More than thirty years after the Fresh Prince's life first got flipped-turned upside down, Sky today reveals the First Look trailer for Bel-Air, streaming on Peacock from 14 February, exclusively on Sky and NOW.
Set in modern-day America, Peacock Original Bel-Air is a new one-hour drama series that imagines the beloved sitcom The Fresh Prince of Bel-Air through a new, dramatic take on Will's complicated journey from the streets of West Philadelphia to the gated mansions of Bel-Air. As these two worlds collide, Will reckons with the power of second chances while navigating the conflicts, emotions, and biases of a world far different from the only one he's ever known.
Executive produced by Will Smith and inspired by Morgan Cooper's viral trailer that reimagined the iconic, culture-defining 90s sitcom, Bel-Air takes a fresh and raw approach to this world of swagger, style and aspiration, while exploring Will's complex journey through a current lens.
The new series features an ensemble cast that introduces Jabari Banks as Will and a creative team that includes Cooper, who serves as director, co-writer and executive producer and co-showrunners and executive producers T.J. Brady and Rasheed Newson.
Peacock is available exclusively on Sky and NOW at no additional cost.
For further information, please contact:
Jerridah Akena, Jerridah.Akena@premiercomms.com
Emma Hall, Emma.Hall@premiercomms.com
About Peacock
Peacock is NBCUniversal's streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination, and Hollywood's biggest studios. In addition, Peacock taps into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language, and reality. NBCUniversal is a subsidiary of Comcast Corporation.
About Sky
Sky is Europe's leading media and entertainment company and is proud to be part of Comcast Corporation, a global media and technology company that connects people to moments that matter. Across six countries, Sky connects 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.
Following the launch of Sky Glass, we now offer customers our strongest ever line-up of products and services. As well as the new streaming TV with Sky inside and everything integrated, customers can enjoy the award-winning Sky Q with all your favourite channels and apps in one place, and with Sky Go you can now access an even better experience on your devices. Sky TV has new channels, new shows and new deals with Peacock, Paramount+ and more. Sky Mobile was voted Best Pay Monthly and Best Value Pay Monthly network by Uswitch, and with Sky Broadband we're offering our fastest speeds yet.
Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years alone. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK's only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Sky Cinema is the home of Sky Original films with brand new films launching every month alongside an unrivalled range of the latest cinema releases and on demand library.
We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030 and we're proud to be a Principal Partner and Media Partner of COP26 - the UN Climate Change Conference. We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for our commitment to diversity, and we've set ambitious 2025 targets to continue to increase diversity and representation. We're also committed to investing £30million across our markets over the next three years to improve our approach to diversity and inclusion, and to tackle racial injustice.
About NOW
NOW is the home of brilliant entertainment. We're one of the UK's leading streaming services with critically acclaimed shows, new and exclusive movies, unmissable sport and epic kids TV - all with no contract. Join in with an Entertainment, Cinema, Sports, or hayu Membership to stream instantly across TV, mobile, desktop and over 60 other devices. Watch on the go and even offline with our app by downloading shows and movies.
Entertainment Members can enjoy critically acclaimed dramas, documentaries and comedies, Emmy award-winning shows, the best of HBO and exclusive Sky Originals. Cinema Members can discover over 1000 brilliant movies, from the latest blockbusters and classic favourites and a new premiere every day. Sports Members cheer on unmissable Premier League, international cricket, F1, golf and more - all live, across 11 Sky Sports channels.
Plus, members can enhance their experience with NOW Boost - that's full 1080p HD, Dolby Digital 5.1 Surround Sound and streaming on up to 3 devices at once, ad-free in VOD.
For super-fast broadband, members can enjoy a contract-free connection with a NOW Brilliant Broadband, Fab Fibre or Super Fibre Membership.
Learn more: nowtv.com
See what's on offer: nowtv.com/offers
Follow us: facebook.com/NOWTV
Go behind the scenes: Instagram.com/NOW
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More than thirty years after the Fresh Prince's life first got flipped-turned upside down, Sky today reveals the First Look trailer for Bel-Air, streaming on Peacock from 14 February, exclusively on Sky and NOW. 
