
Friday 5 March 2021 Top 10 jokes that amuse and confuse in equal measure
New study shines a spotlight on why some people get the joke whilst others are left scratching their heads
Neuroscientist and comedy expert Dr Helen Pilcher reveals why jokes can leave half of us laughing - but the rest puzzled by the punchline
Ability to get gags can vary greatly between people, depending on culture, context and brain activity
Jokes relying on unfamiliar concepts and word play are trickiest to understand
Two thirds of Brits baffled by a joke will pretend to find it funny to fit in
Study commissioned by TV channel Gold to celebrate launch of new retrospective The Vicar of Dibley: Inside Out on Saturday 6th March
How do you drown a Hipster? In the mainstream is the joke most likely to amuse and confuse Brits in equal measure, new research reveals.
Time flies like an arrow. Fruit flies like a banana and a jar of Omega 3 vitamins fell on my head when I opened the cupboard. I sustained super fish oil injuries are also gags that split Brits down the middle with half howling in laughter - but the rest left scratching their heads.
The report and research by renowned neuroscientist and comedy expert Dr Helen Pilcher tested a series of jokes on 2,000 adults and reveals the science explaining why some jokes are not universally understood.
The study was specially commissioned by TV channel Gold to celebrate The Vicar of Dibley: Inside Out, a new retrospective special revealing what went on behind the scenes of the award-winning BBC series, airing on Saturday 6th March.
The research was inspired by the end scenes of each episode which sees Geraldines attempt to tell Alice a joke fall flat, as she fails to understand the punchline and needs an explanation.
Dr Pilcher identified variables that determine how much of the humour individuals get, with factors including their age, upbringing, personal and cultural background and life experiences.
Top 10 jokes that amuse and confuse in equal measure according to British adults:
How do you drown a Hipster? In the mainstream (46%)
Time flies like an arrow. Fruit flies like a banana (45%)
A jar of Omega 3 vitamins fell on my head when I opened the cupboard. I sustained super fish oil injuries (40%)
How do you milk sheep? With iPhone accessories (38%)
How many surrealists does it take to screw in a light bulb? A fish (36%)
What do accountants do when theyre constipated? They work it out with a pencil (35%)
A cowboy asked me if I could help him round up 18 cows. I said, Yes, of course. Thats 20 cows (30%)
A horse walks into a bar and the barman says Hey, why the long face? (29%)
What does a dyslexic, agnostic, insomniac do at night? He stays up wondering if there really is a dog (28%)
Im very pleased with my new fridge magnet. So far, Ive got 12 fridges (18%)
The type of comedy most likely to confuse is jokes based on unfamiliar concepts and word play, Dr Pilcher found.
The report also reveals that over six in ten Brits like to think they are quick-witted despite seven in ten actually often needing to have a joke explained to them.
Rather than look silly, over two thirds (67%) admit they will laugh at jokes they dont understand to fit in and over half (56%) have had to look up the meaning of a joke when slow on the uptake. The same number (56%) have even re-told jokes without understanding the punchline.
Dr Pilchers report explores why jokes such as How do you drown a Hipster? In the mainstream divide the nation, concluding that the joke involves both cultural context and the understanding of wordplay. In order to understand the joke, the listener needs three things.
First, the listener needs some background knowledge; an understanding of the terms hipster and mainstream. Second, the listener needs an understanding that hipsters are perceived to be anti-mainstream. Finally, the listener needs to spot the double meaning within the word mainstream; its both a body of water and a set of values.
Dr Pilcher said:
Laughter is universal but humour is immensely subjective and although people all over the world enjoy a good joke what they find funny varies according to a number of things, such as culture, context and language.
Brain activity is also implicated. The brain contains billions of neurons, and can process large amounts of information in very short time periods. For some people, all the elements of a joke come together in an instant and they get the joke, but if any of the elements are missing, then the joke falls flat, much like in The Vicar of Dibley when Alice fails to understand any of Geraldines jokes.
Gerald Casey, Gold channel director, said:
At the end of every episode of The Vicar of Dibley, Geraldine shares a joke with Alice and whilst deemed funny by Geraldine, Alice always fails to understand the punchline. We wanted to commemorate this iconic show by revealing just how subjective humour and jokes can be.
The poll also revealed the top 10 jokes from the end scenes of The Vicar of Dibley, famed for the punchline falling flat when Alice fails to understand jokes told by Dawn Frenchs character Geraldine.
