Sony Pixel Power calrec Sony

Grass Valley's GV AMPP Powers Cloud Production for Electronic Arts Competitive Gaming Entertainment Online Esports Events

20/04/2021

Grass Valley's GV AMPP Powers Cloud Production for Electronic Arts Competitive Gaming Entertainment Online Esports Events posted: 20/04/2021

The Grass Valley cloud-based platform for broadcast distributes quality remote production incorporating familiar control surfaces

Grass Valley announces that Electronic Arts Competitive Gaming Entertainment (CGE), the company's esports division, selected GV AMPP (Agile Media Processing Platform) to enable fully distributed, remote production for its major competitive gaming events EA SPORTS FIFA 21 and Apex Legends. The end-to-end cloud workflow allows EA to deliver broadcast quality storytelling to its global fanbase - with a production team working from their respective homes - regardless of where the live tournament is taking place. In an industry first, the workflow utilizes Grass Valley's GV Korona switcher control panel connected over the public internet to a K-Frame production center engine running on GV AMPP. GV AMPP is part of the company's GV Media Universe, a comprehensive ecosystem of connected solutions, services and marketplaces that make cloud-based media workflows a reality. The Grass Valley system will be used on an ongoing basis for the 2020-2021 FIFA World Cup qualifying tournaments.

Following a trial with Grass Valley for an Apex Legends live tournament in early December, EA first went live with AMPP later that month to support its FIFA 21 Global Series European Qualifier 1 Event that took place December 12-13. More than 20 camera feeds from Europe and additional live contribution feeds for the talent came into an AWS datacenter in Northern Virginia. EA's Technical Director (TD) Geoff Butler punched the show using GV K-Frame on AMPP from his base in Sacramento, CA. The production went off without a hitch, thanks to AMPP's low-latency and intelligent timing management capability, with no perceivable difference to punching the show in a physical studio.

Joe Lynch, EA CGE's Head of Broadcast, commented, We learned a live production in the cloud brings together several unrelated systems, creating a lot of complexity - if one part of the workflow fails, the entire system falls down. These were unique, unprecedented circumstances to solve for during COVID-19 in order to continue esports competition. Grass Valley's GV AMPP was a helpful solution, bringing all of our needs together within one harmonized ecosystem. AMPP gives us a professional broadcast quality platform - in the cloud - with the production values and the reliability that we need to give our fans the best experience. For our operators, using K-Frame in the cloud was seamless, with no perceivable difference to working in a studio environment.

With GV AMPP, everyone from the TD to the talent works remotely as necessary, with no compromise on their ability to deliver stunning content. The EA team can manage live production of its gaming events more efficiently, rapidly pivoting geographically to meet esports fans' needs across Europe, Asia and the Americas. AMPP was chosen for its low latency, high frame rate results and unmatched viewing experience for gaming fans around the globe.

The need for flexible workflows to support a wide range of live event configurations and deliver the same rich experience and stunning images across any screen is no longer in doubt. It is exciting to see early adopters like EA boldly moving to the cloud to leverage its power and agility, said Grass Valley's CEO and president, Tim Shoulders. The project with EA is also a fantastic example of how today's workflows need to pivot rapidly - whether that's to work around a global pandemic or to keep pace with diverse audience demands. We are extremely proud that AMPP plays a central role in EA's production capability, helping the team innovate to deliver the creative content for which they are known.

Grass Valley's K-Frame switcher now seamlessly integrates with the AMPP platform with a simple software upgrade. While the physical switcher panel remains, the frame runs on either a COTS server or a public cloud service. With K-Frame on AMPP, operators can set up a show on a regular K-Frame, then punch it using an AMPP-connected frame accessing all the familiar functions they are used to. For EA, the familiar operator-specific UI is central to ensuring productions run smoothly and consistently.

