Sony Pixel Power calrec Sony

MZ Studio delivers vivo X9 commercial with DaVinci Resolve Studio

13/04/2017

--

Blackmagic Design today announced that Shanghai based MZ Studio graded Chinese smartphone maker vivo's X9 commercial, starring Taiwanese icon Eddie Peng Yu-yen, with DaVinci Resolve Studio and DaVinci Resolve Advanced Panel. In this vivo commercial, Peng takes selfies in different scenes, including running in the morning, filming on location and a party at night, to highlight the smartphone's powerful photography features.

The director had different requirements for these scenes. He asked the running in the morning scene have a cool tone that a typical morning in Shanghai would have, the filming location be warm and loving and the night party be colorful, said Chen Zheng, the colorist for this commercial. For all the scenes, it must look pristine and the skin tone must be natural.

Taking the morning scene for example, Chen explained how he used DaVinci Resolve Studio to turn the desaturated original camera RAW footage to the image the director asked for. For primary grading, I tried to get the colors back to the footage and from there turned the overall tone towards blue a little bit to create the feeling of a cool morning. With the Offset feature in Resolve's Color Wheels, I was able to make a blue biased look while making sure the image was very clean.

He continued: For a natural skin tone, I needed to get up the brightness of the skin. The YRGB Lift/Gamma/Gain in Color Wheels allowed me to adjust the luminance channel independently, so all I had to do was make a key on the skin and increase the Y value of Gain or Gamma, and then I got a very natural skin tone.

There are a lot of people in the night party scene. To make Peng stand out, Chen isolated people that needed to be less focus-stealing with Power Windows and desaturated or darkened these isolated regions. Since there are camera movements, the Power Windows had to be tracked to the isolated objects. Resolve's Power Windows and tracking are powerful tools. It can quickly and accurately track these windows, especially the 3D tracking added since Resolve 12, which dramatically improves the efficiency, he said.

The night party is at the Bund, with neon lights shining with the beautiful colors across the Huangpu River. Chen adjusted the saturation of the color with the sat vs sat curve in Resolve. He explained: Red and blue are two colors that could easily get clipped when you try to increase the saturation while colors like yellow might still not get to the point you want if you use some regular grading tools. Fortunately, the sat vs sat curve in Resolve allowed me to make all colors look vibrant without blowing up red and blue.

The selfie footage in the screen of the smartphone was actually shot separately in front of a green screen and then composited into the smartphone screen. Before passing the shots to the compositor, I had to make sure the color of these green screen shots matched that of the shots outside the phone screen. Resolve's built in compositing features enabled me to put the shots inside and outside the phone screen together with ease, so I would know if the colors matched or not.

Chen also noted that Resolve's Gallery and Versioning are great when he tried to help the director confirm a look for a shot. For example, the director wanted a warm and loving look for the filming location scene and I had to try different warm tones until he was satisfied, he said. When setting the tone, I could save many grades with different tones in Gallery, and quickly switched between them for the director to review, simply by clicking a button on the DaVinci Resolve Advanced Panel. Also, Versioning allowed me to create and manage many versions on the timeline for shots that needed different looks without the need to apply the grade saved in Gallery every time a version was exported.

Resolve is easy to use and enables me to get results I want just with a few quick steps, so I can focus myself on creativity, he concluded.

Watch commercial here:

-- var ytadplayer;function onYouTubePlayerAPIReady(){/* wait */}function loadytadPlayer(){ytadplayer=new YT.Player(zytadplayer,{height:390,640,videoId:pn87OTBQeCg,playerVars:{autoplay:1,controls:0,disablekb:1,fs:0,rel:0,showinfo:0,modestbranding:1},events:{onReady: ytadonPlayerReady,onStateChange: ytadonPlayerStateChange}});} function ytadonPlayerReady;$(#playerWrapper).append(Your video will begin shortly. Please enjoy this video from our sponsor. Learn More.

