There's a lot of talk about 4K and HDR, and for good reason. They offer incredible improvements in picture quality, and audiences are starting to notice. But the reality for broadcasters is more complicated. New technologies don't just slot into existing systems. They force us to rethink how we produce, process, and deliver content.
While camera and production technology are moving fast, distribution infrastructure is still catching up. Many broadcasters are producing in 4K and HDR but publishing in 1080P HDR because it's more practical right now, technically, operationally, and financially. And in most cases, audiences still perceive that as a major quality jump compared to HD SDR.
That doesn't mean 4K isn't worth pursuing, it just means we need to be strategic. There's no point in pushing 4K through a pipeline that wasn't built for it. HD HDR offers a solid middle ground while infrastructure continues to evolve.
One of the biggest sticking points is the lack of universal standards. With multiple HDR formats and variations in 4K delivery, it's not always clear what the right choice is. Add in the mix of compressed and uncompressed workflows, especially in remote and cloud-based environments, and it can start to feel like every production is a custom job.
But rather than seeing this as a problem, many broadcasters are treating it as an opportunity. The focus has shifted from finding the perfect standard to choosing the approach that makes the most sense for a given workflow or business model.
At Grass Valley, we've been prioritizing flexibility because we know there's no one path forward. Some teams are all-in on IP and remote workflows. Others are working in hybrid environments. Some are focused on scaling live events, others on fast-turnaround content. The common thread is the need for tools that can adapt.
That's why our approach includes things like HDR-native cameras, switchers that support both IP and SDI, and platforms like AMPP OS that can handle mixed media formats in real time. Not because they tick a feature box, but because they help teams make smart trade-offs based on what they're trying to achieve.
There's no doubt 4K and HDR are shaping the future of media. But this isn't just about picture quality, it's about making the right calls in a complex environment. Sometimes that means going all-in on 4K. Sometimes it means sticking with HD HDR for now. The key is staying flexible and keeping creative and operational needs at the center of the conversation.
We're working through the same questions, and we're happy to share what we've learned along the way.
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There's a lot of talk about 4K and HDR, and for good reason. They offer incredible improvements in picture quality, and audiences are starting to notice. But the reality for broadcasters is more complicated. New technologies don't just slot into existing systems. They force us to rethink how we produce, process, and deliver content. 
