Celebrities Embark on The Journey of a Lifetime in Meter TV's Adventure Series

Banijay today announces Swedish label Meter TV, part of Banijay Nordic, will produce a brand-new adventure reality show, The Journey - 15 Days in Nepal for Viaplay Group. This new format is based on the innovative concept created by fellow Banijay label Mastiff TV Denmark and will air on Viaplay and TV3.

In The Journey, six celebrities embark on an adventure of a lifetime. They travel through the deepest depths of the Nepalese jungle, trekking alongside elephants, tigers, and rhinos, to reach the spectacular Himalayan mountains. Along the way, they will embrace the wilderness, learn about the rich culture from those they meet, and discover how to fend for themselves in the mysterious and unfamiliar terrain. The upcoming Swedish series features renowned actors Peter Stormare (Fargo, The Box, American Gods) and Izabella Scorupco (Hidden, Goldeneye), comedian Alfred Svensson and World Champion swimmer Therese Alshammar, amongst others.

Madelene Hansson, Managing Director, Meter TV says: We are looking forward to taking Viaplay's audience on this epic adventure and bringing Mastiff TV's format to life. Whilst we know a lot about the celebrities, when taken out of their comfort zone they are just like us. We're seeing a huge thirst for adventure formats set in unknown locations, and this show has been an exhilarating experience which is sure to entertain audiences of all ages.

David Sidebotham, Chief Creative Officer, Mastiff TV Denmark comments: With continuing strong demand for adventure reality, we are proud to work with Viaplay to create something innovative, thrilling, and authentic, with genuine self-development for the celebrities involved. The Journey is in safe hands with Meter TV, exploring the wonderful nature of our planet and bringing a spirit of discovery and adventure to Viaplay's audience.

Filippa Wallestam, EVP and Chief Content Officer at Nordic Entertainment Group adds: We will get to accompany some of our top actors, athletes, and comedians on the adventure of a lifetime with all that it entails, from challenges to inner reflections. The authenticity of this adventure is something I hope and believe our viewers will enjoy.

The Swedish production company, Meter TV is behind global brands like MasterChef, Big Brother, LEGO Masters, and Family Food Fight. In addition to The Journey - 15 Days in Nepal, Mastiff TV Denmark is known for creating hit formats like Drag Me Out which has recently been adapted in Norway, as well as state of the art nature documentary Wild Wonderful Denmark, and cultural fact-ent format The Big Premiere; as well as producing shows such as SAS: Who Dares Wins, Survivor, Best Singers, and Versus.

LINK:	https://www.banijay.com/blog/2022/08/12/celebrities-embark-on-the-jour...
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