Sony Pixel Power calrec Sony

Pebble Beach Systems Urges Broadcasters to Think INSIDE the Box

02/09/2017

Weybridge, UK and Broomfield, CO., USA, August 31st, 2017 - With so much discussion about Video over IP replacing SDI infrastructure, it's not surprising that some might get the impression that Video over IP is the way forward for any broadcasting workflow. However, it's important to remember that thinking outside the box' is not always a good thing, particularly when considering integrated playout and virtualisation. Video over IP as an interconnect has its benefits for broadcasters, but when it comes to playout either OTT or OTA, instead of concentrating on how equipment is physically cabled together, shouldn't we ask ourselves why use cables at all ? says Ian Cockett, CTO of Pebble Beach Systems in the run-up to IBC 2017.

Changing the interconnection from SDI to IP keeps everyone stuck in an old-school engineering paradigm. It's not enough to simply stick an RJ45 jack on the back of the latest hardware and claim victory.

In playout, most organisations are already familiar with the term channel-in-a-box (CiaB). However, it's important to consider what enables these different processes to be in a single box. In the IT world, a typical modern computer has a single enclosure with a complement of CPU cores, memory, and maybe some GPU horsepower -- all running on a common operating system. It doesn't connect to an assortment of separate boxes that perform discrete tasks. Instead, manufacturers have integrated their best-of-breed software and drivers into applications that simply plug-in to the OS via APIs (application program interfaces) and SDKs (software development kits). Having a standard way to integrate lets individual applications find and utilise data from each provider.

Broadcast playout is evolving the same way, driven initially by the cost effective and simple CiaB. What's needed now, more than ever, is for vendors to work together and develop plugins that can be mixed and matched to provide the end user with precisely what they require from the best companies making the technology.

We need to see more standards for integrating video and audio processing plugins within an application or alternatively as standalone applications with some type of IPC (inter-process communication) , adds Cockett. The audio industry has had plugin interfaces such as VST for many years. Currently, there is a lack of integration agility as development cycles are required every time a new 3rd party process is required. Some companies such as Pebble Beach Systems are ahead of the curve, since they have already done the work and have many 3rd party tools on board including shared memory interfaces that allow 3rd party graphics engines to co-exist with playout channels, however, it's easy to see how the industry as a whole is lagging behind with so many individual implementations.

Plugins vs. IP integration in the broadcast pipeline? The plug-in concept becomes even more important as organisations start to explore the idea of virtualisation and cloud deployments. Obviously, everything has to be software-based and capable of integrating seamlessly with other applications and services running on COTS servers found in a data centre. Specialised hardware won't do, and IP video connectivity only gets in the way, unless we're talking about how the final signal exits the server and the building.

For vendors creating software tools that plug into a larger ecosystem, it's also important to include a method for metering usage as part of any evolving standard so that vendors have a reasonable way of charging for their products.

It's not surprising that no single company can make the best tool for every stage of a broadcast pipeline. However, it's going to take a concentrated effort by customers and vendors alike to demand that standards are put into place that allow organisations to choose what technology and services they need in a software defined, increasingly virtualised world.

Video over IP has a lot of appeal for video signals connectivity, and the standards work that's been done by the VSF and AIMS group for passing uncompressed video, audio and metadata via IP is a great step forward. However, there is a genuine need to have standards that support interoperability within software on the same host operating system.

The future is all about software that is portable and plays well with others', says Cockett. I believe that customers should be able to choose the best-of-breed tools they need, and it's the vendors' collective job to make sure everything works well together, whether in a single box, or in the cloud.

About Pebble Beach Systems

Pebble Beach Systems is a world leader in automation, channel in a box, integrated and virtualised playout technology, with scalable products designed for highly efficient multichannel transmission as well as complex news and sports television. Installed in more than 70 countries and with proven systems ranging from single up to over 150 channels in operation, Pebble Beach Systems offers open, flexible systems, which encompass ingest and playout automation, and complex file-based workflows. The company trades in the US as Pebble Broadcast Systems.

