Sony Pixel Power calrec Sony

Grass Valley's GV AMPP Powers Cloud Production for Electronic Arts Competitive Gaming Entertainment Online Esports Events

20/04/2021

Grass Valley's GV AMPP Powers Cloud Production for Electronic Arts Competitive Gaming Entertainment Online Esports Events posted: 20/04/2021

The Grass Valley cloud-based platform for broadcast distributes quality remote production incorporating familiar control surfaces

Grass Valley announces that Electronic Arts Competitive Gaming Entertainment (CGE), the company's esports division, selected GV AMPP (Agile Media Processing Platform) to enable fully distributed, remote production for its major competitive gaming events EA SPORTS FIFA 21 and Apex Legends. The end-to-end cloud workflow allows EA to deliver broadcast quality storytelling to its global fanbase - with a production team working from their respective homes - regardless of where the live tournament is taking place. In an industry first, the workflow utilizes Grass Valley's GV Korona switcher control panel connected over the public internet to a K-Frame production center engine running on GV AMPP. GV AMPP is part of the company's GV Media Universe, a comprehensive ecosystem of connected solutions, services and marketplaces that make cloud-based media workflows a reality. The Grass Valley system will be used on an ongoing basis for the 2020-2021 FIFA World Cup qualifying tournaments.

Following a trial with Grass Valley for an Apex Legends live tournament in early December, EA first went live with AMPP later that month to support its FIFA 21 Global Series European Qualifier 1 Event that took place December 12-13. More than 20 camera feeds from Europe and additional live contribution feeds for the talent came into an AWS datacenter in Northern Virginia. EA's Technical Director (TD) Geoff Butler punched the show using GV K-Frame on AMPP from his base in Sacramento, CA. The production went off without a hitch, thanks to AMPP's low-latency and intelligent timing management capability, with no perceivable difference to punching the show in a physical studio.

Joe Lynch, EA CGE's Head of Broadcast, commented, We learned a live production in the cloud brings together several unrelated systems, creating a lot of complexity - if one part of the workflow fails, the entire system falls down. These were unique, unprecedented circumstances to solve for during COVID-19 in order to continue esports competition. Grass Valley's GV AMPP was a helpful solution, bringing all of our needs together within one harmonized ecosystem. AMPP gives us a professional broadcast quality platform - in the cloud - with the production values and the reliability that we need to give our fans the best experience. For our operators, using K-Frame in the cloud was seamless, with no perceivable difference to working in a studio environment.

With GV AMPP, everyone from the TD to the talent works remotely as necessary, with no compromise on their ability to deliver stunning content. The EA team can manage live production of its gaming events more efficiently, rapidly pivoting geographically to meet esports fans' needs across Europe, Asia and the Americas. AMPP was chosen for its low latency, high frame rate results and unmatched viewing experience for gaming fans around the globe.

The need for flexible workflows to support a wide range of live event configurations and deliver the same rich experience and stunning images across any screen is no longer in doubt. It is exciting to see early adopters like EA boldly moving to the cloud to leverage its power and agility, said Grass Valley's CEO and president, Tim Shoulders. The project with EA is also a fantastic example of how today's workflows need to pivot rapidly - whether that's to work around a global pandemic or to keep pace with diverse audience demands. We are extremely proud that AMPP plays a central role in EA's production capability, helping the team innovate to deliver the creative content for which they are known.

Grass Valley's K-Frame switcher now seamlessly integrates with the AMPP platform with a simple software upgrade. While the physical switcher panel remains, the frame runs on either a COTS server or a public cloud service. With K-Frame on AMPP, operators can set up a show on a regular K-Frame, then punch it using an AMPP-connected frame accessing all the familiar functions they are used to. For EA, the familiar operator-specific UI is central to ensuring productions run smoothly and consistently.

Alongside K-Frame on AMPP, EA's set-up includes a range of AMPP applications, including Master Control, Flow Monitors, Clip Players, Master Control Switcher, I/O, Test Signal Generators, AV Mux, Delay module, HTML 5 Graphics Render, Multiviewer, Recorders and Streamers. The team has access to extensive probing and monitoring capabilities for transparency across all parts of the workflow.
LINK: https://www.live-production.tv/news/sports/grass-valley%E2%80%99s-gv-a...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

26/09/2026

YouTube Embraces Microdramas with Features for Episodic Shorts

Share Copy link Facebook X Linkedin Bluesky Email...

26/09/2026

Civil Rights Groups Urge Sen. Cruz to Delay Thumann Severs FCC Confirmation

Share Copy link Facebook X Linkedin Bluesky Email...

25/09/2026

SVG GameDay, Ep. 32: National Hockey Leagues John Bochiaro - Leading the Leagues In-Venue Efforts

In-venue and creative video staffers at the professional and collegiate level ha...

