Sony Pixel Power calrec Sony

Grass Valley's GV AMPP Powers Cloud Production for Electronic Arts Competitive Gaming Entertainment Online Esports Events

20/04/2021

Grass Valley's GV AMPP Powers Cloud Production for Electronic Arts Competitive Gaming Entertainment Online Esports Events posted: 20/04/2021

The Grass Valley cloud-based platform for broadcast distributes quality remote production incorporating familiar control surfaces

Grass Valley announces that Electronic Arts Competitive Gaming Entertainment (CGE), the company's esports division, selected GV AMPP (Agile Media Processing Platform) to enable fully distributed, remote production for its major competitive gaming events EA SPORTS FIFA 21 and Apex Legends. The end-to-end cloud workflow allows EA to deliver broadcast quality storytelling to its global fanbase - with a production team working from their respective homes - regardless of where the live tournament is taking place. In an industry first, the workflow utilizes Grass Valley's GV Korona switcher control panel connected over the public internet to a K-Frame production center engine running on GV AMPP. GV AMPP is part of the company's GV Media Universe, a comprehensive ecosystem of connected solutions, services and marketplaces that make cloud-based media workflows a reality. The Grass Valley system will be used on an ongoing basis for the 2020-2021 FIFA World Cup qualifying tournaments.

Following a trial with Grass Valley for an Apex Legends live tournament in early December, EA first went live with AMPP later that month to support its FIFA 21 Global Series European Qualifier 1 Event that took place December 12-13. More than 20 camera feeds from Europe and additional live contribution feeds for the talent came into an AWS datacenter in Northern Virginia. EA's Technical Director (TD) Geoff Butler punched the show using GV K-Frame on AMPP from his base in Sacramento, CA. The production went off without a hitch, thanks to AMPP's low-latency and intelligent timing management capability, with no perceivable difference to punching the show in a physical studio.

Joe Lynch, EA CGE's Head of Broadcast, commented, We learned a live production in the cloud brings together several unrelated systems, creating a lot of complexity - if one part of the workflow fails, the entire system falls down. These were unique, unprecedented circumstances to solve for during COVID-19 in order to continue esports competition. Grass Valley's GV AMPP was a helpful solution, bringing all of our needs together within one harmonized ecosystem. AMPP gives us a professional broadcast quality platform - in the cloud - with the production values and the reliability that we need to give our fans the best experience. For our operators, using K-Frame in the cloud was seamless, with no perceivable difference to working in a studio environment.

With GV AMPP, everyone from the TD to the talent works remotely as necessary, with no compromise on their ability to deliver stunning content. The EA team can manage live production of its gaming events more efficiently, rapidly pivoting geographically to meet esports fans' needs across Europe, Asia and the Americas. AMPP was chosen for its low latency, high frame rate results and unmatched viewing experience for gaming fans around the globe.

The need for flexible workflows to support a wide range of live event configurations and deliver the same rich experience and stunning images across any screen is no longer in doubt. It is exciting to see early adopters like EA boldly moving to the cloud to leverage its power and agility, said Grass Valley's CEO and president, Tim Shoulders. The project with EA is also a fantastic example of how today's workflows need to pivot rapidly - whether that's to work around a global pandemic or to keep pace with diverse audience demands. We are extremely proud that AMPP plays a central role in EA's production capability, helping the team innovate to deliver the creative content for which they are known.

Grass Valley's K-Frame switcher now seamlessly integrates with the AMPP platform with a simple software upgrade. While the physical switcher panel remains, the frame runs on either a COTS server or a public cloud service. With K-Frame on AMPP, operators can set up a show on a regular K-Frame, then punch it using an AMPP-connected frame accessing all the familiar functions they are used to. For EA, the familiar operator-specific UI is central to ensuring productions run smoothly and consistently.

Alongside K-Frame on AMPP, EA's set-up includes a range of AMPP applications, including Master Control, Flow Monitors, Clip Players, Master Control Switcher, I/O, Test Signal Generators, AV Mux, Delay module, HTML 5 Graphics Render, Multiviewer, Recorders and Streamers. The team has access to extensive probing and monitoring capabilities for transparency across all parts of the workflow.
LINK: https://www.live-production.tv/news/sports/grass-valley%E2%80%99s-gv-a...
See more stories from liveproduction

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

05/11/2025

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men's/Women's Games

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men&...

