
Friday 5 March 2021 Top 10 jokes that amuse and confuse in equal measure
New study shines a spotlight on why some people get the joke whilst others are left scratching their heads
Neuroscientist and comedy expert Dr Helen Pilcher reveals why jokes can leave half of us laughing - but the rest puzzled by the punchline
Ability to get gags can vary greatly between people, depending on culture, context and brain activity
Jokes relying on unfamiliar concepts and word play are trickiest to understand
Two thirds of Brits baffled by a joke will pretend to find it funny to fit in
Study commissioned by TV channel Gold to celebrate launch of new retrospective The Vicar of Dibley: Inside Out on Saturday 6th March
How do you drown a Hipster? In the mainstream is the joke most likely to amuse and confuse Brits in equal measure, new research reveals.
Time flies like an arrow. Fruit flies like a banana and a jar of Omega 3 vitamins fell on my head when I opened the cupboard. I sustained super fish oil injuries are also gags that split Brits down the middle with half howling in laughter - but the rest left scratching their heads.
The report and research by renowned neuroscientist and comedy expert Dr Helen Pilcher tested a series of jokes on 2,000 adults and reveals the science explaining why some jokes are not universally understood.
The study was specially commissioned by TV channel Gold to celebrate The Vicar of Dibley: Inside Out, a new retrospective special revealing what went on behind the scenes of the award-winning BBC series, airing on Saturday 6th March.
The research was inspired by the end scenes of each episode which sees Geraldines attempt to tell Alice a joke fall flat, as she fails to understand the punchline and needs an explanation.
Dr Pilcher identified variables that determine how much of the humour individuals get, with factors including their age, upbringing, personal and cultural background and life experiences.
Top 10 jokes that amuse and confuse in equal measure according to British adults:
How do you drown a Hipster? In the mainstream (46%)
Time flies like an arrow. Fruit flies like a banana (45%)
A jar of Omega 3 vitamins fell on my head when I opened the cupboard. I sustained super fish oil injuries (40%)
How do you milk sheep? With iPhone accessories (38%)
How many surrealists does it take to screw in a light bulb? A fish (36%)
What do accountants do when theyre constipated? They work it out with a pencil (35%)
A cowboy asked me if I could help him round up 18 cows. I said, Yes, of course. Thats 20 cows (30%)
A horse walks into a bar and the barman says Hey, why the long face? (29%)
What does a dyslexic, agnostic, insomniac do at night? He stays up wondering if there really is a dog (28%)
Im very pleased with my new fridge magnet. So far, Ive got 12 fridges (18%)
The type of comedy most likely to confuse is jokes based on unfamiliar concepts and word play, Dr Pilcher found.
The report also reveals that over six in ten Brits like to think they are quick-witted despite seven in ten actually often needing to have a joke explained to them.
Rather than look silly, over two thirds (67%) admit they will laugh at jokes they dont understand to fit in and over half (56%) have had to look up the meaning of a joke when slow on the uptake. The same number (56%) have even re-told jokes without understanding the punchline.
Dr Pilchers report explores why jokes such as How do you drown a Hipster? In the mainstream divide the nation, concluding that the joke involves both cultural context and the understanding of wordplay. In order to understand the joke, the listener needs three things.
First, the listener needs some background knowledge; an understanding of the terms hipster and mainstream. Second, the listener needs an understanding that hipsters are perceived to be anti-mainstream. Finally, the listener needs to spot the double meaning within the word mainstream; its both a body of water and a set of values.
Dr Pilcher said:
Laughter is universal but humour is immensely subjective and although people all over the world enjoy a good joke what they find funny varies according to a number of things, such as culture, context and language.
Brain activity is also implicated. The brain contains billions of neurons, and can process large amounts of information in very short time periods. For some people, all the elements of a joke come together in an instant and they get the joke, but if any of the elements are missing, then the joke falls flat, much like in The Vicar of Dibley when Alice fails to understand any of Geraldines jokes.
Gerald Casey, Gold channel director, said:
At the end of every episode of The Vicar of Dibley, Geraldine shares a joke with Alice and whilst deemed funny by Geraldine, Alice always fails to understand the punchline. We wanted to commemorate this iconic show by revealing just how subjective humour and jokes can be.
The poll also revealed the top 10 jokes from the end scenes of The Vicar of Dibley, famed for the punchline falling flat when Alice fails to understand jokes told by Dawn Frenchs character Geraldine.
Top 10 funniest jokes from The Vicar of Dibley:
Two nuns are driving through Transylvania when a great big vampire jumps on the bonnet. One nun says to the other show him your cross. So, the nun opens the window and yells: get off my bonnet you toothy git! (62%)
Theres a Vicar playing golf with his friend John. John misses a three-foot putt, and he says: Dammit, I missed the bugger. The Vicar tuts and says John, if you say that once more then God will open up the heavens and send a thunderbolt to strike you dead. But then John misses a two-foot putt, and he says: Dammit, I missed the bugger. So, the heavens open a great big thunderbolt comes down and strikes the Vicar dead and God says Dammit, I missed the bugger (52%)
W
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...