Over 0 Powersoft K0 amplifiers and M-Force powered subwoofers drive audio for Super Bowl 50 Halftime Show
17/02/2016
The Super Bowl 50 halftime show featured over 120 Powersoft K10 amplifiers
Powersoft, a world-leading manufacturer of professional power amplifiers, delivered pristine and reliable audio to a crowd of 71,088 gathered for Super Bowl 50 at Levi's Stadium last week, with over 120 of its K10 high-performance power amplifiers and eight custom subwoofers featuring Powersoft M-System drivers. The pre-game and halftime entertainment portions of the event - powered solely by Powersoft amplifiers - featured energetic performances by Lady Gaga, Coldplay, Beyonc and Bruno Mars, and reached no less than 111.9 million viewers worldwide.
Elite audio services supplier, ATK Audiotek, provided system integration and audio services for the landmark event, creating an agile audio solution that consisted of 18 mobile speaker carts - each equipped with JBL VT4889 line array elements, JBL VT4880A subwoofers and Powersoft K10 amplifiers. The speaker carts were rolled onto the field for the pre-game, halftime and post-game portions of the event.
Pre-game programming included performances of The Star-Spangled Banner, America the Beautiful and the Walter Payton award presentation; the much anticipated halftime segment included electrifying performances by Coldplay, Beyonc and Bruno Mars; the post-game programming featured the presentation of the Vince Lombardi trophy and Most Valuable Player award.
Halftime show set up during Super Bowl 50
Coming Through in the Clutch
For the halftime performances, ATK Audioteks team had just six minutes to roll out and set up the entire audio system, with the stage itself consisting of 28 individual pieces in addition to the loudspeaker carts that had to be rolled into position on the perimeter of the field. For the duration of the entertainment programming, the Powersoft amplifiers - drawing power exclusively from generators - performed flawlessly, enabling an energetic and memorable experience for fans in the stadium and television audiences at home.
During the event planning processes, efficiency and footprint were key concerns, as Kirk Powell, Systems Designer of ATK Audiotek explains: For events of this size, there is enormous power usage so efficiency is absolutely key. The Powersoft K10s minimise our power draw and provide maximum output efficiency, he says. The small size of the amplifiers also significantly reduces truck weight and transportation expenses. We had five packed semi tractor trailers carting gear up to the stadium, and every bit of space counted, he adds.
The existing stadium PA system was augmented with additional low-end reinforcement for mid-game music bumpers, referee announcements, and announcer calls
The compactness of the Powersoft amplifiers - which occupy approximately one third the space of conventional amplifiers - helped enable a smooth transition during set up from game time to halftime. They were able to set up and tear down the K10s really fast - and there was absolutely no shortage of power in the stadium, says Entertainment FOH engineer Toby Francis. Francis was impressed with the sound and performance of the K10s, in what was one of the most energetic halftime performances in history: The K10s really held it all together, said Francis. The low end was tight as it could be, and the overall response was really good for a stadium like this.
James Berry, monitor engineer for Beyonc , was also pleased with what he heard: The wedges sound incredible on the Powersoft, he states. The amplifier can make or break the sound of a speaker, and these amps sound really great. Plus it was amazing how fast they were able to set up and tear down the system.
The entire audio during the entertainment portion of Super Bowl 50 was powered by Powersoft amplifiers
M-Force Tackles the Low-End
In addition to the full service sound system ATK provided for the entertainment elements, the existing stadium PA system was augmented with additional low-end reinforcement for mid-game music bumpers, referee announcements, and announcer calls. When the speakers were not out there and we were in game mode, they wanted subwoofers to make gametime more exciting - so we had eight locations of Powersoft subs set up permanently against the audience wall on the field, explains Pat Baltzell, Sound Designer and FOH mix engineer for ATK Audiotek. These helped us get an extra half-octave of audio, reaching the super-low frequencies, between 25 and 35 Hz. By using the M-Force loaded cabinets with 30 cones, the ATK team was able to leverage roughly three times the power of conventional drivers, the subwoofer count on the field from 24 to eight.
The M-Force powered subwoofers were positioned against the audience wall on the field, four on each side, in evenly spaced intervals. Each cabinet, measuring approximately 3.5' x 4.5 x 3.5', was powered by a single Powersoft K10 amplifier. The M-force and K10 combination delivered exactly the low end we were looking for, perfectly complementing the house PA, Powell says.
