
NVIDIA today announced at Microsoft Build new AI performance optimizations and integrations for Windows that help deliver maximum performance on NVIDIA GeForce RTX AI PCs and NVIDIA RTX workstations.
Large language models (LLMs) power some of the most exciting new use cases in generative AI and now run up to 3x faster with ONNX Runtime (ORT) and DirectML using the new NVIDIA R555 Game Ready Driver. ORT and DirectML are high-performance tools used to run AI models locally on Windows PCs.
WebNN, an application programming interface for web developers to deploy AI models, is now accelerated with RTX via DirectML, enabling web apps to incorporate fast, AI-powered capabilities. And PyTorch will support DirectML execution backends, enabling Windows developers to train and infer complex AI models on Windows natively. NVIDIA and Microsoft are collaborating to scale performance on RTX GPUs.
These advancements build on NVIDIA's world-leading AI platform, which accelerates more than 500 applications and games on over 100 million RTX AI PCs and workstations worldwide.
RTX AI PCs - Enhanced AI for Gamers, Creators and Developers NVIDIA introduced the first PC GPUs with dedicated AI acceleration, the GeForce RTX 20 Series with Tensor Cores, along with the first widely adopted AI model to run on Windows, NVIDIA DLSS, in 2018. Its latest GPUs offer up to 1,300 trillion operations per second of dedicated AI performance.
In the coming months, Copilot+ PCs equipped with new power-efficient systems-on-a-chip and RTX GPUs will be released, giving gamers, creators, enthusiasts and developers increased performance to tackle demanding local AI workloads, along with Microsoft's new Copilot+ features.
For gamers on RTX AI PCs, NVIDIA DLSS boosts frame rates by up to 4x, while NVIDIA ACE brings game characters to life with AI-driven dialogue, animation and speech.
For content creators, RTX powers AI-assisted production workflows in apps like Adobe Premiere, Blackmagic Design DaVinci Resolve and Blender to automate tedious tasks and streamline workflows. From 3D denoising and accelerated rendering to text-to-image and video generation, these tools empower artists to bring their visions to life.
For game modders, NVIDIA RTX Remix, built on the NVIDIA Omniverse platform, provides AI-accelerated tools to create RTX remasters of classic PC games. It makes it easier than ever to capture game assets, enhance materials with generative AI tools and incorporate full ray tracing.
For livestreamers, the NVIDIA Broadcast application delivers high-quality AI-powered background subtraction and noise removal, while NVIDIA RTX Video provides AI-powered upscaling and auto-high-dynamic range to enhance streamed video quality.
Enhancing productivity, LLMs powered by RTX GPUs execute AI assistants and copilots faster, and can process multiple requests simultaneously.
And RTX AI PCs allow developers to build and fine-tune AI models directly on their devices using NVIDIA's AI developer tools, which include NVIDIA AI Workbench, NVIDIA cuDNN and CUDA on Windows Subsystem for Linux. Developers also have access to RTX-accelerated AI frameworks and software development kits like NVIDIA TensorRT, NVIDIA Maxine and RTX Video.
The combination of AI capabilities and performance deliver enhanced experiences for gamers, creators and developers.
Faster LLMs and New Capabilities for Web Developers Microsoft recently released the generative AI extension for ORT, a cross-platform library for AI inference. The extension adds support for optimization techniques like quantization for LLMs like Phi-3, Llama 3, Gemma and Mistral. ORT supports different execution providers for inferencing via various software and hardware stacks, including DirectML.
ORT with the DirectML backend offers Windows AI developers a quick path to develop AI capabilities, with stability and production-grade support for the broad Windows PC ecosystem. NVIDIA optimizations for the generative AI extension for ORT, available now in R555 Game Ready, Studio and NVIDIA RTX Enterprise Drivers, help developers get up to 3x faster performance on RTX compared to previous drivers.
Inference performance for three LLMs using ONNX Runtime and the DirectML execution provider with the latest R555 GeForce driver compared to the previous R550 driver. INSEQ=2000 representative of document summarization workloads. All data captured with GeForce RTX 4090 GPU using batch size 1. The generative AI extension support for int4 quantization, plus the NVIDIA optimizations, result in up to 3x faster performance for LLMs. Developers can unlock the full capabilities of RTX hardware with the new R555 driver, bringing better AI experiences to consumers, faster. It includes:
Support for DQ-GEMM metacommand to handle INT4 weight-only quantization for LLMs
New RMSNorm normalization methods for Llama 2, Llama 3, Mistral and Phi-3 models
Group and multi-query attention mechanisms, and sliding window attention to support Mistral
In-place KV updates to improve attention performance
Support for GEMM of non-multiple-of-8 tensors to improve context phase performance
Additionally, NVIDIA has optimized AI workflows within WebNN to deliver the powerful performance of RTX GPUs directly within browsers. The WebNN standard helps web app developers accelerate deep learning models with on-device AI accelerators, like Tensor Cores.