Web: http://www.pebble.tv
LINK: http://www.theiabm.org/news/member-news/blogart5303...
See more stories from iabm

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

15/01/2026

Telycam to Showcase New Mix One Video Switcher at ISE 2026

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Pliant Names Adam Grede as Regional Sales Manager

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

NFL Wild Card Games Score With Viewers

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Survive the Quarantine Zone and More With Devolver Digital Games on GeForce NOW

NVIDIA kicked off the year at CES, where the crowd buzzed about the latest gaming announcements - including the native GeForce NOW app for Linux and Amazon Fire...

14/01/2026

ITV selects Yospace for Advanced Ad Measurement and Monetisation on Freely

Staines-upon-Thames, UK, 13th January, 2026 ITV, one of the UKs leading broadcasters, has selected Yospace, the global leader in Dynamic Ad Insertion (DAI), to ...

14/01/2026

Tech Focus: Audio Consoles, Part 2 - New Options for Virtual Mixing

Tech Focus: Audio Consoles, Part 2 - New Options for Virtual MixingA variety of solutions offer both technical and economic benefitsBy Dan Daley, Audio Editor ...

14/01/2026

Tech Focus: Audio Consoles, Part 1 - Key Component Evolves Toward the Totally Virtual

Tech Focus: Audio Consoles, Part 1 - Key Component Evolves Toward the Totally Vi...

14/01/2026

SVG Summit 2025: Audio from Monday Workshops Now Available

SVG Summit 2025: Audio from Monday Workshops Now AvailableListen to sessions from Live Production Innovation, AI Production Tools, Cloud Production, Content Wor...

14/01/2026

US Navy and Marines Select L3Harris T7 Robots to Enhance Ordnance Disposal Capabilities

The L3Harris large T7 robotic systems will provide U.S. Navy and U.S. Marines wi...

14/01/2026

Steiger Media reimagines broadcast workflows with Calrec

Steiger Media's adoption of Calrec's compact Argo M console not only makes its innovative new hybrid truck faster, more efficient, and agile, but also e...

14/01/2026

NBC Sports to Deploy viztrick AiDi for Live Sports Production

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

14/01/2026

Sinclair Accepting Applications for 2026 Scholarship Program

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

14/01/2026

Neal Shapiro to Retire as President and CEO of The WNET Group

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

14/01/2026

Tribeca Announces Best New York Short Award for 25th Anniversary Festival

January 14th, 2026 TRIBECA ANNOUNCES BEST NEW YORK SHORT AWARD FOR 25TH ANNIVERSARY FESTIVAL In Celebration of Its 25th Anniversary, Tribeca Introduces a N...

14/01/2026

Sky News announces Cathy Newman to lead flagship new political programme

Wednesday 14 January 2026 Sky News announces Cathy Newman to lead flagship new political programme Sky News today announces that award-winning journalist and ...

14/01/2026

'State of Fear', The First Spin-Off of a Netflix Brazil Production, Premieres February 11

Back to All News State of Fear, The First Spin-Off of a Netflix Brazil Producti...

14/01/2026

Special stamp celebrates 100 Years of Broadcasting in Ireland

The first stamp of An Post's 2026 Stamp Programme, marking 100 Years of Broadcasting, was unveiled at the GPO by Patrick O'Donovan TD, Minister for Cult...

14/01/2026

It's Official! Beverley Callard joins Fair City

It's official! Beverley Callard has landed in Carrigstown. The beloved actor, known for her unforgettable roles and iconic screen presence, is joining the c...

13/01/2026

AGILE Against the Odds: Backing Innovative Income Streams for Independent Media

Independent media in Brazil and Colombia is facing an urgent crisis of traditional business models alongside a deteriorating security environment, according to ...

13/01/2026

NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player Safety, the League's Next Chapter

NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player...

13/01/2026

NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championships

NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championship...

13/01/2026

DMF and MXL in Practice: Which Vendors are Adopting it, and How Fast is the Ecosystem Maturing?

DMF and MXL in practice: Which vendors are adopting it, and how fast is the ecos...

13/01/2026

CES 2026: Five Important Sports-Tech Buzzwords

CES 2026: Five Important Sports-Tech BuzzwordsThe terms highlight innovations for sports production at the showBy Daniel Frankel, SVG Contributor Tuesday, Jan...

