Fujinon Sets A New Standard In Optical Technology with 55X Zoom Lens, Ideal For Large Venue Sports, Concerts And Live Events

FUJIFILM North America Corporation, Optical Devices Division unveiled its latest offering, the FUJINON XA55x9.5 HDTV Telephoto Box Style lens at IBC this year. First shown as a preliminary model at NAB in April, the new XA55x9.5 lens is designed for large venues that require tight shots from long distances.

Like the popular XA50x9.5, this lens is available with a built-in lens support bracket for mounting on an ENG-style camera. Removing the need for additional camera lens support increases the cost efficiency of this lens.

Also built-in to the new XA55x is optical image stabilization. This is standard on the lens, making it ideal for any application where the camera operator must maintain a rock steady close up shot for long periods, such as sporting events, houses of worship, corporate presentations, or concerts.

With the end of analog broadcasting in the US, Europe and Japan, and the shift to digital in emerging economies, this lens fills a sweet spot in Fujinon's complete line of 2/3 studio/field lenses. With a focal length from 9.5 to 525mm (or 19.0 to 1050mm with a 2x extender), this zoom offers outstanding performance in the most challenging environments. In addition, its 16-bit encoder outputs zoom, focus position and other lens data - allowing it to combine CGI seamlessly with live images.

The lens also provides a host of practical features including proprietary Digital Quick Zoom and a detachable DigiPower servo drive for remote control of zoom, focus and iris with 130-bit accuracy. As with all its acclaimed broadcast and film lenses, Fujinon combines the latest optical simulation technology with fast T-stops, quality coatings, exact color reproduction, flare rejection and transparency.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit http://www.fujifilmusa.com/northamerica, go to http://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to http://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at http://www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit http://www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

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