Sony Pixel Power calrec Sony

FUJIFILM Corporation's instax and Undisputed announce strategic partnership to support the culture, community and competition of Breaking

10/08/2022

FUJIFILM Corporation's instax and Undisputed announce strategic partnership to support the culture, community and competition of Breaking

August 10, 2022

Print

Ratingen, Germany, 10 August 2022 - FUJIFILM Corporation through its globally-renowned instax instant photo brand, and Undisputed, the organisation behind the development of Breaking as a culture and competition, have announced a new strategic partnership focused on supporting the growth of Breaking, and it's athletes, as the sport ramps up its profile towards inclusion at Paris 2024.

Emerging from the streets of the Bronx, New York in the 1970s, Breaking, also known as breakdancing, sees competitors, known as b-boys, b-girls and crews, blend cutting-edge urban dance with remarkable athleticism. This unique partnership will support the growth of Breaking culture, community and competition, through a series of activations and content, enhanced by instax's unique ability to capture life's unique moments in the form of photo prints, and convey emotions that go with them.

FUJIFILM instax Undisputed Masters series: the best of the best of Breaking talent

Headlining this partnership is the creation of the new FUJIFILM instax Undisputed Masters, a series of global gold ribbon events which sees the champions of the most prestigious Breaking competitions compete together in a world series Masters championship.

Breakers from all over the world will bring their best moves and unique styles to the arena, and audiences will witness the most incredible action as competitors go head-to-head all captured by the power of instax instant photography, creating truly one-of-a-kind photos with the unique feel of a physical print.

Paris 2024 contenders, that include current world and continental Breaking champions, will assemble at the following FUJIFILM instax Undisputed Masters series events:

London, United Kingdom: 24 June 2022

Heerlen, Netherlands: 14 August 2022

Los Angeles, United States: 11 December 2022

Tokyo, Japan: March 2023

A competition to giveaway tickets to August's FUJIFILM instax Undisputed Masters in Heerlen, Netherlands is already underway, with further FUJIFILM instax Undisputed Masters series in planning for 2023.

New Power Moves' and Freeze' movies show-off the best of Breaking and instax

Launching in August, the partnership will also be brought to life in two new movies shot by Fujifilm, featuring the worlds top breakers who competed at the inaugaral FUJIFILM instax Undisputed Masters event in June 2022.

The first movie, Power Moves', named after explosive Breaking moves such as Windmills and Air-Flares, showcases capturing breakers dynamic movements with smartphones and make instax prints of the best Breaking moments via Video Print' on the recently launched instax mini Link 2 smartphone printer.

The second movie, Freeze', shows the fun of enjoying a crticial element of Breaking, the freeze moment when the dancing stops in the middle of a dance. The movie conveys the unique appeal of the instax instant photography through the enjoyment of capturing the decisive moments of motion and stillness of Breaking, with images shot and printed on the FUJIFILM instax mini 40.

London champion Phil Wizard joins instax Give Squad

Four-time World Champion Canadian Breaker, Phil Wizard, the winner of the first FUJIFILM instax Undisputed Masters held in London will be the next creator to join the instax Give Squad, a collective of creators around the world, who are giving creativity new meaning.

In a new video, soon launching on Phil Wizard's Instagram, audiences will see Phil breaking out of his shell and taking on a series of new challenges.

About FUJIFILM Corporation's instax

For over 20 years instax, the instant camera brand from FUJIFILM Corporation, has been creating cameras which instantly produce real film photos in either mini, SQUARE and WIDE formats. FUJIFILM Corporation's instax has changed the way people all over the world capture moments since its launch in 1998; resulting in becoming the world leader in instant photography. The flagship products include the mini 11, mini 40, mini LiPlay, mini Evo, SQUARE SQ1, SQ20, WIDE 300, mini Link 2 and Link WIDE printer among others.

For more information, please visit: www.instax.com

About Undisputed

Established in 2013, Undisputed connected the most prestigious solo Breaking competitions into a world series with their respective champions competing at a Masters championship. From 2014 to 2019 the Undisputed World B-Boy Series featured 52 competitions and 6 Masters events. Undisputed has innovated the development of competition rankings and the Trivium judging system that will be used at Paris 2024.

As of 2022 after a 2 year hiatus due to the Covid-19 pandemic, Undisputed in partnership with FUJIFILM Corporation's instax presents a new series of Masters events in London, Amsterdam, Los Angeles and Tokyo. The tour will feature invited Olympic contenders plus current world and continental champions. Joining them in the competition will be the winners from open solo men, womens and crew qualifiers.

Contact information:

Andy Ross

Deputy Head of Corporate Communications - Europe

FUJIFILM Europe GmbH

Tel: +44 (0)7766 497949

andy.jm.ross@fujifilm.com
LINK: https://www.fujifilm.com/uk/en/news/FUJIFILM-Corporations-instax-and-U...
See more stories from fujifilm

More from Fujifilm

28/09/2022

FUJIFILM Dimatix Supports OEMs with New STARFIRE Printheads for Printing with Eco-Friendly Aqueous Ceramic Inks

FUJIFILM Dimatix Supports OEMs with New STARFIRE Printheads for Printing with E...