);$(#playerVideoWrapper).css({position:relative,width:640px,height:390px,margin:0 auto});var h=$(#playerVideoWrapper).height();var w=$(#zytadplayer).width();$(#playerVideoWrapper).append(

);} function ytadonPlayerStateChange(event){if(event.data===0){skipAdPlayVideo();}} function ytadcheckForSkip(){var curT=ytadplayer.getCurrentTime();if(curT>10){if($(#playerNoticeSkip).lengthSkip ad.);}}else{setTimeout;}} function skipAdPlayVideo(){$(#playerNotice).remove();$(#zytadplayer).remove();var str=;$(#playerWrapper).html(decodeURIComponent(str.replace(/\ /g, %20)));}

# # #

About Blackmagic Design

Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic De
LINK: https://news.creativecow.net/story/888034...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

12/02/2026

Spectrum News Acquires New England Cable News

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Vizrt Unveils Campus Stadium Production Bundles

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Hulu + Live TV Adds Fubo Sports Network to Channel Line-up

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

FCC To Hold Open Commission Meeting on Feb. 18

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Ralph M. Oakley to Receive NAB's Chuck Sherman TV Leadership Award

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

February 11, 2026

TIME100 Health list features Scripps Research Professor Darrell Irvine Irvine is recognized for his work in empowering the immune system to fight disease, which...

11/02/2026

FYI: Phone Support Maintenance

FYI: Phone Support Maintenance One thing we pride ourselves on here at Utah Scientific is our 24-hour support included with our signature 10-year hardware warra...

11/02/2026

Bitmovin Appoints Ian Baglow as Co-Chief Executive Officer

Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...

11/02/2026

Paramount and CBS Partner to Air UFC 326

Paramount and the CBS Television Network will partner to air UFC 326: HOLLOWAY vs. OLIVEIRA 2 live on Saturday, March 7, from T-Mobile Arena in Las Vegas, mar...

11/02/2026

MLB.TV Launches on ESPN Beginning February 10

Beginning February 10, fans can buy MLB.TV on ESPN, a new milestone in one of sports media's longest-standing partnerships. ESPN becomes the new streaming h...

11/02/2026

Fubo Sports Network Launches on Hulu + Live TV

Fubo Sports Network is available to Hulu's Live TV subscribers in the core $89.99 a month subscription plan, which also includes full access to the entire H...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migration

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

MLB Makes In-Market Streaming Subscriptions for 20 Clubs Available to Fans

Major League Baseball is making in-market streaming subscriptions for 20 Clubs available today for fans. Subscriptions for the following Clubs are available vi...

11/02/2026

5G Broadcast Trials Return to the Olympic Stage at Milano Cortina 2026

Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are condu...

11/02/2026

ESPN and Disney Launch We're Going, the First Marketing Campaign for ESPN's Inaugural Super Bowl

Following Sunday's Super Bowl LX, ESPN and Disney unveiled We're Going,...

11/02/2026

Stats Perform: 2026 Super Bowl Latency Report

Delayed streams are a growing source of frustration for sports fans. During the 2026 Super Bowl, some streams lagged up to 62 seconds behind the action on the f...

11/02/2026

NASCAR Channel and FloSports to Simulcast 16 Races Live

NASCAR and FloSports announces an expanded slate of racing events that will bring FloRacing coverage live throughout the 2026 season to the NASCAR Channel, furt...

11/02/2026

Manifold Expands Sales Presence in Europe

Manifold technologies GmbH announces the appointment of Nick Tucker as Sales Manager for Europe, reinforcing the company's continued growth across broadcast...

11/02/2026

Genies and MLB Players Inc. Team Up to Create AI Characters of MLB Players

Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., th...

11/02/2026

ICC, Google Partner for the First-Ever AI-Powered ICC Men's T20 World Cup fuelled by Gemini & Pixel

The International Cricket Council (ICC) and Google have joined forces for an AI-...

11/02/2026

Dolby Highlights From First Ever Super Bowl LX Innovation Summit

Dolby's CEO Kevin Yeaman and Giles Baker, SVP of Dolby Cloud Solutions, shared how the brand's latest innovations - Dolby Vision, Dolby Atmos, and Dolby...

