FINAL COUNTDOWN IN BRAZIL - 12/07/2014 With around 4,200 hours of footage already in the bank, and more to follow with the final two games of the tournament still to be played, there has been more coverage recorded for the 2014 FIFA World Cup Brazil than any other FIFA World Cup .
Over 4,500 hours of footage will be produced at the 2014 FIFA World Cup Brazil
The 3,500 hours recorded in South Africa four years ago have been eclipsed thanks in no small part to the new Clips Compilation Emotion Channel, which does exactly what it says on the tin - capturing the emotion of the tournament, the Daily Preview Show and other content which comprises the Production Plan. Fan footage has proved incredibly popular; close-up', super slo-mo' and fans' have been among the most searched for keywords in the FIFA Media Asset Exchange (MAX) Server by Media Rights Licensees (MRLs), proving that the introduction of the Emotion Channel has been welcomed.
Another popular keyword which, of course, cannot be planned for, is goals' - although the myriad camera angles have provided viewers some magical pictures, much is owed to the players themselves who have smashed in an average of 2.7 goals per match. Behind goals come Messi, Lahm, celebration and Neymar in the list of most searched terms.
Figures linked to the FIFA MAX Server, the vast library of clips which services MRLs' broadcasting needs, show that as of 12 July, 232,000 files have been downloaded. Emotion and Action are, unsurprisingly, among the most popular, along with the Team Profiles and Story Features put together by the 41 FIFA TV ENG Crews who have worked at the event. In terms of clips downloaded, the Team Features have proven among the most popular, while team training has also proven popular with MRLs.
A deep analysis of the MRL usage will follow the tournament's conclusion and planning can begin in earnest for coverage of the 2018 FIFA World Cup Russia , which kicks off in just 1,426 days
Images of fans have been among the most popular searches on the FIFA MAX Server
The features produced on the road by the FIFA TV ENG crews have also been well received by MRLs
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FINAL COUNTDOWN IN BRAZIL - 12/07/2014 With around 4,200 hours of footage already in the bank, and more to follow with the final two games of the tournament still to be played, there has been more coverage recorded for the 2014 FIFA World Cup Brazil than any other FIFA World Cup . 
