Sony Pixel Power calrec Sony

NBA Summer League Once Again a Breeding Ground for Tech Innovation

19/07/2024

NBA Summer League Once Again a Breeding Ground for Tech Innovation By Jason Dachman, Editorial Director, U.S.

Friday, July 19, 2024 - 2:55 pm

Print This Story | Subscribe

Story Highlights

The temperature isn't the only thing heating up in Las Vegas this week during the annual NBA Summer League festivities; the level of technological innovation is sizzling as well. The league's basketball strategy and broadcast ops teams are collaborating on a bevy of experiments that aim to enhance the quality of gameplay, officiating, live production, and the viewing experience.

From a broadcast operations and engineering perspective, Summer League is an invaluable opportunity to try out new technologies and continue to evolve, says Barney Carleton, Senior Director, Broadcast Planning and Strategy. The best piece of the Summer League for us is the fact that not everything necessarily has to make it to air. That opportunity to do offline testing is something that's absolutely really critical to us. It enlightens us and provides us the opportunity to try new things that we can either hold on to or throw away. We can also go back to it in future seasons and continue to develop, iterate, and improve.

Summer League is a critical R&D lab for us for two main use cases, says Tom Ryan, VP, Basketball Strategy, NBA. The first is tactical in that it gives us some final reps and a chance to tune up before the upcoming season. And the second is experimental where we can throw out some new ideas that you might see in the NBA in 3-4 years. It's an amazing forum for experimentation because we have NBA-caliber buildings and there's a lot of games, so it just allows us to get a lot of data and a large sample size in a 10-day stretch, which is pretty unique.

From Vegas to Secaucus and beyond: The HSAN and the Cloud The league has rolled out two of its portable remote HSAN transmission kits - one for each arena in Vegas - and secured additional connectivity from Verizon to create a robust network to connect both the Thomas and Mack Center and Cox Pavilion in Las Vegas with the NBA Replay Center in Secaucus, NJ. This network not only serves the NBA's content creation and international-distribution needs, but it also provides a backbone for the plethora of tests taking place in Vegas.

The NBA is also working with MediaKind and a handful of other vendors to test JPEG XS encoding on the HSAN in an effort to enable more efficient video transmission and overall flexibility in the future.

As was the case last year in Vegas, the NBA continues to test out new cloud-production workflows for both alternate feeds and multi-language broadcasts. As part of this testing, the league is working with Microsoft Azure on running Evertz' DreamCatcher BRAVO production suite in the cloud.

We're really excited by the maturation that we've seen in cloud production when it comes to versioning and scaling up the quantity of feeds that we've been able to produce, as well as streamlining our distribution, says Carleton. This is a continuation from last year and we're taking another step this year that will give us more scalability and flexibility in the future.

The NBA is working with a number of other partners on cloud-based production workflows in Vegas, including Tagboard on their HTML5 graphics platform.

Next-Gen Viewing Experiences: Cosm, C360, and Quintar For the second consecutive year, Cosm (which inked a multi-year deal with the league last year to create 8K shared-reality experiences for fans) is in Vegas testing both immersive and VR capture systems.

We're working with Cosm on a number of different exciting experiences both in the broadcast space as well as some of these emerging markets, says Carleton. The goal of their testing is to look at some new camera angles and continue its development as it relates to creating the best possible user experience for basketball.

Cosm's C360 crew is also collaborating with the league on a proof-of-concept that integrates Hawkeye player tracking data into C360's CX Video Hub platform to create automatically-generated ISO shots.

It's early days so you may not see in the broadcast, but that continues to be of great interest to us here at the league, says Carleton. We view it as an opportunity to create more content and explore how we can use AI in conjunction with our player tracking data to create a better experience for fans.

The NBA is also collaborating with Quintar creating spatial video content for platforms like Apple Vision Pro.

We are working with them to just figure out new ways to create new types of content so that we can reach fans where they are, says Carleton. It's unclear if we'll be publishing any content from this event specifically, but it's an amazing opportunity to experiment and refine the way we can tell stories.

Working with ESPN: New cameras, Mics, and Data Visualizations ESPN continues to produce all of the Vegas summer league games (including broadcasts on NBA TV) this season, but for the first time, all game broadcasts from both the Thomas & Mack and Cox Pavilion are being produced back in Bristol, CT using REMI-production models.

ESPN and the NBA are testing new, smaller digital Q5X player mic transmitter/receiver systems that include various types of lavalier mic capsules and transmitters. In addition, ESPN and Riedel are working with the league on two-way in-game conversations with players similar to what viewers have seen in MLB coverage in recent years.

