
NVIDIA today announced at Microsoft Build new AI performance optimizations and integrations for Windows that help deliver maximum performance on NVIDIA GeForce RTX AI PCs and NVIDIA RTX workstations.
Large language models (LLMs) power some of the most exciting new use cases in generative AI and now run up to 3x faster with ONNX Runtime (ORT) and DirectML using the new NVIDIA R555 Game Ready Driver. ORT and DirectML are high-performance tools used to run AI models locally on Windows PCs.
WebNN, an application programming interface for web developers to deploy AI models, is now accelerated with RTX via DirectML, enabling web apps to incorporate fast, AI-powered capabilities. And PyTorch will support DirectML execution backends, enabling Windows developers to train and infer complex AI models on Windows natively. NVIDIA and Microsoft are collaborating to scale performance on RTX GPUs.
These advancements build on NVIDIA's world-leading AI platform, which accelerates more than 500 applications and games on over 100 million RTX AI PCs and workstations worldwide.
RTX AI PCs - Enhanced AI for Gamers, Creators and Developers NVIDIA introduced the first PC GPUs with dedicated AI acceleration, the GeForce RTX 20 Series with Tensor Cores, along with the first widely adopted AI model to run on Windows, NVIDIA DLSS, in 2018. Its latest GPUs offer up to 1,300 trillion operations per second of dedicated AI performance.
In the coming months, Copilot+ PCs equipped with new power-efficient systems-on-a-chip and RTX GPUs will be released, giving gamers, creators, enthusiasts and developers increased performance to tackle demanding local AI workloads, along with Microsoft's new Copilot+ features.
For gamers on RTX AI PCs, NVIDIA DLSS boosts frame rates by up to 4x, while NVIDIA ACE brings game characters to life with AI-driven dialogue, animation and speech.
For content creators, RTX powers AI-assisted production workflows in apps like Adobe Premiere, Blackmagic Design DaVinci Resolve and Blender to automate tedious tasks and streamline workflows. From 3D denoising and accelerated rendering to text-to-image and video generation, these tools empower artists to bring their visions to life.
For game modders, NVIDIA RTX Remix, built on the NVIDIA Omniverse platform, provides AI-accelerated tools to create RTX remasters of classic PC games. It makes it easier than ever to capture game assets, enhance materials with generative AI tools and incorporate full ray tracing.
For livestreamers, the NVIDIA Broadcast application delivers high-quality AI-powered background subtraction and noise removal, while NVIDIA RTX Video provides AI-powered upscaling and auto-high-dynamic range to enhance streamed video quality.
Enhancing productivity, LLMs powered by RTX GPUs execute AI assistants and copilots faster, and can process multiple requests simultaneously.
And RTX AI PCs allow developers to build and fine-tune AI models directly on their devices using NVIDIA's AI developer tools, which include NVIDIA AI Workbench, NVIDIA cuDNN and CUDA on Windows Subsystem for Linux. Developers also have access to RTX-accelerated AI frameworks and software development kits like NVIDIA TensorRT, NVIDIA Maxine and RTX Video.
The combination of AI capabilities and performance deliver enhanced experiences for gamers, creators and developers.
Faster LLMs and New Capabilities for Web Developers Microsoft recently released the generative AI extension for ORT, a cross-platform library for AI inference. The extension adds support for optimization techniques like quantization for LLMs like Phi-3, Llama 3, Gemma and Mistral. ORT supports different execution providers for inferencing via various software and hardware stacks, including DirectML.
ORT with the DirectML backend offers Windows AI developers a quick path to develop AI capabilities, with stability and production-grade support for the broad Windows PC ecosystem. NVIDIA optimizations for the generative AI extension for ORT, available now in R555 Game Ready, Studio and NVIDIA RTX Enterprise Drivers, help developers get up to 3x faster performance on RTX compared to previous drivers.
Inference performance for three LLMs using ONNX Runtime and the DirectML execution provider with the latest R555 GeForce driver compared to the previous R550 driver. INSEQ=2000 representative of document summarization workloads. All data captured with GeForce RTX 4090 GPU using batch size 1. The generative AI extension support for int4 quantization, plus the NVIDIA optimizations, result in up to 3x faster performance for LLMs. Developers can unlock the full capabilities of RTX hardware with the new R555 driver, bringing better AI experiences to consumers, faster. It includes:
Support for DQ-GEMM metacommand to handle INT4 weight-only quantization for LLMs
New RMSNorm normalization methods for Llama 2, Llama 3, Mistral and Phi-3 models
Group and multi-query attention mechanisms, and sliding window attention to support Mistral
In-place KV updates to improve attention performance
Support for GEMM of non-multiple-of-8 tensors to improve context phase performance
Additionally, NVIDIA has optimized AI workflows within WebNN to deliver the powerful performance of RTX GPUs directly within browsers. The WebNN standard helps web app developers accelerate deep learning models with on-device AI accelerators, like Tensor Cores.
Now available in developer preview, WebNN uses DirectML and ORT Web, a Javascript library for in-browser model execution, to make AI applications more accessible across multiple platforms. With this acceleration, popular models like Stable Diffusion, SD Turbo and Whisper run up to 4x faster on WebNN compared to WebGPU and are now available for developers to use. Microsoft Build attendees can learn more about developing on RTX in the Accelerating development on Windows PCs w
North America Stories
22/09/2026
The annual preseason content-gathering event brought 36 NHL players to Las Vegas, where ESPN used 2.5 kilowatts of laser power and a motion-control camera syste...
