Ateme, a global leader in video compression, delivery and streaming solutions with innovation at its core, and Verance, a global watermarking platform that powers broadband features on broadcast television, today announced they have integrated Verance Aspect Watermarking within the audio chain of the Ateme TITAN transcoders. This integration enables wide distribution of NextGen Broadcast interactive experiences, offering broadcasters in North America the opportunity to dive into new business models, create additional personalized offerings and explore new monetization opportunities.
Aspect is Verance's high-performance implementation of the ATSC open watermarking standards. It launches broadcast applications by carrying metadata and triggers associated with NextGen Broadcast interactive broadcast experiences through all distribution paths (including ATSC 1.0 and 3.0 over-the-air, cable/satellite and over-the-top services) to reach 100% of connected televisions. Without the watermark, 80% of U.S. households are unable to take advantage of these capabilities.
The integration of Verance Aspect Watermarking within the TITAN audio chain enhances interactivity, exploiting the full potential of NextGen Broadcast with use cases such as the start over function, sports betting, fantasy sports, personalized news & weather, targeted advertising and advanced emergency information.
With more and more broadcasters deploying NextGen Broadcast, they want to see a return on their investment," said Julien Mandel, Solution Marketing Senior Director, Contribution & Distribution Segment, at Ateme. "We are thrilled to be enabling new business models through interactive services and personalization, by combining Verance Aspect Watermarking with Ateme s TITAN transcoders."
Nil Shah, Verance CEO, said, Verance is proud to partner with Ateme in integrating our Aspect Watermarking technology into its TITAN transcoders. This collaboration marks a significant milestone in delivering personalized and engaging content experiences to viewers while ensuring interoperability across all distribution paths. It empowers broadcasters with unparalleled opportunities to deliver personalized content, explore new revenue opportunities and embrace the transformative capabilities of NextGen TV.
About Ateme
Ateme is a global leader of video compression and delivery solutions, helping tier-one content providers, service providers and streaming platforms boost their viewership and subscriber numbers.
Leveraging an R&D task force that is unique in the video industry, Ateme's solutions power sustainable TV services, improve end-users' quality of experience, optimize the total cost of ownership of TV/VOD services, and generate new revenue streams based on personalization and ad insertion. Beyond offering technological agility, Ateme partners with its customers, offering flexible business models that match their financial priorities.
Find out more: www.ateme.com.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
29/10/2025
WUPPERTAL, Germany Riedel Communications has hired Ulrich Voigt as director, live production solutions, taking over the leadership of its SimplyLive business fr...
29/10/2025
OKLAHOMA CITY and TULSA, Okla. Sinclair has named Mark Martin as vice president and general manager of KOKH-KOCB Oklahoma City and KTUL Tulsa....
29/10/2025
BELLEVUE, Wash. Julie Van Ullen has joined cross-platform TV ad measurement company iSpot as president and chief revenue officer....
29/10/2025
Brutal g et, a Swiss broadcast services provider, has rolled out a state-of-the-art outside broadcast (OB) vehicle built on a Lawo AoIP (audio-over-internet pro...
29/10/2025
WASHINGTON FCC Commissioner Olivia Trusty has announced a temporary staff change in her office....
29/10/2025
Berklee Valencia Talent Helps Score Alejandro Amen bar's El cautivo Faculty and alumni from Berklee Valencia's scoring for film, television, and video...
29/10/2025
The Walt Disney Company today announced they have closed their transaction to combine Fubo's business with Disney's Hulu + Live TV business....
29/10/2025
WUPPERTAL, Germany Riedel Communications has hired Ulrich Voigt as director, live production solutions, taking over the leadership of its SimplyLive business fr...
29/10/2025
LOS ANGELES Major League Soccer will introduce a broadcast audio enhancement tonight during the LAFC vs. Austin FC playoff match....
29/10/2025
ESPN said it will produce animated telecasts for NFL, NHL, NBA and WNBA games across The Walt Disney Co. and ESPN platforms during the 2025-26 season under an a...
29/10/2025
WASHINGTON Despite the government shutdown, the Federal Communications Commission has passed, with some revisions, a previously announced Notice of Proposed Rul...
29/10/2025
29 10 2025 - Media release SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist
The 2025 Digital Originals shortlisted teams. Photo credit...
29/10/2025
RT PUBLISHES 2024 ANNUAL REPORT
RT REPORTS NET SURPLUS OF 5.5 MILLION IN 2024
A YEAR WITH MANY SPECIAL EVENTS UEFA EUROS 2024, THE OLYMPICS AND PARALYMP...
29/10/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
28/10/2025
ESPN Announces Monsters Funday Football', Its Latest Real-Time Animated Bro...
