Sony Pixel Power calrec Sony

Grass Valley's GV AMPP Powers Cloud Production for Electronic Arts Competitive Gaming Entertainment Online Esports Events

20/04/2021

Grass Valley's GV AMPP Powers Cloud Production for Electronic Arts Competitive Gaming Entertainment Online Esports Events posted: 20/04/2021

The Grass Valley cloud-based platform for broadcast distributes quality remote production incorporating familiar control surfaces

Grass Valley announces that Electronic Arts Competitive Gaming Entertainment (CGE), the company's esports division, selected GV AMPP (Agile Media Processing Platform) to enable fully distributed, remote production for its major competitive gaming events EA SPORTS FIFA 21 and Apex Legends. The end-to-end cloud workflow allows EA to deliver broadcast quality storytelling to its global fanbase - with a production team working from their respective homes - regardless of where the live tournament is taking place. In an industry first, the workflow utilizes Grass Valley's GV Korona switcher control panel connected over the public internet to a K-Frame production center engine running on GV AMPP. GV AMPP is part of the company's GV Media Universe, a comprehensive ecosystem of connected solutions, services and marketplaces that make cloud-based media workflows a reality. The Grass Valley system will be used on an ongoing basis for the 2020-2021 FIFA World Cup qualifying tournaments.

Following a trial with Grass Valley for an Apex Legends live tournament in early December, EA first went live with AMPP later that month to support its FIFA 21 Global Series European Qualifier 1 Event that took place December 12-13. More than 20 camera feeds from Europe and additional live contribution feeds for the talent came into an AWS datacenter in Northern Virginia. EA's Technical Director (TD) Geoff Butler punched the show using GV K-Frame on AMPP from his base in Sacramento, CA. The production went off without a hitch, thanks to AMPP's low-latency and intelligent timing management capability, with no perceivable difference to punching the show in a physical studio.

Joe Lynch, EA CGE's Head of Broadcast, commented, We learned a live production in the cloud brings together several unrelated systems, creating a lot of complexity - if one part of the workflow fails, the entire system falls down. These were unique, unprecedented circumstances to solve for during COVID-19 in order to continue esports competition. Grass Valley's GV AMPP was a helpful solution, bringing all of our needs together within one harmonized ecosystem. AMPP gives us a professional broadcast quality platform - in the cloud - with the production values and the reliability that we need to give our fans the best experience. For our operators, using K-Frame in the cloud was seamless, with no perceivable difference to working in a studio environment.

With GV AMPP, everyone from the TD to the talent works remotely as necessary, with no compromise on their ability to deliver stunning content. The EA team can manage live production of its gaming events more efficiently, rapidly pivoting geographically to meet esports fans' needs across Europe, Asia and the Americas. AMPP was chosen for its low latency, high frame rate results and unmatched viewing experience for gaming fans around the globe.

The need for flexible workflows to support a wide range of live event configurations and deliver the same rich experience and stunning images across any screen is no longer in doubt. It is exciting to see early adopters like EA boldly moving to the cloud to leverage its power and agility, said Grass Valley's CEO and president, Tim Shoulders. The project with EA is also a fantastic example of how today's workflows need to pivot rapidly - whether that's to work around a global pandemic or to keep pace with diverse audience demands. We are extremely proud that AMPP plays a central role in EA's production capability, helping the team innovate to deliver the creative content for which they are known.

Grass Valley's K-Frame switcher now seamlessly integrates with the AMPP platform with a simple software upgrade. While the physical switcher panel remains, the frame runs on either a COTS server or a public cloud service. With K-Frame on AMPP, operators can set up a show on a regular K-Frame, then punch it using an AMPP-connected frame accessing all the familiar functions they are used to. For EA, the familiar operator-specific UI is central to ensuring productions run smoothly and consistently.

Alongside K-Frame on AMPP, EA's set-up includes a range of AMPP applications, including Master Control, Flow Monitors, Clip Players, Master Control Switcher, I/O, Test Signal Generators, AV Mux, Delay module, HTML 5 Graphics Render, Multiviewer, Recorders and Streamers. The team has access to extensive probing and monitoring capabilities for transparency across all parts of the workflow.
LINK: https://www.live-production.tv/news/sports/grass-valley%E2%80%99s-gv-a...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

02/11/2026

Just Women's Sports' Haley Rosen on the Need To Keep Fans Connected as Momentum Grows

The founder/CEO says new app combines JWS content and scoreboard with real-time ...

02/11/2026

US College Basketball Season Kicks Off in Rome with Villanova v Notre Dame Doubleheader

The men's and women's Villanova and Notre Dame basketball teams will get...

