YouGov research shows how ITV's Mental Health Awareness week coverage resonates with viewers
Research conducted on ITV's addressing of mental health topics over Mental Health Awareness Week and beyond has shown one quarter of ITV Daytime and ITV Regional News viewers agree that coverage on ITV changes the way they see mental health. One fifth of viewers feel more able to look after their mental health thanks to stories about it on ITV.
ITV's Daytime shows - Good Morning Britain, Lorraine, This Morning and Loose Women, alongside ITV Regional News, reach 18.2 million viewers each week.
The research, carried out by YouGov on behalf of ITV, showed over a third of viewers of ITV Daytime and Regional News had seen coverage of mental health issues on the shows. Over a quarter were more aware of how mental health challenges affect people as a result of seeing the coverage, and over one in 10 were more likely to open up about their mental health, and nearly one in 10 have had a conversation with friends and family about their mental wellbeing, as a result of seeing mental health coverage on ITV.
Programmes during Mental Health Awareness Week, which ran 10th-16th May, carried a particular focus on mental health with Good Morning Britain featuring campaigner Alastair Campbell as a guest presenter and Scarlett Moffatt talking about her mental health on Lorraine, alongside a feature for their HEADucation campaign with Government Ambassador for Youth Mental Health, Dr Alex George. As well as a mental health-focused This Morning phone-in and feature championing the benefits of the outdoors, plus a special Loose Men' edition of Loose Women.
ITV Regional News covered a range of subjects from ITV News Granada who are investigating the lack of mental health beds available in the North West, to ITV News Central who producing a powerful three part series on mens mental health, speaking to those whod considered suicide and looking at the different types of help available.
ITV has made better mental and physical health its social cause, a major part of its social purpose of shaping culture for good, with campaigns including Britain Get Talking and a partnership between ITV2 and CALM. The latest activity for the landmark mental wellbeing campaign Britain Get Talking has encouraged 3.5 million people to take action, through having a conversation or a better quality of conversation. The campaign, which was launched by Ant and Dec in a stunt in Ant and Dec's Saturday Night Takeaway, encouraged audiences to think about the quality of conversation they were having, with the message The better we talk, the better we feel'.
Susie Braun, Head of Strategy and Communications, Social Purpose at ITV said, In a year when so many people are struggling, making the most of Mental Health Awareness Week to tell people's stories was really important. It's inspiring to see that coverage on Daytime and Regional News can have such a palpable impact on viewers in how they think about their own and others' mental wellbeing.
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1008 adults. Fieldwork was undertaken between 28th April - 1st May 2021. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 16+). ITV Daytime and Regional News viewers in the last month sample size was 358
In general:
20% of ITV Daytime and Regional News viewers feel more able to look after their mental health thanks to stories about it on ITV
25% of ITV Daytime and Regional News viewers agree coverage on ITV changes the way I see mental health
Following the Mental Health Awareness Week coverage specifically, viewers of ITV Daytime and Regional News said:
Over 1 in 3 have seen support for mental health issues and Britain Get Talking across Daytime and Regional News (just under 1 in 4 for Regional News alone)
46% feel more positive about ITV knowing that it supports mental health issues
27% are more aware of how mental health challenges affect people as a result of seeing mental health coverage on ITV
14% are more likely to open up about their mental health
9% have had a conversation with friends and family about their mental wellbeing as a result of seeing mental health coverage on ITV
63% of Daytime and Regional News viewers think its important ITV covers mental health and wellbeing stories
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Set up your own private remote collaboration infrastructure
SoundBridge have recently put together a tutorial video that provides users with a step-by-step ...
20/08/2026
New V-Control Pro features restore basic functionality
Neyrinck's V-Control software has long been keeping older Avid control surfaces compatible with n...
20/08/2026
TV, BritBox and Mammoth Screen have announced that filming is now underway on th...
20/08/2026
Thursday 20 August 2026
Nina Sosanya, Rizzle Kicks, Roman Kemp and Paul Whiteho...
20/08/2026
Wuppertal August 20, 2026
Transformation Church Elevates Production Communicat...
20/08/2026
The music between the notes Coming together In the middle of 2026, as conversations around artificial intelligence continue to raise questions about how musi...
20/08/2026
Arvato Systems Brings Together Digital Transformation Leaders in the Manufacturi...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
Company launch with stereo-imaging tool
Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...
