YouGov research shows how ITV's Mental Health Awareness week coverage resonates with viewers
Research conducted on ITV's addressing of mental health topics over Mental Health Awareness Week and beyond has shown one quarter of ITV Daytime and ITV Regional News viewers agree that coverage on ITV changes the way they see mental health. One fifth of viewers feel more able to look after their mental health thanks to stories about it on ITV.
ITV's Daytime shows - Good Morning Britain, Lorraine, This Morning and Loose Women, alongside ITV Regional News, reach 18.2 million viewers each week.
The research, carried out by YouGov on behalf of ITV, showed over a third of viewers of ITV Daytime and Regional News had seen coverage of mental health issues on the shows. Over a quarter were more aware of how mental health challenges affect people as a result of seeing the coverage, and over one in 10 were more likely to open up about their mental health, and nearly one in 10 have had a conversation with friends and family about their mental wellbeing, as a result of seeing mental health coverage on ITV.
Programmes during Mental Health Awareness Week, which ran 10th-16th May, carried a particular focus on mental health with Good Morning Britain featuring campaigner Alastair Campbell as a guest presenter and Scarlett Moffatt talking about her mental health on Lorraine, alongside a feature for their HEADucation campaign with Government Ambassador for Youth Mental Health, Dr Alex George. As well as a mental health-focused This Morning phone-in and feature championing the benefits of the outdoors, plus a special Loose Men' edition of Loose Women.
ITV Regional News covered a range of subjects from ITV News Granada who are investigating the lack of mental health beds available in the North West, to ITV News Central who producing a powerful three part series on mens mental health, speaking to those whod considered suicide and looking at the different types of help available.
ITV has made better mental and physical health its social cause, a major part of its social purpose of shaping culture for good, with campaigns including Britain Get Talking and a partnership between ITV2 and CALM. The latest activity for the landmark mental wellbeing campaign Britain Get Talking has encouraged 3.5 million people to take action, through having a conversation or a better quality of conversation. The campaign, which was launched by Ant and Dec in a stunt in Ant and Dec's Saturday Night Takeaway, encouraged audiences to think about the quality of conversation they were having, with the message The better we talk, the better we feel'.
Susie Braun, Head of Strategy and Communications, Social Purpose at ITV said, In a year when so many people are struggling, making the most of Mental Health Awareness Week to tell people's stories was really important. It's inspiring to see that coverage on Daytime and Regional News can have such a palpable impact on viewers in how they think about their own and others' mental wellbeing.
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1008 adults. Fieldwork was undertaken between 28th April - 1st May 2021. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 16+). ITV Daytime and Regional News viewers in the last month sample size was 358
In general:
20% of ITV Daytime and Regional News viewers feel more able to look after their mental health thanks to stories about it on ITV
25% of ITV Daytime and Regional News viewers agree coverage on ITV changes the way I see mental health
Following the Mental Health Awareness Week coverage specifically, viewers of ITV Daytime and Regional News said:
Over 1 in 3 have seen support for mental health issues and Britain Get Talking across Daytime and Regional News (just under 1 in 4 for Regional News alone)
46% feel more positive about ITV knowing that it supports mental health issues
27% are more aware of how mental health challenges affect people as a result of seeing mental health coverage on ITV
14% are more likely to open up about their mental health
9% have had a conversation with friends and family about their mental wellbeing as a result of seeing mental health coverage on ITV
63% of Daytime and Regional News viewers think its important ITV covers mental health and wellbeing stories
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
10/09/2026
Editing, restoration & mastering suite upgraded Acon Digital Acoustica 8 audio editing restoration mastering software.
Acon Digital have just launched the la...
10/09/2026
Classic synths & drum machines available to play
Based in Reading, UK, Readipop are a music and arts charity with a long track record of innovative, partici...
10/09/2026
Popular model updated & new addition introduced
With many of the models in Neumann's KH family now boasting onboard DSP and support for the company'...
10/09/2026
Improved desktop interface announced
The latest iteration of Arturia's flagship desktop audio interface has just arrived, introducing improved preamps, ...
10/09/2026
Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions ...
10/09/2026
The beloved duo are back with big challenges and even bigger laughs as they discover if you're ever truly too old to try something new.
Previous praise for...
10/09/2026
Thursday 10 September 2026
Sky News Defence Insider app launches as new researc...
10/09/2026
Thursday 10 September 2026
Award-winning network Sky Mobile to offer Apple iPho...
10/09/2026
Thursday 10 September 2026
Sky unveils gripping teaser for The Good Daughter, coming this NovemberTurn on cookies to view this content. Go to Privacy options a...
