Sony Pixel Power calrec Sony

Extreme Reach Chooses Minnetonka Audio Cloud Based Loudness Plug-in

02/10/2018

Extreme Reach Chooses Minnetonka Audio Cloud Based Loudness Plug-in

Search



Versatile Advertising Technology Platform Utilizes AudioTools Loudness Control Plug-in

New York, NY (October 2, 2018) - Extreme Reach, a pioneer and leader in TV and video advertising workflow solutions, is deploying the Telos Alliance TV Solutions Group's Minnetonka Audio loudness control software plug-in for their cloud-based operations. The AudioTools plug-in for Harmonic Promedia Carbon supports audio management for both television advertising and for all other video advertising media, including on-demand, streaming, and OTT applications that have undergone tremendous growth in recent years.

Extreme Reach offers a start-to-finish workflow for TV and video ads with talent and rights management. They had previously been using a custom variant of Minnetonka's AudioTools plug-in for Harmonic Promedia Carbon, a media transcoding platform, to manage loudness for their transcoded media. The new solution makes use of an enhanced version of the plug-in that's cloud-friendly, providing Extreme Reach with infinite scalability for future growth. The upgrade also eliminates a step in the transcoding process while providing seamless, accurate loudness control on all files.

To build an improved, scalable solution for the future, we needed best-in-breed loudness management software that was also cloud-friendly, says David Unsworth, VP of Technical Operations at Extreme Reach. Telos Alliance TV Solutions Group's engineering and sales teams worked with us to upgrade our cloud-based workflow using an enhanced version of Minnetonka Audio's loudness plug-in for Harmonic Promedia Carbon, ensuring that we could scale up as required without spending more than we needed.

Since implementing the new cloud plug-in solution on the transcode servers which create our mezzanine files, the number of loudness-related issues our QC and Support team typically deals with has dropped to almost zero, significantly reducing the costs associated with this support, adds Mr. Unsworth. Every spot is processed with consistently accurate loudness.

For more information, visit https://www.telosalliance.com/Minnetonka-Audio/Carbon.

Follow us on Facebook, LinkedIn, Twitter, or visit TelosAlliance.com

About The Telos Alliance

For three decades, the brands of the Telos Alliance have revolutionized radio and television by pioneering disruptive, cutting-edge audio technology with the goal of helping global networks and local stations produce better programming, improve audience engagement, and bolster ratings. The Telos Alliance is made up of six brands Telos Systems, Omnia Audio, Axia Audio, Linear Acoustic , 25-Seven Systems, and Minnetonka Audio that raise the bar for quality and innovation in the radio and television industries. The Telos Alliance invented Audio over IP for broadcast and contributed time and resources to the effort that led to the AES67 standard. Headquartered in Cleveland, Ohio, USA, with additional offices and dealers around the world, the Telos Alliance offers an industry-leading warranty and backs users critical on-air needs with worldwide 24/7 round-the-clock support for all customers.

About Extreme Reach

Extreme Reach offers the only enterprise technology designed distinctly to bring together the TV and video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play. Founded in 2008, Extreme Reach proudly serves the world's biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish. Headquartered in Needham, MA, Extreme Reach has offices in 19 cities worldwide.
LINK: https://www.telosalliance.com/News/Extreme-Reach-Minnetonka-Audio-Clou...
See more stories from telos

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

04/03/2026

Lega Basket Serie A Modernizes Media Operations Across Italian Basketball with ScorePlay

Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...

04/03/2026

To Mark Five Years at Wrexham AFC, Co-Chairmen Rob Mac and Ryan Reynolds Will Host Broadcast During Wrexham-Swansea City on March 13

Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...

04/03/2026

FOX Sports Marks 100 Days to FIFA World Cup 2026 with Company-Wide Celebration

The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...

04/03/2026

Exchange, NBCUniversal Team Up to Provide Service Members with Free Streaming of Paralympic Winter Games

No matter where they are in the world, service members and veterans can stream N...

04/03/2026

Telemundo Releases Somos Ms, the Official Anthem of its FIFA World Cup 2026 Coverage

Telemundo officially releases Somos M s, the anthem for the network's cove...

04/03/2026

Hollywood Professional Association Concludes 2026 HPA Tech Retreat

The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...

04/03/2026

Case Study: How SEG+ Unified Utah's Biggest Sports Teams into a 40%+ Subscriber Growth Streaming Platform

Smith Entertainment Group transformed how local sports are consumed by creating ...

04/03/2026

SVG in Indy: Pacers Sports & Entertainment Remotely Produces Broadcasts of G League's Noblesville Boom

The production method, which spans a distance of 36.2 miles, was designed and im...

04/03/2026

Haivision Releases Seventh Annual Broadcast Transformation Report, Highlights Key Trends Shaping Live Production in 2026

Haivision, a global provider of mission-critical, real-time video networking and...

04/03/2026

SVG Sit-Down: Quantum CEO Hugues Meyrath on Reshaping the Company, the Impact of AI, Evolving Media Storage

When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...

