
Companies must tell customers about their best deals Add to Your Pages
14 February 2020
Providers must now tell you when your contract's up, and what their best deals are
20 million customers are out of contract with many paying over the odds
Ofcom launches #InOrOut campaign to help people slash their bills today
Phone, broadband and pay-TV customers must be warned when their current contract is ending, and what they could save by signing up to a new deal, under Ofcom rules coming into force tomorrow (15 February).
Around 20 million customers are already out of contract including 8.8 million broadband customers and many are paying more than they need to.
Ofcom research reveals that, every day, 25,000 broadband customers come to the end of their contract usually leading to an automatic price rise.
How will the new notifications work?People can earn big savings on their monthly bills if they take advantage of discounts available when signing a new deal. But 16% of broadband customers don't know if they are in contract, rising to 21% of over-55s.
So Ofcom is introducing rules to ensure people can see whether they are on the best deal. Phone, broadband and pay-TV companies will have to warn customers between 10 and 40 days before their contract comes to an end.[1] These alerts sent by text, email or letter must include:
when your contract is up;
what you've been paying until now, and what you'll pay when your contract is up;
any notice period for leaving your provider; and
your provider's best deals, including any prices only available to new customers.
Anyone who is already out of contract must also be reminded they are out of contract, and told every year about their firm's best deals.
How much could people save by taking out a new deal?Last year, we found that out-of-contract broadband customers could save around £100 a year, on average, by agreeing a new deal with their existing provider. Some could save £150 or more, depending on their provider. And this does not include savings people could make on their TV package too.
Around three million out-of-contract broadband customers could actually upgrade to a higher-speed package with their provider and pay less than they do now.
Among mobile customers who buy a handset and airtime bundled together in a single contract, 1.4 million could save money by switching to a cheaper SIM-only' package at the end of their existing deal. Last year, we found that they could save £75 a year, on average; but some could save as much as £150.[2]
Many people will pay fairer prices following commitments Ofcom has secured from mobile operators and broadband providers to cut prices for out-of-contract customers. Most of these are now in effect, with some broadband commitments coming in shortly.
Lindsey Fussell, Ofcom's Consumer Group Director, said: Millions of people are out of contract right now and paying more than they need to. These new rules make it easier to grab a better deal.
But you don't need to wait to hear from your provider. Just a few minutes of your time could save you hundreds of pounds today.
Are you #InOrOut?Ofcom has launched a new campaign encouraging people to check whether they are in or out of contract, and helping them secure a better deal.
Our new dedicated advice hub walks customers through the quick and easy journey of making sure they are not paying over the odds helping to earn big savings in just three simple steps:
Its never been simpler to switchAround 30% of mobile and broadband customers are not confident in navigating the market and haven't switched in at least two years. That rises to around 40% among over-55s. So to help people get the right deal for them, Ofcom has made it simpler than ever to shop around and switch.
Last year, we put in place extra protections for broadband customers meaning they can walk away from their contract penalty-free if speeds drop below the level they were promised. We also introduced major reforms allowing mobile customers to switch operator by simply sending a free text message.
This is part of our ongoing Fairness for Customers programme, which is helping to make sure people are treated fairly by their provider at all times.
NOTES TO EDITORS1. Here is an example of an end-of-contract notification sent by text message:
2. Nearly 400,000 out-of-contract mobile customers could save more than £15 per month. Given most of these customers are out of contract for less than a year, the average annual amount this group of people could save is around £150. Source: Ofcom 2019 review of mobile handset contracts (November 2018 data).
Add to Your Pages
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Cobalt Digital and SineSix Media Partner to Transform Accessibility Compliance into a More Engaging Viewer Experience at NAB Show 2026
Collaboration integrates...
17/04/2026
Strengthening Appear's North America team with a new Vice President of Business Development
Appear ASA (Appear, OSE: APR), a global leader in live producti...
17/04/2026
New framework helps broadcasters, streaming platforms, and sports organizations apply AI to live video for monetization, metadata, highlights, and downstream wo...
17/04/2026
New whitepaper gives broadcasters and OTT operators independent, codec-by-codec evidence that the VisualOn Optimizer transforms viewer quality of experience.