We continue to work really closely with ESPN on a lot of our testing initiatives and one of the key initiatives is finding opportunities to improve our player access opportunities, says Carleton. That includes getting better player sounds with the Q5X microphones and experimenting with two-way interv
LINK: https://www.sportsvideo.org/2024/07/19/nba-summer-league-once-again-a-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

28/08/2026

Lutz Rathmann to Become CEO of Riedel Communications

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

Spectrum Offers Lower-Income Internet Customers Free Amazon Prime

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

FCC Exempts Public Access Channels from Closed Captioning

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

Elon Musk's X Launches NFL Gametime on X

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

GlobalM and Lamhas Partner to Expand Managed IP Broadcast...

GlobalM and Lamhas Satellite Services today announced a new agreement that will see GlobalMs GMX technology deployed as part of Lamhas expanding managed IP broa...

28/08/2026

Boland Communications Introduces SMPTE ST 2110 Option for...

Integrated 25GbE Connectivity Delivers UHD Video Directly to Up to Two Monitors, Eliminates External Gateways, and Supports SMPTE ST 2022-7 Network-Path Protect...

28/08/2026

JT-DMF Invites IBC2026 Attendees to Help Shape the Future...

Interactive Ask Me Anything sessions will connect broadcasters and technology providers with the experts developing a practical, interoperable roadmap for sof...

28/08/2026

TAG Video Systems Cuts Live Production Latency Below Two...

At IBC2026, TAG will show sub-2-frame latency and 800 Gbps of aggregate scale for uncompressed ST 2110 monitoring in software, live MXL interoperability with pa...

28/08/2026

SportsBox BHVs Ultra-Compact 4K Remote Switcher Moves fro...

SportsBox, BHV's Ultra-Compact 4K Remote Switcher, Moves from Development to Production at IBC 2026 SportsBox brings flexibility without compromise to high...

28/08/2026

Riedel Evolves Leadership and Global Go-to-Market Organiz...

Lutz Rathmann named CEO of Riedel Communications Anthony Zuyderhoff to lead unified customer-facing organization as CCO Riedel Communications is strengthenin...

28/08/2026

Scripps Research establishes endowed fund honoring institute president and CEO Pete Schultz

LA JOLLA, CA-Scripps Research has established the Pete Schultz Fund for Innovati...

28/08/2026

Chemists develop simpler method to make molecular building block for drug development

LA JOLLA, CA-Chemical structures called cyclopropanols are among the most useful...

27/08/2026

ESPN Adds College Football Saturdays to Disney+ This Fall

ESPN and Disney are launching College Football Saturdays, adding two college football games per week to Disney for U.S. subscribers as part of their existing ...

27/08/2026

IBC 2026: Zixi to Showcase Live Video Platform and Broadcaster v19

Zixi will exhibit at IBC2026 (Hall 5, Stand 5.A76, RAI Amsterdam, September 11-14), demonstrating the Zixi Platform and the latest release of Zixi Broadcaster, ...

27/08/2026

NDI Surpasses 1.2 Million Hardware Nodes as IBC2026 Showcase Expands

NDI has announced that its ecosystem has surpassed 1.2 million NDI-enabled hardware nodes worldwide, spanning products from more than 200 hardware brands across...

27/08/2026

Clear-Com FreeSpeak Cell Trialed During Rio Carnival Before Commercial Launch

Clear-Com conducted a pre-launch field trial of FreeSpeak Cell during Carnival 2026 in Rio de Janeiro, in partnership with Brazilian systems integrator Savana C...

27/08/2026

IBC 2026: BVH SportsBox Remote Mixer Becomes Reality

BHV returns to IBC 2026 with an important milestone for its own SportsBox: the broadcast industry's smallest remote vision mixer and format processor has mo...

27/08/2026

TOGETHXR and Snapchat Announce Second Snap the Gap Athlete Cohort

TOGETHXR and Snapchat have announced the second cohort of their Snap the Gap content creator program, welcoming nine athletes as Snap Stars. The program provide...

27/08/2026

CNBC UK Selects MediaKind Beam for Live News Infrastructure

MediaKind has announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure for live broadcast operations. The deployme...

27/08/2026

Monitor Engineer Chris Dwight Deploys Sennheiser Spectera on Puscifer and A Perfect Circle Tours

Monitor engineer Chris Dwight has deployed Sennheiser's Spectera wideband bi...

27/08/2026

IBC 2026: Telestream Expands UP Platform

Telestream has announced an expansion of its UP cloud-native platform, adding capabilities for orchestrating Telestream services, third-party technologies, and ...

27/08/2026

Swerve TV Signs Multi-Year Partnership with GLORY Kickboxing

Swerve TV has signed a multi-year partnership with GLORY Kickboxing, bringing live GLORY events and library programming to Swerve Combat, Swerve TV's free a...

27/08/2026

AFP and Dalet Integrate AFP Content Into Dalet Flex Newsroom Workflow

Dalet has announced a new integrated content experience with Agence France-Presse (AFP) in Dalet Flex, designed to bring AFP's editorial metadata into the p...

27/08/2026

IBC 2026: Grass Valley to Demonstrate Integrated Live Production Environment

Grass Valley will demonstrate an integrated live production environment at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), combining K-Frame, Maverik X, ...