04/03/2026

As Banana Ball Expands Exponentially, So Too Do Its Production Capabilities

Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities The Savannah Bananas, arguably the hottest...

04/03/2026

Press Release TEST

sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...

04/03/2026

Spotify A/Presenta Brings Fans Closer to Artists' Creative Process in Latin America, Starting With ROSALA

For many fans, a song's backstory can be just as compelling as the final pro...

04/03/2026

Spotify Kicks Off Our 20th Anniversary at SXSW With a Celebration of Artists, Creators, and Fans

In 2006, Spotify was founded on the belief that technology could bring artists a...

04/03/2026

Spotify and Coca-Cola Saddle Up for a Rhinestone Cowboy Experience at the Houston Rodeo

Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...

04/03/2026

Spotify Doubles Down on Investments in Australian Fan Discovery of Homegrown Aussie Talent

Spotify had an energizing week in Sydney, Australia, filled with powerful conver...

04/03/2026

FKA twigs and Jordan Hemingway Explore the Making of HARD' in Episode Two of Directed By'

Earlier this year, we launched Directed By, a documentary-style series that pull...

04/03/2026

100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The FIFA World Cup 2026

100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...

04/03/2026

KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance

KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...

04/03/2026

APTS Announces Public Broadcast Leadership, Advocacy Awards

Share Copy link Facebook X Linkedin Bluesky Email...

04/03/2026

SES publishes 2025 Annual Report

Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...

04/03/2026

NBC Sports, USA Sports Extend Rights Deal with PGA

Share Copy link Facebook X Linkedin Bluesky Email...

04/03/2026

Broadcasters Gather in DC for NAB State Leadership Conference

Share Copy link Facebook X Linkedin Bluesky Email...

04/03/2026

Transforming Africa's Future Farmers: Satellite-Enabled IoT Powers Data-Driven Agribusinesses

Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...

04/03/2026

VEON Partners with GSMA Innovation Fund to Accelerate Digital Innovation in Pakistan and Bangladesh

04 Mar 2026 VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...

04/03/2026

VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open RAN, AI Collaboration

04 Mar 2026 VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...

04/03/2026

Sky Sports unveils plans for 2026 Formula 1 coverage

Wednesday 4 March 2026 Sky Sports unveils plans for 2026 Formula 1 coverage Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...

04/03/2026

Bloodhounds' Season 2 Gears Up for April 3 Premiere with Hard-Hitting New Teaser and Poster

Back to All News Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...

04/03/2026

Netflix Ads Suite Expands Capabilities

Back to All News Netflix Ads Suite Expands Capabilities Business 04 March 2026 GlobalUnited States Link copied to clipboard After launching the Netflix Ad...

04/03/2026

March 02, 2026

Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service. Mar...

04/03/2026

March 03, 2026

Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...

03/03/2026

LIV Golf, Beyond Sports Elevate Online Gaming Ecosystem with Launch of LIV Golf Fantasy and LIV X

Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...

03/03/2026

Ilitch Sports + Entertainment Announces Launch of Detroit SportsNet

Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...

03/03/2026

Advanced Systems Group Promotes Gretchen Taipale to Vice President, Managed Services

Advanced Systems Group, LLC (ASG), a technology and services provider for media ...

03/03/2026

PGA of America, NBC Sports, and USA Sports Extend Media Rights Agreement Through 2033

The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...

03/03/2026

HONOR, ARRI Announce Technical Collaboration to Bring ARRI Image Science into Next-Gen Consumer Devices

AI device ecosystem company HONOR enters into a strategic technical collaboratio...

03/03/2026

Telos Alliance Partners with College Radio Foundation to Support College Broadcasters

Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...

03/03/2026

Sennheiser Relaunches MD 9235 Wireless Mic Head

The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...

03/03/2026

Haivision to Showcase Private 5G and Live Video Contribution Innovations at MWC 2026

Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...

03/03/2026

BMG Expands Washington Broadcast Center with 3 New TV Studios and Podcast Studio for Media Clients

Broadcast Management Group (BMG) announces the expansion of its 62,000-square-fo...

03/03/2026

Closing the Loop: Maroon 5 and the End of the Analog Era

Maroon 5's musical tour in 2025 marked a leap forward in live audio as Monitor Engineer Dave Rupsch utilized Sennheiser's all-digital Spectera wireless ...

03/03/2026

SVG in Indy: Pacers Sports & Entertainment Finds Production Sweet Spot in ST 2110-Based Control Center

Designed specifically for pro basketball, the renovated space at Gainbridge Fiel...

03/03/2026

Lawo Appoints Jamie Dunn CEO

As part of the move, former CEO Phillipp Lawo joins the broadcast-tech provider's Supervisory Board Lawo has announced appointment of Jamie Dunn as chief e...

03/03/2026

NBC Turns Back the Clock to 1990s for NBA Coast 2 Coast' Tuesday

A team of legendary announcers and analysts and a classic graphics look will bring the past to life NBC Sports and Peacock will return to yesteryear for tonigh...