
Connecting to Asia
Tuesday, October 11, 2011
If you want to sell industrial automation equipment in Asia, you need to make your products compatible with the predominant industrial networks on the Asian market. CC-Link is definitely one of these networks, says Jrgen Palmhager, COO at HMS.
And he should know. HMS is one of the few European electronics companies that has successfully managed to venture into the demanding Japanese industrial automation market, and is now expanding into China.
Many industrial automation companies today want to tap into the vast Asian markets such as Japan, Korea, Taiwan and, perhaps most importantly, leverage on the enormous potential in China.
But how do you make industrial equipment attractive on the Asian market?
According to Jrgen Palmhager, Chief Operations Officer at the Swedish industrial communications firm HMS Industrial Networks, CC-Link connectivity will be a key factor.
Need to speak the language
We make industrial connectivity products which act as translators between industrial devices and different industrial networks, explains Jrgen Palmhager. He continues: Connectivity is definitely a key to success when establishing in Asia. If you want to do business in a certain country, you first need to speak the language. Its the same thing with industrial networks.
With the explosion of fieldbus networks in the 1990s, HMS quickly realized that CC-Link was one of the core networks to offer connectivity solutions for.
Since then, HMSs Anybus-solutions have successfully helped many industrial automation companies establish in Asia. By network-enabling devices for CC-Link, HMSs customers have gained access to Asian industrial automation markets such as tire, sanitary, and bearing manufacturing where CC-Link is especially strong.
Today, HMS offers several network-enabling solutions for CC-Link. These solutions include both embedded interfaces to be integrated into drives, robots, weighscales etc., but also stand-alone gateways which offer quick and easy connection to CC-Link for any industrial device.
The fastest and easiest way to get CC-Link connectivity is undoubtedly to use an external gateway giving you instant access to CC-Link without any changes to your device, Mr. Palmhager explains. But with an embedded solution, you get CC-Link connectivity inside your product, which can be a great advantage if you want to offer your products to a plant with a CC-Link network.
Savings possible
Using a ready-made Anybus module is generally 70% cheaper than developing a connectivity solution in-house, and when installed, it is possible to simply switch the module to gain access to 20 other industrial networks.
This modularity also enables users to become future-proof and compatible with upcoming networks. The protocol conversion is quick and does not slow down the communication between the devices and the network.
Simplicity and stability
We work with all the major networks on the market and see many benefits of CC-link from a network perspective, especially when it comes to simplicity and stability, Jrgen Palmhager continues. CC-Link is a straight-forward protocol to work with. As an engineer, it is easy to set up the first communication and understand where to access data. It is also a robust network which requires few upgrades.
Comprehensive conformance testing
As a network connectivity company, HMS sees the differences between networks when it comes to both technology and support from the different user organizations.
When it comes to conformance testing, CC-link definitely has one of the most rigorous tests on the market today, says Jrgen Palmhager. You feel that your products are scrutinized and thoroughly tested to handle market demands. Many of our customers appreciate this, and also the fact that we do a lot of work for them when it comes to pre-conformance testing.
Important for the future
CC-Link has been an important network for us, concludes Jrgen Palmhager.
It is the dominant network in Japan and gaining market shares in expanding markets such as China and Korea. The newer Ethernet versions such as CC-Link IE Field is a good platform to develop the protocol for future needs with profiles for drives, energy savings etc. Consequently, we will continue to offer CC-Link compatibility for customers wanting to expand into Asia, both for the fieldbus versions of CC-Link and for the newer Ethernet versions. CC-link connectivity will be an important aspect for any industrial automation company wanting to tap into the expanding Asian market.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
09/12/2025
LOS ANGELES James Shears has joined ThinkAnalytics as senior vice president, advertising, tasked with leading global strategy and commercial expansion of the co...
09/12/2025
VIENNA, Va. The Media Institute, a nonprofit, nonpartisan organization specializing in communications policy and the First Amendment, has named Kathleen Kirby o...
09/12/2025
Throughout its century-plus existence, the motion picture industry has had to fight battles on multiple fronts to protect its content from piracy. From protecti...
09/12/2025
NEW YORK Fueled by football season, ad supported TV viewing in Q3 peaked in September, representing 74.7% of overall TV viewership in that month, per Nielsen...
09/12/2025
LYNDONVILLE, N.Y. Digital Alert Systems has introduced the DAS3-DC-PS, a new DC power supply option for its DASDEC-III emergency alert system. Designed to meet ...
09/12/2025
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the appointment of Macky Beheshti as Dir...
09/12/2025
Triveni Digital and Device Solutions Inc today announced that the United States Patent and Trademark Office granted them a new patent for their novel ATSC 3.0 r...
09/12/2025
ThinkAnalytics, the global leader in AI-powered data analytics for TV and streaming, today announced the appointment of James Shears as Senior Vice President of...
09/12/2025
European data management specialists appointed as SingleStore champion partner, bringing unified real-time transaction, vector and analytics capabilities to org...
