Sony Pixel Power calrec Sony

NBA Summer League Once Again a Breeding Ground for Tech Innovation

19/07/2024

NBA Summer League Once Again a Breeding Ground for Tech Innovation By Jason Dachman, Editorial Director, U.S.

Friday, July 19, 2024 - 2:55 pm

Print This Story | Subscribe

Story Highlights

The temperature isn't the only thing heating up in Las Vegas this week during the annual NBA Summer League festivities; the level of technological innovation is sizzling as well. The league's basketball strategy and broadcast ops teams are collaborating on a bevy of experiments that aim to enhance the quality of gameplay, officiating, live production, and the viewing experience.

From a broadcast operations and engineering perspective, Summer League is an invaluable opportunity to try out new technologies and continue to evolve, says Barney Carleton, Senior Director, Broadcast Planning and Strategy. The best piece of the Summer League for us is the fact that not everything necessarily has to make it to air. That opportunity to do offline testing is something that's absolutely really critical to us. It enlightens us and provides us the opportunity to try new things that we can either hold on to or throw away. We can also go back to it in future seasons and continue to develop, iterate, and improve.

Summer League is a critical R&D lab for us for two main use cases, says Tom Ryan, VP, Basketball Strategy, NBA. The first is tactical in that it gives us some final reps and a chance to tune up before the upcoming season. And the second is experimental where we can throw out some new ideas that you might see in the NBA in 3-4 years. It's an amazing forum for experimentation because we have NBA-caliber buildings and there's a lot of games, so it just allows us to get a lot of data and a large sample size in a 10-day stretch, which is pretty unique.

From Vegas to Secaucus and beyond: The HSAN and the Cloud The league has rolled out two of its portable remote HSAN transmission kits - one for each arena in Vegas - and secured additional connectivity from Verizon to create a robust network to connect both the Thomas and Mack Center and Cox Pavilion in Las Vegas with the NBA Replay Center in Secaucus, NJ. This network not only serves the NBA's content creation and international-distribution needs, but it also provides a backbone for the plethora of tests taking place in Vegas.

The NBA is also working with MediaKind and a handful of other vendors to test JPEG XS encoding on the HSAN in an effort to enable more efficient video transmission and overall flexibility in the future.

As was the case last year in Vegas, the NBA continues to test out new cloud-production workflows for both alternate feeds and multi-language broadcasts. As part of this testing, the league is working with Microsoft Azure on running Evertz' DreamCatcher BRAVO production suite in the cloud.

We're really excited by the maturation that we've seen in cloud production when it comes to versioning and scaling up the quantity of feeds that we've been able to produce, as well as streamlining our distribution, says Carleton. This is a continuation from last year and we're taking another step this year that will give us more scalability and flexibility in the future.

The NBA is working with a number of other partners on cloud-based production workflows in Vegas, including Tagboard on their HTML5 graphics platform.

Next-Gen Viewing Experiences: Cosm, C360, and Quintar For the second consecutive year, Cosm (which inked a multi-year deal with the league last year to create 8K shared-reality experiences for fans) is in Vegas testing both immersive and VR capture systems.

We're working with Cosm on a number of different exciting experiences both in the broadcast space as well as some of these emerging markets, says Carleton. The goal of their testing is to look at some new camera angles and continue its development as it relates to creating the best possible user experience for basketball.

Cosm's C360 crew is also collaborating with the league on a proof-of-concept that integrates Hawkeye player tracking data into C360's CX Video Hub platform to create automatically-generated ISO shots.

It's early days so you may not see in the broadcast, but that continues to be of great interest to us here at the league, says Carleton. We view it as an opportunity to create more content and explore how we can use AI in conjunction with our player tracking data to create a better experience for fans.

The NBA is also collaborating with Quintar creating spatial video content for platforms like Apple Vision Pro.

We are working with them to just figure out new ways to create new types of content so that we can reach fans where they are, says Carleton. It's unclear if we'll be publishing any content from this event specifically, but it's an amazing opportunity to experiment and refine the way we can tell stories.

Working with ESPN: New cameras, Mics, and Data Visualizations ESPN continues to produce all of the Vegas summer league games (including broadcasts on NBA TV) this season, but for the first time, all game broadcasts from both the Thomas & Mack and Cox Pavilion are being produced back in Bristol, CT using REMI-production models.