Alongside K-Frame on AMPP, EA's set-up includes a range of AMPP applications, including Master Control, Flow Monitors, Clip Players, Master Control Switcher, I/O, Test Signal Generators, AV Mux, Delay module, HTML 5 Graphics Render, Multiviewer, Recorders and Streamers. The team has access to extensive probing and monitoring capabilities for transparency across all parts of the workflow.
LINK: https://www.live-production.tv/news/sports/grass-valley%E2%80%99s-gv-a...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

19/02/2026

Submissions open for Best of Show Awards at NAB 2026

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

SMPTE Issues Call for Summit Papers

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Broadband Usage Jumps by 9.9% in Q4

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

NBC Sports Details NEPs Extensive Work for Winter Olympic Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Fuse Media and Complex to Launch Complex TV

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Spincast Gets U.S. Patent for AI-Powered Shoppable TV

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

IBCAP Announces $21 Million Lawsuit Against DMTN IPTV

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

NRB Backs ATSC 3.0 Tuner and Must-Carry Requirements

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Foundry Acquires Griptape to Accelerate AI Integration Ac...

Foundry, the leading developer of creative software for the Media and Entertainment industry, today announced the completion of its acquisition of Griptape, a p...

19/02/2026

Scott D Smith Captures the Chaos and Intimacy of The Bear...

Capturing the raw energy and emotional intensity of FX's hit series The Bear is no small feat, especially when the set itself is as hectic and unpredictab...

19/02/2026

Cobalt Digital Products Receive IPMX Product Certificatio...

Cobalt Digital Inc., a leading designer and manufacturer of award-winning video and audio conversion, processing, and distribution solutions, and a founder of o...

19/02/2026

DHD to Demonstrate Latest-Generation Audio Production Sys...

DHD s complete range of digital audio mixers plus the latest-generation RM1 Pro broadcast-from-anywhere unit will be promoted at the upcoming Lokalradioforbunds...

19/02/2026

Media Companies Gain Operations Observability With Operat...

Operative, the preferred advertising management solution provider for the world's leading media brands, today announced a partnership with GraySwan to bring...

19/02/2026

Witbe Launches New Agentic SDK to Power Agentic Automatio...

Witbe today announced the launch of Agentic SDK, a new test automation framework designed to help video service providers build, operate, and scale agentic auto...

19/02/2026

Network18 Media and Investments Selects Grass Valleys Pla...

Grass Valley today announced that Network18 Media & Investments Ltd., one of India's largest and most influential media conglomerates, is deploying Grass Va...

19/02/2026

Clear-Com to Sponsor and Present USITT Stage Management A...

Clear-Com is sponsoring and presenting the USITT Stage Management Award during the United States Institute for Theatre Technology (USITT) Annual Conference & S...

19/02/2026

Paramores Hayley Williams Praises Berklee Ensemble: Make Noise

Paramores Hayley Williams Praises Berklee Ensemble: Make Noise Williams acknowledged the Paramore Ensemble after their show at the Berklee Performance Center ...

19/02/2026

All About the Games: Play Over 4,500 Titles With GeForce NOW

The GeForce NOW anniversary celebration keeps on rolling, and this week is all about the games that make it possible. With more than 4,500 titles supported in t...

19/02/2026

Survey Reveals AI Advances in Telecom: Networks and Automation in Driver's Seat as Return on Investment Climbs

AI is accelerating the telecommunications industry's transformation, becomin...

19/02/2026

February 18, 2026

Mapping protein production in brain cells yields new insights for brain disease Scripps Research and UC San Diego scientists used a novel method to show that so...

18/02/2026

Milano Cortina 2026: How OBS is Utilizing Audio QC at the First Winter Games to Use Immersive Sound

Audio quality control (QC) is becoming ever more crucial for Olympic Broadcastin...

18/02/2026

Milano Cortina 2026: OBS Demonstrates its Commitment to an Inclusive Sports Media Landscape

The Olympic Games are not only a showcase of athletic excellence, they are also ...

18/02/2026

Ronda Rousey vs. Gina Carano Headlines Netflix's First Live MMA Event

Netflix is entering the MMA game with a matchup between two of the biggest names ever to compete on the women's side. Most Valuable Promotions and Netflix ...

18/02/2026

Network18 Media & Investments Selects Grass Valley's Playout X to Power Unified News Operations

Grass Valley announces that Network18 Media & Investments Ltd., one of India'...

18/02/2026

Cobalt Digital Products Receive IPMX Product Certification Following Inaugural Testing Event

Cobalt Digital Inc., a designer and manufacturer of video and audio conversion, ...

