Sony Pixel Power calrec Sony

FUJIFILM Corporation's instax and Undisputed announce strategic partnership to support the culture, community and competition of Breaking

10/08/2022

FUJIFILM Corporation's instax and Undisputed announce strategic partnership to support the culture, community and competition of Breaking

August 10, 2022

Print

Ratingen, Germany, 10 August 2022 - FUJIFILM Corporation through its globally-renowned instax instant photo brand, and Undisputed, the organisation behind the development of Breaking as a culture and competition, have announced a new strategic partnership focused on supporting the growth of Breaking, and it's athletes, as the sport ramps up its profile towards inclusion at Paris 2024.

Emerging from the streets of the Bronx, New York in the 1970s, Breaking, also known as breakdancing, sees competitors, known as b-boys, b-girls and crews, blend cutting-edge urban dance with remarkable athleticism. This unique partnership will support the growth of Breaking culture, community and competition, through a series of activations and content, enhanced by instax's unique ability to capture life's unique moments in the form of photo prints, and convey emotions that go with them.

FUJIFILM instax Undisputed Masters series: the best of the best of Breaking talent

Headlining this partnership is the creation of the new FUJIFILM instax Undisputed Masters, a series of global gold ribbon events which sees the champions of the most prestigious Breaking competitions compete together in a world series Masters championship.

Breakers from all over the world will bring their best moves and unique styles to the arena, and audiences will witness the most incredible action as competitors go head-to-head all captured by the power of instax instant photography, creating truly one-of-a-kind photos with the unique feel of a physical print.

Paris 2024 contenders, that include current world and continental Breaking champions, will assemble at the following FUJIFILM instax Undisputed Masters series events:

London, United Kingdom: 24 June 2022

Heerlen, Netherlands: 14 August 2022

Los Angeles, United States: 11 December 2022

Tokyo, Japan: March 2023

A competition to giveaway tickets to August's FUJIFILM instax Undisputed Masters in Heerlen, Netherlands is already underway, with further FUJIFILM instax Undisputed Masters series in planning for 2023.

New Power Moves' and Freeze' movies show-off the best of Breaking and instax

Launching in August, the partnership will also be brought to life in two new movies shot by Fujifilm, featuring the worlds top breakers who competed at the inaugaral FUJIFILM instax Undisputed Masters event in June 2022.

The first movie, Power Moves', named after explosive Breaking moves such as Windmills and Air-Flares, showcases capturing breakers dynamic movements with smartphones and make instax prints of the best Breaking moments via Video Print' on the recently launched instax mini Link 2 smartphone printer.

The second movie, Freeze', shows the fun of enjoying a crticial element of Breaking, the freeze moment when the dancing stops in the middle of a dance. The movie conveys the unique appeal of the instax instant photography through the enjoyment of capturing the decisive moments of motion and stillness of Breaking, with images shot and printed on the FUJIFILM instax mini 40.

London champion Phil Wizard joins instax Give Squad

Four-time World Champion Canadian Breaker, Phil Wizard, the winner of the first FUJIFILM instax Undisputed Masters held in London will be the next creator to join the instax Give Squad, a collective of creators around the world, who are giving creativity new meaning.

In a new video, soon launching on Phil Wizard's Instagram, audiences will see Phil breaking out of his shell and taking on a series of new challenges.

About FUJIFILM Corporation's instax

For over 20 years instax, the instant camera brand from FUJIFILM Corporation, has been creating cameras which instantly produce real film photos in either mini, SQUARE and WIDE formats. FUJIFILM Corporation's instax has changed the way people all over the world capture moments since its launch in 1998; resulting in becoming the world leader in instant photography. The flagship products include the mini 11, mini 40, mini LiPlay, mini Evo, SQUARE SQ1, SQ20, WIDE 300, mini Link 2 and Link WIDE printer among others.

For more information, please visit: www.instax.com

About Undisputed

Established in 2013, Undisputed connected the most prestigious solo Breaking competitions into a world series with their respective champions competing at a Masters championship. From 2014 to 2019 the Undisputed World B-Boy Series featured 52 competitions and 6 Masters events. Undisputed has innovated the development of competition rankings and the Trivium judging system that will be used at Paris 2024.

As of 2022 after a 2 year hiatus due to the Covid-19 pandemic, Undisputed in partnership with FUJIFILM Corporation's instax presents a new series of Masters events in London, Amsterdam, Los Angeles and Tokyo. The tour will feature invited Olympic contenders plus current world and continental champions. Joining them in the competition will be the winners from open solo men, womens and crew qualifiers.

Contact information:

Andy Ross

Deputy Head of Corporate Communications - Europe

FUJIFILM Europe GmbH

Tel: +44 (0)7766 497949

andy.jm.ross@fujifilm.com
LINK: https://www.fujifilm.com/uk/en/news/FUJIFILM-Corporations-instax-and-U...
See more stories from fujifilm

More from Fujifilm

23/01/2023

Fujifilm UK looks to boost wide format market presence with the appointment of new Wide Format Sales Manager

Fujifilm UK looks to boost wide format market presence with the appointment of n...

