SRG SSR adopts third-generation Sony Hive news production platform

SRG SSR adopts third-generation Sony Hive news production platformThe Swiss broadcaster chooses flexible and scalable network Backbone Hive Media production platform to get its content where necessary quickly and optimized.

SRG SSR you have chosen Backbone media Hive of Sony to modernize their production operations of sports and news in all its centres of emission of Switzerland.

The Swiss chain has chosen this production platform in network in order to improve its ability to share content between regions without any problems, as well as to meet the needs of the spectators in the frenetic digital landscape today day. Currently, SRG produces and broadcasts programmes for all Switzerland.

Last year he relayed more than 12,000 hours of events Sports on TV, radio and online media. The implementation of middle Backbone Hive in SRG facilities over the next three years will allow to optimize such operations for all users, which will facilitate collaboration for remote work teams. With the possibility of ingest, share, edit and publish any content quickly across any platform, Hive is the perfect platform to implement a journalistic model that is always active, allowing you to meet the need of have news at all hours and on different platforms and formats.

"Andreas Lattmann, technical director of TPC Switzerland, SRG technical service provider, highlights that"Hive will allow us to be much more agile", that offers the advantages of a production tool based on web that allows us to share material between the different regional entities of SRG instantly with only ingest content once".

The decision of the chain is the result of his desire to prepare their operations for the future, as they evolve into a multimedia Studio digital pioneer with the ability to respond to the needs of new viewers.

Given that they had implemented Sony Sonaps in their news operations for years, the transition to middle Backbone Hive not only was easily, but that training costs were also scarce, since many users of SRG were already familiar with the workflows and models operating keeps Hive.

Evolution of SonapsBased on two decades of innovation from Sony in the production of news, Backbone media Hive was launched in 2016 as an evolution of its popular Sonaps solutiondelivering comprehensive content production and management of the workflow from camera to archive. Network omnicanal production system is designed to use the latest IT infrastructure in order to reinvent the news production. In addition, it supports rapid, efficient and flexible content creation for several platforms, including Internet, mobile devices, social networks and similar broadcast applications. Developed to integrate easily with the computer systems of the room writing and market leading graphics platforms, journalists and operators can continue to work with their current tools with minimal disruption.

Thanks to the use of a model of flexible cloud-based data center and open source technologies, Media Backbone Hive offers full scalability. Television stations can add or delete resources while the system is live, taking advantage of the investment on demand Sony model. They can rely on that platform will work for your business both today and in the future, without losing any investment.

Stuart Almond, head of marketing, Media Solutions, Sony Solutions Europe, said that "we are delighted that SRG has chosen Middle Backbone Hive and are confident that mark a before and an after in their operations, both today and in the future." The fact that SRG has decided to invest in the system of news production of third generation of Sony, after having used Newsbase and Sonaps previously, demonstrates the confidence that the chain has in that I will continue to offer effective solutions for the leading audiovisual companies of today, and that is a real victory for us".

LINK:	https://www.panoramaaudiovisual.com/en/2018/04/18/srg-ssr-plataforma-p...
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