Top 10 funniest jokes from The Vicar of Dibley:
Two nuns are driving through Transylvania when a great big vampire jumps on the bonnet. One nun says to the other show him your cross. So, the nun opens the window and yells: get off my bonnet you toothy git! (62%)
Theres a Vicar playing golf with his friend John. John misses a three-foot putt, and he says: Dammit, I missed the bugger. The Vicar tuts and says John, if you say that once more then God will open up the heavens and send a thunderbolt to strike you dead. But then John misses a two-foot putt, and he says: Dammit, I missed the bugger. So, the heavens open a great big thunderbolt comes down and strikes the Vicar dead and God says Dammit, I missed the bugger (52%)
W
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
23/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/04/2026
Partnership between ARRI and SmallHD brings new Hi-5 license
Configurable monitor overlays adapt to individual working styles
Supported by SmallHD monitors ru...
23/04/2026
Lighting Master Cronenweth ASC brings a unique look to each grid world with the help of Astera
Jeff Cronenweth on the set of Disney's TRON: ARES. Photo by...
23/04/2026
DP Chloe Smolkin ( The Late Show, Kidz Bop ) joins director Danielle Beckmann and writer/actor Raji Ahsan behind the camera for the heartfelt short comedy Dr...
23/04/2026
Apply now to join the 2026 Producer Delegation to TIFF: The Market 23 April 2026
Screen Australia, in partnership with Ontario Creates, has opened application...
22/04/2026
Solid State Logic is advancing its System T platform with a stronger focus on IP...
22/04/2026
From immersive audio to live streaming, Dolby Laboratories is focused on the fut...
22/04/2026
Shallow depth-of-field cameras have taken the industry by storm. Its debut a han...
22/04/2026
Riedel Communications (Booth C4908) announced that Eastern Kentucky University (...
22/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
22/04/2026
Blackmagic Design has announced the URSA Cine 12K LF 100G, a new model in the URSA Cine family adding 100G Ethernet for SMPTE 2110 live production output up to ...
22/04/2026
Celebrating its 40th anniversary, NEP is leaning into hybrid production with the...
22/04/2026
NEP VP, Platform Dan Murphy sits down at the 2026 NAB Show to unpack what NEP P...
22/04/2026
Spotify and the New York Liberty are teaming up to give music and basketball fan...
22/04/2026
New 20-minute documentary explores iconic design The Focusrite Room in Mesa, Arizona, where John Aquilino hosts the Studio Console 005.
In 2025, Focusrite co...
22/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
22/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
22/04/2026
Combines three distinct analogue EQ emulations
The latest addition to Acustica Audio's ever-expanding collection of analogue-emulation plug-ins combines...
22/04/2026
Final instalment in vintage-inspired instrument series
Analog Empire: Bass & Lead marks the final instalment in Melda Production's vintage hardware-insp...
22/04/2026
Fuzz pedal joins all-analogue Series A line
Given that Strymons reputation was built on unapologetically digital pedals, it was a little surprising to see t...
22/04/2026
SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge
22 April, 2026
Media releases
National broadcaster also releases its second annual...
22/04/2026
Why Low Band Electronic Warfare Matters...
22/04/2026
The nation unites around football team's World Cup dream
Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...
22/04/2026
Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...
22/04/2026
New market intelligence offering gives businesses a clearer view of local consum...
22/04/2026
Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Ci...
22/04/2026
Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
22 Apr 2026
VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh Bangladesh becomes the third market where VEON and Starlink Mobile partne...
22/04/2026
U have unveiled exclusive first-look images for their six-part police thriller Hit Point, starring Nick Blood (Day of the Jackal) and BAFTA nominee Saffron Hock...
22/04/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
22/04/2026
Wednesday 22 April 2026
Sky announces fifth year of WNT Fund with 30,000 bursa...
22/04/2026
Back to All News
This Earth Day, Discover the Sustainable Productions Behind Our Films and Series
Emma Stewart, Ph.D.
Netflix Sustainability Officer
Enterta...
22/04/2026
The move from Retail Media to Commerce Media is about broadening the scope of th...
22/04/2026
April 22 2026, 07:00 (PDT) Dolby and BMW Bring Dolby Atmos to the BMW 7 Series,...
22/04/2026
RT Documentary On One 7-part series breaks US market for first time
RT Programme Sales has announced its first deal with a US distribution partner for its 7-...