Sony Pixel Power calrec Sony

Feed Our Crew' Initiative in South Africa

05/05/2020

Feed Our Crew' Initiative in South Africa posted: 05/05/2020

The goal is to focus on urgent fundraising for the temporary support of freelance live event technicians.

Feed Our Crew is an NGO initiative (non-government organization) in South Africa co-founded by Johannesburg-based Tamsyn Strydom (project manager from production and rental company MGG), Kagiso Moima Wa Masimini (KG) who owns Blackmotion Production and Marcia Alves from We Are Boundless.

Working in collaboration with another NGO, People4Purpose - that provides individuals and families with basic necessities like food and clothing - donations are converted into 1000.00 ZAR vouchers (around £50) - which are distributed to qualified recipients via their cell phones. This is calculated to provide enough money - with some care and creativity - to support a family's fundamental needs for a month.

While the SA government has pledged to provide relief packages for virtually every sector in the country, the enormity of the task has made the process slow to get to those in the most desperate need.

With a lockdown, an already fragile economy in SA and no prospects of a bounce-back in the live events sector for some time, some people are literally starving!

Feed Our Crew's Daria Higgins, who runs a normally busy events company True North, commented, There has been an immediate and devastating impact on the show and event industry across South Africa, and freelancers - the often invisible backbone of that usually vibrant industry - are particularly badly hit.

The vouchers are redeemable at the major retailers ShopRite / Checkers and can be used to buy groceries, medication plus other essential utilities like electricity, cell phone data and airtime - all fundamental to sustaining themselves until government assistance comes onstream.

In two weeks, the scheme has received hundreds of applications as well as generous support from companies and individuals in a position to help.

Robe's South African distributor DWR is one of these key sponsors, together with equipment rental production companies including MGG and Blackmotion as well as many individuals.

The story began when public events in SA started getting cancelled across the country in early March, soon followed by a nationwide lockdown which still continues.

KG started drafting a letter to the President's office to highlight how dramatically the entertainment industry has been affected by the pandemic and the consequential shutdown, while Johannesburg-based artist management and booking agency, About Entertainment, campaigned for videos and messages of support from local and artist celebrities that could be used to encourage donations.

As these videos started flowing, more people joined the conversation, including technical manager Marcia Alves. As the need to for more action on the ground became glaringly obvious, Tamsyn, KG and Marcia founded Feed Our Crew together with the assistance of several others.

Anyone meeting the criteria can apply for assistance, but the aim is to reach the most vulnerable of those who have been working across all the technical disciplines - lighting, audio, rigging, stage and set building, SFX etc.

As word spread about Feed Our Crew, a Facebook page and website were established, starting on the 16th April. By the Friday of that week, the first donation had landed, they had partnered with People4Purpose led by Landy Yeatman who is also from the event industry and the plan was being activated.

Applicants can apply through the website or Facebook page and need to have an Email and a cell phone number. They complete a form, submit their ID together with two references for verification that they have been actively engaged in the shows and events world.

Feed Our Crew volunteers work every day to collate and process all the applications and manage the database, while the voucher distribution is coordinated by the People4Purpose team.

The first 160 vouchers have just been dispatched.

As Feed Our Crew has gained traction, the organisers have been reaching out to all their artist contacts, launching various social media campaigns to raise awareness and encourage those who can to get behind it and donate.

Robe Feed Our Crew Organzisers

We want everyone to realise that whatever the event - from an intimate wedding to a large international conference - it's all the technicians who are working unseen and backstage on the production who ensure the magic happens to make it a special and memorable occasion, stated Daria, who also feels truly inspired with how our amazing industry is uniting, collaborating and pooling resources and ideas to help each other out on a practical and human level.

In the absence of any official help right now, for many this is an essential lifeline for survival.

To donate please visit www.feedourcrew.co.za and click the donate' button or email the team at help@feedourcrew.co.za
LINK: https://www.live-production.tv/news/cultural-events/%E2%80%98feed-our-...
See more stories from liveproduction

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

18/09/2025

FOR-A America Appoints Jo Aun to Lead US Product Developm...

FOR-A America named Jo Aun as Senior Manager of Product Management and Engineering, reporting directly to Satoshi Kanemura, President and COO. In this new posit...

18/09/2025

MASV Highlights Partner Integrations Fueling Modern Media...

MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals and an IDC Innovator 2025 for Media & Entertainment*, toda...

18/09/2025

Dish TV India partners with ThinkAnalytics to power AI-dr...

ThinkAnalytics, the global leader in video content discovery and persaonalization, today announced that Dish TV India, the leading content distribution company,...