13/01/2026

For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Improve Hitting-Box Coverage

For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Impro...

13/01/2026

Resetting Expectations? The State of the Sports Industry with Devoncroft's Josh Stinehour

Resetting Expectations? The State of the Sports Industry with Devoncroft's J...

13/01/2026

2026 Sundance Film Festival Unveils Jury Members

Top Row L-R: Ana Katz, Natalia Almada, Bao Nguyen, Tatiana Maslany, A.V. Rockwell, Dr. Heather Berlin Second Row L-R: Sophie Barthes, Azazel Jacobs, Janicza Br...

13/01/2026

L3Harris Accelerates Arsenal of Freedom' with Creation of a New Missile Solutions Company

DoW to invest $1B in planned independently traded Missile Solutions business...

13/01/2026

L3Harris Chairman and CEO Joins Under Secretary of War in Interview on FOX Business

L3Harris Chairman and CEO Christopher Kubasik and Under Secretary of War for Acq...

13/01/2026

First Gulf Expands into U.S. Market with Launch of First Westlake Logistics Park

April 10, 2025 First Gulf has taken a significant step in its U.S. expansion with the launch of its first industrial development in the country. First Westla...

13/01/2026

SoftMoc Leases 145,600 Sq. Ft. at 901 Hopkins in Whitby

April 11, 2025 Canadian footwear retailer SoftMoc has signed a lease for 145,600 square feet at 901 Hopkins Street in Whitby, where the space will serve as a w...

13/01/2026

25 Ontario Reaches Key Milestone with Occupancy Permit

April 14, 2025 First Gulf is proud to announce that 25 Ontario has officially received its occupancy permit, marking the transition from an active construction...

13/01/2026

Sherwin-Williams Selects First Gulf for New 350,000 Sq. Ft. Facility in Barrie

April 28, 2025 First Gulf has been awarded a design-build lease for a new 350,000 square foot office and warehouse facility for Sherwin-Williams. This project ...

13/01/2026

First Gulf Expands U.S. Industrial Footprint with First Savannah Logistics Center

August 13, 2025 First Gulf Expands U.S. Industrial Footprint with First Savanna...

13/01/2026

First Gulf Secures Construction Management Services Contract for Toromonts New Corporate Campus in Vaughan

August 13, 2025 First Gulf is proud to partner with Toromont Industries Ltd. to...

13/01/2026

Fully Leased! 901 Hopkins Street in Whitby is Now 100% Occupied

October 10, 2025 First Gulf is pleased to announce that PPFD, a leading third-party logistics company, has leased 146,536 square feet at 901 Hopkins Street in ...

13/01/2026

Nielsen appoints Matty Lin as APAC regional sales leader

Singapore - January 13, 2026 - Nielsen today announced the appointment of Matty Lin to its Commercial Organization as APAC regional sales leader. Based in Sing...

13/01/2026

Techex Taps Tim Jackson for Senior U.S. Sales Role

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

13/01/2026

Madhavi Tadikonda Joins Scripps as Senior Director, Network Sales

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

13/01/2026

The COT Launches Live at Bay 7 at American Tobacco Campus

Nine-week performance series brings music, dance, theatre, and storytelling to downtown Durham, January - March 2026 (Durham, NC) The Chamber Orchestra of the T...

13/01/2026

Berklee Launches AIMS, an Artist-Centered Summit on Music and AI

Berklee Launches AIMS, an Artist-Centered Summit on Music and AI Hosted by the Berklee Emerging Artistic Technology Lab (BEATL), the event will focus on the i...

13/01/2026

Big Blue Marble Partners With HISPlayer For Immersive XR

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

13/01/2026

Netflix Drives Global Growth in Ad-Supported Streaming

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

13/01/2026

HBO Max Closes in on Complete European Rollout

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

13/01/2026

CES 2026 Attendance Hits 148,000

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

13/01/2026

Altafiber Asks FCC to Reconsider Nexstar Retrans Ruling

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

13/01/2026

Kiloview to Showcase Integrated AV-over-IP Ecosystem at ISE 2026

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...