02/11/2026

CONMEBOL Renews GRUP MEDIAPRO Deal Through 2030

CONMEBOL has renewed its trust in GRUP MEDIAPRO, which will continue at the helm of the CONMEBOL Hub's end-to-end operation through 2030, producing and dist...

02/11/2026

WTA, TikTok Expand Global Effort With Dedicated GamePlan Experience

Building on the growth in women's sports, the dedicated sports-content initiative aims to enhance fan engagement and content creation The WTA (Women's ...

02/11/2026

UNA Sports Group Leads Investment in The Curling Group

UNA Sports Group has led an eight-figure investment round in The Curling Group (TCG), with participation from Relay Ventures. TCG is the company behind the Gran...

02/11/2026

Sony To Launch RIALTO 65 Camera Extension System for VENICE 2

Sony Electronics will launch the RIALTO 65 Camera Extension System (CBK-6510XS) for the VENICE 2 CineAlta camera. It is expected to be available in the first ha...

02/11/2026

ESL One Heads to Munich for April 2027 Dota 2 Tournament

ESL FACEIT Group (EFG) has announced that ESL One, its Dota 2 tournament series, is coming to Munich, Germany, from April 4-11, 2027. ESL One Munich 2027 will b...

02/11/2026

X Games Names Paul Asencio Chief Revenue Officer

X Games has appointed Paul Asencio Chief Revenue Officer, effective Nov. 9. He will lead global partnerships, sponsorship sales and commercial revenue strategy ...

02/11/2026

Cloudbass Tests Software-Defined Remote Production With SSL System T Virtual Tempest Engine

UK outside broadcast specialist Cloudbass has completed a proof of concept for s...

02/11/2026

Tubi to Simulcast Two MLS Decision Day Matches on Nov. 7

Tubi and Major League Soccer will stream two Decision Day matches live and free on Saturday, Nov. 7, in the U.S. The games are Inter Miami CF vs. Charlotte FC a...

02/11/2026

Grand Slam of Curling Adds DAZN for International Coverage

The Grand Slam of Curling (GSOC) has signed a multi-year media agreement with DAZN. DAZN will carry live and on-demand GSOC and Rock League action free outside ...

02/11/2026

WTA and TikTok Announce Global Content Partnership

The WTA and TikTok announced a global content partnership to expand how fans discover and follow women's tennis through player-led storytelling, creator con...

02/11/2026

RTL News Upgrades Cologne Audio Control Room With Lawo mc96 and IP Infrastructure

RTL News has rebuilt Audio Control Room TR 1 at its Cologne headquarters around ...

02/11/2026

Behind the Mic: Ernie Johnson To Leave Inside the NBA After 2026-27 NBA Season; Golf Channel Shares 2026 Optum Golf Channel Games Roster

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

02/11/2026

Pliant Technologies Returns as SVG Sponsor With New Production-Oriented Tech

VP, Global Sales, Gary Rosen describes an expanded product line that enhances the company's sports focus The pain of parting is nothing to the joy of meet...

02/11/2026

Celemony add Arianna Powell to Tonalic library

Latest virtual session musician announced The latest expansion for Celemony's Tonalic library centres around Arianna Powell, a session guitarist whose p...

02/11/2026

VEMIA's 63rd auction

7-14 November 2026 VEMIA's latest vintage gear auction is set to take place between 7-14 November 2026, and will be followed by their Second Chance Sund...

02/11/2026

Blox Rack from Pine DSP

Combines six processors with LFOs, envelope follower & macros Pine DSP's latest offering brings together a set of six virtual processors, houses them in...

02/11/2026

Rohde & Schwarz presents a new generation of DC power supplies with five interconnectable channels

Rohde & Schwarz presents a new generation of DC power supplies with five interco...

02/11/2026

Rohde & Schwarz at Euronaval 2026: Turning platforms into tomorrow's networked fleet

Rohde & Schwarz at Euronaval 2026: Turning platforms into tomorrow's network...

02/11/2026

Rohde & Schwarz welcomes the publication of the ITUs Spectrum Monitoring Handbook, 2026 edition

Rohde & Schwarz welcomes the publication of the ITUs Spectrum Monitoring Handboo...

02/11/2026

Dakar 2026 First Olympics Event to Deploy Fully Virtualized MCR

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

France Tlvisions Deploys Grass Valley-Based ST 2110 IP Franceinfo Facility

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

NAB Opens Nominations for 2027 Technology Awards

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

Is Your Facility AI-Ready? Rethinking 24/7 Resiliency and Infrastructure

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

MOQ Standard Promises More Efficient Streaming, Less Latency

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

Who's Really Watching?