18/02/2026

Channel Nine's Wide World of Sports Hits Livigno; XR From North Sydney Drives Coverage

Production is divided between a studio in the mountains and a brand-new studio i...

18/02/2026

Milano Cortina 2026: Focusing in on the Parabolic' Sound of Skis on Snow at NBC Sports

At the Winter Games IBC in Milan, NBC Sports and Olympics' director of audio...

18/02/2026

2026 Milano Cortina Women's Alpine Photo Gallery

The Women's Alpine events at the Tofane Alpine Skiing Center, about a 10-minute drive from Cortina d'Ampezzo, featured some of the most exciting Olympic...

18/02/2026

Generated in the Italian Alps, NBC's Olympics Audio Is Mixed in Stamford

At the Broadcast Center, 14 audio-control rooms handle the sound in a complex routing and processing regimen We are exactly where we want to be, Karl Malone,...

18/02/2026

Cortina Curling Olympic Stadium Photo Gallery

With 300 hours of curling competition in two weeks, it's a safe bet that even the most curling-hungry fan will be satiated. It also requires a production te...

18/02/2026

Cortina Sliding Center Two-Man Bobsleigh Photo Gallery

Always seen as one of the more crazy Olympic events, Bobsleigh is a sport in which athletes must have nerves of steel and pilots must navigate high-tech sleds...

18/02/2026

Milano Cortina 2026: Inside the Milan-Based Warner Bros. Discovery Casa Italia Studio with Eurosport

A typical Winter Olympics day - or should I say evening - inside the Warner Bros...

18/02/2026

Milano Cortina 2026: How NOS is Delivering a Speed Skating-First Feed for Dutch Audiences

The Netherlands has dominated Milan's ice rinks, scooping six speed skating ...

18/02/2026

NBC Sports Sets Its Own Record With Olympics Comms

At the Broadcast Center in Stamford, three discrete intercom systems combine into a centralized infrastructure Into the second week of Milan Cortina 2026, eigh...

18/02/2026

Deloitte Releases 2026 Global Sports Industry Outlook

AI is reshaping operations, capital is scaling ownership, sports are converging with media and entertainment, and venues are evolving into year-round platforms...

18/02/2026

SVG New Sponsor Spotlight: DNA Inc.'s Thomas Engel on Evolving Digital Experiences and the Power of In-House Collaboration

DNA Inc. specializes in crafting next level digital experiences in the Media, St...

18/02/2026

Copyright Issues Are a Crack in the Ice for Olympic Figure Skating

Conflicts have increased, but so have solutions, driven chiefly by pragmatism and the threat of AI music The only persons on the Figure Skating ice at the 2026...

18/02/2026

Canada's CBC Navigates Multi-Zone Winter Olympics With Bi-Lingual Production Model, Remote Studios, and Custom Content Hubs

Canadian rightsholder deploys its most complex setup at an Olympics ever with ...

18/02/2026

Live From Stamford: NBC Sports Broadcast Center Is Anchor Point of the Entire Olympic Broadcast'

A crew of 1,685 people and 13 control rooms produce nearly every on-air minute f...

18/02/2026

Bad Bunny to Make History in Tokyo With First-Ever Billions Club Live Performance in Asia

Following an extraordinary 2025 in which he was named Spotify's Global Top A...

18/02/2026

Bad Bunny har historia en Tokio con el primer Billions Club Live en Asia

Despu s de un extraordinario 2025 en el que fue nombrado Top Artista Global de Spotify por cuarta vez, algo sin precedentes (y tras su presentaci n en el halfti...

18/02/2026

SBS brings Australians together to mark Ramadan and Eid with communities nationwide

SBS brings Australians together to mark Ramadan and Eid with communities nationw...

18/02/2026

L3Harris Secures Full-Rate Production Contract for US Navy Submarine Communication Systems

The Virginia-class attack submarine USS Texas (SSN 775) underway....

18/02/2026

TV Viewing Hits 12-Month High

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

SinclairLaunches New True Crime Daily Video Podcast

Share Copy link Facebook X Linkedin Bluesky Email...