Sony Pixel Power calrec Sony

Grass Valley's GV AMPP Powers Cloud Production for Electronic Arts Competitive Gaming Entertainment Online Esports Events

20/04/2021

Grass Valley's GV AMPP Powers Cloud Production for Electronic Arts Competitive Gaming Entertainment Online Esports Events posted: 20/04/2021

The Grass Valley cloud-based platform for broadcast distributes quality remote production incorporating familiar control surfaces

Grass Valley announces that Electronic Arts Competitive Gaming Entertainment (CGE), the company's esports division, selected GV AMPP (Agile Media Processing Platform) to enable fully distributed, remote production for its major competitive gaming events EA SPORTS FIFA 21 and Apex Legends. The end-to-end cloud workflow allows EA to deliver broadcast quality storytelling to its global fanbase - with a production team working from their respective homes - regardless of where the live tournament is taking place. In an industry first, the workflow utilizes Grass Valley's GV Korona switcher control panel connected over the public internet to a K-Frame production center engine running on GV AMPP. GV AMPP is part of the company's GV Media Universe, a comprehensive ecosystem of connected solutions, services and marketplaces that make cloud-based media workflows a reality. The Grass Valley system will be used on an ongoing basis for the 2020-2021 FIFA World Cup qualifying tournaments.

Following a trial with Grass Valley for an Apex Legends live tournament in early December, EA first went live with AMPP later that month to support its FIFA 21 Global Series European Qualifier 1 Event that took place December 12-13. More than 20 camera feeds from Europe and additional live contribution feeds for the talent came into an AWS datacenter in Northern Virginia. EA's Technical Director (TD) Geoff Butler punched the show using GV K-Frame on AMPP from his base in Sacramento, CA. The production went off without a hitch, thanks to AMPP's low-latency and intelligent timing management capability, with no perceivable difference to punching the show in a physical studio.

Joe Lynch, EA CGE's Head of Broadcast, commented, We learned a live production in the cloud brings together several unrelated systems, creating a lot of complexity - if one part of the workflow fails, the entire system falls down. These were unique, unprecedented circumstances to solve for during COVID-19 in order to continue esports competition. Grass Valley's GV AMPP was a helpful solution, bringing all of our needs together within one harmonized ecosystem. AMPP gives us a professional broadcast quality platform - in the cloud - with the production values and the reliability that we need to give our fans the best experience. For our operators, using K-Frame in the cloud was seamless, with no perceivable difference to working in a studio environment.

With GV AMPP, everyone from the TD to the talent works remotely as necessary, with no compromise on their ability to deliver stunning content. The EA team can manage live production of its gaming events more efficiently, rapidly pivoting geographically to meet esports fans' needs across Europe, Asia and the Americas. AMPP was chosen for its low latency, high frame rate results and unmatched viewing experience for gaming fans around the globe.

The need for flexible workflows to support a wide range of live event configurations and deliver the same rich experience and stunning images across any screen is no longer in doubt. It is exciting to see early adopters like EA boldly moving to the cloud to leverage its power and agility, said Grass Valley's CEO and president, Tim Shoulders. The project with EA is also a fantastic example of how today's workflows need to pivot rapidly - whether that's to work around a global pandemic or to keep pace with diverse audience demands. We are extremely proud that AMPP plays a central role in EA's production capability, helping the team innovate to deliver the creative content for which they are known.

Grass Valley's K-Frame switcher now seamlessly integrates with the AMPP platform with a simple software upgrade. While the physical switcher panel remains, the frame runs on either a COTS server or a public cloud service. With K-Frame on AMPP, operators can set up a show on a regular K-Frame, then punch it using an AMPP-connected frame accessing all the familiar functions they are used to. For EA, the familiar operator-specific UI is central to ensuring productions run smoothly and consistently.

Alongside K-Frame on AMPP, EA's set-up includes a range of AMPP applications, including Master Control, Flow Monitors, Clip Players, Master Control Switcher, I/O, Test Signal Generators, AV Mux, Delay module, HTML 5 Graphics Render, Multiviewer, Recorders and Streamers. The team has access to extensive probing and monitoring capabilities for transparency across all parts of the workflow.
LINK: https://www.live-production.tv/news/sports/grass-valley%E2%80%99s-gv-a...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

31/07/2026

How Valuable Is TV to Smaller, Independent Cable Operators?

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

Early Registration Opens for the 2026 SMPTE Media Techno...

SMPTE, the home for media professionals, technologists and engineers, today opened early registration for the 2026 Media Technology Summit (MTS) and announced i...