25/09/2026

HBS Taps Ronald den Hollander as CEO

Infront has named Ronald den Hollander as CEO of its Host Broadcast Services (HBS) subsidiary, effective 1 October 2026. The appointment follows the previously ...

25/09/2026

NABA to Host Cyber University 2.0 Cybersecurity Summit in New York

The North American Broadcasters Association (NABA) will hold Cyber University 2.0, a full-day cybersecurity summit for the broadcast and media industries, on Tu...

25/09/2026

Alpha Networks and Ateme Deliver Low-Latency Video Platform for International Sporting Event

Alpha Networks and Ateme have delivered a joint video platform for the digital d...

25/09/2026

Viaplay Migrates Free-to-Air Channels to Encompass Altitude Scheduling

Encompass Digital Media has announced the migration of multiple Viaplay free-to-air channels - TV3, TV6, TV8, and TV10 - to its Altitude Scheduling platform. Al...

25/09/2026

NAB Show New York 2026 Set for October 21-22 at Javits Center

NAB Show New York 2026 will take place October 21-22 at the Jacob K. Javits Convention Center in New York City. Registration is open at nabshow.com/newyork. Th...

25/09/2026

NHL Network to Air NHL Tonight, NHL Now, NHL Tonight: First Shift, and On The Fly During 2026-27 Season

NHL Network has announced its studio programming lineup for the 2026-27 regular ...

25/09/2026

First Baptist Nashville Installs Clear-Com Arcadia Central Station

Clear-Com has announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom system as part of a sanctuary technolo...

25/09/2026

Broadcast Management Group Upgrades to EVS XT-VIA Platform at Cloud Control Center

Broadcast Management Group (BMG) has deployed EVS XT-VIA live video production s...

25/09/2026

BBright Adds dotCentral as U.S. Sales and Support Partner

BBright, a Hexaglobe Group company, has announced that dotCentral has joined as a sales and support partner in the United States. BBright's portfolio cover...

25/09/2026

MeyerPro Deploys ROE Visual Graphite GP 2.6 for Acumatica Summit 2026

MeyerPro delivered audio, video, broadcast, and LED production for the Acumatica Summit 2026 at the Seattle Convention Center's Summit Building, January 25-...

25/09/2026

PWHL to Hold Inaugural All-Star Weekend in Toronto on March 7

The Professional Women's Hockey League has announced its inaugural All-Star Weekend, to be held Saturday, March 7, 2026, at Scotiabank Arena in Toronto. The...

25/09/2026

Presidents Cup Makes Leap to 1080p HDR as NBC Sports, PGA TOUR Step Up Coverage

The 2026 Presidents Cup is underway at Medinah Country Club outside of Chicago with Team USA and an International Team of men's golfers facing off for four ...

25/09/2026

SVG Remote Production Forum Goes Inside WBDs Techwood Facility, Maps the Next Phase of REMI Production

Warner Bros. Discovery's Atlanta hub hosted a day of discussion on REMI prod...

25/09/2026

Antares release AutoTune Advanced

Algorithm update & new DVA vibrato-detection engine A new flagship version of Antares' iconic pitch-correction software has arrived, and along with a co...

25/09/2026

Two notes to launch the Captor X Pro

New flagship unit to arrive in early 2027 Two notes Audio Engineering have revealed that a new and improved version of their hugely popular reactive load bo...

25/09/2026

Finalist 2 from Tim Exile

AI-free mixing tool gets an upgrade Launched in October 2025, Tim Exiles Finalist is an algorithmic mixing tool that's been designed for those who don&#...

25/09/2026

Rohde & Schwarz Mobile Test Summit 2026 puts the spotlight on 6G - registrations open

Rohde & Schwarz Mobile Test Summit 2026 puts the spotlight on 6G - registrations...

25/09/2026

IBC 2026: When Intelligence Became the Industry's New Competitive Advantage

In our latest blog, Tim Pearson reflects on IBC 2026 and considers the main learnings against an industry that saw AI finally coming out of the labs and into pr...

25/09/2026

Digital Anarchy Releases Newest Version of its Real-Time Skin Retouching Tool for Video

Digital Anarchy Releases Newest Version of its Real-Time Skin Retouching Tool fo...

25/09/2026

Blackmagic Design Used on More Than 50 Summer Films in 2026

Blackmagic Design Used on More Than 50 Summer Films in 2026 Brie Clayton September 25, 2026 0 Comments Hero image: Disclosure Day Blackmagic Design p...

25/09/2026

How I Automated Social Media Resizing in After Effects - Free Script

How I Automated Social Media Resizing in After Effects - Free Script Graham Quince September 25, 2026 0 Comments If your text keeps getting cut off on...