26/09/2022

FUJIFILM Sonosite announces the European launch of Sonosite LX, the industry leader's latest premium point-of-care ultrasound system

FUJIFILM Sonosite announces the European launch of Sonosite LX, the industry lea...

14/09/2022

Fujifilm further invests USD 20 million in next-generation battery company, 24M Technologies

Fujifilm further invests USD 20 million in next-generation battery company, 24M ...

13/09/2022

Premista Series of zoom lenses for cinema cameras wins Silver in the internationally-prestigious IDEA Awards

Premista Series of zoom lenses for cinema cameras wins Silver in the internation...

12/09/2022

FUJIFILM Diosynth Biotechnologies breaks ground on a USD 1.6 billion (11 billion Danish kroner) expansion in Hillerd, Denmark

FUJIFILM Diosynth Biotechnologies breaks ground on a USD 1.6 billion (11 billio...

05/09/2022

Fujifilm unveils expanded pulmonology solutions portfolio with addition of new scope

Fujifilm unveils expanded pulmonology solutions portfolio with addition of new s...

31/08/2022

VISION 2022: FUJIFILM presents heavy-duty lens series HF-XA-1F

VISION 2022: FUJIFILM presents heavy-duty lens series HF-XA-1F At the world leading machine vision show, FUJIFILM showcases its industrial lens lineup with ou...

26/08/2022

Lights, Cameras, Dissertations! Fujifilm present prize for highest mark in Research Dissertation at University of Suffolk.

Lights, Cameras, Dissertations! Fujifilm present prize for highest mark in Resea...

02/08/2022

Fujifilm appoints Shaun Holdom as Marketing Manager - Wide Format Inkjet Systems

Fujifilm appoints Shaun Holdom as Marketing Manager - Wide Format Inkjet Systems In his new role, Holdom will spearhead the marketing strategy for the Acuity ...

01/08/2022

Fujifilm Europe appoints Raynald Barillot as Category Manager, Digital Packaging, EMEA

Fujifilm Europe appoints Raynald Barillot as Category Manager, Digital Packaging...

01/08/2022

Printlife@home, Fujifilms initiative to spread a mass culture of printed photography, is back.

Printlife@home, Fujifilms initiative to spread a mass culture of printed photogr...

21/07/2022

Fujifilm to launch two new NURA health screening centers focusing on cancer screening in India

Fujifilm to launch two new NURA health screening centers focusing on cancer scre...

21/07/2022

Fujifilm collaborates with The Equinox Group and Fokina to create show-stopping stand and graphics for FESPA 2022

Fujifilm collaborates with The Equinox Group and Fokina to create show-stopping ...

19/07/2022

Fujifilm Europe appoints Dr. Karl Borsky as Category Manager, Analogue Packaging, EMEA

Fujifilm Europe appoints Dr. Karl Borsky as Category Manager, Analogue Packaging...

13/07/2022

Fujifilm integrates AI software to help identify bone trauma at POC (Point-of-Care)

Fujifilm integrates AI software to help identify bone trauma at POC (Point-of-Ca...

13/07/2022

Fujifilm Europe launches new hybrid C-arm and portable x-ray device

Fujifilm Europe launches new hybrid C-arm and portable x-ray device July 13, 2022 Print FDR CROSS is a flexible, hybrid C-arm and portable x-ray machine d...

12/07/2022

Fujifilm Europe officially open new strategic European Headquarters

Fujifilm Europe officially open new strategic European Headquarters July 12, 2022 Print Teiichi Goto, President & CEO of FUJIFILM Holdings Corporation, Mo...

07/07/2022

Scribbler & FUJIFILM partner to offer exclusive game-changing' instant greeting card kiosk

Scribbler & FUJIFILM partner to offer exclusive game-changing' instant gree...

07/07/2022

Fujifilm launches Jet Press Connector app for Enfocus Switch

Fujifilm launches Jet Press Connector app for Enfocus Switch July 7, 2022 Print Fujifilm has developed the Fujifilm Jet Press Connector app for Enfocus Sw...

06/07/2022

Grafica Veneta increases digital printing capacity with Fujifilm's Jet Press 750S

Grafica Veneta increases digital printing capacity with Fujifilm's Jet Press...

01/07/2022

Fujifilm announces price increase for select Fujifilm-manufactured LTO Ultrium data tape products

Fujifilm announces price increase for select Fujifilm-manufactured LTO Ultrium d...

16/06/2022

Fujifilm UK appoints Martin Fairweather as National Digital Business Manager

Fujifilm UK appoints Martin Fairweather as National Digital Business Manager June 16, 2022 Print Martin Fairweather, National Digital Business Manager, Fu...

15/06/2022

Fujifilm Europe introduces the new instax mini Link 2 Smartphone Printer

Fujifilm Europe introduces the new instax mini Link 2 Smartphone Printer New, interactive product features are designed to inspire creativity June 15, 2022 ...