22/09/2026
Neumann has introduced the KK 104 A (cardioid) and KK 105 A (supercardioid) wireless capsule heads, succeeding the KK 204 and KK 205. The new capsules are compa...
22/09/2026
The NFL and TMRW Sports have announced a new annual Pro Flag Showcase to be held during Super Bowl LXI week in Los Angeles. The event will feature top flag foot...
22/09/2026
Washington State University has unveiled a new end zone video display and audio ...
22/09/2026
Disney's SVP of Live Operations and Engineering details the technology behin...
22/09/2026
Cosm has announced two senior promotions. Mazen Alawar has been promoted to SVP,...
22/09/2026
Mississippi State University's University Television Center has purchased four KOKUSAI DENKI SK-UHD7000-S2 cameras since 2024, with plans to add two more, a...
22/09/2026
Net Insight has announced that Christine Kjellvard will assume the role of interim Chief Financial Officer on November 1, 2026. Kjellvard has previously held in...
22/09/2026
Net Insight has announced Zyntai TimeNode Access, a compact PTP Grandmaster designed for distributed edge sites. The product carries secure, precise time across...
22/09/2026
Sam Hazeldine, Austin Amelio, Padraic McKinley, Julia Jones, and Ethan Hawke attend the premiere of The Weight at The Ray Theatre on January 26, 2026, in Park...
22/09/2026
Apogee Plugins Are Moving to Plugin Alliance We're excited to share an important update about the future of Apogee plugins.
Apogee plugins are moving to Pl...
22/09/2026
Parkland, Florida, US, September 22, 2026: SipRadius, widely recognized for making content processing and connectivity secure and seamless, has been honored wit...
22/09/2026
VanityFilter 3.1.5 adds project files and adjustable protection around lips, bro...
22/09/2026
Chile's TV Modernizes Broadcast Operations with Blackmagic Design
Brie Clayton September 22, 2026
0 Comments
URSA Broadcast G2 brings versatility...
22/09/2026
OWC Shares Sneak Peek at Amazon Prime Big Deal Days Pricing
Brie Clayton September 22, 2026
0 Comments
Image courtesy of Deposit Photos
Business and ...
22/09/2026
Berklee's First Homecoming Block Party Brings Alumni Home for Global Music F...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
To build and deploy sophisticated robotics applications that can perceive, reason and act in dynamic environments, developers need new physical AI models and to...
21/09/2026
Manifold Technologies, developer of software-defined, FPGA-accelerated infrastructure for live production, has named Ryhaan Williams as Chief Commercial Officer...
21/09/2026
Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them,...
21/09/2026
Major League Wrestling (MLW) has announced a streaming distribution agreement with Tubi for its weekly series MLW FUSION. Beginning September 17, new episodes w...
21/09/2026
Disney Entertainment has announced that Adam Smith has been named Chairman, Direct-to-Consumer, with responsibility for Disney and Hulu including product, engi...
21/09/2026
United Airlines and DISH have announced an agreement to bring live professional ...
21/09/2026
SES and JioStar have announced a multi-year agreement under which SES will provide satellite distribution services for JioStar's television channel portfoli...
21/09/2026
The Detroit Red Wings have announced details for their inaugural season on Detro...
21/09/2026
Manifold Technologies has appointed Ryhaan Williams as Chief Commercial Officer for North America, effective October 1, 2026. Based in Jacksonville, Florida, Wi...
21/09/2026
Angels Broadcast Television (ABTV), the local television home of the Los Angeles...
21/09/2026
The 2026 US Open Tennis Championships marked a year of change with respect to TV...
21/09/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
21/09/2026
From Graphic Novel to 30-Minute Animated Film: What I Learned Building an AI-Ass...
21/09/2026
Liam Hopkins Builds Recording Studio with Blackmagic Design
Brie Clayton September 20, 2026
0 Comments
Video complements audio production with music v...
21/09/2026
Physical AI is moving rapidly from research to large-scale deployment. By 2035, ABI Research projects an installed base of 49 million level 3-5 autonomous vehic...
21/09/2026
Today, Egypt's AI builders gathered in the Grand Egyptian Museum for a reception that highlighted the nation's rapidly growing AI ecosystem - spanning A...
21/09/2026
Every AI factory needs power and cooling that fit its computing architecture. As AI infrastructure expands, power, cooling, water, site and grid constraints are...
21/09/2026
AI security is an engineering problem. That means defined security requirements,...
21/09/2026
Clean energy isn't hard to come by, but the pace of large-scale adoption has historically been slow due to bottlenecks - including out-of-date infrastructur...
20/09/2026
COW Jobs: Video Editor, Motion Designer - Remote, PT, 6 Months
Brie Clayton September 20, 2026
0 Comments
Video Editor + Motion Designer (Remote | PT ...
19/09/2026
Two High-Profile Professional Sports Franchises Renew creative.space Contracts with DigitalGlue
NFL team and Major League Soccer Club cite ease of use, secure ...
19/09/2026
Limited Edition Audio releases VoxSplit Pro for overlapping dialogue separation ...
18/09/2026
IBC 2026 Tech Moves Beyond the Gloss and Into the Rack If you spent any time in the halls of the RAI this year, you noticed a clear shift in conversation. The c...
18/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...