LaCie Mirror Portable Hard Drive; Your Data is a Reflection of Who You Are

Today, LaCie, the premium brand from Seagate Technology plc (NASDAQ: STX) unveiled the LaCie Mirror portable hard drive wholly encased in scratch resistant Corning Gorilla Glass. This unique device is at once both a functional 1TB hard drive and a striking piece of decor. The LaCie Mirror hard drive will adorn any desktop as it sits in its base made of a single piece of ebony wood from Makassar. This new signature piece for LaCie has been designed in collaboration with the acclaimed French designer, Pauline Deltour.

You have to look twice to discover the LaCie Mirrors true ambition, said Deltour. Covered by mirrored glass, its first an elegant and functional object, and only on second glance is it revealed to be a slim high performance hard drive.

Mirrors reflect the image of who we are, where as the data that we collect and create is a reflection of an individuals ideas and experiences. In an age where nearly all files are manifested in a digital form, it was an obvious conclusion for LaCie to develop a showpiece to convey how essential data is to defining our modern life. The sum of art and literature are the product by which a culture is defined. This art has existed, historically, as physical media prior to the introduction of digital technology. Today, data is comprised of this very media that defines us, be it photos, videos, music, graphic art, novels, journals or even a spreadsheet. Our data is truly a reflection of who we are. The human digital footprint is a reflection of our individuality and LaCie Mirror is symbolic of this.

Of all human inventions, the mirror is perhaps the most intriguing, since it is so closely connected to our own consciousness, reflecting both reality and illusion, said, Mark Pendergrast, author of Mirror Mirror: A History of the Human Love Affair with Reflection. As our first technology for self contemplation, the mirror is arguably as important an invention as the wheel and perhaps even more universal.

Pauline Deltour and LaCie product development teams worked closely to develop the LaCie Mirror hard drive. To make the product more durable, LaCie used Corning Gorilla Glass 3 with Native Damage Resistance (NDR). The glass is chemically strengthened and atomically configured to better survive the real world events that most commonly cause glass failure. This glass enables improved damage resistance and toughness by helping to prevent the deep chips and scratches that cause glass to break.

The LaCie Mirror, propped up on its ebony wood display stand, is captivating on a desk or anywhere in the home, explained designer Pauline Deltour. The intense ebony color contrasts sublimely with the LaCie Mirrors silver facets.

When the LaCie Mirror hard drive is connected to a computer, the luxurious display stand showcases the exquisite design of the product. Hewn from Makassar ebony wood, a richly colored, exceptionally dense wood, every display stand is unique. There are no two pieces that are alike.

WARRANTY The LaCie Mirror features a two year limited warranty that includes comprehensive, complimentary web based resources, expert in house technical support, and worldwide repair and/or replacement coverage. It is possible to upgrade this service with warranty extensions, fast product replacement and even data recovery services.

AVAILABILITY The 1TB LaCie Mirror portable hard drive will first be available in late January for a manufacturers suggested retail price of $279.99 at LaCie.com with wider availability later this year.

ABOUT PAULINE DELTOUR Pauline Deltour based in Paris, studied applied art and design at the Olivier de Serres (ENSAAMA) in Paris and holds a bachelors degree in industrial design from the Ecole Nationale Sup rieure des Arts D coratifs (ENSAD) also located in Paris. Early in Deltours career, she worked as designer and project leader at Konstantin Grcic Industrial Design in Munich, and then opened her own studio back in 2009. She currently lives and works in Paris. Paulines creative vision is now afforded to a wide range of commissions from industrial products and furniture through jewelry as well as public spaces. LaCie has the honor to have Paulines artistic vision of functional product design for the Mirror portable hard drive project.

ABOUT CORNING Corning Incorporated is the world leader in specialty glass and ceramics. Drawing on more than 160 years of materials science and process engineering knowledge, Corning makes keystone components that enable high technology systems for consumer electronics, telecommunications, mobile emissions control, and life sciences.

Corning and Gorilla are registered trademarks of Corning Incorporated.

ABOUT LACIE LaCie, the premium brand from Seagate Technology (NASDAQ: STX), designs world-class external storage products for Apple, Linux and PC users. LaCie differentiates itself with sleek design and unmatched technical performance. Find out more at www.lacie.com.

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2015 Seagate Technology LLC. All rights reserved. LaCie, LaCie Mirror, and the LaCie logo are trademarks or registered trademarks of Seagate Technology LLC or one of its affiliated companies. All other trademarks or registered trademarks are the property of their respective owners. When referring to drive capacity, one terabyte, or TB, equals one thousand billion bytes. Your computer's operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions and will not be available for data storage.

LINK:	https://www.lacie.com/uk/company/news/news.htm?id=10803...
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