05/11/2025

University of Iowa Centralizes Video Production With Dual Control Rooms at Carver-Hawkeye Arena

University of Iowa Centralizes Video Production With Dual Control Rooms at Carve...

05/11/2025

Ed Sheeran Brings Billions Club Live Home to Dublin

On Monday night, Ed Sheeran and Spotify lit up The Royal Dublin Society in Dublin for a one-night-only performance. The occasion? The third installment of Billi...

05/11/2025

Cumbia Takes Center Stage as Spotify Celebrates Argentina's Most-Listened-To Genre

Cumbia has long been woven into daily life in Argentina, and its popularity on S...

05/11/2025

La cumbia toma el centro del escenario mientras Spotify celebra el gnero ms escuchado de Argentina

La cumbia forma parte del d a a d a de los argentinos desde siempre, y su popula...

05/11/2025

Spotify Publishes First Independent Author Releases Through Audiobook Selects, With More Planned Ahead

Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...

05/11/2025

SBS showcases next generation of pro cyclists in extended broadcast deal with ProVelo Super League

SBS showcases next generation of pro cyclists in extended broadcast deal with Pr...

05/11/2025

Introducing AI at Work: From vision to value monday.com and Nielsen release study findings

A Nielsen survey of 500 directors and millions of monday.com workflows reveals t...

05/11/2025

AGF and Amazon Achieve Milestone

Prime Video's VoD offerings included for the first time in standardized AGF Measurement Frankfurt, October 28, 2025. AGF Videoforschung, together with Ama...

05/11/2025

PBS Tech Provider Thrives Despite CPB Cuts

A 13-year old company that serves as a master control/disaster recovery hub for PBS stations says it has seen little financial impact from cuts to public broadc...

05/11/2025

Kansas City is NFL's Top TV Market

To no one's surprise, the NFL's most dominant franchise in recent years attracts the most TV viewers, according to new research by S&P Global Markete In...

05/11/2025

Atomos Unveils Ninja TX GO HDMI Monitor-Recorder

MELBOURNE, Australia Atomos today introduced Ninja TX GO, a new HDMI monitor-recorder that combines a brighter screen, advanced monitoring tools, professional c...

05/11/2025

FCC Releases Tentative Agenda for November Open Meeting

WASHINGTON Despite the ongoing government shutdown, Federal Communications Commission Chairman Brendan Carr has announced a tentative agenda for the agency'...

05/11/2025

ESPN Releases Schedule for College Football Playoff Games

The College Football Playoff (CFP), ESPN and TNT Sports have announced kick times and broadcast information for the 2025 CFP First Round, which will launch the ...

05/11/2025

IAB Tech Lab Launches New Measures to Combat Device Spoofing

NEW YORK IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry ...

05/11/2025

Appear to Open New Singapore Facility

SINGAPORE Appear, an Oslo-based provider of live production technology, is opening a new facility in Singapore as part of the company's expansion into the A...

05/11/2025

Streaming Subscriptions Reach 91% of U.S. Internet Households

DALLAS Parks Associates has released new data showing just how far the dramatic shift to streaming services has gone in recent years. Currently, more than nine ...

05/11/2025

Space42 Announces Global Availability of Thuraya-4, Its Next-Generation Communications Satellite System

Supports existing services while powering 16 new products for government and ent...

05/11/2025

Brits urged to turn off bad phone behaviour as 54% say phone icks are on the rise

Wednesday 5 November 2025 To view this content, please enable our use of cookie...

05/11/2025

Watch the official trailer: Battle of the Irish Dancers brings the heat to Sky Arts and NOW from 12 November

Wednesday 5 November 2025 To view this content, please enable our use of cookie...

05/11/2025

Rohde & Schwarz Mobile Test Summit 2025 on the future of wireless communications - registrations open

Rohde & Schwarz Mobile Test Summit 2025 on the future of wireless communications...

05/11/2025

Riedel RefCam and Easy5G to Make Handball Debut at the Men's EHF EURO 2026

Wuppertal November 5, 2025 Riedel RefCam and Easy5G to Make Handball Debut at the Men's EHF EURO 2026The European Handball Federation (EHF) will introduce...

05/11/2025

Netflix's Third Season of Ads and a Look Ahead at What's Next

Back to All News Netflix's Third Season of Ads and a Look Ahead at Whats Next Amy Reinhard President, Advertising Business 05 November 2025 United Sta...