28/10/2025
SVG All-Stars: Catherine Chalfant, Manager, Remote Operations, ESPNThe Ole Miss alum is an operational force behind ESPN's extensive college-football catalo...
28/10/2025
Elevating the experience: AI and data take Ryder Cup to the next level By Joe OHalloran
Tuesday, October 28, 2025 - 10:25
Print This Story
NBC produced th...
28/10/2025
Conquering the Air (waves): Taking a close up look at the IBC Accelerator Priva...
28/10/2025
World Series 2025: Spectrum SportsNet LA Brings Dodgers Fans Closer to the Actio...
28/10/2025
Dylan Southern and Benedict Cumberbatch at the premiere of The Thing with Feathers (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
28/10/2025
For three weeks in Lagos, Spotify's Greasy Tunes Caf pop-up brought the cit...
28/10/2025
Once a niche subculture, German rap has evolved into an influential cultural movement. Now, Spotify is giving the genre a new home with OFFCULT, a playlist dedi...
28/10/2025
Shane Delia's Malta serves up the Mediterranean this summer
28 October, 2025
Media releases
Feast on 9,000 years of culinary history Mondays from 24 No...
28/10/2025
SBS's global sporting festival continues with the FIVB Beach Volleyball Worl...
28/10/2025
Bilbao, October 28, 2025 - AgileTV, a leading technology solutions company for t...
28/10/2025
Disney, NBCUniversal, FOX, Paramount Each Achieve Double-Digit Monthly Growth
...
28/10/2025
CINCINNATI The E.W. Scripps Company has announced an agreement to sell WRTV, its local ABC-affiliated station in Indianapolis, to Circle City Broadcasting for $...
28/10/2025
Berklee College of Music and Berklee Valencia Named to Billboards 2025 Top Music...
28/10/2025
NEW YORK As AI usage continues to spike, a new study from IAB delves into an important aspect of how AI is transforming the advertising business with new data s...
28/10/2025
Charlie Jablonski, a broadcast tech pioneer who helped shape the modern era of Olympics television coverage, died Oct. 25 at his home in Lake George N.Y., the N...
28/10/2025
VIENNA, Austria Bitmovin has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insights into video playback. The so...
28/10/2025
LOS ANGELES LucidLink, the file streaming platform, has announced a Frame.io integration and expanded mobile capabilities at Adobe Max....
28/10/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced that it has joined the Ama...
28/10/2025
Lightware, an industry leader in connectivity and signal management solutions, has announced a major update to its Taurus
platform, which now delivers flawless...
28/10/2025
Following a successful mid-September International Broadcasting Convention in Amsterdam, Hiltron Communications will promote its full range of satellite communi...
28/10/2025
Open Broadcast Systems has chosen MC&S (Media Consulting & Services) as a reseller to help strengthen its presence in France.
With over twenty years of experi...
28/10/2025
Bitmovin, leading provider of video streaming solutions, has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insi...
28/10/2025
Ease Live, the leader in interactive TV technology, today announced the successful launch of interactive graphical overlays for UEFA Champions League matches fo...
28/10/2025
LucidLink, the file streaming platform, today at Adobe MAX announced a Frame.io integration and expanded mobile capabilities, streamlining collaboration and hel...
28/10/2025
ATLANTA Gray Media has promoted Nick Hasenecz to general manager of WNDU, its NBC affiliate in the South Bend-Elkhart, Ind., market....
28/10/2025
Applications Open for Berklee Fenway Neighborhood Improvement Grant Boston nonprofits can apply by December 12 for funding to support community projects that ...
28/10/2025
Governments everywhere are racing to harness the power of AI - but legacy infras...
28/10/2025
AI is moving from the digital world into the physical one. Across factory floors...
28/10/2025
NVIDIA is delivering the telecom industry a major boost in open-source software for building AI-native 5G and 6G networks.
NVIDIA Aerial software will soon be ...
28/10/2025
The race to bottle a star now runs on AI.
NVIDIA, General Atomics and a team of international partners have built a high-fidelity, AI-enabled digital twin for ...
28/10/2025
Along the Pacific Ocean in Monterey, California, the Naval Postgraduate School (...
28/10/2025
To democratize access to AI technology nationwide, AI education and deployment c...
28/10/2025
Leading technology companies in aerospace and automotive are accelerating their ...
28/10/2025
28 Oct 2025
VEON's JazzCash Wins Silver Award for Innovation in Lending at ...
Ateme, a global leader in video compression, delivery and streaming solutions with innovation at its core, and Verance, a global watermarking platform that powers broadband features on broadcast television, today announced they have integrated Verance Aspect Watermarking within the audio chain of the Ateme TITAN transcoders. This integration enables wide distribution of NextGen Broadcast interactive experiences, offering broadcasters in North America the opportunity to dive into new business models, create additional personalized offerings and explore new monetization opportunities.