ESPN and the NBA are testing new, smaller digital Q5X player mic transmitter/receiver systems that include various types of lavalier mic capsules and transmitters. In addition, ESPN and Riedel are working with the league on two-way in-game conversations with players similar to what viewers have seen in MLB coverage in recent years.

We continue to work really closely with ESPN on a lot of our testing initiatives and one of the key initiatives is finding opportunities to improve our player access opportunities, says Carleton. That includes getting better player sounds with the Q5X microphones and experimenting with two-way interv
LINK: https://www.sportsvideo.org/2024/07/19/nba-summer-league-once-again-a-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

10/08/2026

Apple to Bring Friday Night Baseball' Live to Apple Immersive on Vision Pro Beginning Aug. 28

Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...

10/08/2026

Raiju from fedDSP

Saturation plug-in free until 20 August 2026 fedDSP have announced the launch of Raiju, a new guitar pedal-style saturation plug-in that's capable of de...

10/08/2026

I/O Music release Talkback

New mix-comparison & feedback tool Independent Swedish record label I/O Music have recently released a handy new tool that provides artists, engineers, prod...

10/08/2026

Sound Radix launch Radical1 Solo

Additive soft synth gains free counterpart Sound Radix have just released a free monophonic additive software synth that's based on the same engine as t...

10/08/2026

Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its high-end power testing ecosystem

Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its hig...

10/08/2026

Former NAB Tech Exec Tom Keller Has Died

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

Matthews Bows Monitor Stand III

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

AES Elects David v.R. Bowles as President-Elect for 2027

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

NUGEN Audio Helps SFCM Students Achieve Professional Mixe...

Students in the Technology and Applied Composition (TAC) program at the San Francisco Conservatory of Music (SFCM) gain rare, real world experience in professio...

10/08/2026

FOR-A demonstrates new and practical solutions to real ch...

FOR-A is using its presence at IBC2026 (stand 2.B53, Amsterdam RAI, 11 14 September) to show how its products deliver the answers to the real challenges faced...

10/08/2026

Frontier EU brings broadcast-grade network resilience to...

Frontier EU, official Peplink distributor for Europe, will exhibit at IBC 2026 in Amsterdam from 11 to 14 September, presenting live demonstrations of how Pepli...

10/08/2026

Remote Editing Without Cloud Storage Premiere Pro

Remote Editing Without Cloud Storage Premiere Pro Michael Cioni August 10, 2026 0 Comments This is a step-by-step guide that demonstrates how to setup...

10/08/2026

Stunning Pixelated ASCII Effect for Apple Motion

Stunning Pixelated ASCII Effect for Apple Motion Simon Ubsdell August 10, 2026 0 Comments Apple Motion is perfect for building this popular ASCII unic...

10/08/2026

New York Jets, CBS New York Extend Deal

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

Welcome to the Show: Sky Creative unites football fans with start of season campaign

Monday 10 August 2026 Welcome to the Show : Sky Creative unites football fans w...

10/08/2026

Red Seat Ventures' Speakeasy Brings Video to Apple Podcasts, Beginning with Surrounded

Red Seat Ventures' Speakeasy Brings Video to Apple Podcasts, Beginning with ...

10/08/2026

30% More Pumping Hours With Autonomous Frac Operations

A major unconventional operator increased monthly pumping hours by more than 30% by automating critical frac completion processes and eliminating common sources...

10/08/2026

Apple, MLB announce September \u201CFriday Night Baseball\u201D schedule - UPDATE - Posted on 10 August 2026

Today, Apple and Major League Baseball (MLB) unveiled the September schedule for...

09/08/2026

reFX introduce Rippler

Combines physical modelling with subtractive synthesis reFX, the company behind the popular Nexus and Vanguard2 soft synths have announced the launch of the...

09/08/2026

Dreamtonics tease upcoming release

Human nuance is not a switch Dreamtonics have built up a solid reputation off the back of their Synthesizer V Studio software, a powerful vocal-synthesis t...

09/08/2026

COW Jobs: Documentary Editor - Remote

COW Jobs: Documentary Editor - Remote Brie Clayton August 9, 2026 0 Comments Documentary Editor July 31, 2026COW Jobs: Lead Generation Representativ...

08/08/2026

IK Multimedia launch Tonex 2.0 beta

Enhanced ToneNET integration & 220 new Premium V2 Tone Models IK Multimedia have just launched a public beta of Tonex 2.0, a release which is said to repres...

08/08/2026

Roland celebrate 808 Day

Honouring the drum machine that redefined modern music Roland have announced their plans for this year's 808 Day, a day that was founded to celebrate th...

