
NBA Summer League Once Again a Breeding Ground for Tech Innovation By Jason Dachman, Editorial Director, U.S.
Friday, July 19, 2024 - 2:55 pm
Print This Story | Subscribe
Story Highlights
The temperature isn't the only thing heating up in Las Vegas this week during the annual NBA Summer League festivities; the level of technological innovation is sizzling as well. The league's basketball strategy and broadcast ops teams are collaborating on a bevy of experiments that aim to enhance the quality of gameplay, officiating, live production, and the viewing experience.
From a broadcast operations and engineering perspective, Summer League is an invaluable opportunity to try out new technologies and continue to evolve, says Barney Carleton, Senior Director, Broadcast Planning and Strategy. The best piece of the Summer League for us is the fact that not everything necessarily has to make it to air. That opportunity to do offline testing is something that's absolutely really critical to us. It enlightens us and provides us the opportunity to try new things that we can either hold on to or throw away. We can also go back to it in future seasons and continue to develop, iterate, and improve.
Summer League is a critical R&D lab for us for two main use cases, says Tom Ryan, VP, Basketball Strategy, NBA. The first is tactical in that it gives us some final reps and a chance to tune up before the upcoming season. And the second is experimental where we can throw out some new ideas that you might see in the NBA in 3-4 years. It's an amazing forum for experimentation because we have NBA-caliber buildings and there's a lot of games, so it just allows us to get a lot of data and a large sample size in a 10-day stretch, which is pretty unique.
From Vegas to Secaucus and beyond: The HSAN and the Cloud The league has rolled out two of its portable remote HSAN transmission kits - one for each arena in Vegas - and secured additional connectivity from Verizon to create a robust network to connect both the Thomas and Mack Center and Cox Pavilion in Las Vegas with the NBA Replay Center in Secaucus, NJ. This network not only serves the NBA's content creation and international-distribution needs, but it also provides a backbone for the plethora of tests taking place in Vegas.
The NBA is also working with MediaKind and a handful of other vendors to test JPEG XS encoding on the HSAN in an effort to enable more efficient video transmission and overall flexibility in the future.
As was the case last year in Vegas, the NBA continues to test out new cloud-production workflows for both alternate feeds and multi-language broadcasts. As part of this testing, the league is working with Microsoft Azure on running Evertz' DreamCatcher BRAVO production suite in the cloud.
We're really excited by the maturation that we've seen in cloud production when it comes to versioning and scaling up the quantity of feeds that we've been able to produce, as well as streamlining our distribution, says Carleton. This is a continuation from last year and we're taking another step this year that will give us more scalability and flexibility in the future.
The NBA is working with a number of other partners on cloud-based production workflows in Vegas, including Tagboard on their HTML5 graphics platform.
Next-Gen Viewing Experiences: Cosm, C360, and Quintar For the second consecutive year, Cosm (which inked a multi-year deal with the league last year to create 8K shared-reality experiences for fans) is in Vegas testing both immersive and VR capture systems.
We're working with Cosm on a number of different exciting experiences both in the broadcast space as well as some of these emerging markets, says Carleton. The goal of their testing is to look at some new camera angles and continue its development as it relates to creating the best possible user experience for basketball.
Cosm's C360 crew is also collaborating with the league on a proof-of-concept that integrates Hawkeye player tracking data into C360's CX Video Hub platform to create automatically-generated ISO shots.
It's early days so you may not see in the broadcast, but that continues to be of great interest to us here at the league, says Carleton. We view it as an opportunity to create more content and explore how we can use AI in conjunction with our player tracking data to create a better experience for fans.
The NBA is also collaborating with Quintar creating spatial video content for platforms like Apple Vision Pro.
We are working with them to just figure out new ways to create new types of content so that we can reach fans where they are, says Carleton. It's unclear if we'll be publishing any content from this event specifically, but it's an amazing opportunity to experiment and refine the way we can tell stories.
Working with ESPN: New cameras, Mics, and Data Visualizations ESPN continues to produce all of the Vegas summer league games (including broadcasts on NBA TV) this season, but for the first time, all game broadcasts from both the Thomas & Mack and Cox Pavilion are being produced back in Bristol, CT using REMI-production models.
ESPN and the NBA are testing new, smaller digital Q5X player mic transmitter/receiver systems that include various types of lavalier mic capsules and transmitters. In addition, ESPN and Riedel are working with the league on two-way in-game conversations with players similar to what viewers have seen in MLB coverage in recent years.
We continue to work really closely with ESPN on a lot of our testing initiatives and one of the key initiatives is finding opportunities to improve our player access opportunities, says Carleton. That includes getting better player sounds with the Q5X microphones and experimenting with two-way interv
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
17/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
17/07/2026
Production workers at Brooklyn Bowl's Williamsburg location voted 15-1 to join IATSE Local 4. The bargaining unit covers 24 production workers at the venue,...
17/07/2026
DAZN and ADI Predictstreet have announced an exclusive global strategic partners...
