BT Sport Rebrands and Launches as TNT Sports Today

BT Sport rebrands and launches as TNT Sports today By Heather McLean

Tuesday, July 18, 2023 - 09:51

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TNT Sport is launching with a diverse line-up of presenters

TNT Sports - the new name and face of BT Sport - has launched today (18 July) throughout the UK and Republic of Ireland under its parent umbrella at Warner Brothers Discovery .

The new brand, created following the creation of a joint venture with Warner Bros. Discovery last year, is to be found at discovery , which has become the streaming home of TNT Sports in the UK with a combination of live sport rights - including Eurosport and entertainment through a new Premium subscription plan, all for the same price previously charged for a BT Sport Monthly Pass.

The brand is also targeting a more inclusive focus with increased diversity amongst presenters, including many more women.

Paolo Pescatore, tech, media and telco analyst at PP Foresight, commented on the rebrand launch that, this represents a key stepping stone since closing the JV back in September last year. It's a huge effort behind the scenes of building a new platform, designing a new on air look and feel, reimagined talent line up to reflect new brand .

However, he added: [There are] numerous challenges in the short term of managing a multi-brand strategy which the new entity is fully aware of and will need to navigate carefully.

Initially there will be resentment as [TNT] will feel like another sports brand entering the UK market in an increasingly fragmented world. During a cost of living crisis this might give people a reason to cancel. Hence all focus must be placed on positioning and adding greater value for sports fans as part of the Discovery umbrella.

Andrew Georgiou, board member of the joint venture and president and managing director, Warner Bros. Discovery Sports Europe, said: We are hugely excited to launch TNT Sports across the UK and Republic of Ireland. TNT Sports goes live with a new and contemporary brand, a fabulous new and exciting line-up of talent, great value for viewers as well as flexible ways to buy and watch.

From today, fans can watch TNT Sports in the same places they enjoyed BT Sport and without any interruption to their access. In addition, with TNT Sports now on discovery in the UK we can begin to deliver a simple and even more compelling offer that appeals to the whole household, combining more live sport together with entertainment. We believe this is an exceptional value proposition for fans offering a compelling combination of sport and entertainment that is unique to discovery .

Pescatore continued: We are now starting to see the fruits of why BT decided to partner with WBD; scale and leveraging its expertise in content and media. Sport will now start to become a key differentiator for discovery with the goal of offering users everything in one place. It will be interesting to see how TNT Sports will be able to leverage other assets within the wider WBD family including CNN for an example in cross promoting content (sports documentaries).

Pescartore concluded: This represents a further key step in a long journey where there will be other bumps to overcome. Maintaining key sports rights will remain ever so important to help during this transition for the next couple of years. All eyes now turn to the Premier League where the entity needs to build upon its current portfolio. Warner Bros Discovery is in the driving seat.

TNT Sports is available across all major TV platforms including BT TV, Sky and Virgin Media. Existing BT Sport customers will continue to be able to watch and enjoy TNT Sports without needing to take any further action.

TNT Sports will present the premium live sports rights previously carried by BT Sport including the Premier League, UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, Gallagher Premiership Rugby, Heineken Champions Cup, EPCR Challenge Cup, MotoGP, Cricket, UFC, Boxing and WWE.

Taken together with Eurosport on discovery , subscribers will get a front row seat to an unrivalled offer of premium rights including all this live sport plus Olympic Games Paris 2024, Grand Slam tennis tournaments (featuring the Australian Open and Roland-Garros) and cycling Grand Tours, including the Tour de France.

The TNT Sport presenter line-up

From next season, Laura Woods - a two-time winner of SJA British Sports Journalism Awards Sports Presenter of the Year, will host TNT Sports' exclusive coverage of the UEFA Champions League, as well as major live boxing fight nights. Reshmin will anchor the UEFA Champions League matches, building on her previous role presenting the UEFA Europa League and UEFA Europa Conference League. Chowdhury also previously led Eurosport's coverage of the Olympic Games Tokyo 2020 and Olympic Winter Games Beijing 2022 from its award-winning Cube studio. Lynsey Hipgrave will continue to host live coverage of the Premier League in a role she began at the start of the 2022/23 season. Jules Breach will take on a broader role presenting the UEFA Europa League, reporting on key matches across the Premier League and UEFA Champions League and will front a new-look show to start Saturday's Premier League coverage on TNT Sports.

Rio Ferdinand, Peter Crouch and Joe Cole will share their insights and opinions with TNT Sports viewers as part of a stellar line-up of football experts that will include Rachel Brown-Finnis, Owen Hargreaves, Steve McManaman, Joleon Lescott, Michael Owen, Paul Scholes and Robbie Savage. The commentary team and voices of TNT Sports will include Darren Fletcher, Adam Summerton and Lucy Ward while Ally McCoist joins as a co-commentator and pundit for Premier League and UEFA Champions League matches.

Orla Chennaoui will join TNT Sports' rugby coverage and present a selection of live Gallagher P

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