31/07/2026

Central Christian Church Connects Remote Production Teams...

Clear-Com announced that Central Christian Church has transformed communication across its live production operations by implementing Clear-Com's LQ Seri...

31/07/2026

Haivision To Feature Makito ONE, Falkon X4 At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

ABC Stations Tout Community Support for License Renewals

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

Finalists Announced for IBC2026 Innovation Awards

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

IBC2026 Innovation Awards finalists unveiled honouring co...

IBC has unveiled the finalists for the IBC2026 Innovation Awards, recognising collaborative projects from around the world that solve real-world challenges and ...

31/07/2026

From focus puller to colourist

From focus puller to colourist Caroline Shawley July 30, 2026 0 Comments Ana Mar a Ormaza shares her story of instinct, storytelling and finding a cre...

31/07/2026

Amazon Prime Documentary Andata e Ritorno Relies on Blackmagic Design

Amazon Prime Documentary Andata e Ritorno Relies on Blackmagic Design Brie Clayton July 30, 2026 0 Comments DaVinci Resolve Studio and Blackmagic Clou...

31/07/2026

Krotos Launches Video to Sound Plugin for DaVinci Resolve

Krotos Launches Video to Sound Plugin for DaVinci Resolve Brie Clayton July 30, 2026 0 Comments AI-assisted workflow helps editors add synchronized, p...

31/07/2026

Half-Year Report on SES's Liquidity Contract

Luxembourg, July 31, 2026 - Pursuant to the liquidity contract entered into by SES with BNP Paribas as of 7 April 2026, please see the below update on the progr...

31/07/2026

SES Publishes FY2025 EU Taxonomy Restatement

Luxembourg, July 31, 2026 - SES today published a restatement of its FY2025 EU Taxonomy (Article 8) disclosure. The restatement updates the FY2025 EU Taxonomy d...

31/07/2026

Mercedes-Benz Ireland returning as the official car partner of The Traitors Ireland

RT Commercial has today announced Mercedes-Benz Ireland will return as the offi...

31/07/2026

RT Supporting the Arts is supporting 15 cultural events nationwide this August

RT Supporting the Arts is delighted to spotlight a diverse range of arts, culture and heritage events taking place across Ireland this August. From major festi...

30/07/2026

CP Communications Provides Broadcast Support for 2026 MLB All-Star Week in Philadelphia

CP Communications provided RF audio, RF video, communications, RF coordination, ...

30/07/2026

OpenDrives Named to 2026 CRN Storage 100 List

OpenDrives has been included in CRN's 2026 Storage 100 list in the Software-Defined Storage category. The annual list, selected by the CRN editorial team, r...

30/07/2026

SES Selected by LATAM Airlines for Multi-Orbit Satellite Connectivity

LATAM Airlines has selected SES to provide multi-orbit inflight connectivity to its fleet of Airbus and Embraer aircraft. More than 60 aircraft - including Airb...

30/07/2026

Tagboard Launches Producer API with Elgato Stream Deck Integration

Tagboard has launched the Producer API, an open interface that allows key commands in Tagboard's live production environment to be triggered from external d...

30/07/2026

FOX Sports Adds Del Mar to Horse Racing Coverage in Multi-Year Deal

FOX Sports and the New York Racing Association (NYRA) have announced a multi-year agreement with Del Mar Thoroughbred Club that will make FOX Sports the exclusi...

30/07/2026

ABC Commercial Launches Four FAST Channels on LG Smart TVs

ABC Commercial has launched four free ad-supported streaming television (FAST) channels on LG Smart TVs across North America, Great Britain, and select countrie...

30/07/2026

Six Kings Slam Returns to Netflix in October with Sinner, Alcaraz, Djokovic

The Six Kings Slam exhibition tennis tournament will return to Riyadh on October 21, 22, and 24, streaming live on Netflix at no additional cost to subscribers....

30/07/2026

Central Christian Church Uses Clear-Coms Gen-IC to Connect Remote Production Teams

Central Christian Church in Mt. Vernon, Illinois has deployed Clear-Com's LQ...

30/07/2026

Blackmagic Design Releases UltraStudio Express 3G Capture and Playback Devices

Blackmagic Design has released the UltraStudio Express 3G family, a pair of USB4 capture and playback devices compatible with Mac, Windows, and Linux computers ...

30/07/2026

ESPN Secures Media Rights to Womens Pro Baseball League

ESPN has reached a media rights agreement with the Women's Pro Baseball League (WPBL), making ESPN the national streaming home of the league's 2026 seas...

