Ahead of next weeks Rise Awards, Danielle Harper looks at how creating a fair and welcoming space for women within every business unit will ensure the broadcast sector continues to thrive
By Contributor
Published: November 2, 2023 Updated: November 7, 2023
Ahead of next week's Rise Awards, Danielle Harper looks at how creating a fair and welcoming space for women within every business unit will ensure the broadcast sector continues to thrive
target=_blank title=Share on LinkedIn class=share-linkedin>
Inspiration and aspiration play a key role in shaping self-belief and influencing the trajectory of women's careers. The phrase if you can see it, you can be it encapsulates the idea that having visible role models and examples of success, empowers us all.
At next week's Rise Awards, we will celebrate women from every department across our industry and champion the contributions they bring.
Diverse teams aren't just nice to have'. A recent report from Caretta Research and Rise, entitled The Business of Diversity, highlighted that; Vendors which are more diverse, report higher revenue-per-employee than those that are less diverse. Diversity, equity, and inclusion need to be a priority within all broadcast sector professions and every organisational function. Role models demonstrate that success is attainable, and this encourages women from outside the sector to consider their transferable skills in areas such as operations, marketing, and sales.
Diverse perspectives When more women enter an industry, they bring their unique perspectives and experiences, which can lead to more well-rounded and innovative technical solutions. But visible role models are also needed across other business units. There is no question that technical roles are essential for any organisation in the broadcast sector. Engineers, designers, and developers work with the raw ingredients that solve numerous workflow challenges. But creating great technical recipes is just the start. If you're only talking to a customer about product features, it's akin to explaining nutritional value and nothing else. So, while the technical team are busy in the kitchen, it's the sales and marketing teams that handle front-of-house. They work together to create an atmosphere, to ensure that the style of venue aligns with what's being served and that the service exactly matches the customer profile. They get people to the table. Operations set the tone for the experience and ensure everything runs seamlessly, they manage risk, and deliver higher customer satisfaction.
The most effective teams work symbiotically, creating a strategic feedback loop which informs the long-term roadmap. All this requires knowing the customer and the solution, inside and out. Sales and marketing teams need to be resilient problem solvers who keep asking difficult questions. They balance all technical detail, against economic requirements, role profiles, and industry trends. Then they explore different tactics to attract, engage, and convert prospects, fine-tuning on an ongoing basis. Operations bring significant value by ensuring efficient and effective processes, they optimise resource management and productivity, streamline quality control, and enhance overall customer engagement. This all helps broadcast organisations adapt to change and make data-driven decisions. Ultimately, this combination contributes to a company's long-term success and competitiveness.
Breaking stereotypes
Broadcast professionals, irrespective of gender, play a crucial role in shaping and promoting brands, identifying customers, understanding solutions, and managing processes to drive revenue growth. But often men in broadcast sales, marketing, and operations are perceived as being more technically minded, regardless of their background. This needs to change. The value of a role should be based on the knowledge and skills an individual brings, not gender associations. So, we need to work together to challenge assumptions in the industry. Men are often associated with qualities like analytical thinking, problem-solving, and technical expertise, while women are more often associated with soft skills. These stereotypes can lead to the perception that men are more technically minded, even when an individual does not conform to these generalisations.
That said, soft skills are also crucial for organisational success. Communication, teamwork, problem-solving, adaptability, and empathy are essential for building relationships, resolving internal conflicts, and navigating customer perspectives. Having a mix of different people is not only a matter of social responsibility and ethical values, but also a strategic advantage that can lead to better decision-making, innovation, and a stronger company reputation. To bring widespread change to the broadcast sector, we need diversity of thought and approach. By creating a fair and welcoming space for women within every business unit, we can attract more female talent and ensure the broadcast sector thrives.
Rise is free to join and open to all, and you can find more information at https://risewib.com/
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
Ahead of next weeks Rise Awards, Danielle Harper looks at how creating a fair and welcoming space for women within every business unit will ensure the broadcast sector continues to thrive