18/09/2025

DirecTV Adds Three Sports Channels to Its FAST Streaming Offering

DirecTV continues to expand its women's sports offerings by adding Sports Fanatics' and Whoopi Goldberg's Free Ad-Supported Television (FAST) All Wo...

18/09/2025

Fall Football Kicks Off With Native HDR Production, NextGen TV Telecast

WASHINGTON NextGen TV viewers are beginning to see what high dynamic range (HDR) brings to their football enjoyment with the launch of the sport's fall seas...

18/09/2025

FCC Extends Deadline for EEO Audit Replies

WASHINGTON After issuing audit letters seeking Equal Employment Opportunity data from a randomly selected group of TV and radio stations in August, the Federal ...

18/09/2025

Warner Bros. Discovery Signs New Deal with Nielsen

NEW YORK Warner Bros. Discovery and Nielsen have signed a new, long-term, multi-year deal that covers measurement for all Warner Bros. Discovery platforms acros...

18/09/2025

CIMM Launches Startup Program and Innovation Showcase

NEW YORK As part of its ongoing efforts to develop better measurement solutions, the Coalition for Innovative Media Measurement (CIMM) announced the launch of t...

18/09/2025

UPDATED: ABC Takes 'Jimmy Kimmel Live! Off the Air Indefinitely

IRVING, Texas Following threats from the Federal Communications Commission and the announcement that the nations largest station group, Nexstar Media Group, wou...

18/09/2025

RT Prime Time investigation uncovers location data of thousands of smartphones in Ireland for sale

Individual phones could be tracked back to specific residential addresses Sm...

18/09/2025

GeForce NOW Unleashes Dying Light: The Beast' in the Cloud

GeForce NOW is packing a monstrous punch this week. Dying Light: The Beast, the latest adrenaline fueled chapter in Techland's parkour meets survival horror...

18/09/2025

Dolby Atmos arrives in Maruti Suzuki Victoris, expanding premium in-car entertainment in India

September 18 2025, 04:20 (PDT) Dolby Atmos arrives in Maruti Suzuki Victoris, e...

17/09/2025

Tech Focus: Audio Training, Part 2 - Manufacturers Offer Extensive Online Learning

Tech Focus: Audio Training, Part 2 - Manufacturers Offer Extensive Online Learni...

17/09/2025

Tech Focus: Audio Training, Part 1 - A1 Shortage Remains a Major-League Challenge for Sports Broadcasting

Tech Focus: Audio Training, Part 1 - A1 Shortage Remains a Major-League Challeng...

17/09/2025

Dua Lipa's Service95 Book Club' Goes Live at the New York Public Library

It was the ultimate convergence of pop culture and literary prestige: Last night, Dua Lipa brought her Service95 Book Club podcast to the stage for a special li...

17/09/2025

The Gauge: Mexico August 2025

During August, streaming's share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, accounting for 25% of TV viewing. Discl...

17/09/2025

Jo Aun Joins FOR-A America as Senior Manager, Product Engineering

CYPRESS, Calif. FOR-A America has named Jo Aun as senior manager of product engineering, a new role responsible for guiding the planning, development and rollou...

17/09/2025

PlayBox Neo and CIS Group Power CazeTV with a seamless Pl...

PlayBox Neo, in partnership with CIS Group, a leading provider of media and broadcast technology solutions, has successfully deployed PlayBox Neo's Dual Cha...

17/09/2025

Energy Regulatory Agency Underscores Commitment with Ene...

In a relationship that mirrors societal advances in sustainability, Brightline Lighting and the Federal Energy Regulatory Commission (FERC) Headquarters have en...

17/09/2025

Clear-Com Powers Star-Studded Communications at Houston A...

Clear-Com is proud to support the world-class productions of Alley Theatre, one of the oldest and largest nonprofit resident theatres in the United States. With...

17/09/2025

Arch Platform Technologies Announces Strategic Collaborat...

Arch Platform Technologies (www.archpt.io), a pioneer in automated, scalable cloud infrastructure for high-performance workflows, today announced a Strategic Co...

17/09/2025

With over 39bn EUR in assets under management and record-...

Over 300 selected decision-makers from start-ups, corporates, and VC funds worldwide will gather for the third edition of the event, united by a single goal: to...

17/09/2025

Telestream Celebrates Award Win at IBC2025

Telestream, a global leader in media workflow technologies, is excited to announce that its flagship Vantage platform and its next-generation AI capabilities re...

17/09/2025

Mediagenix Celebrates Triple Best of Show Wins at IBC2025...

Mediagenix, a global leader in smart content solutions that profitably connect the right content to the right audience, proudly announces its three Best of Show...

