TikTok and Panini Launch Digital Collectible Card Experience for FIFA World Cup 2026

TikTok and Panini have announced a partnership to bring a digital collectible card experience to TikTok's FIFA World Cup Fan Experience Hub. The collection is available now to fans worldwide. Fans can access it by searching World Cup on TikTok, tapping Visit FIFA World Cup Hub, then selecting Play Now.

Panini has shaped soccer collecting culture for generations, and this partnership brings that tradition to a social platform for the first time, says Rollo Goldstaub, Global Head of Sport, TikTok. Together, we're giving fans something they already love, collecting and supporting their teams, and making it feel native to TikTok by creating moments that deepen connection and drive fandom.

At Panini, the collector's experience is at the heart of everything we do. We are constantly evolving to make it more engaging, diverse, and in step with the way fans connect with football today. This collaboration with TikTok allows us to expand that experience into a new social dimension, while also offering football fans a fresh and immersive way to live and express their passion for the game, says Elisabetta Mussini, Licensing and Partnerships Director, Panini Group.

The collection features 144 cards across all 48 competing nations, with three card types per country: a Country Emblem representing each nation's badge, a Star Player card featuring a standout athlete, and an Icon Card featuring a legendary figure from each nation's football history. Fans unlock cards by completing daily tasks including following accounts or commenting on posts, with new activities rolling out throughout the tournament. Wild cards can be earned through specific milestones, and duplicate cards can be traded.

LINK:	https://www.sportsvideo.org/2026/06/15/tiktok-and-panini-launch-digita...
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