
Companies must tell customers about their best deals Add to Your Pages
14 February 2020
Providers must now tell you when your contract's up, and what their best deals are
20 million customers are out of contract with many paying over the odds
Ofcom launches #InOrOut campaign to help people slash their bills today
Phone, broadband and pay-TV customers must be warned when their current contract is ending, and what they could save by signing up to a new deal, under Ofcom rules coming into force tomorrow (15 February).
Around 20 million customers are already out of contract including 8.8 million broadband customers and many are paying more than they need to.
Ofcom research reveals that, every day, 25,000 broadband customers come to the end of their contract usually leading to an automatic price rise.
How will the new notifications work?People can earn big savings on their monthly bills if they take advantage of discounts available when signing a new deal. But 16% of broadband customers don't know if they are in contract, rising to 21% of over-55s.
So Ofcom is introducing rules to ensure people can see whether they are on the best deal. Phone, broadband and pay-TV companies will have to warn customers between 10 and 40 days before their contract comes to an end.[1] These alerts sent by text, email or letter must include:
when your contract is up;
what you've been paying until now, and what you'll pay when your contract is up;
any notice period for leaving your provider; and
your provider's best deals, including any prices only available to new customers.
Anyone who is already out of contract must also be reminded they are out of contract, and told every year about their firm's best deals.
How much could people save by taking out a new deal?Last year, we found that out-of-contract broadband customers could save around £100 a year, on average, by agreeing a new deal with their existing provider. Some could save £150 or more, depending on their provider. And this does not include savings people could make on their TV package too.
Around three million out-of-contract broadband customers could actually upgrade to a higher-speed package with their provider and pay less than they do now.
Among mobile customers who buy a handset and airtime bundled together in a single contract, 1.4 million could save money by switching to a cheaper SIM-only' package at the end of their existing deal. Last year, we found that they could save £75 a year, on average; but some could save as much as £150.[2]
Many people will pay fairer prices following commitments Ofcom has secured from mobile operators and broadband providers to cut prices for out-of-contract customers. Most of these are now in effect, with some broadband commitments coming in shortly.
Lindsey Fussell, Ofcom's Consumer Group Director, said: Millions of people are out of contract right now and paying more than they need to. These new rules make it easier to grab a better deal.
But you don't need to wait to hear from your provider. Just a few minutes of your time could save you hundreds of pounds today.
Are you #InOrOut?Ofcom has launched a new campaign encouraging people to check whether they are in or out of contract, and helping them secure a better deal.
Our new dedicated advice hub walks customers through the quick and easy journey of making sure they are not paying over the odds helping to earn big savings in just three simple steps:
Its never been simpler to switchAround 30% of mobile and broadband customers are not confident in navigating the market and haven't switched in at least two years. That rises to around 40% among over-55s. So to help people get the right deal for them, Ofcom has made it simpler than ever to shop around and switch.
Last year, we put in place extra protections for broadband customers meaning they can walk away from their contract penalty-free if speeds drop below the level they were promised. We also introduced major reforms allowing mobile customers to switch operator by simply sending a free text message.
This is part of our ongoing Fairness for Customers programme, which is helping to make sure people are treated fairly by their provider at all times.
NOTES TO EDITORS1. Here is an example of an end-of-contract notification sent by text message:
2. Nearly 400,000 out-of-contract mobile customers could save more than £15 per month. Given most of these customers are out of contract for less than a year, the average annual amount this group of people could save is around £150. Source: Ofcom 2019 review of mobile handset contracts (November 2018 data).
Add to Your Pages
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Home to leading manufacturers, robotics pioneers and infrastructure builders, Japan is one of the world's centers of AI - building across the full stack wit...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Plug-ins for heavy music
Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...
14/07/2026
Launched alongside new Singer Showcase purchase model
IK Multimedia's innovative vocal-synthesis software has just gained its latest voice add-on, the R...
14/07/2026
Registration open until 1 September 2026
The MIDI Association have revealed that the registration deadline for this year's MIDI Innovation Awards has no...
14/07/2026
88-note model completes MK4 range
Novation have just introduced the final model in their flagship MIDI controller keyboard range, the Launchkey MK4 88. Roun...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
14/07/2026
Techtel Successfully Relocates AICD Broadcast Studio to New Sydney Headquarters
BroadcastBroadcast EquipmentLive StreamingBroadcast Studio2026
14 July Writ...
14/07/2026
Tuesday 14 July 2026
First look revealed for Friday the 13th prequel, Crystal ...
14/07/2026
When immersive audio dominates industry headlines, it's easy to assume that every broadcaster is preparing for an Atmos future. The reality is quite differ...
14/07/2026
Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest ma...
14/07/2026
Why Trusted and Secure Media Operations Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operati...
14/07/2026
Pilot Project Shows How Retailers Are Prepared for the Next Step in the Evolution of Digital Commerce
Arvato Systems Drives Agentic Commerce Forward
G terslo...
14/07/2026
As part of this commitment, weve joined the SME Climate Hub, publicly pledging to:
measure our greenhouse gas emissions
reduce them in line with a net zero p...
14/07/2026
Power is AI infrastructure's inescapable constraint. How many tokens an AI factory can generate within a fixed power budget determines its revenue and profi...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...
13/07/2026
SMPTE has announced an expanded education pathway for media technology professio...