Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we're once again teaming up with Coca-Cola to create an exciting experience for fans within the Coca-Cola Soda Shoppe. The space is a destination for attendees to celebrate all things cowboy and the vibrant culture of modern country.
This year's theme is Rhinestone Cowboy, with a look inspired by the colors of Coca-Cola's cherry-flavored lineup and the new, limited-edition Cherry Float. The activation also coincides with the 40th anniversary of Cherry Coke. Inside, the space features immersive experiences, free samples, unique photo moments, and even exclusive meet and greets with some of today's most exciting artists, starting with J Balvin.
MC Russell for Spotify
MC Russell for Spotify
MC Russell for Spotify
NEXT
This marks the second year of our partnership with Coca-Cola at the Houston Rodeo. In 2025, we launched a dedicated space within the Coca-Cola experience for a shared activation that featured appearances from Parker McCollum, Zach Top, Warren Zeiders, and Bun B, alongside photo moments and all the flavors of Coca-Cola.
The Coca-Cola Soda Shoppe and Spotify space is open to all Houston Rodeo Grounds ticket holders now through March 22. You can find us just west of the NRG Astrodome, Monday through Friday from 10 a.m. to 8 p.m., and on weekends from 10 a.m. to 6 p.m. Please note that space is limited, and artist meet and greets are available on a first-come, first-served basis.
NEXT
Fans can also spot Spotify's new bespoke murals and digital billboards across Houston throughout the month, showcasing the city's 2026 country music listening data, as well as stats from artists performing at the rodeo:
139.5M country music streams
4.7M J Balvin streams
1.8M Russell Dickerson streams
9.9M Shaboozey streams
MC Russell for Spotify
Fadwa Ward for Spotify
Fadwa Ward for Spotify
MC Russell for Spotify
NEXT
Can't make it to Houston? Head to our dedicated hub on Spotify to explore artists from this year's lineup, country music playlists, and more.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
MultiDyne Video & Fiber Optic Systems has begun shipping the C16-AM-12G audio mo...
18/04/2026
FOR-A America is set to detail AI functionality for its software-defined IMPULSE...
18/04/2026
Cobalt Digital and SineSix Media have announced a partnership to integrate the v...
18/04/2026
The ATSC, the broadcast standards association, is highlighting the status of the ATSC 3.0 internet protocol-based broadcast standard at the 2026 NAB Show. The e...
18/04/2026
Bolin Technology has introduced a new range of hardware for live production envi...
18/04/2026
KMH Integration is participating in the 2026 NAB Show, focusing on its AV Casti...
18/04/2026
Appear has appointed Mike Burk as vice president of business development for North America. Burk brings over two decades of experience in the broadcast and live...
18/04/2026
Skyline Communications is showcasing its DataMiner platform and the new DataMine...
18/04/2026
Telos Alliance is exhibiting its portfolio of broadcast audio products at the 20...
18/04/2026
TAG Video Systems has announced an integration with the AWS Elemental MediaConne...
18/04/2026
Blackmagic Design has announced DaVinci Resolve 21, with a public beta available now for download. The update will be demonstrated at NAB Show 2026 (Booth N2502...
18/04/2026
Calrec (Booth C6907) and Grass Valley (Booth C2408) have announced a long-term broadcast audio technology partnership at NAB Show 2026, integrating Calrec's...
18/04/2026
Free software mixer now in public beta
Blackmagic Design are best known for their high-end video hardware and DaVinci Resolve editing software, but the latt...
18/04/2026
The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a sharp 22-minute drop in average viewing...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Clear-Com announced FreeSpeak Cell , a cellular-based wireless intercom system that uses LTE and 5G infrastructure to support large-scale production communicat...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
New York, NY, April 17, 2026 -- TAG Video Systems has announced an integration with Amazon Web Services (AWS) Elemental MediaConnect Router. The integration bri...
18/04/2026
Pro Sound Effects (PSE), the leading provider of professionally recorded sound effects for film, television, advertising, and technology today announced the lau...
18/04/2026
Fincons Group, a multinational IT business consulting and system integrator firm, announced today that it has achieved Amazon Web Services (AWS) Media & Enterta...
18/04/2026
Adobe extends leadership in video: unleashing new AI-powered creation in Firefly...
17/04/2026
The World Fencing League (WFL) has announced DAZN as its primary global streamin...
17/04/2026
ARRI Releases ALEXA 35 SUP 6.0 and LPS-1 SUP 1.3 Software Updates
ARRI has announced software updates for its ALEXA 35 Live camera and Live Production System L...
17/04/2026
Sennheiser has announced Spectera Studio, an offline system planner for its Spec...
17/04/2026
Deltatre and the German Football Association (DFB) have announced DFB.TV+, a DFB-owned direct-to-consumer streaming service developed and operated by Deltatre. ...
17/04/2026
Global sports marketing agency IMG has announced new senior leadership roles, designed to strengthen how it supports rightsholders and partners in the midst of ...
17/04/2026
NAGRAVISION and Harmonic have announced a watermarking-as-a-service solution for...
17/04/2026
NETGEAR and EVS Broadcast Equipment have announced a global technology partnersh...
17/04/2026
America's broadcasters are launching the NEXTGEN TV Converter Box Program, a new initiative designed to provide millions of American viewers with a low-cost...
17/04/2026
Quantum Corp. will exhibit at NAB Show 2026 (Booth N1726), presenting what it ca...
17/04/2026
Leadership and Staff Announce '20/20 Vision' Playbook...
17/04/2026
TNT Sports has announced a multi-year agreement for U.S. media rights to the FIA World Endurance Championship (WEC). Three events will air on truTV - the 24 Hou...
17/04/2026
Scripps Sports has announced a multi-year broadcast partnership with PBR (Profes...
17/04/2026
Adder Technology, a specialist in connectivity solutions and high performance IP KVM, today announced the latest release of AIM, its IP KVM matrix management so...
17/04/2026
Victory , a free sports streaming platform from A Parent Media Co. Inc. (APMC), has announced a multi-year content distribution partnership with the Dallas Cowb...
17/04/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
17/04/2026
Quickplay has announced the full-scale deployment of Gray Media's streaming ...
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we're once again teaming up with Coca-Cola to create an exciting experience for fans within the Coca-Cola Soda Shoppe. The space is a destination for attendees to celebrate all things cowboy and the vibrant culture of modern country.