05/11/2025

Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for Faster Media Sale

Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for...

05/11/2025

RT Radio 1 officially launches refreshed weekday schedule

New schedule will be live on-air Monday 10 November Brand-new Today with David McCullagh from 9am Oliver Callan in all-new extended show from 11am to 1pm Kie...

05/11/2025

Explore the future with Science Week on RT

Explore the future with Science Week on RT Dive into a week of innovative, themed programming and content across RT television, radio and online Includes a ...

05/11/2025

New RT KIDS docuseries unites teens through football, friendship and fearless conversation

Get ready for six weeks of United FC, a brand-new, feel-good teen docuseries kic...

04/11/2025

SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is Inevitable

SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is I...

04/11/2025

SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN and SportsNet Pittsburgh

SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN a...

04/11/2025

From Concept to Kick-Off: How TAMS Could Transform Sports Workflows

From concept to kick-off: How TAMS could transform sports workflows By Paul Markham Tuesday, October 28, 2025 - 09:43 Print This Story Techex tx darwin pr...

04/11/2025

College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women's Package

College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women&...

04/11/2025

College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Men's and Women's Games Across All Platforms

College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Me...

04/11/2025

College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its Platforms

College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its P...

04/11/2025

College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, and Big 12 Men's/Women's Games

College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, an...

04/11/2025

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,400+ Men's/Women's Games

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,40...

04/11/2025

Release Rundown: What to Watch in November, From Selena y Los Dinos to Come See Me in the Good Light

Never-before-seen footage of Selena Quintanilla and her family's band offers...

04/11/2025

Joel Edgerton Is Transfixing in Train Dreams

Joel Edgerton at Train Dreams Park City premiere (photo by Soul Brother / Shutterstock for Sundance Film Festival)...

04/11/2025

Spotify Reports Third Quarter 2025 Earnings

Today, we announced our third quarter 2025 earnings, marking strong momentum as we surpassed 700 million Monthly Active Users and achieved double-digit subscrib...

04/11/2025

Spotify rapporterar intkter fr tredje kvartalet 2025

Idag rapporterar vi v rt resultat f r det tredje kvartalet 2025, vilket markerar en stark och fortsatt tillv xt d vi passerade 700 miljoner m natliga aktiva an...

04/11/2025

SBS calls for bold, thought-provoking factual ideas: up to $50,000 in development funding available

SBS calls for bold, thought-provoking factual ideas: up to $50,000 in developmen...

04/11/2025

Adapting Resilience into the U.S. Army's Next Generation Command and Control

Tomorrow's fight will demand networks that deliver both capacity and survivability, the speed to move mission applications at scale, and the resilience to e...

04/11/2025

Nielsen Announces Pricing of Upsized $1.2 Billion Offering of Senior Secured Notes by its Affiliate

New York, NY - November 3, 2025 - Neptune BidCo US Inc. (the Issuer or the Co...

04/11/2025

NAB Blog Slams YouTube TV's Heavy Hand' in ABC Retrans Dispute

WASHINGTON The National Association of Broadcasters took aim at YouTube TV and its owner Google in a blog post for its heavy hand in deciding what viewers can ...

04/11/2025

EBU Adopts LiveU For Live News Delivery via Eurovision News Exchange

HACKENSACK, N.J. The European Broadcasting Union (EBU) has awarded LiveU a five-year contract to deliver 24/7 live news content through its Eurovision News Exch...

04/11/2025

Bob Dylan Awarded Honorary Doctorate from Berklee College of Music

Bob Dylan Awarded Honorary Doctorate from Berklee College of Music The songwriter, performer, and cultural icon is recognized for a six-decade career that redef...

04/11/2025

Roku Launches Open Ads API to Boost CTV Campaign Integration

SAN JOSE, Calif. Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives develope...

04/11/2025

Harmonics cOS Virtualized Broadband Platform Will Further...

Harmonic (NASDAQ: HLIT) today announced an expanded partnership with Spectrum to extend the company's industry-leading cOS vCMTS and advanced network and o...

04/11/2025

VANTeC Drives Technological Innovation in New EMAV Virtua...

The inauguration of Empresa de Meios Audiovisuais' (EMAV's) first virtual studio in Lisbon marks a major technological milestone for the Portuguese audi...