By Tim Pearson, Sr. Director Product Marketing at NAGRA
Last year, NAGRA assembled a stellar panel for Talking TVkey, a panel that discussed the opportunity direct-to-TV solutions could bring to their businesses. Aside from the obvious savings on CAPEX, the debate explored some of the other interesting considerations that a migration from an operator supplied set-top box to a consumer owned television set may bring.
As I recently wrote in TVB Europe, 2020 had a significant impact on the pay-TV industry and forced an already highly dynamic industry to review their long term plans due to the accelerated evolution of consumer behaviour and consumption. This need for innovation, required to match both the speed of evolution and the ever-savvy consumer, brings solutions like NAGRA and Samsung's TVkey into sharp focus.
At the Talking TVkey event last September, the panel explored some of the benefits that solutions such as TVkey can bring - for example, the rapid on-boarding of new consumers during the set-up of the new TV set, integrating the operator branding into the key TV interface elements (guide, channel list, zapper bar etc.) and the new retail opportunities afforded by working directly with the TV set manufacturers.
HD+ have been using TVkey for over a year and commenting at the event, their COO, George Agnes said It is a win-win-win for the whole value chain. Consumers will gain control over their content in a streamlined convenient manner, operators are able to increase reach to customers without investing heavily in STBs, while manufacturers can offer compelling services on the TV, therefore increasing the value of the product.
As the market evolves and operators are faced with not only further pressure on the economics of supply but new channels to market, it is likely that more operators will move to direct-to-TV solutions to optimise the overall customer experience. The market share for smart TVs will be a contributing factor to the pace at which this evolution takes place. As prices reduce year-on-year and the technology matures, it becomes an increasingly accessible channel through which consumers can access extensive pay-TV services.
Our September event focused on the challenges faced by primarily European operators and provided a number of valuable insights but what about other key markets?
In particular Asia Pacific where a potential change to regulations in India to include tuners in TV sets, the decision by Vietnam to leap-frog' digital terrestrial and head straight from analogue distribution to OTT and an increase in the sales of connected TV's indicates that the market dynamics may be more accepting of direct-to-TV solutions versus the set-top box; accelerated by the changes driven as a result of the pandemic.
To find out more, and working with our friends at Media Partners Asia, we're delighted to be sponsoring another Talking TVkey event specifically focused on the challenges faced by operators in Asia Pacific. Featuring executives from Starhub, True Corporation and PCCW alongside their counterparts from both NAGRA and Samsung, it's sure to provide another hugely insightful session on the role direct-to-TV solutions can play.
Are you a pay-TV or telco service provider? Join us to discuss how you can leverage the award-winning TVkey solution by NAGRA and Samsung to deliver a user experience that exceeds that of the set-top box and unlocks new routes to market to enable customer acquisition.
What have been the learnings from operators that have deployed such solutions? What could be the benefits and challenges faced by operators launching these solutions in Asia Pacific?
Find out the answers to these questions and more. Request here your invitation to this exclusive event.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
By Tim Pearson, Sr. Director Product Marketing at NAGRA