17/09/2025

PlayBox Neo Appoints Transtel Universal as Top Reseller P...

In a move to further establish a firm foothold across South East Asia, PlayBox Neo, the well-respected name in broadcast playout and channel branding, has appoi...

17/09/2025

Wisycom Unveils Two New Solutions at IBC 2025

Wisycom, a global leader in advanced wireless audio solutions, announced two major wireless solutions at IBC 2025 (Stand 8.D30). This includes the Portable RF-o...

17/09/2025

Six Berklee Alumni Win Emmy Awards

Six Berklee Alumni Win Emmy Awards The recipients were recognized for their contributions to acclaimed programs Severance, The Studio, The Penguin, SNL50: The...

17/09/2025

Applications Open for Berklee in Santo Domingo

Applications Open for Berklee in Santo Domingo The weeklong contemporary music program will run January 5-10, 2026. By Colette Greenstein September 17, 2025 ...

17/09/2025

Ukrainian Students Find Creative Consonance' at Berklee Valencia

Ukrainian Students Find Creative Consonance' at Berklee Valencia Through ELIA's UAx Platform, six students from Kyiv joined Berklee Valencia for a week...

17/09/2025

Meet Kenna Hilburn, Avids New Incoming Chief Product Officer

Earlier this year Avid announced Kenna Hilburn as its new senior vice president of product. Recently Hilburn was promoted to Avids new Chief Product Officer, su...

17/09/2025

SES and K2 Space to Accelerate Development of Next-Generation MEO Network

Transatlantic collaboration combines experience and agility to drive innovation in network design and delivery Luxembourg, September 16, 2025 - SES, a leading ...

17/09/2025

Fox TV Stations Join Madhive's Local Live Sports Marketplace

NEW YORK Madhive has announced that the Fox Television Stations have joined its Live Sports Marketplace....

17/09/2025

Sony Electronics Partners with Newhouse School at Syracuse University

SYRACUSE, N.Y. Sony Electronics has announced that it is partnering with the Newhouse School at Syracuse University to provide state-of-the-art equipment, hands...

17/09/2025

Roku's First TV Smart Projector Now Available in the U.S.

SAN JOSE, Calif. Roku has announced that the first smart projector using its Roku TV operating system, the Aurzen Roku TV Smart Projector D1R Cube, is now avail...

17/09/2025

Meet the Streamlabs Streaming Assistant, Accelerated by NVIDIA RTX

Today's creators are equal parts entertainer, producer and gamer, juggling game commentary, scene changes, replay clips, chat moderation and technical troub...

17/09/2025

Portrait Artist of the Year returns to Sky Arts with a dazzling line-up of celebrity sitters on 1 October

Wednesday 17 September 2025 UK artists capture icons of stage and screen, inclu...

17/09/2025

FOR-A America Appoints Jo Aun to Lead U.S. Product Development

Jo Returns to FOR-A as Senior Manager of Product Management and Engineering...

17/09/2025

AIR's Big Comeback with DPA Microphones

For the Moon Safari anniversary tour, AIR opened the doors to their backstage. Just a few hours before the Paris concert, DPA met with two key figures of the te...

17/09/2025

The Late Late Toy Show hits the road in search of Ireland's brightest young stars

Auditions will be held in Dublin, Cork and Galway The County Parade returns f...

16/09/2025

SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPN

SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPNThe UConn grad rose from ESPN's mailroom to become one of its most valuable ops leadersBy Bran...

16/09/2025

Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amsterdam

Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amst...

16/09/2025

Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam

Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam By SVG Staff Friday, September 12, 2025 - 17:00 Print This Story The SVG Europe and ...

16/09/2025

Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam

Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam By SVG Staff Saturday, September 13, 2025 - 17:00 Print This Story The SVG Europe and...

16/09/2025

Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam

Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam By SVG Staff Sunday, September 14, 2025 - 17:00 Print This Story The SVG Europe and ...

16/09/2025

Amazon Prime Video Picks Up Four Hours of Early-Round Masters Coverage in 2026

Amazon Prime Video Picks Up Four Hours of Early-Round Masters Coverage in 2026 By Jason Dachman, Editorial Director, U.S. Tuesday, September 16, 2025 - 10:15...

16/09/2025

VERSANT Inks Deal for League One Volleyball as Women's Sports Rights Slate Grows

VERSANT Inks Deal for League One Volleyball as Women's Sports Rights Slate G...

16/09/2025

ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising Communications

ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising C...

16/09/2025

IBC 2025 in Review: SVG Europe's Full Collection of Video Interviews From the Show Floor

IBC 2025 in Review: SVG Europe's Full Collection of Video Interviews From th...