11/02/2026

Detroit Tigers and Detroit Red Wings Enter Broadcast Partnership with MLB

Ilitch Sports + Entertainment has entered a first of its kind partnership with Major League Baseball, which will provide broadcast support to both the Detroit T...

11/02/2026

A Changing Landscape: MLB Local Media Brings Detroit Tigers, Los Angeles Angels Into the Fold; ESPN Begins Distribution of MLB.TV

Broadcasts of the NHL's Detroit Red Wings will also be produced by the leagu...

11/02/2026

DAM Los Angeles

Video moves fast can your DAM keep up? Join Blue Lucy in LA for the West Coast's leading Digital Asset Management event as we explore, celebrate, and acc...

11/02/2026

Super Bowl LX Delivers 124.9 Million Viewers

NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...

11/02/2026

Scripps Selling Court TV to Jellysmack

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Schulze-Brakel Introduces Wireless Clip-On Branding For Mics

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

LiveU To Showcase Expanded IP-Video EcoSystem at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Clear-Com Powers TEDNext 2025 with Gen-IC Virtual Interco...

Clear-Com provided an advanced, IP-based communications infrastructure for TEDNext 2025, supporting production, media, and editorial teams with a highly flexib...

11/02/2026

Astera Releases QuikBeam - Versatile 200W Equivalent LED...

Astera introduces QuikBeam, the newest addition to its acclaimed Quik family of focusing LED Fresnels. This ultra-compact spotlight combines the equivalent powe...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migr...

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

DoPchoice to Intro SNAP RABBIT Octa 5 SNAPBAG

With Convertible Mount for NL Bowens & Aputure A Mounts See it at BSC Expo Stand #133 LCA DoPchoice continues to refine light shaping tools for professional LE...

11/02/2026

ZEISS Aatma -Contemporary Full Frame Primes with a Soulfu...

World Premiere at BSC Expo, Booth #319 Oberkochen/Germany, 10 February 2026 ZEISS introduces the new Aatma, set of nine high-end full frame T1.5 cinema primes ...

11/02/2026

NUGEN Audio Plug Ins Help Nick Fry Navigate the Demands o...

As Re-recording Mixer and Head of Sound at The Farm, one of UK's leading post-production facilities, Nick Fry has built his career on making stories sound a...

11/02/2026

iSpot Introduces Agentic AI Platform iSpot SAGE

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

NBC Sports Regional Sports Networks Taps Sportradar for NBA Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

MLB.TV Launches on ESPN

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Super Bowl LX Attracts Nearly 125 Million U.S. Viewers

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Graduate Spotlight: Gabrielle Rodriguez

Graduate Spotlight: Gabrielle Rodriguez The educator, who grew up in the Philippines, shares how shes bringing what she learned at Berklee back home. Februar...

11/02/2026

Sky brings together Netflix, Disney+, HBO Max and Hayu into one single subscription, exclusively on Sky

Wednesday 11 February 2026 Sky brings together Netflix, Disney , HBO Max and Ha...

11/02/2026

Netflix Confirms Production of Love O'Clock' From the Writers of Business Proposal' and True Beauty' Director

Back to All News Netflix Confirms Production of Love O'Clock' From the...

11/02/2026

Investing in Belgian Stories: A Commitment to Culture and Choice

Back to All News Investing in Belgian Stories: A Commitment to Culture and Choice From left to right: Undercover, Ang le, Rough Diamonds, Into the Night, John...

11/02/2026

Lisbon 2026

At the end of January, ICG headed off to the Portuguese capital, Lisbon, for our annual conference. An early flight gave us plenty of time to start exploring s...

11/02/2026

ABS Strengthens Ku-Band Capacity and Expands Regional Reach Through Strategic Partnership with Horizon Teleports

ABS Strengthens Ku-Band Capacity and Expands Regional Reach Through Strategic Pa...