
Grass Valley's GV AMPP Powers Cloud Production for Electronic Arts Competitive Gaming Entertainment Online Esports Events posted: 20/04/2021
The Grass Valley cloud-based platform for broadcast distributes quality remote production incorporating familiar control surfaces
Grass Valley announces that Electronic Arts Competitive Gaming Entertainment (CGE), the company's esports division, selected GV AMPP (Agile Media Processing Platform) to enable fully distributed, remote production for its major competitive gaming events EA SPORTS FIFA 21 and Apex Legends. The end-to-end cloud workflow allows EA to deliver broadcast quality storytelling to its global fanbase - with a production team working from their respective homes - regardless of where the live tournament is taking place. In an industry first, the workflow utilizes Grass Valley's GV Korona switcher control panel connected over the public internet to a K-Frame production center engine running on GV AMPP. GV AMPP is part of the company's GV Media Universe, a comprehensive ecosystem of connected solutions, services and marketplaces that make cloud-based media workflows a reality. The Grass Valley system will be used on an ongoing basis for the 2020-2021 FIFA World Cup qualifying tournaments.
Following a trial with Grass Valley for an Apex Legends live tournament in early December, EA first went live with AMPP later that month to support its FIFA 21 Global Series European Qualifier 1 Event that took place December 12-13. More than 20 camera feeds from Europe and additional live contribution feeds for the talent came into an AWS datacenter in Northern Virginia. EA's Technical Director (TD) Geoff Butler punched the show using GV K-Frame on AMPP from his base in Sacramento, CA. The production went off without a hitch, thanks to AMPP's low-latency and intelligent timing management capability, with no perceivable difference to punching the show in a physical studio.
Joe Lynch, EA CGE's Head of Broadcast, commented, We learned a live production in the cloud brings together several unrelated systems, creating a lot of complexity - if one part of the workflow fails, the entire system falls down. These were unique, unprecedented circumstances to solve for during COVID-19 in order to continue esports competition. Grass Valley's GV AMPP was a helpful solution, bringing all of our needs together within one harmonized ecosystem. AMPP gives us a professional broadcast quality platform - in the cloud - with the production values and the reliability that we need to give our fans the best experience. For our operators, using K-Frame in the cloud was seamless, with no perceivable difference to working in a studio environment.
With GV AMPP, everyone from the TD to the talent works remotely as necessary, with no compromise on their ability to deliver stunning content. The EA team can manage live production of its gaming events more efficiently, rapidly pivoting geographically to meet esports fans' needs across Europe, Asia and the Americas. AMPP was chosen for its low latency, high frame rate results and unmatched viewing experience for gaming fans around the globe.
The need for flexible workflows to support a wide range of live event configurations and deliver the same rich experience and stunning images across any screen is no longer in doubt. It is exciting to see early adopters like EA boldly moving to the cloud to leverage its power and agility, said Grass Valley's CEO and president, Tim Shoulders. The project with EA is also a fantastic example of how today's workflows need to pivot rapidly - whether that's to work around a global pandemic or to keep pace with diverse audience demands. We are extremely proud that AMPP plays a central role in EA's production capability, helping the team innovate to deliver the creative content for which they are known.
Grass Valley's K-Frame switcher now seamlessly integrates with the AMPP platform with a simple software upgrade. While the physical switcher panel remains, the frame runs on either a COTS server or a public cloud service. With K-Frame on AMPP, operators can set up a show on a regular K-Frame, then punch it using an AMPP-connected frame accessing all the familiar functions they are used to. For EA, the familiar operator-specific UI is central to ensuring productions run smoothly and consistently.
Alongside K-Frame on AMPP, EA's set-up includes a range of AMPP applications, including Master Control, Flow Monitors, Clip Players, Master Control Switcher, I/O, Test Signal Generators, AV Mux, Delay module, HTML 5 Graphics Render, Multiviewer, Recorders and Streamers. The team has access to extensive probing and monitoring capabilities for transparency across all parts of the workflow.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
19/09/2026
Two High-Profile Professional Sports Franchises Renew creative.space Contracts with DigitalGlue
NFL team and Major League Soccer Club cite ease of use, secure ...
19/09/2026
Limited Edition Audio releases VoxSplit Pro for overlapping dialogue separation ...
18/09/2026
IBC 2026 Tech Moves Beyond the Gloss and Into the Rack If you spent any time in the halls of the RAI this year, you noticed a clear shift in conversation. The c...
18/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...
18/09/2026
Qvest has appointed Jens Miedek as Senior Vice President Sales, Media and Entertainment. Before joining Qvest, Miedek spent 16 years at Riedel Communications an...
18/09/2026
Fonn Group has acquired full ownership of everviz, a cloud-native platform for interactive charts, maps, and data-driven graphics, and will rebrand it as Teikna...
18/09/2026
Other World Computing (OWC) has announced the acquisition of OpenDrives, a provider of software-defined video and rich media storage management solutions. The a...
18/09/2026
Kaltura and Verimatrix have announced a partnership integrating Verimatrix's Digital Rights Management and security capabilities into Kaltura's Cloud TV...
18/09/2026
The sixth edition of the World Nomad Games combined traditional sports, large-scale cultural performances, and some decidedly modern broadcast technology. Held ...