19/01/2023

Fujifilm Europe supports World Cancer Day

Fujifilm Europe supports World Cancer Day January 19, 2023 Print Fujifilm Europe has announced its partnership with World Cancer Day, an initiative led by...

10/01/2023

Fujifilm continues to expand packaging team with new recruits in Italy and Spain

Fujifilm continues to expand packaging team with new recruits in Italy and Spain New appointments will help to boost Fujifilm's packaging product sales ac...

06/01/2023

FUJIFILM Cellular Dynamics Announces License Agreement with Novo Nordisk for the Development of iPSC-Derived Cell Therapies

FUJIFILM Cellular Dynamics Announces License Agreement with Novo Nordisk for the...

06/01/2023

Thousands of photos from across Europe capture precious and special memories for Fujifilm printlife@home exhibition

Thousands of photos from across Europe capture precious and special memories for...

05/01/2023

Fujifilm Announces Addition of Splatoon 3 and Other Unique Features in the Updated INSTAX MINI LINK for Nintendo Switch Smartphone App

Fujifilm Announces Addition of Splatoon 3 and Other Unique Features in the Upda...

26/12/2022

Fujifilm and Utilization of Carbon Dioxide Institute sign a joint research agreement to develop technology toward decarbonized society

Fujifilm and Utilization of Carbon Dioxide Institute sign a joint research agree...

21/12/2022

Fujifilm to open FUJIFILM Creative Village in Tokyo

Fujifilm to open FUJIFILM Creative Village in Tokyo The new base for Fujifilm Group's design and IT development Designers and IT engineers exerting their ...

19/12/2022

Fujifilm Announces Asset Purchase Agreement with Inspirata, Inc. to acquire the company's Digital Pathology Business

Fujifilm Announces Asset Purchase Agreement with Inspirata, Inc. to acquire the ...

16/12/2022

Sustainable solutions at the heart of Fujifilm House'

Sustainable solutions at the heart of Fujifilm House' In October 2022, Fujifilm officially opened Fujifilm House', its new UK headquarters in Bedfor...

08/12/2022

Fujifilm announces new print mode and greater flexibility for Jet Press 750S High Speed Model

Fujifilm announces new print mode and greater flexibility for Jet Press 750S Hig...

06/12/2022

Aztec Label invest in Fujifilm's Activ LED UV curing system to achieve lower energy costs and more sustainable production

Aztec Label invest in Fujifilm's Activ LED UV curing system to achieve lower...

24/11/2022

Fujifilm announces a change to its offset plate manufacturing in EMEA

Fujifilm announces a change to its offset plate manufacturing in EMEA November 24, 2022 Print Fujifilm today announces the closure of the company's of...

22/11/2022

Red Sky Foundation and Fujifilm join forces to help little hearts and their families

Red Sky Foundation and Fujifilm join forces to help little hearts and their fami...

07/11/2022

IPE Industria Grfica invests in the future with Activ LED curing system from Fujifilm

IPE Industria Gr fica invests in the future with Activ LED curing system from Fu...

02/11/2022

Introducing the FUJIFILM X-T5

Introducing the FUJIFILM X-T5 Offering a compact and lightweight body, a host of new features and superior image quality: November 2, 2022 Print Fujifilm...

02/11/2022

Introducing the FUJINON XF30mmF2.8 R LM WR Macro

Introducing the FUJINON XF30mmF2.8 R LM WR Macro Offering macro photography at a 1:1 magnification ratio Latest lens to join the range boasts a compact, lig...

02/11/2022

Fujifilm to showcase the full capabilities of its wide format range at event hosted next week in Broadstairs

Fujifilm to showcase the full capabilities of its wide format range at event hos...

01/11/2022

Fujifilm Europe appoints Ralf Petersen as Workflow & Solution Consultant, Packaging, EMEA

Fujifilm Europe appoints Ralf Petersen as Workflow & Solution Consultant, Packag...

27/10/2022

Fujifilm's New INSTAX SQUARE Link Smartphone Printer brings Augmented Reality and digital image sharing to instant photography fans

Fujifilm's New INSTAX SQUARE Link Smartphone Printer brings Augmented Realit...

27/10/2022

Fujifilm announces availability of its Revoria range in Switzerland

Fujifilm announces availability of its Revoria range in Switzerland Fujifilm's Revoria Press PC1120 and E1 series toner presses are now available in Switz...

26/10/2022

Vario Press Ltd adds Fujifilm Acuity Prime to its portfolio

Vario Press Ltd adds Fujifilm Acuity Prime to its portfolio The UK print and marketing agency has witnessed an increase in production speeds following their i...

24/10/2022

Floricolor expands business offering and increases revenue with investment in Fujifilm Revoria PC1120

Floricolor expands business offering and increases revenue with investment in Fu...

21/10/2022

Fujifilm UK opens new strategic headquarters in Bedford

Fujifilm UK opens new strategic headquarters in Bedford New sustainability-focused HQ for Fujifilm UK - graded BREEAM Excellent' - is officially opened w...

