Formula 1 kicks off with strength in Atresmedia multi-screen Todas las carreras en abierto en exclusiva y, por primera vez, disponible en multipantalla (HD en PC, port tiles, tablets y smartphones -IOs y Android-) y Atresmedia Conecta.
Atresmedia enciende los motores del mayor espect culo del mundo, la F rmula 1. Toda la pasi n y la competitividad que genera la categor a reina del motor llegar de nuevo a los seguidores de este deporte a trav s de Antena 3, Nitro, antena3.com y Onda Cero.
Los medios del grupo se volcar n para recoger toda la informaci n e im genes del campeonato mundial de F rmula 1, que dar comienzo el 14 de marzo con el Gran Premio de Australia, que se celebrar ese domingo 16. Al frente estar de nuevo el equipo de F rmula 1 m s experimentado de la televisi n, encabezado por Antonio Lobato y compuesto por Nira Juanco, Jacobo Vega y Toni Cuquerella, a los que, un a o m s, se unir n Pedro de la Rosa y Marc Gen .
Antena 3 ser la nica televisi n que ofrecer en abierto y en directo las 19 carreras que componen el calendario y que se presenta lleno de novedades. Espa a mantiene su cita con la m xima velocidad en el GP de Catalu a, el 11 de mayo, en un recorrido por el mundo al que se suman Austria y Rusia y del que desaparecen India y Corea para concluir en Abu Dabi, el 23 de noviembre.
Above the soccer audience
La F rmula 1 es uno de los grandes eventos deportivos del a o y, desde que Antena 3 lo emite, se ha convertido en la competici n deportiva m s vista en cuota de pantalla tanto en 2012 como en 2013, por delante incluso de la Liga de Campeones, la Eurocopa o la Copa Confederaciones. Es el segundo deporte m s visto en Espa a, solo superado por el f tbol, y el rey absoluto del Motor.
Con su llegada a Antena 3, en 2012, la F rmula 1 consigue su mejor Mundial desde 2008, con una media del 39,1% de cuota de pantalla y 4.175.000 espectadores. Con este resultado, cosech m s telespectadores que la ltima vez que Fernando Alonso gan el Mundial en 2006 (4.111.000). Las carreras del Gran Premio de EE.UU. (7.166.000 espectadores y el 35,8%), Brasil (7.149.000 y 41,7%) y Abu Dabi (6.647.000 y el 44, 3%) fueron las m s vistas de la temporada 2012 de F rmula 1.
Durante 2013 mantuvo sus excelentes resultados, con un promedio del 35,6% de la audiencia y m s de 3,7 millones de espectadores, pese a que desde julio las opciones de Fernando Alonso para hacerse con el t tulo mundial eran muy reducidas. Destaca el G.P de Canad como el m s visto de la temporada, que es, adem s, el GP de Canad m s visto de la historia, as como el G.P de Espa a, que se convierte en la victoria de Alonso m s vista de la historia (5.651.000 espectadores), datos que le ratifican como uno de los deportes m s eficaces y competitivos de la televisi n.
On all devices
Los seguidores de la F rmula 1 podr n disfrutar en antena3.com y en el portal Atresplayer.com de cada carrera, los entrenamientos libres, la calificaci n y el previo de la carrera en directo, tanto desde sus ordenadores como desde dispositivos m viles.
Para los que no puedan seguirlo en directo, Atresplayer ofrecer la cobertura m s completa de todos los grandes premios e incluso permite ver la carrera en su player de hitos, en el que est n resaltados los momentos m s importantes.
Los aficionados disfrutar n de la mayor calidad de imagen para ver en HD las carreras, as como la opci n multidispositivo, para verlo desde cualquier lugar. En PC, port til, tableta y smartphone, accesible tanto en sistemas Android como en IOs, y siempre en directo y gratis.
En antena3.com/formula-1, los seguidores encontrar n tambi n toda la informaci n del Mundial, con noticias, reportajes, v deos y galer as de fotos sobre todas las carreras, as como la informaci n m s completa sobre clasificaciones, pilotos, escuder as y circuitos que forman parte de este Mundial 2014.
Y para lograr una mayor interactividad con los miles de aficionados del rey de los deportes del motor, Antena 3 implementa esta temporada Atresmedia Conecta a la F rmula 1. Esta aplicaci n, que ya funciona en otros programas de Antena 3 y laSexta, permite que los seguidores reciban en su m vil, contenidos extra de la carrera y puedan participar y opinar en encuestas y votaciones sobre lo que est ocurriendo, a modo de segunda pantalla. En su m vil o tableta tendr n los tiempos, resultados, clasificaciones, toda la informaci n sobre circuitos, pilotos y escuder as.
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Formula 1 kicks off with strength in Atresmedia multi-screen Todas las carreras en abierto en exclusiva y, por primera vez, disponible en multipantalla (HD en PC, port tiles, tablets y smartphones -IOs y Android-) y Atresmedia Conecta. 
