Sony Pixel Power calrec Sony

Universal Scene Description Key to Shared Metaverse, GTC Panelists Say

20/04/2021

Artists and engineers, architects, and automakers are coming together around a new standard - born in the digital animation industry - that promises to weave all our virtual worlds together.

That's the conclusion of a group of panelists from a wide range of industries who gathered at NVIDIA GTC21 this week to talk about Pixar's Universal Scene Description standard, or USD.

You have people from automotive, advertising, engineering, gaming, and software and we're all having this rich conversation about USD, said Perry Nightingale, head of creative at WPP, one of the world's largest advertising and communications companies. We're basically experiencing this live in our work.

Born at Pixar Conceived at Pixar more than a decade ago and released as open-source in 2016, USD provides a rich, common language for defining, packaging, assembling and editing 3D data for a growing array of industries and applications.

For more, see Plumbing the Metaverse with USD by Michael Kass

Most recently, the technology has been adopted by NVIDIA to build Omniverse - a platform that creates a real-time, shared 3D world to speed collaboration among far-flung workers and even train robots, so they can more safely and efficiently work alongside humans.

The panel - moderated by veteran gaming journalist Dean Takahashi - included Martha Tsigkari, a partner at architects Foster + Partners; Mattias Wikenmalm, a senior visualization expert at Volvo Cars; WPP's Nightingale; Lori Hufford, vice president of applications integration at engineering software company Bentley Systems; Susanna Holt, vice president at 3D software company Autodesk; and Ivar Dahlberg, a technical artist with Stockholm-based gaming studio Embark Studios.

It also featured two of the engineers who helped create the USD standard at Pixar - F. Sebastian Grass, project lead for USD at Pixar, and Guido Quaroni, now senior director of engineering of 3D and immersive at Adobe.

Joining them was NVIDIA Distinguished Engineer Michael Kass, who, along with NVIDIA's Rev Lebaredian, helped lead the effort to build NVIDIA Omniverse.

A Sci-Fi Metaverse Come to Life Omniverse was made to create and experience shared virtual 3D worlds, ones not unlike the science-fiction metaverse described by Neal Stephenson in his early 1990s novel Snow Crash. Of course, the full vision of the fictional metaverse remains in the future, but judging by the panel, it's a future that's rapidly approaching.

A central goal of Omniverse was to seamlessly connect together as many tools, applications and technologies as possible. To do this, Kass and Lebaredian knew they needed to represent the data using a powerful, expressive and battle-tested open standard. USD exactly fit the bill.

The fact that you've built something so general and extensible that it addresses very nicely the needs of all the participants on this call - that's an extraordinary achievement, Kass told USD pioneers Grassia and Quaroni.

One of NVIDIA's key additions to the USD ecosystem is a replication system. An application programmer can use the standard USD API to query a scene and alter it at will. With no special effort on the part of the programmer, the system keeps track of everything that changes.

In real time, the changes can be published to NVIDIA's Omniverse Nucleus server, which sends them along to all subscribers. As a result, different teams in different places using different tools can work together and see each other's changes without noticeable delay.

That technology has become invaluable in architecture, engineering and construction, where large teams from many different disciplines can now collaborate far more easily.

You need a way for the creative people to do things that can be passed directly to the engineers and consultants in a seamless way, Tsigkari said. The structural engineer doesn't care about my windows, doesn't care about my doors.

USD allows the structural engineer to see what they do care about.

USD and NVIDIA Omniverse provide a way to link a wide variety of specialized tools - for creatives, engineers and others - in real time.

We do see the different industries converging and that's not going to work if they can't talk to one another, said Autodesk's Holt.

One valuable application is the ability to create product mockups in real time. For too long, Nightingale said, creative teams would have to present clients with 2D mockups of their designs because the tools used by the design teams were incompatible with those of the marketing team. Now those mockups can be in 3D and updated instantly as the design team makes changes.

Virtual Worlds Where AI, Robots and Autonomous Vehicles Can Learn Capabilities like these aren't just critical for humans. USD also promises to be the foundation for virtual worlds where new products can be simulated and rigorously tested.

USD and Omniverse are at the center of NVIDIA's DRIVE simulation platform, Kass explained, which gives automakers a sandbox where they can test new autonomous vehicles. Nothing should go out into the real world until it's thoroughly tested in simulation, he said.

We want all of our mistakes to happen in the virtual world, and we based that entire virtual world on USD, Kass said.

There's also potential for technologies like USD to allow participants in the kind of virtual worlds game makers are building to play a larger role in shaping those words in real time.

One of the interesting things we're seeing is how players can be part of creating a world, Dahlberg said.

Now there are a lot more opportunities where you create something together with the inhabitants of that world, he added.

The first steps, however, have already been taken - thanks to USD - making it easier to exchange data about sha
LINK: https://blogs.nvidia.com/blog/2021/04/19/usd-metaverse-gtc/...
See more stories from nvidia

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

15/06/2025

Music Production for Women free in-person workshops

July 2025 in Dublin, Berlin, Amsterdam & London Photo: Thea Martre Music Production for Women (MPW) have announced that they will be running a series of fo...

15/06/2025

Jason's Piano & API Drums instruments from Sulcata Sound

Composer/producer launches free virtual instruments Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...