10/09/2026
Harmonic Leads the New Era of Broadband Connectivity at SCTE TechExpo 2026 Showcase Spotlights Include:
New cOS SensAI intelligence fabric unleashing data-pow...
10/09/2026
RT to Broadcast Amgen Irish Open free-to-air
New multi-year agreement will see RT continue to bring the Amgen Irish Open to Irish audiences
Ryder Cup hig...
10/09/2026
More than 30 women report allegations of sexual harassment, misogyny and bullying within National Ambulance Service
Tonight on RT Prime Time, 9:35pm, RT One ...
10/09/2026
Series 3 of Nero's Class begins Friday 11 September on RT Listen
The third...
09/09/2026
New parts aimed at hip-hop and pop productions
The latest update to Celemony's innovative virtual session musician expands the collection of built-in in...
09/09/2026
Save up to 40% until 21 September 2026
Sonarworks are currently running their Autumn Sale, with discounts of up to 40% currently available across their rang...
09/09/2026
Upcoming title officially launches in September 2026
Bjooks' celebrations for this year's 909 Day will be welcome news amongst drum machine lovers, ...
09/09/2026
Chennai/Luxembourg, 9 September 2026 - SES, a leading space solutions company, today announced the inauguration of its new office in Chennai, India, marking a s...
09/09/2026
September 9 2026, 22:35 (PDT) Cinema Sunshine Becomes Japan's First Exhibit...
09/09/2026
Wednesday 9 September 2026
Tom Daley adds final stitch to giant Baa-Ewe' t...
09/09/2026
Red Seat Ventures Integrates Barometer into Speakeasy to Maximize Podcast Revenu...
09/09/2026
Baselight-powered color comes natively to Media Composer, connecting creative de...
09/09/2026
RT brings three packed days of live radio, entertainment, news, weather and fun
Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
September 08, 2026 NORTHRIDGE, Calif. - Soundcraft today announced the launch of its Signature Plus Series Analog Connected Mixing Consoles. As the next genera...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
08/09/2026
BERLIN, September 8, 2026 - J nger Audio will introduce a major expansion of its flexAI audio processing platform at IBC 2026. The flexAI system adds autonomous...
08/09/2026
New Vendor-Agnostic Broadband Intelligence Fabric Reduces Operational Complexity and Improves Service Quality for Broadband Service Providers SAN JOSE, Calif. -...
08/09/2026
Arvato Systems Brings TI Expertise to the Stage
Panels, workshops, and real-world examples at the TI-SUMMIT 2026
Arvato Systems, a partner of the TI-SUMMIT 2...
08/09/2026
On October 1, Apple Arcade is rolling out a lineup of fun new games for players ...
07/09/2026
Two new full-range, flat-response cabinets introduced
HeadRush have recently introduced a pair of new full-range, flat-response cabinets designed for player...
07/09/2026
Answering questions about AI in game audio
GameSoundCon, the largest professional conference for video game music and sound design, have announced that they...
07/09/2026
New directional headset mic on show at IBC
Just ahead of this week's IBC show, DPA have announced the launch of a new directional headset that's bee...
07/09/2026
We are not building systems to replace human decision-making; we are building systems that execute our decisions at machine speed. The media companies that win ...
07/09/2026
Every day, we rely on products to work safely, from the power bank in your bag to the solar panels on rooftops. Behind that trust is a process called conformity...
07/09/2026
Monday 7 September 2026
Freddie Meredith joins cast of SNL UK ahead of start of Season 2
Freddie Meredith Images
ZIP (3MB)
Saturday Night Live UK announces ...
07/09/2026
Monday 7 September 2026
Sky and NFTS team up to launch new routes into screen careers
Sky has today announced a new apprenticeship programme, with application...
07/09/2026
Monday 7 September 2026
Sky Sports announces most comprehensive NFL coverage to...
07/09/2026
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's first demonstration of Serial Audio Definition Model (S-ADM) in a cloud-based produ...
07/09/2026
dB Broadcast will showcase APIS Hive, its software platform for designing, deploying and managing modern broadcast infrastructures, at IBC 2026.
Developed from...
07/09/2026
552,000 streams on RT Player
The historic fight, which saw Katie Taylor become...
06/09/2026
Recreates Rolands TB-303 & MC-202
BS-203 MacroAcidizer is the first virtual instrument from Born Second, and it offers a recreation of two Roland classics -...
YouGov research shows how ITV's Mental Health Awareness week coverage resonates with viewers
