
Friday 5 March 2021 Top 10 jokes that amuse and confuse in equal measure
New study shines a spotlight on why some people get the joke whilst others are left scratching their heads
Neuroscientist and comedy expert Dr Helen Pilcher reveals why jokes can leave half of us laughing - but the rest puzzled by the punchline
Ability to get gags can vary greatly between people, depending on culture, context and brain activity
Jokes relying on unfamiliar concepts and word play are trickiest to understand
Two thirds of Brits baffled by a joke will pretend to find it funny to fit in
Study commissioned by TV channel Gold to celebrate launch of new retrospective The Vicar of Dibley: Inside Out on Saturday 6th March
How do you drown a Hipster? In the mainstream is the joke most likely to amuse and confuse Brits in equal measure, new research reveals.
Time flies like an arrow. Fruit flies like a banana and a jar of Omega 3 vitamins fell on my head when I opened the cupboard. I sustained super fish oil injuries are also gags that split Brits down the middle with half howling in laughter - but the rest left scratching their heads.
The report and research by renowned neuroscientist and comedy expert Dr Helen Pilcher tested a series of jokes on 2,000 adults and reveals the science explaining why some jokes are not universally understood.
The study was specially commissioned by TV channel Gold to celebrate The Vicar of Dibley: Inside Out, a new retrospective special revealing what went on behind the scenes of the award-winning BBC series, airing on Saturday 6th March.
The research was inspired by the end scenes of each episode which sees Geraldines attempt to tell Alice a joke fall flat, as she fails to understand the punchline and needs an explanation.
Dr Pilcher identified variables that determine how much of the humour individuals get, with factors including their age, upbringing, personal and cultural background and life experiences.
Top 10 jokes that amuse and confuse in equal measure according to British adults:
How do you drown a Hipster? In the mainstream (46%)
Time flies like an arrow. Fruit flies like a banana (45%)
A jar of Omega 3 vitamins fell on my head when I opened the cupboard. I sustained super fish oil injuries (40%)
How do you milk sheep? With iPhone accessories (38%)
How many surrealists does it take to screw in a light bulb? A fish (36%)
What do accountants do when theyre constipated? They work it out with a pencil (35%)
A cowboy asked me if I could help him round up 18 cows. I said, Yes, of course. Thats 20 cows (30%)
A horse walks into a bar and the barman says Hey, why the long face? (29%)
What does a dyslexic, agnostic, insomniac do at night? He stays up wondering if there really is a dog (28%)
Im very pleased with my new fridge magnet. So far, Ive got 12 fridges (18%)
The type of comedy most likely to confuse is jokes based on unfamiliar concepts and word play, Dr Pilcher found.
The report also reveals that over six in ten Brits like to think they are quick-witted despite seven in ten actually often needing to have a joke explained to them.
Rather than look silly, over two thirds (67%) admit they will laugh at jokes they dont understand to fit in and over half (56%) have had to look up the meaning of a joke when slow on the uptake. The same number (56%) have even re-told jokes without understanding the punchline.
Dr Pilchers report explores why jokes such as How do you drown a Hipster? In the mainstream divide the nation, concluding that the joke involves both cultural context and the understanding of wordplay. In order to understand the joke, the listener needs three things.
First, the listener needs some background knowledge; an understanding of the terms hipster and mainstream. Second, the listener needs an understanding that hipsters are perceived to be anti-mainstream. Finally, the listener needs to spot the double meaning within the word mainstream; its both a body of water and a set of values.
Dr Pilcher said:
Laughter is universal but humour is immensely subjective and although people all over the world enjoy a good joke what they find funny varies according to a number of things, such as culture, context and language.
Brain activity is also implicated. The brain contains billions of neurons, and can process large amounts of information in very short time periods. For some people, all the elements of a joke come together in an instant and they get the joke, but if any of the elements are missing, then the joke falls flat, much like in The Vicar of Dibley when Alice fails to understand any of Geraldines jokes.
Gerald Casey, Gold channel director, said:
At the end of every episode of The Vicar of Dibley, Geraldine shares a joke with Alice and whilst deemed funny by Geraldine, Alice always fails to understand the punchline. We wanted to commemorate this iconic show by revealing just how subjective humour and jokes can be.
The poll also revealed the top 10 jokes from the end scenes of The Vicar of Dibley, famed for the punchline falling flat when Alice fails to understand jokes told by Dawn Frenchs character Geraldine.
Top 10 funniest jokes from The Vicar of Dibley:
Two nuns are driving through Transylvania when a great big vampire jumps on the bonnet. One nun says to the other show him your cross. So, the nun opens the window and yells: get off my bonnet you toothy git! (62%)
Theres a Vicar playing golf with his friend John. John misses a three-foot putt, and he says: Dammit, I missed the bugger. The Vicar tuts and says John, if you say that once more then God will open up the heavens and send a thunderbolt to strike you dead. But then John misses a two-foot putt, and he says: Dammit, I missed the bugger. So, the heavens open a great big thunderbolt comes down and strikes the Vicar dead and God says Dammit, I missed the bugger (52%)
W
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...