Now available in developer preview, WebNN uses DirectML and ORT Web, a Javascript library for in-browser model execution, to make AI applications more accessible across multiple platforms. With this acceleration, popular models like Stable Diffusion, SD Turbo and Whisper run up to 4x faster on WebNN compared to WebGPU and are now available for developers to use. Microsoft Build attendees can learn more about developing on RTX in the Accelerating development on Windows PCs w
North America Stories
07/07/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsk...
07/07/2026
Cisco and the McLaren Mastercard Formula 1 Team have announced an extension of their partnership, expanding the scope from networking and communications to incl...
07/07/2026
LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting producti...
07/07/2026
Chyron has announced the appointment of Ahmed Magd as Sales Director for the Middle East. Magd joins from previous senior commercial roles at Riedel Communicati...
07/07/2026
Leader Electronics of Europe has announced that its PHABRIX Qx rasterizer and Le...
07/07/2026
eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, a...
07/07/2026
Riedel Communications and ARRI supported ORF's host broadcast of the Eurovis...
07/07/2026
ARRI has announced the ALEXA 35 Live Xtreme, a camera that adds high frame rate ...
07/07/2026
LiveU will exhibit at IBC 2026 (Stand 7.C24), showcasing the LU900Q Intelligent Production Unit, expanded Sony collaboration, and additions to its open IP-video...
07/07/2026
Telemundo's coverage is packaged with Multiview, Catch Up with Key Plays, in...
07/07/2026
The Australian Rugby League Commission (ARLC) has announced a seven-year media r...
07/07/2026
Produced onsite at The Star in Frisco, TX, live coverage of the two-day event airs on ESPN platforms
The season for Football Media Days is here, and the Big 12...
07/07/2026
Rogers Communications Inc. has announced an agreement to acquire the remaining 25% ownership stake in Maple Leaf Sports and Entertainment (MLSE) from Kilmer Spo...
07/07/2026
End-to-end broadcast solution includes fleet of mobile units, Cloud Control, and...
07/07/2026
Sports-production-tech experts sound off on the state of the industry...
07/07/2026
New Kessler 10 data now available in Nielsen CMI gives brands a deeper view of h...
07/07/2026
New Nielsen Ad Intel and CMV data reveals rising competition in Australia's ...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Riedel Communications and ARRI played a key role in one of the most technically ambitious Eurovision Song Contest productions to date. For the first time in the...
07/07/2026
Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony The Grammy-winning composer was celebrated alongside this years cohort of masters degr...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
The appointment will drive growth and innovation across the Media Business Unit
Fincons Group, a leading IT business consultancy and systems integrator company...
07/07/2026
International broadcast and streaming expert Big Blue Marble has announced a multi-month Proof of Concept (PoC) for Media over QUIC (MoQ) during a major interna...
07/07/2026
Test & measurement innovator, Leader Electronics of Europe, is proud to announce that two of its leading products, the PHABRIX Qx rasterizer and LeaderPhabrix L...
07/07/2026
Clear-Com announced that Ross Production Services (RPS), a leading provider of mobile production solutions for live events and broadcasts, has standardized on ...
07/07/2026
LiveU redefined live newsgathering with the invention of cellular bonding. At IBC2026, Stand 7.C24, the company will show how that foundation is evolving into t...
07/07/2026
LucidLink, a leader in cloud-based file services for content creators, today announced an enhanced workflow integration between LucidLink and Adobe Frame.io tha...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Berklee College of Music Alum and Faculty Perform at Boston Public Library's...
07/07/2026
How MXL Connects More Than Media In this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along the...
07/07/2026
Max single-threaded CPUs at scale are a new category of CPUs built for the agentic AI era.
Across the creation and deployment of an agentic system, the CPU is...
07/07/2026
Scripps Research scientists train the immune system to make antibodies against numerous HIV strains Preclinical findings mark progress toward a long-sought vacc...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...