27/08/2026

NWSL and Roku Expand Partnership with Sunday Night Streaming Package

The National Women's Soccer League and Roku have announced an expanded partnership, with the Roku Sports Channel becoming the exclusive streaming home of ei...

27/08/2026

Fubo Adds ACC Network Extra and SEC Network+ to Streaming Service

FuboTV has announced the launch of ACC Network Extra (ACCNX) and SEC Network (SECN ) on the Fubo streaming service at no additional cost to subscribers with En...

27/08/2026

Moment Branding: Using Sound to Create More Powerful Fan Experiences

Sports marketers have entered the experiential age. Today, sports teams, leagues, and venues are increasingly using immersive interactions and real world events...

27/08/2026

IBC 2026: MultiDyne to Debut MDoG-8800 12G Fiber Transport Module

MultiDyne will introduce the MDoG-8800 at IBC2026 (Stand 11.C12, RAI Amsterdam, September 11-14), extending its openGear portfolio with a high-density fiber tra...

27/08/2026

IBC 2026: JT-DMF To Host Ask Me Anything' Sessions

The Joint Task Force on the Dynamic Media Facility (JT-DMF), an initiative of AMWA and the EBU, will host a series of informal Ask Me Anything sessions during...

27/08/2026

Homestream Syncs Duke, Auburn and Georgia Tech Football, Basketball Radio Calls to Live TV Broadcasts

Homestream, a mobile app that automatically syncs a team's local radio broad...

27/08/2026

Spikes Under the Lights Brings Collegiate Volleyball to AT&T Stadium in a Made-for-TV Event Built for Scale

A packager for TNT Sports, Kwokman Productions is on hand for the unique event w...

27/08/2026

25 Seasons of New York Yankees on YES Network: The Day 1 Crew Looks Back on a Quarter Century in the Bronx - and Stamford

After more than 3,000 games, five members of YES Network's original staff re...

27/08/2026

Dreamtonics unveil Instrument X orchestral alternative

Physical modelling orchestral instrument announced Following their recent cryptic hints, Dreamtonics have officially revealed the latest addition to their s...

27/08/2026

Apple update the Mac mini & Mac Studio

M5 Ultra-equipped Studio most powerful Mac to date Apple have just announced a design refresh which they say makes the Mac mini fiercer and more versatil...

27/08/2026

Bitwig Studio 6.1 now available

Sampler receivers major upgrades Bitwig's latest DAW update brings some major changes to the Sampler device, kitting it out with new slicing options, tw...

27/08/2026

Arturia release Pure Sub

Designed specifically for hard-hitting modern bass Designed specifically for bass-heavy electronic music, the latest plug-in from Arturia aims to offer an a...

27/08/2026

Gracenote's first DSP integration brings show-level content intelligence to The Trade Desk

Advertisers gain granular CTV targeting and turnkey reporting across eligible in...

27/08/2026

Boland Debuts ST 2110 Option for its 4K HDR Monitors

Share Copy link Facebook X Linkedin Bluesky Email...

27/08/2026

Adele Hixon-Day Joins C-SPAN as Chief Development Officer

Share Copy link Facebook X Linkedin Bluesky Email...

27/08/2026

Profuz Digital presents intelligent AI workflow orchestra...

Profuz Digital makes a mark by launching a powerful upgrade to its Profuz LAPIS digital media management platform this IBC in Amsterdam at Stand 8.A88. The late...

27/08/2026

DHD to Introduce its Third-Generation Audio Mixing Consol...

DHD.audio has chosen IBC 2026 as the launch venue for what it defines as one of the most radical advances in the companys 30 year history. Every broadcast trad...

27/08/2026

FOR-A integrates with CuePilot for dynamic automated prod...

Direct connectivity between planning, production and graphics for creativity and streamlined workflows...

27/08/2026

New Photoshop innovations bring you more choice and control at every stage of your creative process

New Photoshop innovations bring you more choice and control at every stage of yo...

27/08/2026

First Two Seasons of Vertical Series Vultures Shot on Blackmagic Design Cameras

First Two Seasons of Vertical Series Vultures Shot on Blackmagic Design Cameras Brie Clayton August 27, 2026 0 Comments Director and DoP of Vultures ...

27/08/2026

3Play Media data shows audiences are embracing AI dubbing

For years, the media and entertainment industry has hesitated to use AI-voiced dubbing due to concern for audience experience. New data from 3Play Media, a glob...

27/08/2026

Starfish adds voice synthesis support to Advantage AD in...

Starfish Technologies has announced the forthcoming V9 release of its Advantage AD workstation, adding support for voice synthesis services and giving Audio Des...

27/08/2026

Lightware UBEX Helps Rental Teams Deploy Faster And Saf...

Lightware's UBEX is a powerful AV-over-IP product well suited for rental and staging workflows where systems must be fast to deploy, easy to repurpose, and ...