V...
17/04/2026
Blackmagic Design Announces New Blackmagic URSA Cine Immersive 100G
Brie Clayton April 17, 2026
0 Comments
World's first immersive cinema camera f...
17/04/2026
NAB 2026: Vubiquity and Eluvio Showcase Streaming Solution that Significantly Re...
17/04/2026
What Makes a Good Marathon Running Playlist? We asked Xander Dawson, an eighth-semester saxophone major at Boston Conservatory running the Boston Marathon thi...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
At NAB Show 2026, PTZOptics (Booth N1902) will showcase a live sports streaming demo created in collaboration with Moondream, offering a new look at how Visual ...
17/04/2026
The Eindhoven University of Technology is a research university in the Netherlands spanning 25 buildings, specialising in engineering, science and technology. D...
17/04/2026
Documentary Editor - US, Remote
Brie Clayton April 17, 2026
0 Comments
Documentary Editor
April 13, 2026Freelance Video Cameraman - Los......
17/04/2026
Blackmagic Design Announces New Blackmagic URSA Cine 12K LF 100G
Brie Clayton April 17, 2026
0 Comments
Revolutionary digital film camera brings cinem...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Dubformer, the AI-powered dubbing platform, and Adapt, a global leader in AI-driven localization and dubbing solutions, have enabled Goalcast, the inspirational...
17/04/2026
At NAB 2026, Mavis will launch Mavis Studio, a new live production app for iPad that gives creators, broadcasters, and production teams a powerful new way to bu...
17/04/2026
Avid and Google Cloud today announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry's...
17/04/2026
At NAB Show, LucidLink will showcase how its platform brings content, people and workflows closer together than ever before, with newly available capabilities a...
17/04/2026
Beth Morrison and Moses Pendleton to be Honored at Boston Conservatory at Berkle...
17/04/2026
Jacob Collier, Jill Scott, and Vinnie Colaiuta to Receive Honorary Doctorates at...
16/04/2026
Appear ASA (OSE: APR) will announce three additions to its X Platform at NAB Sho...
16/04/2026
Harmonic has announced that CentralCast, a centralized master control facility for U.S. public media, has deployed Harmonic's XOS Advanced Media Processor t...
16/04/2026
Interra Systems has announced that Encompass Digital Media has integrated its BA...
16/04/2026
Grass Valley will demonstrate its Media Infrastructure capabilities at NAB Show 2026 (Booth C2408, Central Hall), bringing routing, signal processing, and orche...
16/04/2026
As preparations ramp up for the FIFA World Cup 2026, Verizon has outlined a sweeping connectivity and infrastructure initiative that will underpin broadcast ope...
16/04/2026
Advanced Image Robotics (AIR) has announced its selection for the 2026 MLS Innovation Lab. AIR will work with MLS clubs, players, and executives on automated vi...
16/04/2026
JWX has announced the acquisition of True Anthem, an AI-powered social publishin...
16/04/2026
Jomboy Media and FuboTV Inc. have launched the Jomboy Media Channel, a 24/7 channel available to FuboTV base plan subscribers. The channel, timed to the start o...
16/04/2026
Wave Central, a Domo Broadcast Company (Booth C2820), and EVS Broadcast Equipmen...
16/04/2026
Tata Communications and Formula 1 have released Race Before the Race, the firs...
16/04/2026
DPA Microphones has released a firmware update for its N-Series Digital Wireless...
16/04/2026
Sony's Live Stage at NAB Show 2026 is the place to hear directly from the content creators, end users, and technology experts who are pushing boundaries in ...
16/04/2026
Perfect Game and Youth Prospects have announced a partnership covering broadcast...
16/04/2026
National Collegiate Rugby (NCR) has announced a media rights partnership with Al...
16/04/2026
Audio-Technica has announced two new mid-side (MS) stereo broadcast microphones:...
16/04/2026
PSSI Global Services has announced the acquisition of Beagle Networks, a provider of IT infrastructure and onsite technical support for media and enterprise cus...
16/04/2026
Blackmagic Design has released Blackmagic Camera for iOS 3.3, a free update available now from the Apple App Store. The update will be demonstrated at NAB Show ...