18/09/2026
DAZN and Super League Basketball (SLB) have extended their partnership for the 2026-27 season. Every Championship, Cup, and Play-Off fixture will be available l...
18/09/2026
Nielsen has announced that its Streaming Content Ratings (SCR) product will move from weekly to daily data delivery, with clients now receiving viewership data ...
18/09/2026
ESPN will present LALIGA's ElCl sico on ABC for the first time, with FC Barcelona vs. Real Madrid airing Sunday, October 25 at 4 p.m. ET. A one-hour pre-mat...
18/09/2026
The University of Pennsylvania's Division of Recreation and Intercollegiate ...
18/09/2026
The Charlotte Hornets have announced DAZN as their exclusive direct-to-consumer streaming partner for the 2026-27 NBA season. The service launches immediately, ...
18/09/2026
Broadcast sports' original medium will let drivers keep on hearing the plays thanks to a new bill set to pass the Senate....
18/09/2026
Fourteen iPhone 18 Pro devices - eight connected over a T-Mobile Private 5G Netw...
18/09/2026
The Minnesota Lynx have announced that their final local broadcast of the 2026 regular season will air free on FOX 9 following the shutdown of Victory . The Ly...
18/09/2026
Monumental Sports Network (MNMT) has announced that its Monumental+ streaming service is now available as a subscription through Prime Video, giving Capitals an...
18/09/2026
WTGL, the women's team golf league created by TMRW Sports in partnership with the LPGA, has announced its inaugural season schedule. The season premieres Su...
18/09/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
18/09/2026
Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them, ...
18/09/2026
10 new voice models join line-up
The latest expansion for IK Multimedia's AI-powered vocal-modelling software has arrived, delivering a set of 10 new vo...
18/09/2026
A day of hands-on synthesis, sound design & performance
On Saturday 26 September 2026, The Museum of Synthesisers will be hosting a full day of hands-on syn...
18/09/2026
HPA is supporting Fix It or Risk It, a non-commercial, industry-wide public-service campaign helping organizations across the media and entertainment supply cha...
18/09/2026
AgileTV has successfully wrapped up its participation at IBC 2026 in Amsterdam, following four days of conversations with customers, partners and industry profe...
18/09/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, invites its shareholders and investors to a Virtual Investor Conference on Tuesday, September 29th, 2026, at 11.00 am.
...
18/09/2026
DHD reports a high level of interest in its range of audio production equipment on all four days of the September 11-14 International Broadcasting Convention in...
18/09/2026
Sonnet Announces Thunderbolt 5 eGPU With 850-Watt Power Supply and Integrated Do...
18/09/2026
DeckBridge adds live Resolve playback and Fairlight controls to Stream Deck
Brie Clayton September 17, 2026
0 Comments
DeckBridge starting profiles ac...
18/09/2026
Learn to arrange tracks using Color With Live's Free Stencil Pack
Brie Clayton September 17, 2026
0 Comments
Stencils are Color With Live's or...
18/09/2026
Berklee Establishes Susan Tedeschi Scholarship in Honor of Grammy-Winning Alumna The scholarship is announced as Tedeschi returns to headline the Berklee Bloc...
18/09/2026
The inside scoop on attention-grabbing market assets from those in the know 17 September 2026
(L-R): Sophie Green, Todd Brown and Edwina Waddy
Find this episo...
18/09/2026
Friday 18 September 2026
The new iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch ...
18/09/2026
Senior Colorist Siggy Ferstl of Company 3 has been grading The Boys since the sh...
17/09/2026
Lions vs. Bills will also be the first regular-season game at new Highmark Stadi...
17/09/2026
Teradek has announced Bolt 7, a wireless video and data system that adds an integrated 900MHz radio to the Bolt's zero-delay video pipeline. The 900MHz chan...
17/09/2026
DAZN has announced three appointments to its executive leadership team, all reporting to CEO Shay Segev effective immediately.
Patrick Delany has been appointe...
17/09/2026
Monumental Sports and Entertainment (MSE) has announced a leadership restructuring. Zach Leonsis has been named President and Vice Chairman, a newly created pos...
17/09/2026
CP Communications has been named Best of Florida for Audio-Visual Services, and its subsidiary Red House Streaming has been named Best Movie and Recording Studi...
17/09/2026
Scripps Sports and ION have announced a broadcast partnership for the Shriners Children's East-West Bowl, the nation's oldest college all-star football ...
17/09/2026
The 17th annual espnW: Women + Sports Summit, presented by Toyota, will take place October 14-16 at the Ojai Valley Inn in Ojai, California, with virtual attend...
17/09/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...
17/09/2026
Lithuanian broadcaster LNK Group has completed a migration of playout and media management for its five national television networks - LNK, BTV, TV1, InfoTV, an...
17/09/2026
Net Insight has announced a pan-Asian live media network created with its regional partners, giving broadcasters, production companies, and media service provid...
17/09/2026
After a high school football injury, the Orlando native found a new path in video production, gaining experience on ESPN college football broadcasts, Tampa Bay ...
17/09/2026
Popular DAW gains free pitch-correction tool
Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...
17/09/2026
Promises unprecedented realism, dynamic nuance and clarity
Gibson have teamed up with acoustic pickup experts Baggs, creating a next-generation' pickup...