08/06/2022

Fujifilm Acquires European Inkjet System Integrator UNIGRAPHICA to Expand Inkjet Integration Business Globally

Fujifilm Acquires European Inkjet System Integrator UNIGRAPHICA to Expand Inkjet...

07/06/2022

Fujifilm forms strategic partnership with Impresa to support wide format sales in Italian market

Fujifilm forms strategic partnership with Impresa to support wide format sales i...

07/06/2022

Langford Vets - University of Bristol Install Fujifilm's SYNAPSEPACS System

Langford Vets - University of Bristol Install Fujifilm's SYNAPSE PACS System News Release June 7, 2022 Print A modern and reliable PACS system is cru...

31/05/2022

Fujifilm announces the addition of the Acuity Prime L to its Acuity Prime series of flatbed printers at FESPA Global Print Expo 2022

Fujifilm announces the addition of the Acuity Prime L to its Acuity Prime series...

27/05/2022

Fujifilm forms strategic partnership with Blu Sign to boost wide format sales in the Italian market

Fujifilm forms strategic partnership with Blu Sign to boost wide format sales in...

26/05/2022

Fujifilm partners with Logatek to boost wide format sales in the Italian market

Fujifilm partners with Logatek to boost wide format sales in the Italian market Logatek is set to increase the market presence of the Acuity Prime in Italy ...

26/05/2022

Fujifilm announces agreement with Color-Logic Inc to sell the world's leading software solution for printed metallic effects

Fujifilm announces agreement with Color-Logic Inc to sell the world's leadin...

23/05/2022

Fujifilm announces partnership with Papyrus Viscom to sell and distribute Acuity Prime flatbeds in Benelux

Fujifilm announces partnership with Papyrus Viscom to sell and distribute Acuity...

19/05/2022

RGI partners with Fujifilm for first major digital investment

RGI partners with Fujifilm for first major digital investment May 19, 2022 Print The company becomes the first commercial offset print business in France ...

17/05/2022

Fujifilm launches Activ Hybrid LED UV retrofit system

Fujifilm launches Activ Hybrid LED UV retrofit system May 17, 2022 Print Fujifilm today announces the launch of the Activ Hybrid LED UV curing system, whi...

16/05/2022

Acuity Prime and Acuity Ultra R2 each scoop a third design award

Acuity Prime and Acuity Ultra R2 each scoop a third design award May 16, 2022 Print Acuity Prime Acuity Ultra R2 Ahead of their appearance at FESPA, und...

13/05/2022

Fujifilm appoints Colm Garvey as European Dealer Manager in push to find new markets for the Acuity Prime

Fujifilm appoints Colm Garvey as European Dealer Manager in push to find new mar...

12/05/2022

Fujifilm reflects on a year of unprecedented digital print success

Fujifilm reflects on a year of unprecedented digital print success May 12, 2022 Print Fujifilm's 2021-22 fiscal year was its best ever for Jet Press s...

10/05/2022

Fujifilm announces a price increase for its aluminium offset printing plates

Fujifilm announces a price increase for its aluminium offset printing plates May 10, 2022 Print Fujifilm announces today that it will be implementing a do...

10/05/2022

Fujifilm reveals FUJIFILM PROJECTOR Z6000

Fujifilm reveals FUJIFILM PROJECTOR Z6000 May 10, 2022 Print - Z Series of ultra-short-throw projectors equipped with the world's first folded two-ax...

28/04/2022

Fujifilm launches mobile training hub to tackle endoscopy challenges as clinicians warn cancers will be more difficult to treat post-COVID

Fujifilm launches mobile training hub to tackle endoscopy challenges as clinicia...

13/04/2022

Floricolor marks Revoria investment with successful open house event

Floricolor marks Revoria investment with successful open house event Fujifilm's new Revoria Press PC1120 and the Jet Press 750S took centre stage at Flori...

11/04/2022

FUJIFILM presents heavy-duty lens series at UKIVA conference 2022

FUJIFILM presents heavy-duty lens series at UKIVA conference 2022 FUJIFILM attends UKIVA Machine Vision Conference 2022 with exhibition booth and technical ...

11/04/2022

Creation Reprographics signs four-year-deal for Fujifilm's Flenex-FW water-washable flexo plates

Creation Reprographics signs four-year-deal for Fujifilm's Flenex-FW water-w...

05/04/2022

Fujifilm forms strategic partnership with MCA Digital to boost digital print profile and sales in Italy

Fujifilm forms strategic partnership with MCA Digital to boost digital print pro...

04/04/2022

Fujifilm forms strategic partnership with Nautasign to boost Acuity Prime and Acuity Ultra R2 sales in Benelux

Fujifilm forms strategic partnership with Nautasign to boost Acuity Prime and Ac...

01/04/2022

Mirrorless digital camera and ultrasound diagnostic imaging devices win the Best of the Best Award of Red Dot Design awards

Mirrorless digital camera and ultrasound diagnostic imaging devices win the Bes...

01/04/2022

Tech:art reaps productivity benefits with Fujifilm's Acuity Prime 30

Tech:art reaps productivity benefits with Fujifilm's Acuity Prime 30 The Italian printers September 2021 investment in Fujifilms Acuity flatbed has result...