Beyonc performs at the halftime show, Super Bowl 50
Championship-Grade Power
To pull off an event like Super Bowl 50, which has incredibly sophisticated power requirements, efficiency is the name of the game. They have to bring in so much extra power for these entertainment elements - including the lighting and the sound, explains Baltzell. They asked us to be as efficient as we can, and in terms of a watt in and a watt out, Powersoft is the most efficient amplifier in the world. By using Powersoft, we are able to substantially reduce our power consumption and create big savings; truckloads are smaller, cartage is easier and of course the overall power draw is smaller. All of these efficiency elements come in
LINK: | http://www.live-production.tv/news/shows/over-120-powersoft-k10-amplif... |
See more stories from liveproduction |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
Comcast Makes $1M Commitment to Military-Serving Nonprofits
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
FCC Unveils Agenda for May Open Meeting
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
Enhancements Made to Key 5G Convergence Standards
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio Brie Clayton May 3, 2024 0 Comments Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions. ...
03/05/2024
Sudan: New WhatsApp Course Equips Journalists to Report on Conflict Related Sexual Violence
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
Slow Explores an Unusual Relationship With Sincere Romance
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
Be Honest With Your Art': Danny Ocean Reflects on Sudden Stardom and His Deeply Personal New Album
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify and ELLE Collaborate in Celebration of Emerging Women in Music
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
La Msica Mexicana no es solamente un fenmeno en Mxico y Estados Unidos, tambin en toda Amrica Latina
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
Msica Mexicana Isn't Just a Phenomenon in Mexico and the U.S.-It's Taking Over Latin America.
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
Fubo Loses Subs in Q1 But Exceeds Guidance and Reduces Losses
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Only 3 Weeks Left To Enter The Creative Industries Most Award Brie Clayton May 3, 2024 0 Comments Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear Brie Clayton May 3, 2024 0 Comments By 2032, the esports market is expec...
03/05/2024
The Business of TV News: Shannon Bream Singles Out Key Issue in 2024 Election
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
ABC News Anchor Martha Raddatz Says Local News Is Everything'
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Paramount Stock Jumps on Report of $26 Billion Bid From Sony Pictures and Apollo Global
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS Shares 2024-2025 Schedule
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Fubo Continues To Reduce Red Ink Despite Losing 110,000 Subs in Q1
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart Ready to Release 4K Hybrid Streaming/Smart Speaker
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Limecraft updates content delivery platform
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security By Matthew Corrigan Published: May 3, 2024 Enha...
03/05/2024
Sony and Apollo submit $26 billion bid for Paramount Global
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company By Jenny Priestley Published: M...
03/05/2024
Global Academy launches Manchester media school
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
New Lightbridge C-Move Core
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
KPBS Modernizes Infrastructure With Major AES67 Control R...
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
SmallHD Free PageOS 6 Update Adds Powerful New Capabiliti...
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD Launches Quantum 32 Quantum Dot OLED HDR Referenc...
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
How WePlay Studios is Transforming the Future of Live Eve...
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagis Latest FAST Report Unveils the Rise of a Diverse G...
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
WDR Filmhaus to Implement Riedel Infrastructure
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
TF1 Chooses Broadpeak to Power Targeted Advertising for N...
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Limecraft Announces New Platform Update and Preview of MI...
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Prism Sound Announces Partners For 8 Hours At Rockfield 2...
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor brings excellence in contribution streaming to MP...
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Reports 10 Percent Revenue Growth in EMEA Region
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Introduces Field-Upgradable Motorisation Kit for...
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
LiveU Showcases Story-Centric Workflows and the LiveU Eco...
Visit LiveU at Stand D30 With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content appoints Koldo Unanue as new CEO to boost t...
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Fubo, Dish, DirecTV & Others Urge Congress to Probe New Sports Streaming JV
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
Brightcove Integrates AWS-Powered Generative AI Solution
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
CBS Claims 16th Straight Prime Time Viewing Title
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
Survey: U.S. Business and Consumers Plan to Increase Tech Spending
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony, Apollo Make $26B Bid for Paramount
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media Grow Executive Team
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
WRAL-TV Brain Game Producer Randy Mews Wraps Season Taping Before Retirement
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1 Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo Launches FAST Channels With Curiosity (NewFronts)
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....