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

Blackmagic Design Launches UltraStudio Express HD

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

Lightware Strengthens Small Meeting Room USB-C Connecti...

Lightware is highlighting two practical, value-focused solutions for organisations equipping smaller meeting and collaboration rooms: the Taurus SCX-2x1-HC60 st...

02/11/2026

Sky News expands Arc XP partnership for a next-generation app and website

UK's biggest commercial news app to put video and personalisation at its heart as part of Sky News 2030Monday 2 November 2026 Sky News expands Arc XP partn...

02/11/2026

Keeley Hawes joins Izuka Hoyle in second series of Sky Original action thriller Prisoner

Production begins with Solly McLeod and David Dawson also joining the cast, with...

02/11/2026

Fox Corporation Reports First Quarter Fiscal 2027 Financial Results

Fox Corporation Reports First Quarter Fiscal 2027 Financial Results NEW YORK, NY, November 2, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company...

02/11/2026

WELT TV and SES Extend Multi-Year Satellite Distribution Agreement

SES and WELT TV have renewed their partnership in a new multi-year agreement for satellite distribution in Germany. Running into the next decade, the agreement ...

02/11/2026

BUSTED: New RT three-part documentary series goes inside Ireland's biggest drugs busts

Monday, 2 November at 9:35pm on RT One and RT Player BUSTED is a new three-pa...

01/11/2026

Waldorf announce the Crema

Latest compact instrument revealed Another compact instrument has just been added to the Waldorf line-up, and this time around the focus is on string ensemb...

01/11/2026

Park Street Post Software updates AAF Player and AAF Look

Park Street Post Software has updated its two macOS utilities for picture-to-sound AAF turnovers. AAF Player 1.2.0 lets sound teams audition a turnover and expo...

31/10/2026

Rapid Flow launch drumGRID

Combines powerful sequencer with classic drum machine samples Rapid Flow's latest release puts their sequencing expertise to work in a powerful new virt...

31/10/2026

Audioscenic: Binaural technology update

Reproducing spatial binaural audio over speakers In April 2025, we ran some news on Audioscenic, a UK-based company who specialise in delivering binaural au...

31/10/2026

Sonnet Announces Compact Three-Slot Thunderbolt 5 to PCIe Card Expansion System

Sonnet Announces Compact Three-Slot Thunderbolt 5 to PCIe Card Expansion System Brie Clayton October 31, 2026 0 Comments Echo SE III T5 Connects Three...

31/10/2026

ITU Updates Handbook on Precise Frequency, Time Systems

Share Copy link Facebook X Linkedin Bluesky Email...

31/10/2026

House Members Push for Anna Gomez's FCC Renomination

Share Copy link Facebook X Linkedin Bluesky Email...

31/10/2026

FOH Productions Deploys Riedel MediorNet Artist and Boler...

Riedel Communications today announced that live event production company FOH Productions has built a portable camera switching and control flypack that uses Rie...

30/10/2026

The Approval Click: What Live-Production Review Really Catches

A highlight clip goes to air after a person says yes. What would it take to say how often that yes had to be earned? Andreas EhstandA common design for automat...

30/10/2026

Ratings Roundup: Brewers' Clincher, Record NBA Tip-Off, Chiefs-Seahawks Hits Primetime Season-High

SNF's Chiefs-Seahawks leads the week with 26.3 million, Prime Video's Pa...

30/10/2026

GRUP MEDIAPRO To Rebrand as Imagina in 2027

The company aims to be more horizontal and not vertical' in managing sports rights and producing events GRUP MEDIAPRO has begun charting a new course that...

30/10/2026

USA Sports To Crown WNBA Champion in Historic Game 7, Capping Inaugural Season With Expanded Production

Player mics, an in-arena drone, enhanced replay operations, and a full onsite pr...

30/10/2026

What to Watch: 9 Sundance Institute-Supported Documentaries About Farming the Land and Fighting for a Sustainable Future

By Ramona Flume Each harvest season brings a sense of renewal and possibility. ...

30/10/2026

Wicker Spins Social Norms and Marriage Tropes Into a Charming, Comedic Fable

(L-R) Peter Dinklage, Alexander Skarsg rd, and Olivia Colman attend the Q&A for Wicker by Eleanor Wilson and Alex Huston Fischer, an official selection of the...

30/10/2026

BangZilla release Wave Theory

Creates melodies from wavetables BangZilla is the new plug-in division of The Audio Programmer, and their debut offering comes in the form of Wave Theory, a...