25/09/2026

IBC2026 celebrates collaborative breakthroughs as it anno...

IBC has unveiled the winners of the prestigious IBC2026 Innovation Awards at an event held at the RAI Amsterdam on Sunday 13 September, honouring collaborative ...

25/09/2026

IBC2026 brings global media industry together to turn inn...

IBC2026 brought the global media, entertainment and technology community together for four days of business, innovation and collaboration at the RAI Amsterdam. ...

25/09/2026

Lightware Helps Integrators Overcome MacBook Neo USB Topo...

Lightware testing has revealed that each USB-C port on Apple's new MacBook Neo consumes three of the seven USB tiers available under the USB specification, ...

25/09/2026

Lightware Expands Education Support With New Products and...

Lightware is supporting educational institutions in building modern learning environments by combining professional training with education-focused AV technolog...

25/09/2026

Study: Only 10% of Young Adults Watched Local TV News Last Week

Share Copy link Facebook X Linkedin Bluesky Email...

25/09/2026

Optimum, A+E Global Media Sign New Distribution Agreement

Share Copy link Facebook X Linkedin Bluesky Email...

25/09/2026

MPA, Unions Back 'Motion Picture, Television, and Entertainment Revitalization Act

Share Copy link Facebook X Linkedin Bluesky Email...

25/09/2026

NAB Show New York Announces More Speakers and Programming Highlights

Share Copy link Facebook X Linkedin Bluesky Email...

25/09/2026

Comcast NBCU, NBCUniversal Local Award $2.5 Million to Nonprofits

Share Copy link Facebook X Linkedin Bluesky Email...

25/09/2026

Orange Belgium Strengthens Its Consumer and B2B TV Servic...

Long-Standing Customer Renews Multiyear Contract for VO's Secure Video Player, Content Security, and Device Monitoring Solutions Viaccess-Orca (VO), a glob...

25/09/2026

Automate Video Progress Bars in After Effects - No Keyframes!

Automate Video Progress Bars in After Effects - No Keyframes! Graham Quince September 24, 2026 0 Comments Learn how to create an automated video playb...

25/09/2026

How to watch an unmissable weekend of womens football on Sky Sports and NOW

Friday 25 September 2026 How to watch an unmissable weekend of women's football on Sky Sports and NOW Sky Sports and NOW will broadcast seven live games f...

25/09/2026

YAGA trailer released, coming exclusively to Sky and NOW on 31 October in the UK and Ireland

Friday 25 September 2026 YAGA trailer released, coming exclusively to Sky and N...

25/09/2026

'Watch this space: a new strategic direction for UK media'.

Watch this space: a new strategic direction for UK media. Arqiva has submitted its response to the Governments Green Paper on the future of television distribut...

25/09/2026

Last chance to apply to be part of this year's Late Late Toy Show

Want to be part of this year's Late Late Toy Show? Final call for applications in search for this year's stars The most wonderful night of the year is...

24/09/2026

Broadcast Management Group Assists Virginia Public Media With Move to New HQ in Richmond

Broadcast Management Group (BMG) is supporting Virginia Public Media (VPM), the ...

24/09/2026

Two Red Digital Cinema Cameras Receive GhostFrame Pro Certification

RED Digital Cinema's RED V-RAPTOR [X] and RED V-RAPTOR XL [X] cameras with the Phantom Track feature are the first cameras to receive GhostFrame Pro Certifi...

24/09/2026

FOX Sports Adds 4K Live Stream on Tubi to List of Available Options for Cowboys-Eagles on Thanksgiving Day

Bringing together the full family of networks, FOX Sports is also adding Tubi, F...

24/09/2026

Virginia Techs Lane Stadium Invests in Gameday Experience with New Daktronics LED Display, Audio Solutions

Virginia Polytechnic Institute and State University (Virginia Tech) has unveiled...

24/09/2026

SVG AI Innovation Lab Blog Tracks How AI Is Reshaping Live Sports Production

The blog collects SVG's reporting on AI across U.S. and European sports broadcasting Since SVG launched the AI Innovation Lab in April to advance the devel...

24/09/2026

SVG TranSPORT Keynote Conversation: How FOX Built a Transcontinental Transmission Backbone for the FIFA World Cup

SVG's annual TranSPORT conference, which will be held on Tuesday, Oct. 20 in...

24/09/2026

FloSports is Using AI To Build a New Generation of Live Production Tools to Bolster the Streamer's Internal Operations

The self-built Master Control Room has cut streaming operations incident-respo...

24/09/2026

Ortana Links AudioShake, ScorePlay for Live and Archive Audio Cleanup

Ortana Media Group, the software systems integrator behind the Cubix workflow platform, has connected AudioShake's audio separation models to ScorePlay thro...