TRIBECA FESTIVALASSEMBLES WORLD'S LEADING ENTERTAINMENT AND ADVERTISING MINDS FOR TRIBECA X, THE INDUSTRY'S FIRST 2021 IN-PERSON CELEBRATION OF BRAND STORYTELLING

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For more information about Tribeca X visit: http://tribecafilm.com/festival/tribecaxaward

TRIBECA FESTIVAL ASSEMBLES WORLD'S LEADING ENTERTAINMENT AND ADVERTISING MINDS FOR TRIBECA X, THE INDUSTRY'S FIRST 2021 IN-PERSON CELEBRATION OF BRAND STORYTELLING

Lupa Systems Founder & CEO James Murdoch and Google CMO Lorraine Twohill to join previously announced headliners, Walmart CEO Doug McMillon, Roku CEO Anthony Wood and P&G Chief Brand Officer Marc Pritchard

ANNOUNCING 2021 TRIBECA X FINALISTS

NEW YORK - May 27, 2021 - The 2021 Tribeca Festival today announced that Tribeca X, in partnership with Roku, Inc. (NASDAQ: ROKU), will convene a prominent roster of marketing and entertainment leaders to the industry's first in-person gathering in over 15 months in this year's celebration of brand entertainment. On the eve of the Festival's day-long Juneteenth celebration, corporate social justice and diversity and inclusion take center stage at Tribeca X as panelists will chart a path forward for the critical role of consumer listening, activism through branding and action-oriented storytelling amid a polarizing year of monumental political and social change.

Lupa Systems Founder and CEO James Murdoch and Google CMO Lorraine Twohill will join previously announced headliners Walmart CEO Doug McMillon, Roku CEO Anthony Wood, Procter & Gamble Chief Brand Officer Marc Pritchard, and many more forward-thinkers. During the festival, Tribeca X will celebrate select creators and marketing teams with an award for their breakthrough work in brand storytelling. Tribeca will be the centerpiece of the reopening of New York during its 20th anniversary celebration June 9th - 20th.

New York City is the global epicenter of commerce and entertainment and Tribeca X is where marketing leaders and innovative creators intersect, said Jane Rosenthal Co-Founder and CEO of Tribeca Enterprises and Tribeca Festival. As the city re-opens, we are honored to collaborate with some of the most influential marketers this year. Their amazing work, under extraordinary circumstances, is a reflection of how to leverage creative storytelling for change.

To inspire the new frontier of brand marketing and entertainment within today's lens, this year's day of panels and intimate fireside chats will kick off with a keynote conversation from Roku CEO, Anthony Wood, focusing on the future of entertainment, followed by a one-on-one discussion with Walmart CEO, Doug McMillon and Lupa Systems CEO, James Murdoch.

The exciting lineup includes: A conversation moderated by Tribeca Enterprises Co-Founder and CEO Jane Rosenthal, uniting Google's Chief Marketing Officer Lorraine Twohill with Google VP and Founder of the Google Creative Lab Andy Berndt to discuss how Google has harnessed the power of storytelling to connect with users and audiences throughout the years; A discussion with Senior Marketing Director & Commercial Lead at Johnson & Johnson and Studio Content Director for Neutrogena Studios Sebastian Garcia-Vinyard and Peter Alsante, SVP and Sr. Creative Director at BBDO New York on the thought provoking campaigns and traditional storytelling methods used to create and encourage a call to action; A diversity & inclusion-focused conversation hosted by Procter & Gamble Chief Brand Officer Marc Pritchard with Saturday Morning Co-Founder Geoff Edwards and EBONY & JET CEO Michele Thornton Ghee on the importance and purpose behind P&G's initiatives which celebrate creativity and support Black creators both behind the camera and on the screen. Additional Tribeca X conversations will bring together leading industry brands, agencies, and filmmakers for the first time this year.

Tribeca Festival also announced the finalists and jury for this year's Tribeca X Award, which celebrates the best brand and filmmaker collaborations of the year across four categories: Feature Film, Short Film, Episodic Series and Immersive. The finalists represent brands ranging from The U.S. Postal Service, Apple Inc., Hewlett-Packard, KitchenAid, IWC Schaffhausen, Square, Dove Hair/Unilever Entertainment, as well as MongoDB. The selected finalists' work will be screened online during the Festival from June 9th to June 20th.

The winning projects will be chosen by a jury that includes Justine Armour, Chief Creative Officer of Grey; David Bornoff, Head of Consumer Marketing at DoorDash; Morgan Cooper, Filmmaker; and Senain Kheshgi, Co-Founder of MAJORITY.

This is a critical moment for brands to engage audiences at scale and lean into storytelling in an impactful way, said Chris Bruss, Head of Roku Brand Studio. As America's #1 TV streaming platform, Roku is thrilled to support the creative and filmmaking community at Tribeca X.

For more information about Tribeca X visit: http://tribecafilm.com/festival/tribecaxaward

TRIBECA X PROGRAMMING

The Future of TV Streaming and Entertainment, led by Anthony Wood, CEO of Roku, opens the day with a conversation on the rise of TV streaming, the future of entertainment, and more.

Looking Back & Looking Forward, a conversation between Walmart CEO Doug McMillon and Lupa Systems Founder & CEO James Murdoch will explore what we've learned, how we've navigated through a historic year, rising to the occasion during a global pandemic, racial equity movements, natural disasters and the opportunities for recovery.

A conversation moderated by Tribeca Enterprises Co-Founder and CEO Jane Rosenthal, uniting Google's Chief Marketing Officer Lorraine Twohill with Google VP and Founder of the Google Creative Lab Andy Berndt, to discuss how Google has harnessed the power of storytelling to connect with users and audiences throughout the years.

Aryeh Bourkoff, Founder & CEO of LionTree, in conversation with NBC News Senior Business Corres

LINK:	https://www.tribecafilm.com/press-center/festival/press-releases/tribe...
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