Blackmagic Cinema Camera and DaVinci Resolve Used for FOX Sports Debut Commercial

Blackmagic Cinema Camera and DaVinci Resolve Used for FOX Sports 1 Debut Commercial Fremont, CA - August 26, 2013 - Blackmagic Design today announced that Blackmagic Cinema Camera and DaVinci Resolve were used to complete FOX Sports 1's premier commercial Happy Days Are Here Again.

Launched on August 17, 2013, FOX Sports 1 is America's new sports network that includes NASCAR, UFC, college football, college basketball and soccer coverage, along with studio shows, such as FOX Football Daily and FOX Sports LIVE.

Directed by HSI Productions' Joseph Kahn, the commercial called for aerial shots of a NASCAR race, and HSI Productions turned to Mi6 Films, an aerial photography and video company based in Southern California. Because the NASCAR shoot took place at Charlotte Motor Speedway in Charlotte, N.C., Mi6 Films partnered with Beaufort, S.C. based wollwerthfilms to achieve the aerial shots.

Wollwerthfilms specializes in aerial cinematography and provided a high tech RC aerial cinematography rig equipped with a Blackmagic Cinema Camera in order to help capture the intensity of a 200 mph NASCAR race during the first day of shooting at Charlotte Motor Speedway.

The director, Joseph Kahn, was looking for a really dramatic wipe reveal of the stadium and motor speedway with fans cheering and waving, said Stephen Wollwerth, owner wollwerthfilms. We were also able to capture a long straight high speed shot where we cleared the fence and dropped down to just over the track level as cars were passing underneath.

In order to achieve these shots, Stephen mounted a Blackmagic Cinema Camera on a 3X Pro v3 gimbal from PhotoShip One, which was then mounted on an aerial cinematography rig Stephen built himself. A Blackmagic Design Mini Converter SDI to Analog was also mounted on the helicopter to convert the video feed to analog and send it downlink from the helicopter wirelessly for ground viewing.

We needed really high video quality to match the other high end cameras that were used for shooting, and the Blackmagic Cinema Camera fit right in, said Stephen. The footage was shot in 2.5K CinemaDNG RAW format for optimum image quality, and the 13 stops of dynamic range really gave us the latitude we needed. Even DIT Jeremy Ball commented that the latitude of the footage was amazing.

Colorist, DIT, Post Supervisor and Owner of A GRADE, a Charlotte, N.C. based post production facility, Jeremy and Bryan Scibelli, of production and post facility Cinemanix, were the DITs for the Charlotte location and used Blackmagic Design's DaVinci Resolve color corrector for setting up look up tables, data management, transcoding and rendering out on set dailies.

We had a mix of Resolve and Resolve Lite, and we couldn't have asked for a better organizational tool. Resolve's ability to add in different types of metadata carried through the post process was invaluable, especially with the multi camera, multi location and multi day shoot, said Jeremy. Resolve is affordable, fast and powerful, and provided us with a seamless process when it came to handling the multitudes of footage from a range of cameras. It's pretty much the only tool out there that handles virtually any type footage. We were there on the first day of shooting, and Resolve set the standard for the entire shoot's dailies process.

Press Photography Product photos of all Blackmagic Design products are available at www.blackmagicdesign.com/press/images.

About Blackmagic Design Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check www.blackmagicdesign.com.

LINK:	http://www.blackmagicdesign.com/press/pressdetails?releaseID=43514...
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