30/07/2026

Most Valuable Promotions and Professional Fighters League Merge

Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) have announced a merger that will operate under the MVP banner. PFL CEO John Martin wi...

30/07/2026

Columbus Blue Jackets To Simulcast TV and Radio Broadcasts Beginning 2026-27

The Columbus Blue Jackets will simulcast all game broadcasts across television and radio beginning with the 2026-27 NHL season. Under the new format, the televi...

30/07/2026

TMRW Sports Selects Populous To Design Professional Flag Football Stadium

TMRW Sports has selected Populous as architect for a purpose-built stadium for its professional flag football league, being developed in partnership with the NF...

30/07/2026

SiriusXM Launches Sports Pass Subscription at $5 per Month

SiriusXM has announced SiriusXM Sports Pass, a new subscription plan launching September 1 that bundles the company's sports audio programming into a single...

30/07/2026

SVG Cloud & Content Workflows Summit Focuses on Live Production, Content Management, AI

Leagues, broadcasters, and technologists gather to tackle cloud economics, distr...

30/07/2026

AWSs Jason Dvorkin on the Power of AWS Elemental Inference, Agentic AI in Live Sports Production

A major player in the cloud-based solutions, Amazon Web Services (AWS) has conti...

30/07/2026

Minnesota Timberwolves Ink Local-Media-Rights Deal With DAZN

The NBA will provide production for all local game broadcasts, including pregame and postgame coverage...

30/07/2026

Cosm Detroit To Open September 10

Cosm will open its fourth immersive sports and entertainment venue in downtown Detroit on September 10. Located at 25 Cadillac Square, adjacent to Campus Martiu...

30/07/2026

NFL Network Added to ESPN App Beginning July 30

NFL Network will be available on the ESPN App beginning July 30 for Unlimited plan subscribers. The addition brings NFL Network's live games, studio program...

30/07/2026

NEP Platform Adds Riedels SimplyLive Production Suite

NEP Group has added Riedel's SimplyLive Production Suite to NEP Platform, giving customers access to the live production software through NEP's orchestr...

30/07/2026

SUNDANCE INSTITUTE NAMES TRISTA SCHROEDER GENERAL COUNSEL & CHIEF OPERATING OFFICER

LOS ANGELES, CA, July 30, 2026 - The nonprofit Sundance Institute today announce...

30/07/2026

Waves release Atlas Reverb

A new take on classic algorithmic reverbs Waves have just introduced a new flagship algorithmic reverb plug-in that offers the company's take on the ico...

30/07/2026

Arturia's Summer Sale now live

Save up to 30% on virtual instruments & plug-ins Arturia have recently launched their annual Summer Sale, which sees discounts of up to 30% applied across a...

30/07/2026

SSL unveil the Odyssey console

ActiveAnalogue technology powers new flagship modular console A year on from the launch of the Oracle, SSL have revealed a new flagship console which they s...

30/07/2026

DT 275 Pro from beyerdynamic

Up to 22dBA of passive attenuation The latest arrival to the beyerdynamic range introduces a new compact monitoring headphone that's been designed to ta...

30/07/2026

Apprenticeship success at SGL Carbon in Meitingen

As part of its traditional graduation ceremony, SGL Carbon honored the achievements of a total of twelve young professionals who successfully completed their ap...

30/07/2026

Premiere date revealed for SBS Original drama The Airport Chaplain, starring Hugo Weaving and Shabana Azeez

Premiere date revealed for SBS Original drama The Airport Chaplain, starring Hug...

30/07/2026

TVNZ Works with Evergent to Successfully Debut New Stream...

TVNZ and Evergent are celebrating a major TVNZ milestone - the evolution from a free-to-view, ad-supported business into a hybrid model, offering premium sport...

30/07/2026

WebMiere Adds Native VP9/AV1 WebM/MKV Import to Adobe Premiere Pro

WebMiere Adds Native VP9/AV1 WebM/MKV Import to Adobe Premiere Pro Brie Clayton July 29, 2026 0 Comments Brought to you by KawaiiEngine, WebMiere is a...

30/07/2026

Comments on FCC License Renewals for ABC Stations Top 150,000

Share Copy link Facebook X Linkedin Bluesky Email...

30/07/2026

CW Sports Live Streaming to Launch Aug. 4 on the ESPN App

Share Copy link Facebook X Linkedin Bluesky Email...

30/07/2026

Fox Advertising, iSpot Expand Measurement Deal

Share Copy link Facebook X Linkedin Bluesky Email...