Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we're once again teaming up with Coca-Cola to create an exciting experience for fans within the Coca-Cola Soda Shoppe. The space is a destination for attendees to celebrate all things cowboy and the vibrant culture of modern country.
This year's theme is Rhinestone Cowboy, with a look inspired by the colors of Coca-Cola's cherry-flavored lineup and the new, limited-edition Cherry Float. The activation also coincides with the 40th anniversary of Cherry Coke. Inside, the space features immersive experiences, free samples, unique photo moments, and even exclusive meet and greets with some of today's most exciting artists, starting with J Balvin.
MC Russell for Spotify
MC Russell for Spotify
MC Russell for Spotify
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This marks the second year of our partnership with Coca-Cola at the Houston Rodeo. In 2025, we launched a dedicated space within the Coca-Cola experience for a shared activation that featured appearances from Parker McCollum, Zach Top, Warren Zeiders, and Bun B, alongside photo moments and all the flavors of Coca-Cola.
The Coca-Cola Soda Shoppe and Spotify space is open to all Houston Rodeo Grounds ticket holders now through March 22. You can find us just west of the NRG Astrodome, Monday through Friday from 10 a.m. to 8 p.m., and on weekends from 10 a.m. to 6 p.m. Please note that space is limited, and artist meet and greets are available on a first-come, first-served basis.
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Fans can also spot Spotify's new bespoke murals and digital billboards across Houston throughout the month, showcasing the city's 2026 country music listening data, as well as stats from artists performing at the rodeo:
139.5M country music streams
4.7M J Balvin streams
1.8M Russell Dickerson streams
9.9M Shaboozey streams
MC Russell for Spotify
Fadwa Ward for Spotify
Fadwa Ward for Spotify
MC Russell for Spotify
NEXT
Can't make it to Houston? Head to our dedicated hub on Spotify to explore artists from this year's lineup, country music playlists, and more.
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Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we're once again teaming up with Coca-Cola to create an exciting experience for fans within the Coca-Cola Soda Shoppe. The space is a destination for attendees to celebrate all things cowboy and the vibrant culture of modern country.
