearded dragon diet can even replace cricket feeding for adult and juvenile bearded dragons.
National Geographic Reptile Bulbs: High-quality, nickel-plated copper threads help prevent corrosion while bulbs regulate reptiles' body temperature and metabolism. High-efficiency halogen basking bulbs deliver full spectrum light for up to 2,000 hours.
Small Pet
Pet parents can peek into small pets' daily lives with panoramic views and clear habitats. Natural bedding, food, treats and chews draw on animals' natural environments and needs. Small pet products include:
National Geographic Exploration Loft: Two habitat sizes offer 360-degree views into multi-level play areas. A skylight provides easy access and fresh airflow, plus cleaning is simple with a removable top, a dishwasher-safe food dish and a deep base for bedding.
National Geographic Natural Food, Treats and Chews: Blended with natural ingredients such as cabbage, carrots, apples and parsley, each small pet entr e offers a nutritionally complete and hearty meal while promoting natural foraging behavior. Supplement with forage mix salad, trail mix and Power Snap bars for an added treat.
National Geographic Natural Comfort Bedding: Available in fragrance-free chamomile buds, silky kapok, lavender, coconut and crinkle paper, this soft bedding is made of post-consumer paper, triple-cleaned for low dust and treated with colorfast dyes. Natural inclusions of dried pellets encourage instinctual burrowing and nesting.
For more information and the full collection of available products, visit Petsmart.com/natgeo.
# # #
About PetSmart
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets and is a leading online provid
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
PHOENIX - May 5, 2014 - Hundreds of innovative National Geographic pet products are now in PetSmartTM(NASDAQ: PETM) stores in the United States, Canada and Puerto Rico and on Petsmart.com/natgeo. Drawing on National Geographic's extensive experience in the natural world and PetSmart's deep pet expertise, the new habitats, d cor and food inspire a fresh look at the world of specialty pets. The products now available are for the care of freshwater fish, reptiles and small pets. Additional products will be available later in the year.