17/07/2026
Zixi and Comcast Technology Solutions (CTS) have announced a strategic integrati...
17/07/2026
Professional Fighters League (PFL) has announced a multi-year partnership with E...
17/07/2026
Spectrum Business has announced Spectrum TV Control Pro, a centralized app-based...
17/07/2026
Clark Wire and Cable has announced that Rick Fernandez, Managing Director of Axxion Consulting, will serve as Independent Manufacturers Representative for Centr...
17/07/2026
TikTok, the NBA, and the WNBA have announced a multi-year global content partnership covering highlights distribution, creator access to marquee events, live-ga...
17/07/2026
Company alleges article contained false and misleading claims regarding customer data...
17/07/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
17/07/2026
(L-R) Edward James Olmos, Luis Valdez, Lou Diamond Phillips and Lupe Valdez attend American Pachuco: The Legend Of Luis Valdez Premiere during the 2026 Sundan...
17/07/2026
Full engine access with reduced soundset
Sonuscore have steadily been introducing a selection of reduced-cost and free versions of their flagship products r...
17/07/2026
Two new special-edition models revealed
Over the past week, Arturia have launched special-edition versions of both their premium MIDI controller and stage p...
17/07/2026
Original founder now back at the helm
In a message posted on his personal social media accounts, Dirk Ulrich has announced that both Plugin Alliance and Bra...
17/07/2026
Legendary presenter Anton Enus to sign off from SBS World News after 27 years wi...
17/07/2026
Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS
17 July, 2026
Media releases
England v Argentina attracted a Total TV reach of a...
17/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/07/2026
Foundry Releases SmartRoto for Nuke
Brie Clayton July 17, 2026
0 Comments
Spline-based AI powered plugin accelerates time-consuming rotoscoping, helping...
17/07/2026
A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio
Brie Clayton July 17, 2026
0 Comments
SBIFF jury award winner finished fro...
17/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/07/2026
Lightware has published its second voluntary Sustainability Report, showing how energy efficiency, product longevity and responsible material use are increasing...
17/07/2026
Creative software developer Foundry today announced Griptape Enterprise, a new tier of the Griptape AI workflow orchestration platform, extended to meet the str...
17/07/2026
Creative software developer Foundry today announced the availability of SmartRoto, a new AI-powered plugin upgrade for Nuke, NukeX, Nuke Studio, and Nuke Indie ...
17/07/2026
The Final Release of Blackmagic Fairlight Live is Now Available!
Brie Clayton July 16, 2026
0 Comments
Fairlight Live is a new audio mixer designed fo...
17/07/2026
Leveraging All of Entertainment's IP
Andy Marken July 16, 2026
0 Comments
Nobody ever wins the games. Period. There are survivors. There\s no win...
17/07/2026
From intimate acoustic settings to large-scale festival stages, her focus has remained constant: preserving the true natural voice of the violin in every perfor...
17/07/2026
New and returning series, live festival broadcasts, powerful documentaries and major sporting moments headline RT Radio 1's summer schedule
RT Radio 1 is...
17/07/2026
Think of a professional athlete. What separates elite performers is what happens...
17/07/2026
Up For The Match - Live From Croke Park this Saturday at 8pm on RT One and RT ...
17/07/2026
RT Commercial has today announced DiscoverIreland.ie, as sponsor of The Traitor...
16/07/2026
Media organisations with tested plans for new products, services or revenue models can now apply for grants of up to 30,000 through the Business Innovation Syn...
16/07/2026
This recent graduate and Georgia native has turned an early fascination with live production into a growing passion for camera work
In the live-sports-video in...
16/07/2026
TNDV is marking the first anniversary of Aspiration 35, a mobile production truck built around ARRI Alexa 35 Live camera systems. Over its first year, the truck...
16/07/2026
ATSC has completed a major revision to its A/85 Recommended Practice: Techniques...
16/07/2026
FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in S...
16/07/2026
Sennheiser has released firmware version 1.4 for its Spectera wireless system and announced the Spectera Command Button (Cat. No. 701014). The update adds comma...
16/07/2026
ESPN and the Southwestern Athletic Conference (SWAC) have announced a multi-year...
16/07/2026
Audio-Technica has announced the 20 Series Control Application, a Stream Deck plug-in for compatible Audio-Technica USB microphones. The application is compatib...
16/07/2026
The fifteenth season of The Voice - La plus belle voix on TF1 used four Solid St...
16/07/2026
Gray Media and the Atlanta Hawks have announced a broadcast partnership that wil...
16/07/2026
Season 3 of Netflix's docuseries, which dropped this week, follows Jayden Da...
16/07/2026
The Texas Rangers and Rangers Sports Network presented by Progressive (RSN) have announced BZZR as the new direct-to-consumer distributor for Rangers game broad...
16/07/2026
With England's FIFA World Cup 2026 team getting ready to fly home after losi...
16/07/2026
In a return to Royal Birkdale, the team enjoys partnering with ETP and Gravity M...
16/07/2026
Along with a new studio at Ball Arena, the Colorado-based RSN is working with XR...