Connecting to Asia
Tuesday, October 11, 2011
If you want to sell industrial automation equipment in Asia, you need to make your products compatible with the predominant industrial networks on the Asian market. CC-Link is definitely one of these networks, says Jrgen Palmhager, COO at HMS.
And he should know. HMS is one of the few European electronics companies that has successfully managed to venture into the demanding Japanese industrial automation market, and is now expanding into China.
Many industrial automation companies today want to tap into the vast Asian markets such as Japan, Korea, Taiwan and, perhaps most importantly, leverage on the enormous potential in China.
But how do you make industrial equipment attractive on the Asian market?
According to Jrgen Palmhager, Chief Operations Officer at the Swedish industrial communications firm HMS Industrial Networks, CC-Link connectivity will be a key factor.
Need to speak the language
We make industrial connectivity products which act as translators between industrial devices and different industrial networks, explains Jrgen Palmhager. He continues: Connectivity is definitely a key to success when establishing in Asia. If you want to do business in a certain country, you first need to speak the language. Its the same thing with industrial networks.
With the explosion of fieldbus networks in the 1990s, HMS quickly realized that CC-Link was one of the core networks to offer connectivity solutions for.
Since then, HMSs Anybus-solutions have successfully helped many industrial automation companies establish in Asia. By network-enabling devices for CC-Link, HMSs customers have gained access to Asian industrial automation markets such as tire, sanitary, and bearing manufacturing where CC-Link is especially strong.
Today, HMS offers several network-enabling solutions for CC-Link. These solutions include both embedded interfaces to be integrated into drives, robots, weighscales etc., but also stand-alone gateways which offer quick and easy connection to CC-Link for any industrial device.
The fastest and easiest way to get CC-Link connectivity is undoubtedly to use an external gateway giving you instant access to CC-Link without any changes to your device, Mr. Palmhager explains. But with an embedded solution, you get CC-Link connectivity inside your product, which can be a great advantage if you want to offer your products to a plant with a CC-Link network.
Savings possible
Using a ready-made Anybus module is generally 70% cheaper than developing a connectivity solution in-house, and when installed, it is possible to simply switch the module to gain access to 20 other industrial networks.
This modularity also enables users to become future-proof and compatible with upcoming networks. The protocol conversion is quick and does not slow down the communication between the devices and the network.
Simplicity and stability
We work with all the major networks on the market and see many benefits of CC-link from a network perspective, especially when it comes to simplicity and stability, Jrgen Palmhager continues. CC-Link is a straight-forward protocol to work with. As an engineer, it is easy to set up the first communication and understand where to access data. It is also a robust network which requires few upgrades.
Comprehensive conformance testing
As a network connectivity company, HMS sees the differences between networks when it comes to both technology and support from the different user organizations.
When it comes to conformance testing, CC-link definitely has one of the most rigorous tests on the market today, says Jrgen Palmhager. You feel that your products are scrutinized and thoroughly tested to handle market demands. Many of our customers appreciate this, and also the fact that we do a lot of work for them when it comes to pre-conformance testing.
Important for the future
CC-Link has been an important network for us, concludes Jrgen Palmhager.
It is the dominant network in Japan and gaining market shares in expanding markets such as China and Korea. The newer Ethernet versions such as CC-Link IE Field is a good platform to develop the protocol for future needs with profiles for drives, energy savings etc. Consequently, we will continue to offer CC-Link compatibility for customers wanting to expand into Asia, both for the fieldbus versions of CC-Link and for the newer Ethernet versions. CC-link connectivity will be an important aspect for any industrial automation company wanting to tap into the expanding Asian market.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
NUGEN Audio will debut Version 1.1 of DialogCheck, its intelligent dialog intelligibility and compliance tool, at the 2026 Media Production & Technology Show (S...
12/05/2026
The reactive visuals can adapt to any stage or screen setup and comprise 50 layers of Notch content
Today, Disguise announced that its high performance GX 3 m...
12/05/2026
Snapgrid , Snapbag & Airglow Expand Creative Control for the ARRI Modular LED BarFollowing the launch of the ARRI Omnibar, DoPchoice introduces a dedicated li...
12/05/2026
May 12th, 2026 Press Materials Available Here
TRIBECA FESTIVAL UNVEILS 2026 GAMES PROGRAM
Tribeca Celebrates Its 25th Anniversary With World Premieres and Pl...
12/05/2026
May 12th, 2026 Press Materials Available Here
MADONNA BRINGS THE WORLD PREMIERE OF CONFESSIONS II TO 2026 TRIBECA FESTIVAL
The Global Icon Will Unveil a Cine...
12/05/2026
Customer demand for data continues to grow in the first quarter of 2026 at Magya...
Connecting to Asia