20/10/2022

Fujifilm announces joint development with Barbern to bring high quality, single pass inkjet to the global sign and display market

Fujifilm announces joint development with Barber n to bring high quality, single...

07/10/2022

Nineteen products in a wide range of categories win Good Design Award

Nineteen products in a wide range of categories win Good Design Award - Fujifilm picks up the largest number of awards for four consecutive years - Medical ...

06/10/2022

Fujifilm to establish its first Bio-CDMO site in Japan

Fujifilm to establish its first Bio-CDMO site in Japan Accelerating business growth of the life sciences field and contributing to the strengthening of domest...

28/09/2022

FUJIFILM Dimatix Supports OEMs with New STARFIRE Printheads for Printing with Eco-Friendly Aqueous Ceramic Inks

FUJIFILM Dimatix Supports OEMs with New STARFIRE Printheads for Printing with E...

26/09/2022

FUJIFILM Sonosite announces the European launch of Sonosite LX, the industry leader's latest premium point-of-care ultrasound system

FUJIFILM Sonosite announces the European launch of Sonosite LX, the industry lea...

14/09/2022

Fujifilm further invests USD 20 million in next-generation battery company, 24M Technologies

Fujifilm further invests USD 20 million in next-generation battery company, 24M ...

13/09/2022

Premista Series of zoom lenses for cinema cameras wins Silver in the internationally-prestigious IDEA Awards

Premista Series of zoom lenses for cinema cameras wins Silver in the internation...

12/09/2022

FUJIFILM Diosynth Biotechnologies breaks ground on a USD 1.6 billion (11 billion Danish kroner) expansion in Hillerd, Denmark

FUJIFILM Diosynth Biotechnologies breaks ground on a USD 1.6 billion (11 billio...

05/09/2022

Fujifilm unveils expanded pulmonology solutions portfolio with addition of new scope

Fujifilm unveils expanded pulmonology solutions portfolio with addition of new s...

31/08/2022

VISION 2022: FUJIFILM presents heavy-duty lens series HF-XA-1F

VISION 2022: FUJIFILM presents heavy-duty lens series HF-XA-1F At the world leading machine vision show, FUJIFILM showcases its industrial lens lineup with ou...

26/08/2022

Lights, Cameras, Dissertations! Fujifilm present prize for highest mark in Research Dissertation at University of Suffolk.

Lights, Cameras, Dissertations! Fujifilm present prize for highest mark in Resea...

02/08/2022

Fujifilm appoints Shaun Holdom as Marketing Manager - Wide Format Inkjet Systems

Fujifilm appoints Shaun Holdom as Marketing Manager - Wide Format Inkjet Systems In his new role, Holdom will spearhead the marketing strategy for the Acuity ...

01/08/2022

Fujifilm Europe appoints Raynald Barillot as Category Manager, Digital Packaging, EMEA

Fujifilm Europe appoints Raynald Barillot as Category Manager, Digital Packaging...

01/08/2022

Printlife@home, Fujifilms initiative to spread a mass culture of printed photography, is back.

Printlife@home, Fujifilms initiative to spread a mass culture of printed photogr...

21/07/2022

Fujifilm to launch two new NURA health screening centers focusing on cancer screening in India

Fujifilm to launch two new NURA health screening centers focusing on cancer scre...

21/07/2022

Fujifilm collaborates with The Equinox Group and Fokina to create show-stopping stand and graphics for FESPA 2022

Fujifilm collaborates with The Equinox Group and Fokina to create show-stopping ...

19/07/2022

Fujifilm Europe appoints Dr. Karl Borsky as Category Manager, Analogue Packaging, EMEA

Fujifilm Europe appoints Dr. Karl Borsky as Category Manager, Analogue Packaging...

13/07/2022

Fujifilm integrates AI software to help identify bone trauma at POC (Point-of-Care)

Fujifilm integrates AI software to help identify bone trauma at POC (Point-of-Ca...

13/07/2022

Fujifilm Europe launches new hybrid C-arm and portable x-ray device

Fujifilm Europe launches new hybrid C-arm and portable x-ray device July 13, 2022 Print FDR CROSS is a flexible, hybrid C-arm and portable x-ray machine d...

12/07/2022

Fujifilm Europe officially open new strategic European Headquarters

Fujifilm Europe officially open new strategic European Headquarters July 12, 2022 Print Teiichi Goto, President & CEO of FUJIFILM Holdings Corporation, Mo...

07/07/2022

Scribbler & FUJIFILM partner to offer exclusive game-changing' instant greeting card kiosk

Scribbler & FUJIFILM partner to offer exclusive game-changing' instant gree...

07/07/2022

Fujifilm launches Jet Press Connector app for Enfocus Switch

Fujifilm launches Jet Press Connector app for Enfocus Switch July 7, 2022 Print Fujifilm has developed the Fujifilm Jet Press Connector app for Enfocus Sw...