09/12/2025
Broadcast Solutions, the leading systems integration group, has launched a new business, aimed at providing consultancy and design services across the media ind...
09/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has once again delayed implementation of sponsorship identification requirements for foreign...
09/12/2025
WASHINGTON #GALSNGEAR has announced two major leadership retreats in early 2026 that the group said are designed to equip women in media, entertainment, and tec...
09/12/2025
WASHINGTON With a Dec. 15 deadline looming for a new retransmission consent and carriage deal between Cox and Verizon, the two parties have started trading barb...
09/12/2025
SAN FRANCISCO Samba TV has announced that it has secured new financing from Horizon Technology Finance Corporation, an affiliate of Monroe Capital, with an init...
09/12/2025
Many cord-cutters looking to reduce their monthly cable or satellite bills are also cutting back on streaming costs, according to new research from All About Co...
09/12/2025
LAS VEGAS and NASHVILLE, Tenn. Shure technology played a critical role during the broadcast productions of the 59th Annual CMA Awards at the Bridgestone Arena i...
09/12/2025
Unveiling of new CV1, web-browser workflows and Milan roadmap for mission-critical AV environments
Nixer Pro Audio will return to Integrated Systems Europe (IS...
09/12/2025
DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...
09/12/2025
Jason, before we get into the detail, what first got you involved in retail media standards? And how did you come to chair IAB Europe's Retail and Commerce ...
09/12/2025
Current Rose of Tralee Katelyn Cummins has been revealed as the third contestant...
09/12/2025
An easier approach to recreate the powerful nerve-blocking molecule found in shellfish A Scripps Research-led study resolves the challenge of synthesizing saxit...
08/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 1By SVG Staff
Monday, December 8, 2025 - 6:56 am
Print This Story | Subscribe
Story Highlights
The 2025...
08/12/2025
2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Drea...
08/12/2025
SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 211...
08/12/2025
#GALSNGEAR Announces East, West Leadership Retreats for 2026By Ken Kerschbaumer
Monday, December 8, 2025 - 9:10 am
Print This Story | Subscribe
Story High...
08/12/2025
MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video ...
08/12/2025
Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production...
08/12/2025
SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-G...
08/12/2025
Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances...
08/12/2025
SVG Sit-Down: ESPN Director Jeff Nelson on Calling the (Animated) Action on Mon...
08/12/2025
Monsters Funday Football': Louisiana Philharmonic Delivers Again With Orches...
08/12/2025
Always Was, Always Will Be Strength, Survival and Pride this January 26 on NITV,...
08/12/2025
Nielsen's robust data offering enables marketers to connect with their target audience more effectively and drive better results throughout Amazon's adv...
08/12/2025
LOS ANGELES and NEW YORK Paramount has launched a hostile takeover bid for Warner Bros. Discovery with an all-cash tender offer to acquire all of the outstandin...
08/12/2025
EMERYVILLE, Calif. Media and entertainment technology and services provider Advanced Systems Group has named Macky Beheshti as director, enterprise storage and ...
08/12/2025
DENVER MediaKind, a global provider of cloud-based video streaming technology announced today that it is acquiring the video business of Harmonic Inc. for appro...
08/12/2025
NEW YORK Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the ...
08/12/2025
Marshall Electronics showcases the CV355-27X-ND3 Optical Zoom NDI (NDI HX2, NDI HX3) Camera at ISE 2026 (Booth 4N900). Designed for users seeking high-quality ...
08/12/2025
Cinnafilm today announced the immediate availability of IPx LIVE and Tachyon LIVE, delivering broadcast-grade, real-time IP video transcoding and motion-compens...
08/12/2025
Following a successful 45th anniversary year in 2024, Hiltron reports increasing demand for its wide range of satellite communication equipment manufacturing, p...
08/12/2025
Comscore Releases 2025 AI Intelligence Report: Establishing New Benchmarks for G...
08/12/2025
Over 1.7 million people watched across the weekend
Another record-breaking year...
08/12/2025
When was the last time you updated your default playlist(s)? A default playlist keeps your station(s) on the air should your team ever miss a step in sending mu...
08/12/2025
08 Dec 2025
VEON's Beeline Kazakhstan Breaks Ground for Hyper Cloud Data Ce...
08/12/2025
Back to All News
Netflix ISP Speed Index for November 2025
Product
08 December 2025
Global
Link copied to clipboard
This month marks 15 years of the Netfl...
08/12/2025
Back to All News
Another Exciting Chapter in Our Book-to-Screen Journey and What's to Come
Entertainment
08 December 2025
Global
Link copied to clipboa...
08/12/2025
Strategic and transformative transaction would sharpen Harmonic's focus on its core Broadband business and advance its growth initiatives
Ensures continued...
08/12/2025
Copenhagen's The Epicurus is a one-of-a-kind Jazz Gastropub that presents exclusive performances curated by Jazz Pianist and Producer Sir Niels Lan Doky. Fe...
08/12/2025
Arvato Systems Receives gematik-approval for TI-Messenger tim
Approval secured for TI Messenger tim - paving the way for secure and interoperable communicat...