08/08/2026

Call for Entries Now Open for the 20th Annual South African Film & Television Awards (SAFTAs20)

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

08/08/2026

Star Wars Hyperspeed Tutorial: The No-Echo Method in After Effects

Star Wars Hyperspeed Tutorial: The No-Echo Method in After Effects Graham Quince August 8, 2026 0 Comments The Echo Effect to create long streaks is n...

08/08/2026

Chyron Releases AXIS 4.0 With Expanded News Workflows and Richer Map Storytelling

Chyron Releases AXIS 4.0 With Expanded News Workflows and Richer Map Storytellin...

08/08/2026

Nielsen to Acquire DoubleVerify for $2.15 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

08/08/2026

FCC Chair Carr Announces New Legal Advisor

Share Copy link Facebook X Linkedin Bluesky Email...

08/08/2026

Trump Nominates Danielle Thumann Severs to FCC Commission Seat

Share Copy link Facebook X Linkedin Bluesky Email...

08/08/2026

New York Jets, CBS New York Extends Deal with New York Jets

Share Copy link Facebook X Linkedin Bluesky Email...

08/08/2026

Foundry Unlocks Professional-Grade AI for VFX with Griptape Enterprise; Appoints Kyle Roche as Chief AI Officer

Foundry Unlocks Professional-Grade AI for VFX with Griptape Enterprise; Appoints...

08/08/2026

Award Winning New Horror Film Shot Using Blackmagic Camera App

Award Winning New Horror Film Shot Using Blackmagic Camera App Brie Clayton August 7, 2026 0 Comments Fire Alive, shot using the Blackmagic Camera i...

08/08/2026

Firebird Launches CIS Region's Largest AI Factory in Armenia

The global buildout of AI infrastructure reached a new milestone today - Firebird, an emerging AI cloud, launched the CIS region's largest AI factory in Arm...

07/08/2026

Diversified Appoints Pete Emminger as Global Chief Technology Officer

Diversified has appointed industry veteran Pete Emminger as global chief technology officer. Emminger will lead the company's global go-to-market technology...

07/08/2026

Release Rundown: What to Watch in August, From American Doctor to Idiots

O'Shea Jackson Jr., Dave Franco, and Mason Thames appear in Idiots by Macon Blair, an official selection of the 2026 Sundance Film Festival. (Courtesy of ...

07/08/2026

Sonuscore release The Sculpture

An instrument made for the adventurous composer Described as an instrument made for the adventurous composer , Sonuscore's latest sample library has b...

07/08/2026

Synchron Solo Violin 2 & Viola (sordino) join VSL line-up

Latest solo Synchron libraries arrive VSL have just released the final two instalments in their range of muted solo string libraries. Recorded in the large ...

07/08/2026

GC Audio's new Producer Channel

Channel strip offers plug-in control & recall Along with some new additions to their Inherit modular preamp system, GC Audio's announcements for NAMM 20...

07/08/2026

Opening Statement: Public hearing of the Inquiry into Racism, Hate and Violence Directed at Aboriginal and Torres Strait Islander People

Opening Statement: Public hearing of the Inquiry into Racism, Hate and Violence ...

07/08/2026

Nielsen to Acquire DoubleVerify, Creating a Leading, Independent Media Intelligence Platform

DoubleVerify Shareholders to Receive $13.60 Per Share in Cash, Representing a 30...

07/08/2026

Lawo To Highlight Dynamic Media Facility Support At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

MediaKind To Feature Unified Product Portfolio At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

ACT Entertainment Honored with Neutrik Group Americas Par...

The Award Recognizes ACT's Outstanding Sales Performance, Marketing Collaboration and Long-standing Commitment to the NEUTRIK Brand ACT Entertainment, one ...

07/08/2026

Beamr Brings NVIDIA Video Super Resolution to Live Sports...

Beamr Imaging Ltd. (Nasdaq: BMR), a leader in video optimization technology and solutions, today announced it is bringing AI upscaling to live sports, broadcast...

07/08/2026

Berklee City Music Presents Nine Scholarships and Awards at Annual Concert

Berklee City Music Presents Nine Scholarships and Awards at Annual Concert Student recipients from seven states and Canada received scholarships, housing awar...

07/08/2026

Lawo To Highlights Dynamic Media Facility Support At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

Kevin Trueblood to Return as SBE President

Share Copy link Facebook X Linkedin Bluesky Email...