18/08/2026
Control software now available for older interfaces
Focusrite have just announced the launch of an update that extends Control 2 software support for their ...
18/08/2026
Tuesday 18 August 2026
Sky Sports and The Fast and the Curious announce new partnership
Sky Sports and The Fast and the Curious have announced a new long-term...
18/08/2026
Wuppertal August 18, 2026
Riedel Brings Professional Live Production Into the Classrooms of ECURiedel Communications today announced that Edith Cowan Universi...
18/08/2026
Apple today announced changes to its business terms for apps in the European Uni...
18/08/2026
THE HEALY RAES: BLOOD, SWEAT & TEARS AIRS WEDNESDAY AUGUST 19 ON RT ONE AT 9:35PM
A new documentary The Healy-Raes: Blood, Sweat & Tears airs on RT One and ...
18/08/2026
Stunning Irish performances at European Athletics and Swimming Championships rea...
18/08/2026
The two-part series begins Sunday 23 August at 6.30pm on RT One and RT Player
...
17/08/2026
New MIDI processor & macro controller revealed
SHIK have announced that they have opened pre-orders for the S32, a standalone MIDI processor and macro contr...
17/08/2026
Cover extended on innovative motorised pot system
Melbourne Instruments have just revealed that the innovative motorised pot system used in their synths and...
17/08/2026
Latest firmware version now available
1010music have just released a free firmware update that brings some nice new features to their renowned Bluebox digit...
17/08/2026
Rohde & Schwarz showcases integrated defense and test solutions at DALO Industry...
17/08/2026
Calrec's ImPulseV Virtualised Audio Mixing Engine joins NEP Platform, the industry's largest ecosystem of trusted production software, bringing scalable...
17/08/2026
Visitors to IBC 2026 will see how FilmLight is reshaping the modern post pipelin...
17/08/2026
Visitors to Stand 1.C41 can explore innovations in areas such as addressable advertising, hybrid distribution, managed services and operational simplification.
...
16/08/2026
Virtual drummer joins line-up
The latest release from Gospel Musicians adds a virtual drummer to the company's line-up, combining a pair of meticulously...
15/08/2026
In-ear monitoring line-up gains new universal models
In-ear monitoring experts JH Audio have just announced a significant expansion of their Universal-Fit r...
14/08/2026
Latest instalment delivers disco-inspired grooves
The latest addition to UJAM's virtual drum line-up has been designed with contemporary pop, disco, dan...
14/08/2026
Elite range gains giant 24-inch powered sub
The latest expansion of Yorkville's Elite range introduces what the company say is the world's first act...
14/08/2026
Friday 14 August 2026
Breaking news! Sky releases trailer for The Paper, return...
14/08/2026
It's been one year since our client, Cotswolds Designer Outlet, opened its doors and we've loved seeing the scheme come to life. Together, we've hel...
13/08/2026
Company preview bio-interactive' synthesizer
VAEMI have announced the upcoming launch of a new standalone bio-interactive' generative synthesizer....
13/08/2026
Plug-in host gains new Slot Scenes feature
Ravine DSP have recently updated their innovative plug-in host, kitting it out with a new feature that brings yet...
13/08/2026
New U and U&W Documentary Features Kathleen Richards, One of the Last Surviving Witnesses to Fred and Rose West
Kathleen is Reunited with Childhood Friend and ...
13/08/2026
Thursday 13 August 2026
Official trailer released for the return of Tea with Ju...
13/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
13/08/2026
Wenvoe serves over 1 million people across South Wales
13 August 2026, Winchester, UK - Vale of Glamorgan MP, Kanishka Narayan, has praised the engineering exp...
13/08/2026
RT 's Miriam O'Callaghan welcomed a range of specially invited guests to the National Concert Hall last week for a unique event to mark a new season wit...
13/08/2026
August 13 2026, 06:00 (PDT) Seattle Seahawks Become First Team to Bring Dolby O...
12/08/2026
Enhanced DAW & plug-in control for the UC1, UF8 and UF1
The software that powers SSL's range of control surfaces has just received a major update that d...
12/08/2026
In-line preamp features one-knob EQ
In addition to their range of in-line preamps, Triton Audio recently managed to squeeze a compressor into an enclosure t...
12/08/2026
Captures system audio with or without a DAW
Depending on your setup, capturing system audio in a DAW can be a tedious process, so much so that Arvital Audio...
YouGov research shows how ITV's Mental Health Awareness week coverage resonates with viewers