14/06/2025

Pluto TV Adds All Womens Sports Network's FAST Channel

NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...

14/06/2025

Scripps Inks Multiyear Agreement for WNBA Games on Ion

NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...

14/06/2025

NAB Highlights Hidden Importance of Spectrum in Major Sports Broadcasting

WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...

14/06/2025

1.0 Sunset, BPS and NextGen Broadcast's Potential Dominate ATSC Meeting

WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...

14/06/2025

Samba TV and Acxiom Announce Massive 40-market Global Expansion

SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....

14/06/2025

MPW announce free in-person workshops

July 2025 in Dublin, Berlin, Amsterdam & London Photo: Thea Martre Music Production for Women (MPW) have announced that they will be running a series of fo...

14/06/2025

San Francisco State University's School of Cinema Uses Blackmagic Design

San Francisco State University's School of Cinema Uses Blackmagic Design Brie Clayton June 13, 2025 0 Comments More than 40 Blackmagic Design came...

14/06/2025

Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast

Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast Jessie Electa Petrov June 13, 2025 0 Comments The 2025.5 release helps artists work more...

14/06/2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025 Brie Clayton June 13, 2025 0 Comments Next-gen frame addresses diverse rackmount needs wit...

13/06/2025

Prime Minister: A Behind-the-Scenes Look at a Leader Who Champions Kindness

(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...

13/06/2025

Materialists' Director Celine Song Reveals the Inspirations Behind the Film's Soundtrack

Photo credit: Atsushi Nishijima If you're a true lover of rom-coms, chances...

13/06/2025

Pure Drama and Fierce Rivalries set to dominate the world's most iconic sporting event

Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...

13/06/2025

Press Release: NFVF Opens Call for Public Film Screenings on GBV Awareness as South Africa Confronts Ongoing Femicide Crisis

Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...

13/06/2025

Central Texas Storm Knocks out KTXS Tower, Severely Damages Building

ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....

13/06/2025

Berklee's Music Business/Management Department Recognized by the Music Biz Association

Berklee's Music Business/Management Department Recognized by the Music Biz A...

13/06/2025

ATSC Honors Aldo Cugnini, Clarence Hau

WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...

13/06/2025

ESPN Doubles Down on Immersive Fan Experience for UFL Championship

(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...

13/06/2025

Soulyft Audio release Chime

New iPad/iPhone synth App announced Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...

13/06/2025

HBO Max Plans July Launches in 12 New Markets

LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...

13/06/2025

Verbit Launches Speaker Identification for Live ASR Broadcast Captions

AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...

13/06/2025

FCC's Anna Gomez Meets with TV Networks, Studio Execs and Unions

WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...

13/06/2025

House Passes Rescission Package That Would Claw Back CPB Funding

WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...

13/06/2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 202...

At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...

13/06/2025

National CineMedia Selects Operatives Suite of AI-Based C...

Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...

13/06/2025

Manfrotto Unveils Unique New Tripod System for Mirrorless...

Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...

13/06/2025

Synamedia unveils security enhancements to its Media Edge...

Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...

13/06/2025

LiveU Strengthens Presence in DACH Region with Strategic...

LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...

13/06/2025

Chaos Adds AI Tools Faster Animation Renders and More Sty...

Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...

13/06/2025

PALI's Nena Music Video Shot with Blackmagic Design

PALI's Nena Music Video Shot with Blackmagic Design Brie Clayton June 12, 2025 0 Comments Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...

13/06/2025

OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets

OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets Brie Clayton June 12, 2025 0 Comments The motion design and production ...

13/06/2025

On Chick Coreas Birthday, a Newly Uncovered Archival Release

On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...

13/06/2025

RT Seeks Expressions of Interest for on-air presenting roles on RT Radio 1 and RT News & Current Affairs Output

In fulfilment of a recommendation by the Government's Expert Advisory Commit...

13/06/2025

SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the Growth in Cloud Storage

SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...

13/06/2025

SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup The Most Ambitious Thing We've Ever Done in the U.S.'

SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...

13/06/2025

New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE for Sports Fans Can Deliver Real ROI

New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...

13/06/2025

Pitch Perspective: Where's Next for Specialty Cameras in Soccer?

Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...

13/06/2025

Premiership Rugby Final 2025: Vintage Clash Between Bath and Leicester Gets Full TNT Sports Treatment with AR, RefCam 3.0 and Player Mic

Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...

13/06/2025

Premiership Rugby Final 2025: TNT Sports Gears Up for Bath vs Leicester Battle with Huge Uptick in Season Audience Views

Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...

13/06/2025

NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Nearly 100 Mics to Enhance Audio

NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...

13/06/2025

New FSWX signal and spectrum analyzer with novel architecture overcomes limits of todays analysis methods

New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...

13/06/2025

2025-05-28

Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...

13/06/2025

2025-06-09

CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...

13/06/2025

2025-06-10

At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...

13/06/2025

NVIDIA and Deutsche Telekom Partner to Advance Germany's Sovereign AI

Industrial AI isn't slowing down. Germany is ready. Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...

12/06/2025

Spotify's Heart & Soul Initiative Brings Mental Health Support to Artists and Creators Worldwide

In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...

12/06/2025

50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celebration

50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...